Events
Event Date Location

Open Source Business Conference

05/21/2012 - 05/22/2012 San Francisco CA

Cloud Leadership Forum

06/12/2012 - 06/14/2012 Santa Clara CA

tech-business-marketing

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

Subscribe To Latest Posts
Subscribe
Sort Posts By:

IDG World Tech Update- Week of 5/7/12

IDG News Service

This week’s World Tech Update is at the Computer Human Interaction conference in Austin Texas. Nick Barber gets a glimpse of the future–  ZeroTouch moves towards commercialization, Illumishare lets users share physical desktops, DualView lets laptops display two images simultaneously, Microsoft Research projects Humantenna and Soundwave offer gesture sensing alternatives and electric lemonade zaps taste buds.

2012 IDG Overview

International Data Group (IDG) leads the technology information market with a worldwide portfolio of print and online media, research, and events. Since its founding in 1964, IDG has grown to serve 270 million tech buyers in more than 90 countries. This brief video highlights our products and services for tech marketers and consumers.

World Tech Update- Week of 4/25/12

IDG News Service

Coming up on World Tech Update this week Intel announces new Core processors, Apple continues to beat Android, Nintendo misses targets on 3DS sales, Google Drive debuts, augmented reality apps help kids learn, two rowers plan to cross the Atlantic with a little help from technology and an MIT robot weaves a web.

IDG World Tech Update – Week of 4/16/12

IDG News Service

Oracle and Google battle it out in court, Gmail goes down for millions, and Barclays introduces pay by mobile phone in Europe.  For more, here’s Nick Barber of the IDG News Service…

IDG World Tech Update – Week of 4/12/12

IDG News Service 

Coming up on World Tech Update this week e-book publishers get slapped with a lawsuit, Facebook buys Instagram, the Pal-V One flying car takes on the Terrafugia Transition, the Contour camera goes underwater, exergamers stay in shape with Kinect and Audi designs custom sounds for its electric car.

IDG World Tech Update – Week of 4/2/12

IDG News Service 

Rumored layoffs at Yahoo became reality this week with the announcement of a major cutback and Google takes White House art to the web.  Nick Barber of the IDG News Service has these stories and more in this report…

 

IT Marketing: Listen With Your Eyes and See Where Its Going

“Get it 85% right and just go for it. Be in perpetual beta.” Those are the words of Bob Carrigan, CEO of IDG Communications, when discussing risk taking and online product development at the National Newspaper Association of America Conference in D.C.. In the Q&A session with Dallas Morning News Publisher Jim Moroney, Carrigan shares other insights on digital, innovation and business transformation. Carrigan stresses the importance of strategy for marketers and the difficulty of transitioning into digital for most media companies. As digital media grows and continues to be supported by a variety of media platforms, marketers need to become more service oriented, show leadership, and leverage the tools to successfully help their consumers. 

Click here to see a video about IDG’s transformation from a print to digital company and how the transformation may apply to other companies… http://bit.ly/HjG7It

An Award-Winning Game for IT Pros

CenturyLink, one of the nation’s largest telecommunications providers, has won a BtoB award for social media marketing. CenturyLink devised a trivia contest that attracted 90,000 players and more than half of them registered on the site. Online voters selected CenturyLink as the best tech social media marketing campaign in BtoB’s annual awards sponsored for a third straight year by IDG Strategic Marketing Services.

How did a game attract so much interest and what was the reaction to it from game players? IDG’s Howard Sholkin spoke with Marketing Director Joanne Kernie at the awards ceremony and digital conference in March 2012.

For a list of BtoB winners and runners up in the Social Media Marketing awards program click here

IDG World Tech Update – Week of 3/19/26

IDG News Service 

Apple is going to distribute to shareholders some of its tens of billions of dollars saved up over the years, the new iPad may have heating problems, and IDC says Android interest may be falling off.  More on these stories from Nick Barber of the IDG News Service…

 

IDG World Tech Update – Week of 3/5/12

IDG News Service

Apple’s new iPad grabbed headlines along, awards for two battery powered cars, and Boeing takes its new jetliners on a tour.  These stories and more from Nick Barber of the IDG News Service…