The average period chief marketing officers hold a job jumped from 34.7 months to 42 months last year, an increase of more than half a year within the space of a year. That’s according to an annual study conducted by the executive search consulting firm Spencer Stuart.
Why did this happen? “I think the biggest driver in this year’s statistics was economic unrest,” says Spencer Stuart executive Greg Welch, who initiated the study. “Typically we see that when the economy is shaky, many executives decide to stay the course and stick with their current company. Just now as the stock market has returned, we are seeing some true star marketers decide to investigate alternative paths, though.”
The findings vary considerably by industry. Read more