Digital Media Events
Event Date Location

Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

Digiday Programmatic Summit

05/14/2014 - 05/16/2014 New Orleans LA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY


06/10/2014 - 06/12/2014 Los Angeles CA

Digiday Agency Innovation Camp

06/24/2014 - 06/26/2014 Vail CO

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH


Tech Marketing Guide to B2B

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Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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News in motion: six ways to be a good mobile editor


So you want to be a mobile editor?

Or maybe you just got the gig. Congratulations! Now what?

I’ve heard that question a lot lately from newly minted mobile editors at organizations big and small. It’s not that surprising. Mobile has been the coming future of news and information for a long time, but many news outlets only woke up to its importance in the last year.

Why? That’s easy: 50 percent. Last year, many news organizations either hit or approached the 50 percent mark in digital traffic coming from mobile. That opened many eyes. It became very clear that mobile isn’t coming — it’s here. It’s been here. Mobile is now. And news organizations need mobile editors more than ever (read on for Six Ways To Be A Good Mobile Editor).

I became The Wall Street Journal’s first — and, at the time, only — mobile editor in 2009. Mobile was different then. Legions of BlackBerries with trackballs still strode the Earth. A new book-sized gadget promised to revolutionize the news business: the black and white eReader. The shockwaves from the iOS asteroid impact had only begun to spread.

The years since have seen remarkable change. Android’s rise. The iPad. HTML5. 4G. Mini tablets. Giant phones. Google Glass. Smart watches. Mobile and tablets overtaking desktops and laptops. Even improved auto-correct that — mostly — doesn’t turn my last name into “Honda.”

The mobile editor job has evolved, too. It’s a job that must be as nimble as the changing technology, adapting as people interact with news in new ways.

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6 ways technology will dramatically change work


Throughout history, people with better tools prospered and those who failed to upgrade . . . well, they are no longer with us. Today, technology is our tool of choice and it is changing so rapidly that the ability to adopt new technologies is becoming a survival mechanism. This is certainly true in the world of business, where the rate of technology change is accelerating and spreading to new parts of the economy from manufacturing (3D printing) to finance (Bitcoin) to healthcare (wearable computing).

Over the past six months, I’ve met with hundreds of startups across the country in my search to find new technologies that solve big problems. Next week, on April 3 at DEMO Enterprise (register here), a hand-selected class of startups will launch 26 new technology products that will arm businesses with new tools to survive in an economy where nothing is certain. We’ll also hear from founders and speakers who are behind some of the biggest technology changes afoot, including Box CEO Aaron Levie (his company just filed for an IPO) on the shift to cloud computing, VC Keith Rabois and SecondMarket CEO Barry Silbert on Bitcoin, CyPhy CEO and iRobot co-founder Helen Grenier on the rise of industrial drones, Stephen Wolfram on new ways to code, and computer pioneer Alan Kay on how to really change things. You can see the entire agenda here.

As we gear up for DEMO Enterprise, it is clear to me that business is about to change dramatically and so is the way we work. I see 6 big changes ahead, some of which we are already midway into and some of which are just now taking hold:

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Innovation lessons from an industry pioneer

eMedia Vitals

Last week’s passing of Pat McGovern, founder of tech publisher IDG, feels like the end of an era. Over a span of five decades, McGovern brought a passionate spirit and a culture of innovation to B2B publishing – qualities that too often are absent from today’s B2B media companies.

I met with Pat a few times during my time at IDG from 2004 to 2006, and each interaction left an impression, similar to the times I spent with another tech publishing legend, Bill Ziff, who led IDG rival Ziff-Davis through the mid-1990s. Both were larger-than-life yet surprisingly humble leaders who balanced strong business instincts with a passion for journalism – and the people who produce it.

Here are three lessons B2B media leaders can (and should) take from McGovern’s approach to publishing.

