Events
Event Date Location

OMMA Premium Display @ Advertising Week

09/30/2014 New York NY

OMMA RTB (Real-Time Buying) @ Advertising Week

10/02/2014 New York NY

The Hub Brand Experience Symposium

10/07/2014 - 10/08/2014 New York NY

OMMA RTB (Real-Time Buying)

10/14/2014 London

OMMA Chicago

10/21/2014 - 10/22/2014 Chicago IL

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

Ad Age Data Conference

10/28/2014 - 10/29/2014 New York NY

CIO Perspectives Houston

11/11/2014 San Jose CA

DEMO Fall 2014 

11/18/2014 - 11/20/2014 San Jose CA

IT Roadmap Conference & Expo – Dallas

11/18/2014 Dallas TX

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News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

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Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

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News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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NRS says mobile now most popular way to access websites of Mail Online, Metro and Mirror

Mail Online, Metro and the Mirror all now attract more readers to their websites from mobiles than they do from personal computers.

New evidence of the shift from desktop to mobile news readership is provided in the latest figures from the National Readership Survey, which include mobile for the first time.

The data suggests Mail Online’s mobile raedership in the UK  stands at 10.8m per month, versus 9.6m on personal computers. The NRS claims that the Mirror now attracts 6.2m readers a month on mobile devices, versus 4.9m on PCs, and Metro 3.6m on mobile versus 2.9m on PCs.

The NRS data combines print readership for the year to June 2014 with Comscore website data for June 2014. Both web and print numbers are based on a survey of the general public, rather than actual circulation or information from server logs.

The figures suggest that The Guardian and the Telegraph are neck and neck in terms of UK readership with both achieving a monthly reach of 16.3m. The term ‘reach’ equates to the number of people reading the paper or the website at least once.

The NRS suggests that the Daily Mail/Mail Online is the most read national newspaper brand in the UK with a monthly reach of 23.4m. According to the Mail, this means it now reaches 48.3 per cent of UK adults every month.

Read on…

4 ways magazines are making video work

Digiday

Magazine publishers have plowed money and resources into video. The reason is obvious: Video advertising is a booming market, with plump ad prices that dwarf the CPMs display ads fetch.

But the devil is in the details or, more precisely, in the execution. There are internal challenges to organizing to create video — just ask Condé Nast – in addition to problems around generating a viewership of sufficient scale and putting together attractive ad packages.

“Legacy publishers seem to have internal difficulties shifting to a multi-format content model that is committed to each distribution platform from dot-com to social to apps,” said Paul Kontonis, executive director of the Global Online Video Association. “Shared services is a way to get a publisher to dip their toe in video without overhauling the existing hierarchies, politics and comforting bureaucracies.”

Traditional publishers have made great headway to reinvent their content strategy and distribution model, but they are still building diversified video inventory at scale, said Robin Steinberg, evp, publishing and digital director of investment and activation, MediaVest.

“They are contending with publishers outside their traditional competitive set with stronger targeting capabilities and pricing structures,” she said. “Due to their traditional print legacy position in the marketplace, they have to push harder for a prime seat at the digital video marketplace table.”

Find out the four ways publishers are trying to ensure success…

The growing market for digital video ads

Digiday

As online video consumption continues to climb, advertising budgets have swelled to match.

Much of that action happens on YouTube, which owns a huge chunk of the digital video ad market, but probably won’t capture much more in the coming years. It’s an exciting market for publishers, which are looking to counter declining display ad rates. The rise of programmatic buying also has enthused budget-savvy brands and agencies, and video publishers are slowly coming around to embrace the new tech.

Here’s what the market looks like today — and how it will take shape in the years to come.

The digital video ad market will grow faster in 2014 than future years.
The U.S. digital ad spend will grow to $5.9 billion this year, up 56 percent from 2013, according to eMarketer data released last week. But that growth will cool in future years, declining to 13.9 percent by 2018, when the total digital video spend will reach $12.82 billion, eMarketer forecasts.

The research firm cites two trends to explain the dwindling growth. The first: proliferation of premium subscription services like Netflix or Amazon Prime Video, which don’t serve ads. The second, less obvious factor: the growth of mobile video. Mobile video consumption has surged 532 percent since 2012, according to video technology specialist Ooyala. But mobile videos tend to be shorter, and have shorter, less expensive ads accompanying them, so that sector actually suppresses the overall market, eMarketer reasons.

Read on for charts and more information…

Can Print and Online Content Just Get Along? California Sunday Magazine Hopes So.

re/code

In a few weeks, at the beginning of October, a new content effort called California Sunday Magazine will debut aimed at publishing, “thoughtful, reported features and beautiful photography and illustrations set in California, the West, Asia, and Latin America, for a national audience,” of a demographic of 25- to 45-year-olds.

