CMOs See Business Strategy & Digital Marketing As Top Priorities
Forester Press Release
Cambridge, Mass. Chief marketing officers (CMOs) want to have greater influence in setting business strategy, and they feel an increasing need to raise their technology IQ, according to a new global CMO survey by Heidrick & Struggles (Nasdaq: HSII) and Forrester Research, Inc.(Nasdaq: FORR). “The Evolved CMO 2012″ report is based on a survey of nearly 200 global marketing leaders to measure CMOs’ influence within the organization, their business objectives, and the skills and competencies necessary to drive a customer-obsessed organization and respond to the technology-empowered customer. The report is available to Forrester Leadership Boards CMO Group members and Heidrick & Struggles clients.
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