GLOBAL: Consumer spending on digital content, ranging from games to movies, increased globally by 30% to $57bn in 2013 compared with $44bn in 2012, a new report has found.
The Digital Content Report 2013 – a joint study by IHS, the insight and analytics firm, and App Annie, the app usage tracker – was released in London and San Francisco and revealed that online games, music and movies were key drivers of that growth.
Online movies grew 21% to $8bn in 2013 while music apps saw year-on-year growth of an impressive 77%, The Drum reported, with overall spend on mobile apps rising 2.3x to $16bn.
While the US remained the largest market for digital content in 2013, the report identified other countries with room for growth as well as those with particularly strong categories.
The UK, for example, had one of the strongest online music markets last year, although the IHS report indicated that the nation’s rapidly growing market in game apps will overtake online music in 2014.