Find & cultivate new markets

McGovern was a big thinker who saw great promise in emerging markets for technology news and information, not just in the U.S. but internationally. Just five years after launching Computerworld in the U.S. in 1967, McGovern launched Shukan Computer in Japan, kicking off a long string of global licensing deals and other partnerships that built IDG into a global powerhouse. In 1980, McGovern forged one of the first joint ventures in China by a U.S. business. In 1992, he established IDG Technology Ventures, one of the first venture capital firms in China.

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How Startups Can Embrace The Visual Organization

Phil Simon

Kira Newman recently interviewed me about the new book and, specifically, how startups can embrace the concepts discussed in it. Here’s an excerpt:

Tech Cocktail: Why do startups need to become Visual Organizations? What are the benefits?

Phil Simon: As I write in The Visual Organization, these days, startups abound all across the globe. Thanks to the Lean Startup Movement, open-source software, open APIs, SDKs, GitHub, AWS, and the like, it’s never been easier or less expensive to start a company.

This is concurrently positive and negative. With respect to the latter, it’s not terribly difficult to ape just about any product or service. For relatively small amounts of money (compared to years past), a startup can more or less mimic another’s raison d’être and even specific functionality. Design can be copied – and often is.

Against that backdrop, two things can separate one startup from another:

    1. Number/quality of its customers/users
    2. The data that the startup or app collects

As Amazon, Apple, Facebook, Google, Netflix, and Twitter have shown, data is increasingly a source of sustainable competitive advantage. If you really understand the data that your company is generating, then you may very well be able to increase your user/customer base. But how do you start when faced with vast amounts of largely unstructured data? In the book, I describe contemporary dataviz tools that are helping employees, groups, VCs, angels, and customers understand large swaths of data. As a result, they can identify trends, make better business decisions, and possibly predict what will happen next.

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An intelligent look at the new generation of business intelligence


The biggest high-concept trends in technology right now — Big Data, the quantified self, the social graph — all have something in common. They’re all about taking huge amounts of data and making them into something that helps us tease out insight into our businesses, our selves, and our relationships. But for all the brilliant work done on the back-end that allows for ever-faster access of larger and larger chunks of data, it’s been hard to find tools that let you actually do anything with it.

That may finally be changing. A new breed of cloud-based data analytics product is on the rise, all of which take different routes to the same goal: Making better business intelligence (BI) available more quickly to a much broader range of business functions.

When it’s laid out in black and white like that, it seems pretty straightforward. But there are so many vendors on the market, all promising the same thing — better, faster, more actionable insights from all your data — that it becomes incredibly difficult to know exactly what you need. Here’s how to think about better intelligence.

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The Internet of Things needs standards. Here’s why


The Internet of Things is currently developing in silos and until those silos are connected, end uses won’t get much value out of it, executives said this morning during a panel discussion in Seattle hosted by Chetan Sharma Consulting.

“These devices have to do things that are much more insightful for you as a consumer than just telling you your heart rate,” said Shankar Chandran, vice president at Samsung Catalyst Fund. “That’s nice to know but it doesn’t help me in my day to day life.” However, combining that heart rate information with data from other sensors and then offering the user suggestions could be used for the prevention of chronic disease, for instance.

The various kinds of hubs, designed to connect devices made by different vendors, won’t cut it, he said. “It happens not so much by having a hub but having algorithms so as a consumer I can get insight from multiple devices,” he said. For example, developers might come up with novel applications by combining data from a home security camera, thermostat, and water heater. Today, data from those kinds of sensors, often manufactured by different companies, isn’t easily combined.

It’s already easy to see some of the problems resulting from the way Internet of Things products and services are being built in silos, said Tim Moss, senior vice president at Ericsson. Operators and device makers so far have been creating their own ecosystems, sometimes on a very basic level that can cause problems, he said.

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Facebook Is Building A Massive New Business That Exploits A Key Weakness At Apple And Google

Business Insider

A long time ago, Facebook launched an app store. If you didn’t know that fact, don’t be alarmed. People don’t talk much about the Facebook App Center any more.

That’s because almost everyone downloads the apps they need from Apple’s App Store and the Google Play store on Android.

