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Open Source Business Conference

 05/21/2012 - 05/22/2012 San Francisco CA

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 06/12/2012 - 06/14/2012 Santa Clara CA

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Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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Research Indicates that Cloud Increases Short Term Costs for Long Term Gains

April 2nd, 2012

IDG Enterprise news release 


IDG Enterprise’s Survey Details Enterprise Cloud Strategy and Vendor Opportunities
Framingham, Mass. – IDG Enterprise—the media company comprising CFOworld, CIO, CIO Executive Council, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World—releases the results from the 2012 Cloud Computing survey examining cloud computing implementation, usage, investment plans and vendor requirements.

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Apple Jumps to #2 Position in New IDC Health Insights Life Sciences Survey; a 220% Increase Since 2009

April 2nd, 2012

IDC PMS4colorversion 300x99 Apple Jumps to #2 Position in New IDC Health Insights Life Sciences Survey; a 220% Increase Since 2009

IDC Press Release 

Dell leads hardware category while Oracle maintains position as #1 software vendor of choice

FRAMINGHAM, MA – IDC Health Insights today announced the results of the Q1 Leading Indicators in Life Science IT Spending Survey, which polled more than 100 leading life science companies on which life sciences hardware, software and IT services vendors they plan to spend money with during 2012. Of particular interest, the most notable improvement in hardware came from Apple, moving into second place for the first time, with more than 30% of respondents planning to purchase their hardware from Apple. This jump represents a 220% increase in Apple’s survey score since 2009. Apple also made huge strides in the software category, catapulting into second place behind Oracle, up from fifth place last year. The new results underscore the notion that the iPad is helping Apple become a dominant player in the life sciences.

 For the full release click here


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IDC Forecasts Hard Disk Drive Industry Will Return to Growth After a Difficult 2011

April 2nd, 2012

IDC PMS4colorversion 300x99 IDC Forecasts Hard Disk Drive Industry Will Return to Growth After a Difficult 2011

IDC Press Release 

FRAMINGHAM, Mass.– In the wake of two massive and tragic natural disasters, worldwide hard disk drive (HDD) unit shipments experienced a year-over-year decline of 4.5% in 2011. Although efforts to clean and repair flooded factory buildings and equipment will take most of the first half of 2012, HDD and HDD component production is expected to return to preflood output levels in the second half of this year. According to a new forecast from International Data Corporation (IDC), the HDD industry will record year-over-year unit shipment growth of 7.7% in 2012 and a compound annual growth rate (CAGR) of 9.6% for the 2011-2016 forecast period.

For the full press release click here

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Research Indicates that Cloud Increases Short Term Costs for Long Term Gains – IDG Enterprise’s Survey Details Enterprise Cloud Strategy and Vendor Opportunities

April 2nd, 2012

IDG Enterprise news release

Framingham, Mass. – IDG Enterprise—the media company comprising CFOworld, CIO, CIO Executive Council, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World—releases the results from the 2012 Cloud Computing survey examining cloud computing implementation, usage, investment plans and vendor requirements.

The survey, completed by more than 1,650 IT and security decision-makers from a range of industries, highlights the growth in cloud computing investments, demonstrating the value cloud computing provides to organizations. Respondents state that 34% of their current IT budget is allocated to cloud computing solutions and more than half (63%) expect to increase spending in the next 12 months. On average, organizations will increase cloud computing spending by 16%.

For the full release click here

 

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Gartner Says Worldwide Business Intelligence, Analytics and Performance Management Software Market Surpassed the $12 Billion Mark in 2011

April 2nd, 2012

Gartner Press Release 

Analysts Examine the Future of BI During the Gartner Business Intelligence Summit, April 1-3, in Los Angeles

STAMFORD, Conn.– Worldwide business intelligence (BI) platform, analytic applications and performance management (PM) software revenue reached $12.2 billion in 2011, a 16.4 percent increase from 2010 revenue of $10.5 billion, according to Gartner, Inc. The BI, analytics and PM software market was the second-fastest growing sector in the overall worldwide enterprise software market in 2011.
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Getting Tactical at the Intersection of Marketing and Sales

March 29th, 2012

idc 300x99 Getting Tactical at the Intersection of Marketing and Sales

Lead Management: Getting Tactical at the Intersection of Marketing and Sales

IDC, Kathleen Schaub

Most B2B companies will readily admit that the Internet has irrevocably changed marketing. However, fewer companies can assert that they’ve adapted their lead funnel to digital reality. IDC’s research on buyer behavior, funnel conversation rates, and sales and marketing practices demonstrates how today’s empowered buyer is subverting the traditional lead funnel, leaving sales productivity in the dust.

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Categories: Advertising & Marketing Research, Tech Business & Marketing Research

New Techniques for Tech Marketing and Sales Enablement

March 29th, 2012

idc 300x99 New Techniques for Tech Marketing and Sales Enablement
Embrace the Changes! New Techniques for Tech Marketing and Sales Enablement

IDC, Rich Vancil

The marketing transformation continues to sweep through the IT vendor community. Budgets and priorities are shifting faster now than at any time in the past several years. Marketers are just at the beginning of their capability to embrace the new social and digital media that gives buyers more power in the purchase decision. What is your marketing organization doing to harness these changes?

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Categories: Tech Business & Marketing Research

New trends challenge telecoms brands

March 28th, 2012

Warc 

NEW YORK: Brand owners in the telecoms category are facing numerous sources of pressure, with customer loyalty levels and revenues per user in decline as the expense of subsidising devices rises.

PricewaterhouseCoopers, the consultancy, conducted in-depth interviews with 12 major telcos in North America, including Bell Mobility, Sprint Nextel, T-Mobile and Verizon Wireless.

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Nearly 1 Billion Smart Connected Devices Shipped in 2011 with Shipments Expected to Double by 2016, According to IDC

March 28th, 2012

IDC PMS4colorversion 300x99 Nearly 1 Billion Smart Connected Devices Shipped in 2011 with Shipments Expected to Double by 2016, According to IDC

IDC Press Release

FRAMINGHAM, Mass. –The universe of smart connected devices, including PCs, media tablets, and smartphones, saw shipments of more than 916 million units and revenues surpassing $489 billion dollars in 2011, according to the International Data Corporation (IDC). These numbers reflect the combined total from IDC’s Worldwide Quarterly PC Tracker, Mobile Phone Tracker, and Media Tablet Tracker.

 For the full press release click here
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Gartner Says Worldwide Software-as-a-Service Revenue to Reach $14.5 Billion in 2012

March 27th, 2012

Gartner Press Release

STAMFORD, Conn.—        Worldwide software-as-a-service (SaaS) revenue is forecast to reach $14.5 billion in 2012, a 17.9 percent increase from 2011 revenue of $12.3 billion, according to Gartner, Inc. SaaS-based delivery will experience healthy growth through 2015, when worldwide revenue is projected to reach $22.1 billion.
For the full release click here
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