Digital Media Events
Event Date Location

Game Marketing Summit

04/23/2014 San Francisco CA

WWW.AMA.ORG : WEB & DIGITAL ANALYTICS – CHICAGO

04/24/2014 Chicago IL

Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

Digiday Programmatic Summit

05/14/2014 - 05/16/2014 New Orleans LA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

E3

06/10/2014 - 06/12/2014 Los Angeles CA

Digiday Agency Innovation Camp

06/24/2014 - 06/26/2014 Vail CO

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

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News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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NIELSEN KICKS OFF FINAL PRE-LAUNCH TEST OF MOBILE AD MEASUREMENT SOLUTION

Nielson Press Release

Nielsen today announced the launch of the final technical trial as it gears up to expand Nielsen Online Campaign RatingsTM to mobile this summer. BrightRoll and TubeMogul, two of the largest video ad platforms in the digital space, will participate. Both companies have been using Nielsen Online Campaign Ratings in an always-on, fully integrated manner for the past eighteen months.

Nielsen Online Campaign Ratings measures the audience of digital advertising and has emerged as the standard for buying and selling online ads, including video ad guarantees. With the addition of mobile, Nielsen Campaign Ratings will become the first and only measurement suite to offer robust insight into a campaign’s full digital and cross-platform audience.

“Mobile has grown quickly to become an important part of brands’ marketing strategy, and as such, advertisers are seeking ways to more accurately measure campaign impact and engagement,” Tim Avila, SVP of Marketing Operations, BrightRoll. “Our clients rely on Nielsen Online Campaign Ratings for independent, third party measurement and we are pleased to be working with Nielsen as they bring this important mobile offering to market.”

“Cross-screen audience measurement is critical for advertisers to leverage the trend of increasing mobile video consumption,” said Jason Lopatecki, Chief Strategy Officer, TubeMogul. “We’re excited to be at the forefront as a beta participant for the Nielsen Online Campaign Ratings mobile offering.”

The expansion of Nielsen Online Campaign Ratings to measure mobile devices will use a similar approach to Nielsen’s Media Rating Council-accredited methodology* for measuring computer and tablet browsers, which combines Nielsen’s industry-leading Cross-Platform Homes panel with data from third-party providers, to measure all ads, including video and display. In addition to mobile browsers, this release will explicitly measure in-app ads for the iOS and Android app eco-system. Other clients, including ABC, have participated in earlier technical trials.

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Google revenue jumps 19 percent but still disappoints

IDG News Service

Google reported a 19 percent increase in revenue for the first quarter, but results from its advertising business were mixed.

Revenue for the quarter ended March 31 was $15.42 billion, Google reported Wednesday. That was a healthy jump from last year but less than the $15.52 billion analysts had been expecting, according to a poll by Thomson Reuters.

Google’s earnings per share, excluding costs like those from the sale of its Motorola Mobility division, were $6.27 per share, which was better than last year but also lower than expected.

The results hurt Google’s share price in trading after hours. Its stock was down about 3 percent at the time of this report, to $541.13.

The number of paid clicks, or clicks on ads paid for by advertisers, climbed 26 percent from the first quarter last year, Google said. But the cost of those clicks, or the amount advertisers paid, dropped roughly 9 percent.

Subtracting traffic acquisition costs, or the money Google pays to partners that run its ads or direct traffic to its websites, the company’s net revenue was $12.19 billion.

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World Tech Update- April 17, 2014

IDG News Service

Coming up on WTU this week Google buys drone maker Titan Aerospace, NHK shows off 8K television and we go inside the world’s most powerful X-ray laser.

 

Programmatic, mobile boost adspend

Warc

LONDON: Global advertising expenditure is forecast to grow steadily over the next three years, according to new data from ZenithOptimedia which also highlighted the growing impact of programmatic and mobile.

Figures in the media agency’s latest Advertising Expenditure Forecasts report show growth in adspend at 3.9% in 2013 but increasing to 5.5% in 2014, 5.8% in 2015 and 6.1% in 2016.

This year’s figures will be helped by a series of ‘semi-quadrennial’ events – the Winter Olympics, the football World Cup, and the mid-term elections in the US – as well as the eurozone finally turning the corner to achieve its first year of growth since 2010.

