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Event Date Location

Internetweek New York

 05/20/2013 - 05/27/2013 New York City NY

OMMA Data Driven Marketing

 05/23/2013 New York City NY

Digiday Conference & Expo

 05/27/2013 - 05/28/2013 New York NY

The Corporate Social Media Summit

 06/12/2013 - 06/13/2013 New York City NY

Mobile Commerce World

 06/24/2013 - 06/26/2013 San Francisco CA

CIO/CMO Agenda

 06/26/2013

2012 ANA Digital & Social Media Conference

 07/15/2013 - 07/17/2013 Dana Point Ca

OMMA Premium Display

 07/23/2013 Los Angeles CA

OMMA RTB

 07/25/2013 Los Angeles CA

Digiday Exchange Summit

 09/18/2013 - 09/20/2013 Austin TX

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Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

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Eight Digital Trends to Watch in 2013

January 1st, 2013

Adweek

Making predictions in digital media can be a dangerous game. Conjecture such as “2006 is going to be the year of mobile” come to mind. How many of us this time last year even knew what Pinterest was, let alone predicted its popularity explosion? With that being said, Adweek is attempting to make some educated guesses about where this industry might be headed. Here are eight trends to watch for as 2013 unfolds:

Brands as Publishers

Content marketing became all the rage this year as brands from IBM to Amazon to Unilever started thinking more like publishers. Most of the conversations centered on embedding companies within digital consumer experiences by way of visual or text-based content. Paul Polman, Unilever chief exec, planted his firm’s flag in the movement by saying it “is reallocating budgets to enable us to make content in an always-on world. Agencies need to organize themselves around the consumer, not the client.”

Continue reading…

Categories: Digital Media Blog | Tags: , , , , , , , , , , , , , , , , , ,

Real-Time Bidding Myths Busted

December 24th, 2012

MediaPost

More and more publishers are contemplating the value of the real-time bidding (RTB) model, but concerns are keeping many from taking full advantage of it. Some publishers fear that with RTB, they are losing control over how access is being granted to their inventory, while at the same time potentially reducing ad quality standards. Others fear the platform is too complex and requires too many resources in order to adapt to publishers’ needs.

It’s not surprising, given the fast-paced and often confusing nature of the space, that these misconceptions have been formed — but they are misguided. The truth is, RTB can represent a meaningful addition to a publisher’s monetization strategy. To do so, however, requires a clear distinction between fact and fiction.

Here is my attempt to clear up some of those myths that publishers hear about RTB:

Myth #1 – What’s good for buyers is bad for sellers.

Fact – Publishers are in the driver’s seat, and make the decisions.

Read more…

Categories: Digital Media Blog | Tags: , , , , , , , , , , , , ,

Five big B2B content marketing mistakes

December 21st, 2012

eConsultancy

In 2011, marketers began saying that “content marketing is more important than advertising” and given the growth of content marketing in 2012, it would appear that they meant what they said.

And not just in the consumer space. Although selling content marketing to leadership has been a challenge for some B2B marketers, the use of content marketing at B2B organizations is growing rapidly.

As B2B marketers become more familiar with content marketing specifically,best practices are emerging. But that doesn’t mean that mistakes aren’t being made. Here are five of the biggest.

#1: Overemphasizing external distribution channels

Distribution is crucial to any successful content marketing effort and for an obvious reason: great content can’t deliver great results unless it finds its way into the hands of the right people.

Unfortunately, many companies overemphasize external distribution channels. While there’s a role for, say, press releases and social media, content marketing space, it’s important not to underestimate the importance of building up homegrown channels, such as your company’s own website. When used properly, a company website can be a powerful distribution channel and highly effective lead generator.

Categories: Advertising & Marketing Blog, Digital Media Blog | Tags: , , , , , , , , , , , , , , , , , ,

PCWorld and TechHive Pick Top 100 Products in Time for Holiday Gifts

December 18th, 2012

PCWORLD
Mobile and home entertainment products dominate list topped by Windows 8

SAN FRANCISCO–(BUSINESS WIRE)–With big technology launches and announcements now on par with blockbuster movie premiers and red carpet galas, tech fans were treated to their fair share of pageantry and promenading from the likes of Apple, Microsoft, Google, and many others this year. The experts at PCWorld and TechHive took a look back at 2012 to rank the 100 Best Products that made the biggest impact, and have released their list just in time for the holidays.

Windows 8 is No. 1

At the top of the list of 100 Best Tech Products sits Microsoft’s biggest operating system update and rollout since Windows 95: Windows 8. In some ways, the jury is still out on whether Windows 8 was/is a big success, but the experts at PCWorld and TechHive credit its substantial performance improvements and bold step into the mobile/touch-screen universe with winning the top rank for 2012.

