Events
Event Date Location

 CSO Perspectives on Data Protection and Privacy

09/23/2014 San francisco CA

OMMA Premium Display @ Advertising Week

09/30/2014 New York NY

OMMA RTB (Real-Time Buying) @ Advertising Week

10/02/2014 New York NY

The Hub Brand Experience Symposium

10/07/2014 - 10/08/2014 New York NY

OMMA RTB (Real-Time Buying)

10/14/2014 London

OMMA Chicago

10/21/2014 - 10/22/2014 Chicago IL

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

Ad Age Data Conference

10/28/2014 - 10/29/2014 New York NY

CIO Perspectives Houston

11/11/2014 San Jose CA

DEMO Fall 2014 

11/18/2014 - 11/20/2014 San Jose CA

digital-media

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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Mobile ad measurement begins to evolve beyond click-through rates

The Economist has introduced new mobile advertising analytics that focus on user attention to measure campaign success as the call grows louder for measurement standards addressing the unique qualities of smartphone engagement better than impressions served and click-through rates. 

The need for different data sets to measure mobile advertising is supported by a new report from xAd, which reveals that click-through rates on mobile are a poor indicator of whether or not someone will engage in post-click activities or visit a store. The Economist sees offering new metrics as a way to help its clients run more successful mobile ad campaigns.

“We’re offering TimeGuarantee and ViewGuarantee, and highlighting attention metrics more generally with clients, because we think it is a much better performance indicator for brand campaigns than just impressions and clicks,” said Audra Martin, vice president of digital advertising at The Economist.

Read on…

InfoWorld.com Site Relaunch Leads to Enhanced Reader and Advertiser Experience

 InfoWorld.com Site Relaunch Leads to Enhanced Reader and Advertiser Experience

Usability and consistency across mobile devices ensured through responsive design

Framingham, Mass. – Sept. 17, 2014 – IDG Enterprise—the leading enterprise technology media company composed of Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, ITworld and CITEworld—announces the enriched design and functionality of InfoWorld.com. The award-winning site, known for its early identification of essential tech trends, now incorporates responsive design technology to scale editorial and advertising content to the users’ screen size, whether they are accessing InfoWorld.com from a smartphone, tablet or desktop (Click to Tweet).

“As mobile continues to grow as a leading content access tool, technology decision-makers search for information on whatever device is presently available,” said Peter Longo, CEO, U.S. Media, IDG Communications.  “The innovation of the new design allows our audience to stay up-to-date on recent trends, be in the know on new developments and engage with expert tech contributors, as well as provide a platform for tech marketers to engage this audience anytime, anywhere.”

Website Enhancements Include:

  • The use of responsive design, including HTML5 and CSS3, to ensure usability and consistency for visitors using smartphones, tablets or desktops.
  • Bold design with more prominent graphics and less pagination for a smoother reading experience and deeper engagement.
  • Vastly improved navigation for InfoWorld’s trademark mix of enterprise tech analysis, product reviews and thought leadership presented through new site sections.
  • Increased exposure for InfoWorld’s expert authors to flag tech trends early.
  • New site-wide promos for important news and trends tailored to InfoWorld’s technically savvy audience.
  • Single, searchable “Resource Library” supporting all types of lead generation content.
  • Shared functionality across IDG Enterprise sites for seamless execution of banner ads, lead generation and native advertising, making promotions more effective.

Continue reading… 

Media Advertising Sees Largest Growth in Over a Decade

IDG Connect 0811 300x141  Media Advertising Sees Largest Growth in Over a Decade

Media Advertising

Media advertising spending will see its largest growth in over a decade, according to Neustar’s Media Intelligence Report for Q2 2014. Companies are focusing more and more on the data that they can collect, and they are trying to use that data for their marketing. However, half of marketers reported that they’re still having trouble linking the data to actionable insights.  Some of the other areas of interest in the study were social, video, and mobile. Social is the only channel that performed above the indexed average for reach efficiency, and video and mobile are becoming a more normal buy. The three areas that Neustar advises marketers to work on for the upcoming year are mobile, video, and attribution.