While growth in the eurozone is expected to be a modest 0.7%, that will change as more countries stabilise – Finland, Italy and Greece, for example, are behind the curve – and adspend growth will accelerate to 1.6% in 2015 and 1.7% in 2016.

ZenithOptimedia noted that television remained the dominant advertising medium, attracting 40% of spend in 2013, nearly twice that taken by the internet (21%), and would gain most from the semi-quadrennial events, growing 5.2% in 2014.

But the internet was by some distance the fastest-growing medium, up 16.2% in 2013 and forecast to increase at a similar annual rate (16%) for the next three years.

The fastest-growing sub-category was display (21%), which was predicted to overtake paid search (13%) in 2015.

Traditional display (banners and other standard formats) was growing at 16% a year, boosted by the revolution in programmatic buying, which, said ZenthOptimedia, provided agencies and advertisers with more control and better value from their trading. Social media (growing at 29% a year) and online video (23% a year) were also starting to benefit from programmatic buying.

The rapid adoption of smartphones and tablets was driving a boom in mobile advertising, projected to increase at an average of 50% a year between 2013 and 2016. In contrast, desktop internet advertising was slated to grow at an average of just 8% a year.

Over the same period, mobile’s share of the market was set to more than double, from 12.9% of internet expenditure and 2.7% of advertising across all media to 28.0% and 7.6% respectively. In doing so it would become bigger than radio, magazine or outdoor, making it the world’s fourth-largest medium.

Google looks to push Glass into the enterprise

Computerworld

Google is looking to push its wearable computer Glass into the enterprise.

With the Glass at Work program, Google is trying to make it easier forcompanies to begin using the wearable computers for their business.

“In the last year we’ve seen our Explorers use Glass in really inspiring and practical day-to-day ways,” the Google Glass team wrote on its Google+ page. “Something we’ve also noticed and are very excited about is how Explorers are using Glass to drive their businesses forward.”

The Washington Capitals, Washington D.C.’s hockey team, has already been working with fans who use Glass, Google noted. The Capitals partnered up with APX Labs to create a Glass app that allows the team’s fans to see real-time stats, instant replays and different camera angles.

The hockey team may be a good example of how businesses can take advantage of Glass, or any upcoming wearable, according to Patrick Moorhead, an analyst with Moor Insights & Strategy.

“My contention has always been that wearables are a best fit for vertical applications,” he said. “I think this is good news and I think companies will use this program. It is Glass’ best shot so far at an ecosystem. In these vertical usage models, it’s more about getting the job done versus looking cool to your friends.”

Moorhead also noted that with Google trying to push Glass into the enterprise, it might signal the company’s realization that building out a horizontal platform will be more difficult than once thought.

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Macworld innovation through the years

SF Gate

The 30th San Francisco edition of Macworldopens Thursday with a showcase of startups that organizers not surprisingly tout as the next game changers in technology.

But predicting the future is always easier in hindsight:

“The machine uses an experimental pointing device called a ‘mouse.’ There is no evidence that people actually want to use these things,”San Francisco Examiner columnist John Dvorak wrote in a column published in 1984 by the then-jointly produced Sunday Examiner & Chronicle.

To his credit, Dvorak correctly predicted numerous reasons the original Macintosh wouldn’t be as big a hit as Apple hoped. But we now know the mouse revolutionized personal computing.

Macworld itself has transformed several times since January 1985, when that first show drew 100 exhibitors and thousands of Apple fans to Brooks Hall. At the height of its popularity, there were two annual Macworld shows, including one on the East Coast.

Center of universe

But San Francisco has remained the center of Macworld’s universe.

The legendary Chronicle columnist Herb Caen described a swanky preshow party at the St. Francis Hotel thrown by David Bunnell, then chairman of PC World Communications, publisher of Macworld magazine and sponsor of the show.

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Twitter’s Vine Introduces Direct Video Messaging

TechCrunch

Twitter’s Vine has introduced a feature that allows you to message other users directly via video. This adds both a direct messaging channel and video clips to its messages, a big addition to Twitter’s video app.