The top 10 includes many of the most popular and successful products from the year: Apple’s iPad (3rd generation, for its groundbreaking, high-res Retina display), Amazon’s Kindle Paperwhite, Samsung’s Galaxy S III smartphone, and even TV maker Vizio’s first foray into the laptop market with a sleek ultrabook. Check out the full list here:http://go.pcworld.com/100best

Tech in the Home

The era of the smart home is dawning, as indicated by the large number of home automation and home entertainment products turning tech experts’ heads in 2012. Vivint ranked in the top 100 for bringing sophisticated home security and automation systems (alarm, electronic door lock, door/window sensors, lighting controls, an IP camera, and a programmable thermostat) to the mainstream market. Automation solutions from ADT and Lowes also made the list. Other top products for the home include a handful of wireless and network-capable sound systems and speakers, two HDTVs, several acclaimed video games, and a number of headphone offerings. Take a closer look at what PCWorld and TechHive had to say about the products from the list in the categories of home technology and entertainment.

5 Flops & 5 for the Future

For the PCWorld magazine version of the 100 Best list, editors also took the opportunity to review some of the products of the past year that didn’t quite make the impact they could have, and some others to look forward to in the coming year.

The five on the list of flops and failures: Google Nexus Q—Google’s overpriced media streaming device; Ping—Apple’s ignored music-oriented social network; Sony PS Vita—the underachieving handheld gaming system; 3D TV sets—in only 3% of U.S. households; and Windows Home Server 2011.

For 2013, the PCWorld team recommends keeping your eye on five highly anticipated products: Open-source gaming console Ouya; Google Glass—the wearable display product demoed this year; A hand gesture device for controlling your computer called Leap Motion; Microsoft’s Pro version of the Surface tablet; and the epic third sequel to one of the best video games of all time—Half Life 3.

Overall, the editors at PCWorld and TechHive have come up with a thorough list of the year’s most exciting and impactful tech, just in time for everyone to hit the electronics stores and websites for the holidays. If you’re looking for more advice about a category, or insightful reviews on all of the top 100 products, visit PCWorld.com and TechHive.com.

About PCWorld & TechHive

IDG Consumer & SMB publishes leading tech media brands, PCWorld, Macworld and TechHive. PCWorld includes PCWorld.com and PCWorld magazine, reaching nearly 16 million readers each month who look for advice on getting the most from the PC ecosystem. TechHive.com launched in Sept. 2012 and gives it’s growing audience of almost 2 million visitors a fresh, enthusiastic perspective on new technology and its active role in our lives. Both PCWorld and TechHive can be found in apps and readers across many smartphone and tablet platforms, along with responsive, HTML5 websites, built to flex to virtually every screen size.

IDG Consumer & SMB is a wholly owned subsidiary of International Data Group (IDG), the world’s leading technology media, events and research company.

Additional information about IDG, a privately held company, is available at http://www.idg.com. Additional information about IDG Consumer & SMB is available athttp://www.idgcsmb.com/.

Contacts

IDG Consumer & SMB
Jim Hopkins, 415-978-3380
jhopkins@idgcsmb.com

Categories: Digital Media Blog, Social Media Blog, Tech Business & Marketing Blog | Tags: , , , , , , , , , , , , , , , , , , , , ,

80 percent of CEOs ‘don’t trust’ marketers’ work

December 14th, 2012

ragan.com

The world’s financial troubles have put marketing departments under greater pressure to prove their worth. But are they rising to the challenge?

Though research shows that 80 percent of CEOs now distrust the value of marketing work, a recent survey also found that less than one-third of B2B companies properly measure ROI for marketing activity.

A significant body of research, collated in an infographic by marketing automation company Eloqua, indicates that there is a gap between the expectations of corporate management and the practices of marketing departments.

CEOs expect measurable marketing results

There is a significant level of concern at board level that marketing needs to be more accountable, as this Fournaise Group study of CEOs found:

Continue reading… 

Categories: Advertising & Marketing Blog, Advertising & Marketing Research, Digital Media Blog, Digital Media Research | Tags: , , , , , , , , , , , , , , ,

Original Video Content Impacts Technology Purchasing (REPORT ANALYSIS)

December 12th, 2012

ReelSEO

A recent consumer survey by IDGTechNetwork showed that video plays a vital role in the purchasing decisions of today’s electronics and technology consumers. But it’s not just standard video advertising that we are talking about. They look for a variety of content that will help them make a better informed decision and then tend to act on the information that they’ve found. Here’s a quick breakdown of the survey results.

Before I talk about the results I wanted to give you a run down of how the data was collected. It was an online survey aimed at ‘better understanding the demographic profile of the IDGTechNetwork audience.‘ The research was done via online invitations to complete the survey by ‘editorial stakeholders of sites within the IDGTechNetwork.‘ The responses were collected from April 30th to August 24th of this year.

With an audience of 130 million unique visitors and 2,354 respondents we get a margin of error right around 2%. Of course, that’s about half of the US online audience. It’s hard to say what percentage of the online video viewing audience in the US it is though as we don’t know if all 130 million of them watch video online monthly. I haven’t seen IDG on any comScore or Nielsen report as either a publisher (10th place in May was 11.4M video viewers for Nielsen, comScore is much higher) or an online video ad network.