Inbound Marketing

Ascend2’s Inbound Marketing Research Summary Report takes a look at what’s next for inbound marketing. Currently, 90% of companies are integrating social, search, and content for inbound marketing purposes, and most of them are doing it successfully. For the next year, the most important objectives for inbound are to increase conversion rates and improve lead quality. One of the challenges of inbound is the lack of an effective strategy, which will begin to change as more companies adopt inbound as a top marketing priority.

 

Read more…

Macworld to end print edition

New York Post

Peter Longo, just tapped to be the CEO of a newly formed US Media at International Data Group, is making some sweeping changes that appear to be turning the company’s longtime model on its head.

After 30 years, Macworld is ending its print publication with the November issue. It laid off the bulk of its editorial staffers Wednesday. It will survive only as a digital and expo business in the US, although print editions will still be produced overseas.

The changes are part of a bigger restructuring being put in place by Longo, who is based in New York. His Manhattan base is a big change for the company that has always centered its US publications around Boston and San Francisco.

There were also apparently cutbacks at PC World, TechHive and Greenbot — other digital publications published by IDG, which still counts Boston as its worldwide HQ.

Longo had been the CEO of IDG TechNetwork as well as chief digital officer of the overall IDG. Under his umbrella will be publications including CIO, CSO, Computerworld, Greenbot, InfoWorld, ITWorld, Macworld, Network World, PC World and TechHive.

Macworld was one of the last print titles in the stable. PC World had gone all-digital a year ago. Currently, only CIO is still publishing a print edition in the US.

While editorial was hit Sept. 10, it appears sweeping changes will affect the ad sales force as well in a big consolidation.

“We will transition the IDG Enterprise media sales organization from a brand-based to a geography-based structure to make it simpler for our clients to do business with us,” the company said in a statement.

Continue reading…

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IDG Outlines Plans Following Restructuring

New CEO talks leadership changes, sales strategy, role of print.

Folio

The dust is still settling on a major overhaul of IDG’s U.S. portfolio—a collection of consumer and B2B brands, a burgeoning ad network, more than 100 events and a nascent video unit, chief among its holdings—but its new top exec, Peter Longo, says the company is now better positioned to take advantage of its strengths.

The group also appears to be significantly leaner however. While initial reports noted that editorial staff, including several in leadership roles, would be leaving the company, C-level positions were also impacted. Matt Yorke, CEO of the company’s B2B division, IDG Enterprise, and Bob Melk, CEO of IDG Consumer & SMB, were not among a list of executives for the newly-formed U.S. Media Group provided by the company. IDG would not confirm the departures of any individual employees though.

Screen Shot 2014 09 16 at 12 52 31 PM Macworld to end print edition

Longo noted that the editorial cuts came from both the consumer and B2B sides, though he wouldn’t provide a headcount. A separate industry source says layoffs extended to sales, custom content and events departments, as well.

The moves come as IDG found itself increasingly trapped in a web of legacy processes—a position not unique to IDG, Longo notes. Readers and advertisers moved toward digital platforms, and new products were adopted to meet the evolving demand, but, despite efforts to shift away from print over the years, a structure originally built to handle printed content and direct sales stood in the way of efficiency.

“We’ve had a number of different sales organizations—some direct, some programmatic, some divided by brand—and we felt like moving our owned and operated brands closer toward programmatic and exchange-based solutions was going to benefit them,” Longo says. “One of the immediate changes was moving the consumer properties—Macworld, PC World, Greenbot and TechHive—into our network environment where our network salespeople could continue to represent those properties on a direct basis, but so we’d also make that inventory available on a programmatic basis.”

Continue reading… 

World Tech Update- August 29, 2014

IDG News Service

Coming up on WTU Instagram brings Hyperlapse to the iPhone, Microsoft cuts Surface 2 prices and Google reveals its secret drone delivery program.

 

Tablets with voice calling functions take off in Asia

IDG News Service

Using a tablet to make a phone call may sound unorthodox. But in Asia’s emerging markets, vendors are increasingly shipping 7-inch tablets with voice call functions, according to research firm IDC.