It’s a powerful duopoly, and everyone is used to it.

Apps and downloads are one of Apple’s fastest-growing, least-talked about businesses. They generate $4.4 billion per quarter, and are projected to be more profitable than iPads and Macs. Android and the Google Play store that supplies it run on up to 80% of smartphones in some markets.

Counterintuitively, Facebook CEO Mark Zuckerberg seems to regard Apple and Google’s dominance of app distribution as a weakness that he can now exploit.

The non-obvious chink in the armor is that while Apple and Google dominate the supply of apps — and take a cut of each paid download — they are lousy at promoting and marketing apps.

The marketplace for apps is surprisingly dysfunctional, given that all the players in it are self-described innovators and disruptors of dinosaur capitalism.

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Amazon, Google, or Microsoft: Which free cloud service should I use?


Cloud platforms are a big investment. Giving them that credit card number is the start of what could be a long relationship and many tens of thousands of dollars. So it’s a good idea to try before you buy, and if you’re using the cloud as a departmental developmental solution, it’s an even better idea to find a service that won’t cost you a penny while you get your applications and services up to speed.

That makes it well worth your time to use the various trial, test, and low-volume cloud services out there. They’ve been available for some time — especially Google’s free tier for its App Engine platform-as-a-service — and Amazon has now joined the club with a free tier for test and development. Low cost and free services like these make particular sense for individuals and teams wanting to try building their own apps.

You might still need a credit card to get started, but it won’t get billed if you stay within the services limits; so don’t use too many resources, or forget about any time limits. And if it does get billed, you can quickly cancel the service and move on.

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How the biggest news organizations tackle the mobile homepage

Mobile Marketer

The Wall Street Journal, The Washington Post, CNN, The New York Times and USA Today all take completely different approaches when it comes to developing a mobile homepage. Although the tactics and advertising options vary, the common thread among all of the publishers is that mobile deserves tailored, up-to-the minute news more than any other platform.

Mobile Marketer analyzed the mobile Web homepages of five news publishers to look at how the publishers — most of which have more than 50 percent of traffic coming from mobile — are shifting their news cycle approaches to accommodate for the smartphone first. The shift from a multi-column desktop set-up to a single news feed on mobile is still the underlying issue that publishers continue to play with.

“Big news is big news no matter what kind of device you use, so consistency across platforms – even between mobile and desktop – is often important,” said David Ho, editor for mobile, tablets and emerging technology at the Wall Street Journal, New York.

“We put a lot of thought into how you maintain news hierarchy and editorial intent when viewing a desktop’s multiple columns and a single column on a phone,” he said.

“That said, there are ways to do that and serve the different needs of audiences depending on where, when and how they consume and interact with news. Once you know the patterns and schedules both in the U.S. and around the world, it can guide your curation efforts.”

Here is a look at how the publishers design a mobile homepage, in alphabetical order.

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Fast Company

The way we consume news is a hot topic in the media industry. Startups like Circa are banking on the fact that people frequently prefer their news updates delivered in snack-sized bites. Others, like Ezra Klein’s yet-to-launch Vox, are betting big on readers who might want to wade deep into tricky, complicated subject matter, like the history of the crisis in Ukraine.

A new survey, however, unearthed some interesting data regarding our news consumption: Readers don’t seem to really care about what organization they’re getting their news from, or what device format they’re reading on; what matters, really, is the news itself.

The survey is part of the just-announced Media Insight Project, a joint effort between the American Press Institute (API), the Associated Press, and NORC at the University of Chicago. Its initial focus is on the “personal news cycle,” or how various content platforms and gadgets fit into the consumption habits of Americans.

“The findings suggest the conventional wisdom holding that media consumption divides largely along generational or ideological lines is overstated,” write the study’s administrators in the abstract, “and that some long-held beliefs about people relying on a few primary sources for news are now obsolete.” Worth noting: For this research, 1,492 adults were surveyed over the phone about their media diets.

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