Digital Media Events
Event Date Location

FLURRY : SOURCE14

04/22/2014 San Francisco CA

Game Marketing Summit

04/23/2014 San Francisco CA

WWW.AMA.ORG : WEB & DIGITAL ANALYTICS – CHICAGO

04/24/2014 Chicago IL

Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

Digiday Programmatic Summit

05/14/2014 - 05/16/2014 New Orleans LA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

E3

06/10/2014 - 06/12/2014 Los Angeles CA

Digiday Agency Innovation Camp

06/24/2014 - 06/26/2014 Vail CO

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

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News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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STUDY: SOCIAL MEDIA ISN’T REPLACING TRADITIONAL NEWS OUTLETS AT ALL

Fast Company

The way we consume news is a hot topic in the media industry. Startups like Circa are banking on the fact that people frequently prefer their news updates delivered in snack-sized bites. Others, like Ezra Klein’s yet-to-launch Vox, are betting big on readers who might want to wade deep into tricky, complicated subject matter, like the history of the crisis in Ukraine.

A new survey, however, unearthed some interesting data regarding our news consumption: Readers don’t seem to really care about what organization they’re getting their news from, or what device format they’re reading on; what matters, really, is the news itself.

The survey is part of the just-announced Media Insight Project, a joint effort between the American Press Institute (API), the Associated Press, and NORC at the University of Chicago. Its initial focus is on the “personal news cycle,” or how various content platforms and gadgets fit into the consumption habits of Americans.

“The findings suggest the conventional wisdom holding that media consumption divides largely along generational or ideological lines is overstated,” write the study’s administrators in the abstract, “and that some long-held beliefs about people relying on a few primary sources for news are now obsolete.” Worth noting: For this research, 1,492 adults were surveyed over the phone about their media diets.

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Consumerization of IT Continues to Cause Digital Disruption as New Technologies Enter the Market

 Consumerization of IT Continues to Cause Digital Disruption as New Technologies Enter the Market

IDG Enterprise’s 2014 Consumerization of IT in the Enterprise Research Details Integration of Consumer Devices into the Enterprise and Adoption of Cloud, MDM and Mobile Apps

Framingham, Mass. – March 24, 2014 – IDG Enterprise—the leading enterprise technology media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld—releases the findings from the 2014 Consumerization of IT in the Enterprise (CITE) research, highlighting the impact CITE adoption has on the enterprise; integration of cloud, apps and mobile device management; and the next wave of consumer technologies IT decision-makers need to consider.

CITE Adoption Results in New Policies and IT Purchases
The proliferation of personal devices being used for work purposes has required the majority of organizations (82%) to make changes, from creating policies on how corporate data can be shared and investing in mobile device management (MDM) solutions, to purchasing secure file sharing services. IT executives and their departments are leading the charge for integrating consumer devices into the organization. To support a culture of employees working in the office and at home, over the next two years more organizations will support employee owned smart phones and tablets and 83% of organizations will invest in mobile technologies. The approval of consumer devices in the workplace is well received by employees; CITE will have a positive impact on user satisfaction (69%), and user productivity (66%) over the next 12-18 months (check out the CITE infographic).

“Consumerization of IT in the enterprise has created significant digital disruption in the past year, and the opportunity to innovate continues with the introduction of new devices and services,” said Matthew Yorke, CEO, IDG Enterprise. “Organizations are working to mitigate risk and build security that enables employees and the businesses to use CITE technology to move the business into the digital era and create improved employee productivity and customer satisfaction.”

Click here to continue reading press release

Click here to view sample slides

Screen Shot 2014 03 24 at 1.59.46 PM Consumerization of IT Continues to Cause Digital Disruption as New Technologies Enter the Market

Pew: direct visitors to news sites are more engaged

USA Today

Chalk one up for loyal customers.

News organizations invest heavily to court web readers from Facebook and Google search results, but such referred traffic may be fleeting, according to a report released Wednesday by Pew Research Center. Direct visitors who bother to type web addresses or have bookmarked their favorite news sites are the most engaged readers, it says.