Continue reading… 

Categories: Advertising & Marketing Blog, Advertising & Marketing Research, Digital Media Blog, Digital Media Research, Lead Generation Blog, Lead Generation Research | Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

11 Big Tech Trends You’ll See in 2013

December 11th, 2012

Mashable

Writing prediction pieces is a funny thing because there is really no such thing as “next year.” Time is a continuum, and the calendar is a human construct designed to help us keep organized. Things that will happen “next year” are already happening now, we may simply not take note of them until the sun rises and sets dozens and dozens of times.

So as I look to 2013, I realize that much of which I expect to see in the coming 12-to-14 months has been quietly (or not so quietly) developing for months, even years. From my point of view, it’s unlikely 2013 will contain any revolutionary or ground-breaking advancements in technology, social media or even the nexus of the two. Believe me, I want breakthroughs. But in order for them to be such, they have to be things I’ve never seen before, which means I have little chance of predicting them. Let’s be honest, I’m no Nostradamus.

Continue reading… 

Categories: Digital Media Blog, Innovation Blog, Mobile Blog, Social Media Blog, Tech Business & Marketing Blog | Tags: , , , , , , , , , , , , ,

Research: What Media and Devices Motivate BtoB Tech Buyers

December 4th, 2012

Research logo Research: What Media and Devices Motivate BtoB Tech Buyers

Business and IT professionals are taking to social, mobile, and video in a big way in the US.  They also have several favorite sources of information on tech products.  These are some of the findings in a recent IDG Research Services survey of more than 2, 200 visitors to IDG sites such as CIO, Computerworld, InfoWorld, Network World, and PCWorld.

Tech savvy users, across multiple segments from healthcare to finance and manufacturing to government, are key indicators for marketers as they plan to reach a broader business audience. More than 40% said vendors presence on the social web positively influenced them related to satisfaction with the company (45%), likelihood to purchase (43%), and willingness to recommend a company (43%).  As to what buyers look for in social sites, just over 50% seek information about product offerings/directions, see product reviews/rankings, and respond to customer questions.

Massive Mobile Use

            Use of mobile devices is pervasive.  Seventy-five percent own/regularly use at least two smartphones and/or tablets.  The vast majority use the devices for everything from email to apps, and content consumption including multimedia.  Tablets topped smartphones in every application category.

Users are doing more than collecting information.  Forty-one percent purchased a product in a six month period and 40% looked for a product in a retail store.  Again, tablets led smartphones in this BtoB survey conducted last summer.

Lights, Cameras, Action

For 95% of BtoB tech buyers, the web is a constant source of tech-related videos: 82% of the respondents post, forward, and/or share such videos.  Many are not passive viewers, either.  Almost half purchased a product, nearly three-quarters research an item, and approximately half visited a vendor site, contacted a vendor for more information, or looked for a product in a retail store.

Grazing for Information

            The reliance on digital media is a given but what media is preferred is not as clear.  Ninety-two percent do go to technology web sites, 60% tech vendor web sites, and 58% tech-related print publications. The importance of tech related media and vendor web sites is important data for marketers as is almost a third of the survey respondents turned to the social web in their search for information.

While search is an important tool for discovery, when choosing what to read on the web, 88% of buyers say they are more likely to click on a link from a familiar and trusted source as they strongly prefer unbiased product test/reviews/opinions (93%) and relevant content (86%).  As for what content they will register for the top items are newsletter (56%), mobile apps (49%), and white papers (46%).  Again, trust in the source of the information drives more engagement.

Granted, some tech buyers are pioneers and out front compared to other users.  But, they’re trendsetters and good indicators for marketers across industries and titles.  As mobile and social converge both need to be a major part of your 2013 marketing plans.

 

 

 

 

Categories: Digital Media Blog, Digital Media Research, Lead Generation Blog, Lead Generation Research, Social Media Blog, Social Media Research, Tech Business & Marketing Blog, Tech Business & Marketing Research, Uncategorized | Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

Define it- What is Big Data?

December 4th, 2012

Ad Exchanger

Bubbling around and through the advertising ecosystem is what some have called “Big Data.” Is it demo data? Location data? Or data from that little mouseover you just did with the graphic appended to this post? – It seems like it’s any piece of data we can think of, no?
Time for some ecosystem input!
With previous ideas on the definitions for programmatic buying, programmatic selling and real-time bidding, we reached out to a group of executives who get their hands dirty with data everyday and asked them:
“What is ‘Big Data’?”

Read more… 

Categories: Digital Media Blog, Tech Business & Marketing Blog | Tags: , , , , , , , , , , , , , ,

Biggest BYOD challenge: Protecting private data

November 27th, 2012

CITEworld

The dirty secret of BYOD is that employees are giving up their personal privacy in exchange for the convenience of choosing their own phone and conducting life on a single device.

It’s all well and good to have that freedom, but there are ways to balance employee personal privacy with the needs of the company says, Apperian’s CTO Carlos Montero-Luque.

Montero-Luque says employees face two main challenges when they accept the BYOD bargain, and they might not even realize it.

Continue reading…

Categories: Digital Media Blog, Mobile Blog, Tech Business & Marketing Blog | Tags: , , , , , , , , , , , , , , ,