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Internetweek New York

 05/20/2013 - 05/27/2013 New York City NY

OMMA Social & OMMA Video

 05/20/2013 New York City NY

Marketing + Technology: Ad Age and BtoB Conference

 05/20/2013 New York NY

OMMA Video

 05/21/2013 New York City NY

OMMA Data Driven Marketing

 05/23/2013 New York City NY

Digiday Conference & Expo

 05/27/2013 - 05/28/2013 New York NY

The Corporate Social Media Summit

 06/12/2013 - 06/13/2013 New York City NY

Mobile Commerce World

 06/24/2013 - 06/26/2013 San Francisco CA

CIO/CMO Agenda

 06/26/2013

2012 ANA Digital & Social Media Conference

 07/15/2013 - 07/17/2013 Dana Point Ca

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New Year Brings New Content, Entertainment and Innovative Programs for Macworld/iWorld 2013

January 11th, 2013

PR News Wire

FRAMINGHAM, Mass. – Macworld/iWorld 2013(Twitter: @MacworldExpo; Event hashtag: #iFan13), the Ultimate iFan Event, kicks off in just three weeks and IDG World Expo today announced additional new content and highlights that complement an already full agenda of education, innovation andexperiential elements. These include: the Apple Distinguished Educator Showcase, additional Tech Talks, Digital Art Gallery, iPad Sketch Station, China Innovation Forum, finalists for the Indie Innovation contest and Macworld LIVE. Macworld/iWorld will take place January 31-February 2, 2013, at the Moscone Center West in San Francisco. Register now!

New content and highlights include:

Distinguished Educator Showcase
The extraordinary community of Apple Distinguished Educators will come together to give attendees the opportunity to hear from inspiring teachers and administrators about how they are transforming the classroom through the use of Apple technologies. The event, produced by Computer-Using-Educators (CUE), will take place Saturday, February 2, and include sessions such as: The Future of Learning: Tech That! Extending Student’s Digital Environment into the Classroom, Accessing Abilities, and Closing the Loop, Transformation Solutions with EdTech Vision, Professional Development and the Apple Ecosystem. Check out the full schedule here.

Additional Tech Talks
The Macworld/iWorld 2013 agenda boasts more than 60 new educational sessions, interactive panel discussions, practical “how-to” presentations and “tips and tricks” learning opportunities open to all iFan Pass attendees. Several new Talks covering a wide range of issues and questions were recently added, including:

  • “iPhoneography – Meet the Mobile Masters,” taking place on the Main Stage, is a rapid fire session during which attendees will hear the condensed essence of what makes iPhoneography unique and why it’s bending photography in a dramatic new direction. The viewpoints will be from a diverse, experienced group of leading iPhoneographers—including Jack Hollingsworth, Russell Brown, Richard Gray,Karen Divine, Dan Marcolina, Glyn Evans, Knox Bronson and Jessica Zollman—and will frame the movement where it is today and where it is headed in 2013 and beyond.
  • “Tech vs. Wild: Surviving Your Next Campout (and Other Natural Disasters) with High Tech Gear,” with Chuck La Tournous of RandomMaccess who will take attendees through a fun, fast-paced look at the gadgets that can turn you into a cross between Bear Grylls and MacGyver.
  • “iCloud, App Stores and other Things to Fear: Has Apple Forgotten Power Users?”Lex Friedman of Macworld headlines a panel of experts who will explore whether Apple is phasing out its support for power users. The panelists will discuss these serious issues facing Mac users today, and attempt to decide whether we should worry about our future as power users on the Mac.
  • “Art Goes Digital,” a special session with Alan Oppenheimer of Art Authority who will review some of the major developments in the digital art revolution and seek to answer questions such as: are we moving towards an iTunes of art? And what issues will we encounter along the way?
  • “Software, Hardware and Flying to Mars. How We Built, Programmed and Operate NASA’s Curiosity Mars Rover,” with Ben Cichy, James Kurienand David Oh of the NASA Jet Propulsion Laboratory, who will share their first-hand stories about how they built and operate the Mars Curiosity Rover.
  • “Getting Cozy with Siri” with Joe Kissell of TidBITS will demonstrate many of Siri’s clever and less-than obvious effort-saving capabilities, and show attendees how to make the most of this impressive technology. Joe will also talk to some of Siri’s competitors and demonstrate a few ways in which they go beyond Siri’s current capabilities.
  • “Future Tech: Amazing Student Tech Projects,” with Bill Wiecking of Hawaii Prep Academy who will talk about how a select group of international students is creating the future of tech with OSX and iOS.
  • “iPad Integration for Children with Autism Spectrum Disorder (ASD),” a special session with Mark Mautone of the Hoboken School District who will provide a comprehensive insight into how the iPad is used to educate individuals with ASD’s.
  • “Troubleshooting iCloud” with Tom Negrino of Backup Brain, who will demonstrate how to tame iCloud on your Mac and iOS devices. Learn tips and tricks about Documents in the Cloud, synchronizing data across all devices, working with iTunes Match and troubleshooting sharing media.