Direct visitors generally spend more time on news sites than those stumble onto a story through a search engine or Facebook, the report says. Direct visitors spend about 4 minutes and 36 seconds per visit vs. about 100 seconds for those coming from search engines or Facebook.

They’re also reading more pages — 24.8 per month vs. 4.2 for Facebook users and 4.9 for search engine readers.

Using three months of data from analytics firm Comscore, Pew researchers analyzed 26 of the most popular news websites and their three main sources of web traffic — social media referrals, search engine results and direct visits.

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Why so many digital publishers are flocking back to print

Digiday

With circulation numbers sinking and print ad rates dipping just as fast, now seems like a really bad time to start a magazine. But digital publishers like Politico, Pitchfork and Pando are doing  just that: backwards-engineering their online publications for the physical page.

The trend is a 180-degree flip from the typical publisher transition from print to digital: Whereas print publishers have sold their websites as extensions of their print products, today’s digital publishers are creating magazines to supplement their websites.

Technology blog Pando, for example, will sell its magazine Pando Quarterly to readers as part of a site membership, which also includes access to premium video and monthly events. The magazine’s content, a combination of repurposed Web stories and those written exclusively for each issue, benefits from the “innate gravitas of print,” said Paul Carr, investigations editor at Pando.

Publishers are leaning heavily on the idea that these are “premium” magazines, with deep reporting and full-page photos. Music reviews site Pitchfork even hopes that printing its quarterly magazine’s long-form features and illustrations on high-quality paper stock will encourage readers to collect them just as they collect vinyl records.

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How to Make Technology a Win-Win for the CMO and CIO

IDG Connect 0811 How to Make Technology a Win Win for the CMO and CIO

Technology used to be the exclusive realm of the CIO; now, it underpins the work of every facet of every organisation. CMOs want to use digital technology to power their campaigns and sales drives; HR wants to automate payroll and resource management; and so on. IT decision-making is now everyone’s responsibility – but rather than facing extinction, the CIO still plays a crucial role in making sure these decisions are sound.

CIOs need to play to their strengths – and in doing so, help their C-suite counterparts play to theirs. The CIO has deep technical expertise coupled with a holistic view of technology within the organisation; they’re used to ensuring that a new technology won’t wreak havoc across other parts of the system before they invest in it. This puts them in a unique position to both support other line-of-business initiatives, and also ensure compliance and internal control (so that one division’s rapid adoption doesn’t endanger another’s outcomes).

However, this doesn’t mean the CIO should be the policeman of IT; rather they should be partnering with their executive colleagues and seeking to understand their goals better. These goals are often more directly aligned with business growth and efficiency than IT’s, which have traditionally been more of the “keep the lights running” type. If you’re a CMO, the objective of your marketing and social media campaign directly impacts the business’ bottom line – but you also need technical leadership so that your campaign runs smoothly and without downtime.

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5 things that will remake big data in the next 5 years

Gigaom

Big data has evolved a lot of the past few years; from a happy buzzword to a hated buzzword, and from a focus on volume to a focus on variety and velocity. The term “big data” and the technologies that encompass it have been pored over, picked over and bastardized sometimes beyond recognition. Yet we’re at a point now where it’s finally becoming clear what all of this talk has been leading up to.

It’s a world of automation and intelligence, where it’s easier than ever to mine data, but also to build intelligence into everything from mobile apps to transportation systems. Big was never really the end goal, but the models driving this change generally feed on data to get smarter. Variety was never really a goal, it’s just that the more we can quantify, the more we can learn about the world around us.

It’s a world we’ll delve into in great detail at our Structure Data, which kicks off just a week from today (March 19) in New York. We have speakers from nearly every tech company that matters, as well from some of the biggest companies in the world and some of the smartest startups around. They’ll be talking about everything from fighting human trafficking to the future of Hadoop and the cutting edge in artificial intelligence.

