Current Events
Event Date Location

Video Insider Summit

09/14/2014 - 09/17/2014 Montauk NY

Ad Age Digital Conference San Francisco

09/16/2014 San Francisco CA

Ad Age CMO Strategy Summit

09/17/2014 San Francisco CA

CSO Perspectives on Defending Against the Pervasive Attacker

09/17/2014 Boston MA

IT Roadmap Conference & Expo

09/17/2014 San Jose CA

digital-media

Subscribe To Latest Posts
Subscribe

Define it- What is Big Data?

Ad Exchanger

Bubbling around and through the advertising ecosystem is what some have called “Big Data.” Is it demo data? Location data? Or data from that little mouseover you just did with the graphic appended to this post? – It seems like it’s any piece of data we can think of, no?
Time for some ecosystem input!
With previous ideas on the definitions for programmatic buying, programmatic selling and real-time bidding, we reached out to a group of executives who get their hands dirty with data everyday and asked them:
“What is ‘Big Data’?”

Read more…