During the second quarter, electronics vendors shipped 13.8 million tablets to the Asia Pacific region, excluding Japan, IDC said on Wednesday. Of those tablets, 25 percent were designed for voice calls over a cellular network. This marked a jump of 10 percentage points from the first quarter.

Voice call tablets are taking off in China, India, Indonesia, Malaysia and Thailand, said Avinash Sundaram, an IDC analyst, who added that it had become a trend unique to Asia.

Although large screen phones are already popular, some consumers in the region have tighter budgets, and want a product that merges all their electronic needs into a single device, Sundaram said.

“They don’t want to walk around with a phone, tablet and PC,” he said. “This is basically addressing budgetary needs.”

Vendors releasing these products include Samsung, which early on incorporated voice call features into its tablets, along with Asus, Huawei and Lenovo. But smaller vendors such as India’s Micromax and Indonesia’s Advan Digital are also fueling the market with rival tablets.

“We definitely see this as a vendor strategy to help differentiate their products,” Sundaram said. Many of these tablets cost between US$100 to $300.

It’s still not known how many consumers in Asia use their tablets for voice calls. But vendors are marketing the features in their advertisements.

“If we look at advertising campaigns in India, Indonesia, they call it a tablet with voice option,” Sundaram said. Vendors could conceivably put cellular features into all their tablets. But bigger companies such as Samsung might refrain from doing so, to better position their smart phone products, he added.

“From a vendor perspective, they want to target every single kind of device, as opposed to selling one kind of device,” he said. “There are no technical hurdles. It’s more about product strategy.”

Where Is Digital Video Viewing Most Popular?

eMarketer

Internet users around the world are tuning in to digital video—whether it’s to watch long-form content like TV shows or movies, short snackable clips, or even branded video content produced by marketers. And according to research among weekly internet users conducted by TNS in June 2014, web users in South Korea are more likely than their counterparts anywhere else in the world to do so.

178307 Where Is Digital Video Viewing Most Popular?

Penetration in the East Asian country reached nearly 96%, meaning virtually anyone who goes online at least weekly also watches digital video with some frequency. Three other countries boasted penetration rates above nine in 10 internet users: Spain, Italy and Mexico. Penetration in China was nearly as high.

It may appear surprising for some of those countries to lead highly developed internet economies like the UK and US in penetration rates, but since the survey was taken among weekly internet users the numbers are somewhat boosted. Overall internet penetration is relatively low in Mexico or India compared to the US—but those who are online are avid digital video viewers.

177922 Where Is Digital Video Viewing Most Popular?

eMarketer estimates that in the US, 77.3% of monthly internet users will watch digital video at least once per month this year, for a total of 195.6 million viewers. Those figures include viewers of any age.

Majority Of Digital Media Consumption Now Takes Place In Mobile Apps

TechCrunch

U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore this morning. That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Combined with mobile web, mobile usage as a whole accounts for 60% of time spent, while desktop-based digital media consumption makes up the remaining 40%.

Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets.

App Users

The report also details several interesting figures related to how U.S. app users are interacting with these mobile applications, noting that over one-third today download at least one application per month. The average smartphone user downloads 3 apps per month.

However, something which may not have been well understood before is that much of that download activity is concentrated within a small segment of the smartphone population: the top 7% of smartphone owners accounting for nearly half of all the download activity in a given month. Those are some serious power users, apparently.

But no matter how often consumers are actively downloading apps, they certainly are addicted to them. More than half (57%) use apps every single day, while 26% of tablet owners do. And 79% of smartphone owners use apps nearly every day, saying they use them at least 26 days per month, versus 52% for tablet users.

Facebook Still #1

Here’s another notable tidbit: 42% of all app time on smartphones takes place in that individual’s single most used app. 3 out of 4 minutes is spent in the individual’s top 4 apps. The top brands, which account for 9 out of the top 10 most used apps, include Facebook, Google, Apple, Yahoo, Amazon and eBay.

Facebook is the most used app, in both audience size and share of time spent among each demographic segment.

Social Networking, Games and Radio contribute to nearly half the total time spent on apps, indicating mobile usage is heavily centered around entertainment and communication.

On iPhone, users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail).