Rapid Fire
Come be dazzled in 5 minutes – over and over again! Macworld/iWorld’s RapidFire is all about getting “to-the-point” and teaching our audience one cool thing, really quickly and really effectively. Join Dan Moren of Macworld as he introduces each presenter to tackle one little known or little understood feature, one confusing concept, or one new approach and see if they can beat the clock to get you the data that matters. Open to all iFan Pass holders.

Digital Art Gallery
Part of this year’s LIVE Zone, the Digital Art Gallery will feature digitally-created artwork from artists hand selected during a competitive online submission process, as well as from the winners of an iPhoneography social media contest.  The 2013 Gallery will highlight the work of Craig Abaya, a San Francisco artist and concert photographer who also films musical artists in performance and conversation. While his roots are in the analog realm, today he photographs, films and records digitally every step of the way and uses tools of the trade ranging from MacBook Pro and Mac Mini to Aperture, Adobe Photoshop, Logic Pro and Garageband. Open to all Macworld/iWorld attendees.

iPad Sketch Station
Part of this year’s LIVE Zone, the iPad Sketch Station gives attendees the chance to watch talented and experienced artists draw and design art on their iPads in front of a live audience.  Sponsored by KiwiPixel and Procreate, the iPad Sketch Station will feature the work of amazing iPad artists including: Thierry Schiel,a professional digital artist, animator and international award-winning film maker from Luxembourg; Luis Peso,a professional digital artist, musician and goldsmith from Spain; and Jonathan Gesinski, a professional storyboard artist working primarily in the film industry, advertising, video games and illustration.  Open to all Macworld/iWorld attendees.

China Innovation Forum
Debuting at Macworld/iWorld 2013, the China Innovation Forum, co-hosted by IDG World Expo China and TechNode will bring together more than 100 entrepreneurs, executives, developers, investors, thought leaders and industry experts from China and Silicon Valley to explore and define opportunities and challenges within the tech industry. Open to all iFan Pass attendees.

iNDIE iNNOVATION: The Search for Tomorrow’s Music Stars
Macworld/iWorld teamed up with Sonicbids to find the hottest up-and-coming bands in the country innovating with Apple technologies. After several rounds of fan voting, the two  iNDIE iNNOVATION finalists have just been announced—Mister Loveless andExist Elsewhere—who best embody the use of Apple products in the creative process. The finalists will square off live on the Main Stage at Macworld/iWorld on Thursday, January 31 from 4:00pm– 5:00pm, with the winner performing as the opening act for one of the best live rock n’ roll bands ever, Little Feat, at the Macworld/iWorld BLAST party on Thursday, January 31 at Mezzanine SF. Tickets for BLAST are now available. Macworld/iWorld attendees will have the first option to purchase tickets for just $40. Space is limited.

Macworld LIVE
Hosted by the editors of Macworld and Macworld.com, the Macworld LIVE stage, located in the LIVE Zone, will feature exclusive coverage, interviews, demos and commentary from the world’s largest Apple-related extravaganza. Attendees can stop by and participate as the live audience for segments that will be viewed by Mac fans the world over on Macworld.com. Topics covered will include everything from gaming and art to publishing and the state of Apple. Check out the full lineup and schedulehere. Open to all Macworld/iWorld attendees.

Register
Attendee registration, along with information about event passes and pricing, can be found at: http://www.macworldiworld.com/register/.

For complete details on media qualification guidelines, please visit:http://www.macworldiworld.com/media-qualification-guidelines/. Please note that all media are required to submit media credentials for Macworld/iWorld.

Connect
For current happenings, news, chatter and to be part of the conversation, join Macworld/iWorld on:

About Macworld/iWorld
Macworld/iWorld is the world’s Ultimate iFan Event for those who use, create and love Apple products. Attendees will encounter a unique celebration of Apple technology-infused art, music, and film, as well as learning opportunities, and a shopping mecca in our expo hall filled with products and services for Apple users of all skill levels and interests. Whether a home user, an artistic hobbyist, a professional or a true Technorati, Macworld/iWorld gives attendees the chance to experience all that the amazing world of Apple-related tools can offer. Macworld/iWorld will take placeJanuary 31– February 2, 2013 at the Moscone Center West in San Francisco. For more information, please visit http://www.macworldiworld.com.