There is a direct parallel to be drawn here between Instagram’s Direct image messaging feature, obviously — and it goes hand in hand with Twitter’s renewed interest in its direct messaging channel. The allegory is interesting, as there isn’t a lot of public evidence that Direct has had any real traction. Still, it allows Twitter to experiment with video messaging in a separate silo, and it does make some sense to start with Vine before adding video messaging to Twitter.

You create a new Vine message by tapping on the Messages section, recording a video and sending it off. You can send to multiple recipients, but all of the conversations are one-to-one — much like competing messaging app Snapchat. If you send to multiple people, you’ll get separate threads for each one.

Notably, you can send Vine messages directly to anyone in your address book, regardless of whether they have Vine or not. This leverages your “private graph” in a similar way to WhatsApp’s early strategy. Twitter is likely hoping that this will spur growth much in the same way.

Offering a backchannel will also allow users to side-step the increasingly polished and professional community of Vine creators. This doubtlessly creates a barrier that stops some people from sharing because it’s not “good enough” to sit in their feeds. Like Snapchat, this allows people to post silly, stupid or funny videos that may not be as polished — or as pretty — directly to their friends.

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World Tech Update- April 10, 2014

IDG News Service

Coming up on WTU this week Microsoft ends support for Windows XP, Sony debuts a 4K point-and-shoot and we check out robots in Silicon Valley.

 

The Difference Between Google, Facebook And Microsoft Summed Up In Two Words: Augmentation Or Immersion

SF Gate

Over the last week the question of why Facebook would spend $2 billion buying Oculus Rift, a maker of virtual reality headsets has been asked repeatedly. In a world where wearable technology is generally seen as the next big thing, a pair of rather large VR goggles appears to run opposite to the approach taken by Google GOOG -2.94% and more recently Microsoft MSFT -2.15%.

Simply put, Google has taken a much more contextual approach to how it believes you and I will consume its services. It’s a strategy that sees a combination of ubiquitous mobile phones, wearable technology and globally available Internet, built upon a collection of web connected things. These things include Nest, a web connected Thermostat, Google Glass, a wearable heads up display of information and recently its  announcement of Android Wear, a version of the popular mobile OS tailored specifically for wearable tech products.  Adding to the mix are some of its ambitious R&D efforts like “Project Loon” which looks to use a global network of high-altitude balloons to connect people in rural and remote areas who have no Internet access.

Through these activities it seems Google’s strategy is to create contextual elements that augments your existing reality with data specifically tailored to you as you live your life. Or in other words, they are not looking to immerse you its world, so much as to help adapt and improve your existing world by adding to it. Combined with Google Now it’s a strategy that tries to anticipate what you need to know before you ask or even know what to ask.

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Yahoo reportedly launching YouTube rival

Computerworld

Reports are circulating that Yahoo is looking to launch a video site that would go up against Google’s behemoth YouTube.

The rumors largely stem from a Re/Code report late last week that cited anonymous sources saying Yahoo is looking to not only launch a YouTube competitor in the next few months but also is trying to pluck some of the video-sharing site’s stars and favorite networks.

A Yahoo spokeswoman declined to comment on the report.

However, Yahoo, and its CEO Marissa Mayer, have been trying to gain some traction in the online world, pulling the company back to the top where it started years ago. Yahoo was once an Internet pioneer but the years, and competitors like Google and Facebook, pushed the company back into the shadows.

Mayer, who was a top executive at Google before coming to Yahoo, wants to turn that slide around. Grabbing some of the audience from YouTube would be a huge step in making that happen.

“If Yahoo wants to be at the center of people’s entertainment, they need a video service,” said Patrick Moorhead, an analyst with Moor Insights & Strategy. “YouTube is a free-for-all video service from cat videos to trailers to real content. Yahoo has a chance to provide less, but better content.”

Earlier this month, Mayer, speaking at the annual 4As conference, said she is focusing the company’s time and money on search, mail, mobile, social media and video.

There have been earlier signs that Yahoo wants to step up its presence in video. Last May, reports circulated that Yahoo was in talks to acquire Hulu, a video site known for streaming TV shows and movies, for as much as $800 million. The purchase never came through as Hulu’s owners canceled plans to sell the company.

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