Starting a general-interest publication, offline or online, is not for the faint of heart, although the effort has attracted several million dollars in investment from a range of angel funders.

Which is why it is also going to try to pretend to its readers — largely urban and definitely hipper — that there is absolutely no divide between online and offline, using a design that was aimed at both equally. That means California Sunday Magazine will debut on the Web, across a range of devices (Apple iPhone, Google Android, Amazon Kindle), as well as a print insert to 400,000 selected readers of the Los Angeles Times, San Francisco Chronicle and Sacramento Bee.

It’s certainly more of an interesting gambit since the effort has its roots in an event series called Pop-Up Magazine. In the hugely popular live show in San Francisco, reported stories are performed by their creators — including high-profile authors like Michael Pollan and Alice Walker.

Read on…

Mobile ad measurement begins to evolve beyond click-through rates

The Economist has introduced new mobile advertising analytics that focus on user attention to measure campaign success as the call grows louder for measurement standards addressing the unique qualities of smartphone engagement better than impressions served and click-through rates. 

The need for different data sets to measure mobile advertising is supported by a new report from xAd, which reveals that click-through rates on mobile are a poor indicator of whether or not someone will engage in post-click activities or visit a store. The Economist sees offering new metrics as a way to help its clients run more successful mobile ad campaigns.

“We’re offering TimeGuarantee and ViewGuarantee, and highlighting attention metrics more generally with clients, because we think it is a much better performance indicator for brand campaigns than just impressions and clicks,” said Audra Martin, vice president of digital advertising at The Economist.

Read on…

InfoWorld.com Site Relaunch Leads to Enhanced Reader and Advertiser Experience

 InfoWorld.com Site Relaunch Leads to Enhanced Reader and Advertiser Experience

Usability and consistency across mobile devices ensured through responsive design

Framingham, Mass. – Sept. 17, 2014 – IDG Enterprise—the leading enterprise technology media company composed of Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, ITworld and CITEworld—announces the enriched design and functionality of InfoWorld.com. The award-winning site, known for its early identification of essential tech trends, now incorporates responsive design technology to scale editorial and advertising content to the users’ screen size, whether they are accessing InfoWorld.com from a smartphone, tablet or desktop (Click to Tweet).

“As mobile continues to grow as a leading content access tool, technology decision-makers search for information on whatever device is presently available,” said Peter Longo, CEO, U.S. Media, IDG Communications.  “The innovation of the new design allows our audience to stay up-to-date on recent trends, be in the know on new developments and engage with expert tech contributors, as well as provide a platform for tech marketers to engage this audience anytime, anywhere.”

Website Enhancements Include:

  • The use of responsive design, including HTML5 and CSS3, to ensure usability and consistency for visitors using smartphones, tablets or desktops.
  • Bold design with more prominent graphics and less pagination for a smoother reading experience and deeper engagement.
  • Vastly improved navigation for InfoWorld’s trademark mix of enterprise tech analysis, product reviews and thought leadership presented through new site sections.
  • Increased exposure for InfoWorld’s expert authors to flag tech trends early.
  • New site-wide promos for important news and trends tailored to InfoWorld’s technically savvy audience.
  • Single, searchable “Resource Library” supporting all types of lead generation content.
  • Shared functionality across IDG Enterprise sites for seamless execution of banner ads, lead generation and native advertising, making promotions more effective.

Continue reading… 

Media Advertising Sees Largest Growth in Over a Decade

IDG Connect 0811 300x141  Media Advertising Sees Largest Growth in Over a Decade

Media Advertising

Media advertising spending will see its largest growth in over a decade, according to Neustar’s Media Intelligence Report for Q2 2014. Companies are focusing more and more on the data that they can collect, and they are trying to use that data for their marketing. However, half of marketers reported that they’re still having trouble linking the data to actionable insights.  Some of the other areas of interest in the study were social, video, and mobile. Social is the only channel that performed above the indexed average for reach efficiency, and video and mobile are becoming a more normal buy. The three areas that Neustar advises marketers to work on for the upcoming year are mobile, video, and attribution.

Inbound Marketing

Ascend2’s Inbound Marketing Research Summary Report takes a look at what’s next for inbound marketing. Currently, 90% of companies are integrating social, search, and content for inbound marketing purposes, and most of them are doing it successfully. For the next year, the most important objectives for inbound are to increase conversion rates and improve lead quality. One of the challenges of inbound is the lack of an effective strategy, which will begin to change as more companies adopt inbound as a top marketing priority.

 

Read more…

Macworld to end print edition

New York Post

Peter Longo, just tapped to be the CEO of a newly formed US Media at International Data Group, is making some sweeping changes that appear to be turning the company’s longtime model on its head.

After 30 years, Macworld is ending its print publication with the November issue. It laid off the bulk of its editorial staffers Wednesday. It will survive only as a digital and expo business in the US, although print editions will still be produced overseas.