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What You Think You Know About the Web Is Wrong

Time

If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We mistake sharing for reading. We race towards new trends like native advertising without fixing what was wrong with the old ones and make the same mistakes all over again

Not an average reader? Maybe you’ll give me more than 15 seconds then. As the CEO of Chartbeat, my job is to work with the people who create content online (like Time.com) and provide them with real-time data to better understand their readers. I’ve come to think that many people have got how things work online quite mixed up.

Here’s where we started to go wrong: In 1994, a former direct mail marketer called Ken McCarthy came up with the clickthrough as the measure of ad performance on the web. From that moment on, the click became the defining action of advertising on the web. The click’s natural dominance built huge companies like Google and promised a whole new world for advertising where ads could be directly tied to consumer action.

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A Call for Digital Content Standards

IDG Connect 0811 A Call for Digital Content Standards

By Bob Johnson, VP & Principal Analyst

Content Automation Demands Better Asset Identification

IT buyer frustration with finding the right marketing content to make informed purchase decisions is of great concern. Irrelevant content is a reality to a degree, but when buyers have to unnecessarily consume it because its title or description is unclear, general, or positioning fluff, it adds length to their decision timelines. For vendors, our voice of the buyer research continues to show that such low relevance is a big barrier to inclusion among a shortlist of finalists. Content creators must clarify the potential relevance of any given asset up front by giving each one some profile information for quick consideration by buyers and/or systems.

Without the ability to pre-judge a piece of content, buyers will be forced to waste more and more time wading through assets that don’t help, which adds over 20% to the time it takes to make decisions.   Want evidence? Only five years ago, buyers found relevant content about fifty percent of the time. New IDG Connect research of enterprise buyers within the US reveals the relevance hovers just over forty percent and it adds about 3.5 weeks to the buying cycle. Add on that buyers want to self-search and are busy and impatient and one thing is clear: vendors, agencies and media organizations must take more responsibility to speed the process of how one confirms the degree of relevance of a piece of content without requiring its consumption to do so. That process of force feeding is simply unfair.

IDG Connect proposes standards around how digital content is cataloged and profile information is shared with buyers and automated systems to speed getting relevant content to those who need it most. A content identification method can be simple and powerful to help increase the value of offered content.

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Mobile’s next great leap will happen in the cloud

InfoWorld

The fact that mobile devices like smartphones and tablets are becoming cloud devices is nothing new. What is new is that we seem to be nearing the point of feature saturation on those devices. When that happens, the use of the cloud by mobile applications and providers will accelerate.

Smartphones and tablets are getting about as fast as we need them to get, the platforms are more capable, and the apps more sophisticated. My smartphone can download faster than most DSL services can, the user interfaces are easy to deal with now, and the applications equal or exceed those that we can find on a PC. Indeed, were it not for the fact that my smartphone has a 4-inch screen, I would have written this post on it.

[ Get the no-nonsense explanations and advice you need to take real advantage of cloud computing in InfoWorld editors' 21-page Cloud Computing Deep Dive PDF special report. | Stay up on the cloud with InfoWorld's Cloud Computing Report newsletter. ]

This is not to say that mobile devices are now as good as they can ever get. Smartphone providers will keep finding new ways to enhance them. But I am saying that the mobile devices will be more difficult to improve, so the push will be on cloud-delivered systems to enhance their use.

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The many ‘deaths’ of digital marketing

Marketing Week

Digital marketing is apparently dead. Procter & Gamble’s global brand building officer Marc Pritchard talked about the end of digital as something separate or distinct from general marketing in his keynote at Dmexco in Cologne, Germany, last September.

This is a view that Econsultancy and MarketingWeek espoused in our Modern Marketing Manifesto, which we published last year. We cut out ‘digital’ as one of the key elements of marketing from the initial draft and instead focused on integration, customer experience, brand, data and other elements irrespective of medium or channel.

But while we might agree that this is conceptually and strategically the right direction, the reality on the ground is quite different. Few organisations are at a point where they are sufficiently capable or mature in their digital marketing or ecommerce activities so that this has become ‘business as usual’.

Digital is the catalyst and driver for marketing and business transformation; where organisations talk about innovation, it is almost entirely digital. This means that the operational reality for most businesses is that digital is very much alive and a huge area of focus.

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