Content marketing is critical to feeding social media and driving engagement on these platforms. Further, it’s an effective tool to build brand, support the buying process, and provide post-purchase support. Whether it’s B2C or B2B products, customers research their purchases online first. They seek non-promotional, informational content to help assess their product needs. Effective creation and distribution of content marketing supports this process.
Top on marketers’ list of content marketing challenges is coming up with topics for original content and finding the time to create original content. Look deeper at these challenges and you’ll see that marketers’ true problem is that they’re not allocating sufficient resources, both human and financial, to meet their content marketing needs.