Click to see charts 

Computerworld.com Integrates Responsive Design Technology and Functionality Enhancements in Site Relaunch

 Computerworld.com Integrates Responsive Design Technology and Functionality Enhancements in Site Relaunch

IDG Enterprise—the leading enterprise technology media company composed of Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, ITworld, CFOworld and CITEworld—reveals an enhanced design and greater functionality for Computerworld.com, the voice of business technology. The award-winning site incorporates responsive design technology to create a universal experience by scaling editorial and advertising content to the user’s screen size, whether they are accessing Computerworld.com with a smartphone, tablet or desktop.

“Technology is at the center of business innovation and strategy. Computerworld.com has the most expansive coverage of business-changing technologies that technology and business decision-makers need to understand in this time of digital disruption,” said Matthew Yorke, CEO, IDG Enterprise. “We are excited to relaunch the site using responsive design to create an omnichannel experience for all visitors and advertisers. Computerworld.com has seen continuous growth of traffic from mobile devices, currently it accounts for 25% of our traffic, and our goal is to ensure our visitors have access to the content they need when and where they would like to access it.”

Website Enhancements Include:

  • Computerworld.com built with responsive design, including HTML5 and CSS3, to ensure usability and consistency for visitors using smartphones, tablets or desktops.
  • Expanded editorial coverage areas including Data Analytics, Internet of Things, Emerging Technology, Cloud Computing, Data Center and Enterprise Applications.
  • Visually enticing design improving the reader experience and engagement from story specific keywords with landing pages.
  • Less pagination creating a smoother reading experience without compromising ad impression impact.
  • Single, searchable “Resource Library” supporting all types of lead generation content.
  • Shared functionality across IDG Enterprise sites for seamless execution of banner ads, lead generation and native advertising, making promotions more effective.

The editorial voice, content and design of Computerworld.com remains unique to the brand, while functionality has been aligned across IDG Enterprise sites including back-end capabilities enhancing search functionality and digital asset management for displaying more images and video content. The reader experience is further enhanced by large more legible type and fully integrated social media tools. Ads and promotional units are highlighted in a “deconstructed” right rail optimizing effectiveness and native advertising will be threaded intuitively throughout the site.

“Computerworld.com is well known for its superb tech news. What may be less obvious to website visitors is all the other great content Computerworld serves up for senior technology leaders,” said Scot Finnie, editor in chief, Computerworld. “The editors produce numerous feature articles, how-tos, deep-dives, research, special reports, analyses and case studies. These articles cover enterprise technologies, provide IT management and careers advice, and explore the latest IT trends and emerging technologies. Because such stories have often been less visible on our home page — often whisked away by the rapid stream of tech news — the new home page design relocates the news headlines to a separate column, giving Computerworld’s rich, longer-form enterprise IT content more prominence and air time in the central headline area. This change will paint a far more complete picture of Computerworld’s strong business technology identity.”

About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together the leading editorial brands (Computerworld, InfoWorld, Network World, CIO, CSO, ITworld, CFOworld and CITEworld) to serve the information needs of our technology and security-focused audiences. As the premier hi-tech B2B media company, we leverage the strengths of our premium owned and operated brands, while simultaneously harnessing their collective reach and audience affinity. We provide market leadership and converged marketing solutions for our customers to engage IT and security decision-makers across our portfolio of award-winning websites, events, magazines, products and services. IDG’s DEMO conferences provide a platform for today’s most innovative and eye-opening technologies to publically launch their solutions.

Company information is available at www.idgenterprise.com
Follow IDG Enterprise on Twitter: @IDGEnterprise
Follow Computerworld on Twitter: @Computerworld
Like Computerworld on Facebook: https://www.facebook.com/Computerworld
Join IDG Enterprise on LinkedIn

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Contact:
Gregory Rosa
Marketing & PR Specialist
IDG Enterprise
grosa@idgenterprise.com
Office: 508.766.5375

World Tech Update- August 22, 2014

IDG News Service

Coming up on WTU hackers steal data on 4.5 million U.S. hospital patients, Sprint launches a bezel-free smartphone and a Silicon Valley hotel tries out a robot bellhop.