The changes are part of a bigger restructuring being put in place by Longo, who is based in New York. His Manhattan base is a big change for the company that has always centered its US publications around Boston and San Francisco.

There were also apparently cutbacks at PC World, TechHive and Greenbot — other digital publications published by IDG, which still counts Boston as its worldwide HQ.

Longo had been the CEO of IDG TechNetwork as well as chief digital officer of the overall IDG. Under his umbrella will be publications including CIO, CSO, Computerworld, Greenbot, InfoWorld, ITWorld, Macworld, Network World, PC World and TechHive.

Macworld was one of the last print titles in the stable. PC World had gone all-digital a year ago. Currently, only CIO is still publishing a print edition in the US.

While editorial was hit Sept. 10, it appears sweeping changes will affect the ad sales force as well in a big consolidation.

“We will transition the IDG Enterprise media sales organization from a brand-based to a geography-based structure to make it simpler for our clients to do business with us,” the company said in a statement.

Continue reading…

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IDG Outlines Plans Following Restructuring

New CEO talks leadership changes, sales strategy, role of print.

Folio

The dust is still settling on a major overhaul of IDG’s U.S. portfolio—a collection of consumer and B2B brands, a burgeoning ad network, more than 100 events and a nascent video unit, chief among its holdings—but its new top exec, Peter Longo, says the company is now better positioned to take advantage of its strengths.

The group also appears to be significantly leaner however. While initial reports noted that editorial staff, including several in leadership roles, would be leaving the company, C-level positions were also impacted. Matt Yorke, CEO of the company’s B2B division, IDG Enterprise, and Bob Melk, CEO of IDG Consumer & SMB, were not among a list of executives for the newly-formed U.S. Media Group provided by the company. IDG would not confirm the departures of any individual employees though.

Screen Shot 2014 09 16 at 12 52 31 PM Macworld to end print edition

Longo noted that the editorial cuts came from both the consumer and B2B sides, though he wouldn’t provide a headcount. A separate industry source says layoffs extended to sales, custom content and events departments, as well.

The moves come as IDG found itself increasingly trapped in a web of legacy processes—a position not unique to IDG, Longo notes. Readers and advertisers moved toward digital platforms, and new products were adopted to meet the evolving demand, but, despite efforts to shift away from print over the years, a structure originally built to handle printed content and direct sales stood in the way of efficiency.

“We’ve had a number of different sales organizations—some direct, some programmatic, some divided by brand—and we felt like moving our owned and operated brands closer toward programmatic and exchange-based solutions was going to benefit them,” Longo says. “One of the immediate changes was moving the consumer properties—Macworld, PC World, Greenbot and TechHive—into our network environment where our network salespeople could continue to represent those properties on a direct basis, but so we’d also make that inventory available on a programmatic basis.”

Continue reading… 

World Tech Update- August 29, 2014

IDG News Service

Coming up on WTU Instagram brings Hyperlapse to the iPhone, Microsoft cuts Surface 2 prices and Google reveals its secret drone delivery program.

 

Tablets with voice calling functions take off in Asia

IDG News Service

Using a tablet to make a phone call may sound unorthodox. But in Asia’s emerging markets, vendors are increasingly shipping 7-inch tablets with voice call functions, according to research firm IDC.

During the second quarter, electronics vendors shipped 13.8 million tablets to the Asia Pacific region, excluding Japan, IDC said on Wednesday. Of those tablets, 25 percent were designed for voice calls over a cellular network. This marked a jump of 10 percentage points from the first quarter.

Voice call tablets are taking off in China, India, Indonesia, Malaysia and Thailand, said Avinash Sundaram, an IDC analyst, who added that it had become a trend unique to Asia.

Although large screen phones are already popular, some consumers in the region have tighter budgets, and want a product that merges all their electronic needs into a single device, Sundaram said.

“They don’t want to walk around with a phone, tablet and PC,” he said. “This is basically addressing budgetary needs.”

Vendors releasing these products include Samsung, which early on incorporated voice call features into its tablets, along with Asus, Huawei and Lenovo. But smaller vendors such as India’s Micromax and Indonesia’s Advan Digital are also fueling the market with rival tablets.

“We definitely see this as a vendor strategy to help differentiate their products,” Sundaram said. Many of these tablets cost between US$100 to $300.

It’s still not known how many consumers in Asia use their tablets for voice calls. But vendors are marketing the features in their advertisements.

“If we look at advertising campaigns in India, Indonesia, they call it a tablet with voice option,” Sundaram said. Vendors could conceivably put cellular features into all their tablets. But bigger companies such as Samsung might refrain from doing so, to better position their smart phone products, he added.

“From a vendor perspective, they want to target every single kind of device, as opposed to selling one kind of device,” he said. “There are no technical hurdles. It’s more about product strategy.”