About IDG World Expo 
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld / iWorld, the MacIT® Conference, the Electronic Entertainment Expo® (E3®), Anime Expo®, The Game Marketing Summit, Enterprise MobileNext (mNext), and Macworld Mobile. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

SOURCE IDG World Expo

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The New Year’s Most Innovative iOS and OSX Apps Take Center Stage at Macworld/iWorld 2013

January 8th, 2013

iFanevent2013 300x66 The New Year’s Most Innovative iOS and OSX Apps Take Center Stage at Macworld/iWorld 2013        IDG World Expo The New Year’s Most Innovative iOS and OSX Apps Take Center Stage at Macworld/iWorld 2013

New Tech Talks, Appalooza Product Showcase and Social Media Contest Highlight What’s New, What’s Cool and What’s Next in the World of Apps and App Development

Framingham, Mass.–––IDG World Expo today announced new and expanded content and events that aim to decode app development, put the spotlight on the latest tools for the mobile lifestyle, and give attendees the power to try, learn and play with the newest iOS and OSX innovations, all at Macworld/iWorld 2013 (Twitter: @MacworldExpo; Event hashtag: #iFan13), the Ultimate iFan Event. Appalooza, one of the most popular areas of the show floor, will feature developers showcasing hundreds of the latest creations for everything from productivity, gaming and IT to education, music making, photography, and much more, all built for iPads, iPhones and MacBooks. Macworld/iWorld will take place January 31-February 2, 2013, at the Moscone Center West in San Francisco. Registration is now open.

“Apple technologies are a driving force in today’s mobile lifestyle, and nothing demonstrates the innovation, creativity and excitement of this lifestyle more than the proliferation of new iOS and OS X apps hitting the market each day,” said Paul Kent, vice president and general manager of Macworld/iWorld. “Macworld/iWorld brings together developers big and small to showcase the latest and greatest apps that will change the way you work, live and play and learn. Nowhere else can you learn about a new app directly from the person who created it, or try out your favorites before you hit ‘buy’ on the App Store. This is where apps come to life.”

 

Highlights of app-related content at Macworld/iWorld 2013 include:

Expo Hall: A Showcase of Mobile Apps

The Macworld/iWorld 2013 expo hall will feature hundreds of developers—more than 40 percent of which are first-time exhibitors—showcasing the latest hardware, software, apps and accessories for the Mac, iPhone, iPod and iPad. Appalooza companies will showcase the best new iOS and OSX apps, including:

  • Art Authority—an app that stunningly displays paintings and sculptures by major western artists from ancient times through current-day. Art Authority is currently used by Seton Hill University in multiple art classes and is under evaluation by many other educational institutions.
  • BeLight Software, Ltd.—a Mac software company that specializes in desktop publishing, home design and data protection apps.
  • Byte Squared, Ltd.—a company that creates productivity apps, including business apps for editing business documents on the iPhone and iPad.
  • Creaceed SPRI—a developer of creative and user-friendly photo and film apps for the Mac, iPhone and iPad.
  • Flint Mobile—a mobile payments company that is creating the easiest way for on-the-go businesses to accept credit cards and to find new customers through social marketing via an iPhone app that enables merchants to process credit card payments securely using only their phone.
  • Get Cloak—a service for the Mac, iPhone and iPad that keeps users safe when connected to public wireless networks like those found at coffee shops, hotels, airports and conferences.
  • iPresent—a company that develops a dynamic interactive iPad app for sales teams.
  • MacPaw—a premier Mac development firm dedicated to designing and creating reasonably priced Mac software apps that are intuitive, easy-to-use and extremely useful to its worldwide customer base.
  • Naturespace Holographics Audio—creator of the most sonically and spatially accurate recordings of the natural world available with two iPhone apps, “Naturespace: Relax Meditate Escape Sleep” and “Thundergod – The Naturespace Thunderstorm Collection.”
  • Publications Intl. LTD—a worldwide publisher of books, including Children’s Cooking, Special Interest and Education, for the iPad.
  • SugarSync—a one-stop shop for the best of the Cloud, syncing users’ files, music and moves wherever they go.
  • xTuple—an app for the Mac, iPhone and iPad that enables users to manage and enrich customer and prospect relationships on-the-go.

App-Related Tech Talks

The Macworld/iWorld 2013 agenda boasts more than 60 new educational sessions, interactive panel discussions, practical “how-to” presentations and “tips and tricks” learning opportunities with a host of sessions focused on apps and app development, including:

  • “The Studio in Your Pocket,” a full-day workshop with Michael Koerbel and Anna Elizabeth James, iPhone filmmakers at Majek Pictures, will explore the latest video, photography and audio apps for both iPhone and iPad.
  • “Appalooza: Mobile Applications for the Musician,” with Michael Carrera of Berklee College of Music, will highlight the coolest mobile music apps available to help attendees practice, perform and create music – anytime, anywhere on their iOS mobile device.
  • “iPhoneography: AppAlchemy,” a Tech Talk with Dan Marcolina, photographer, iPhoneography event organizer, and author of the critically acclaimed book/iPad series “iPhone Obsessed,” will show attendees how the combination of picture choice and multiple-app processing can turn a simple snapshot into a statement.
  • “iOS Development for Beginners,” a full-day session with Matthew Purcell of Canberra Grammar School and his Year 10 iPhone and iPad Application Development class, will provide attendees a workshop on iOS app development.
  • “The iPad Mobile Office – You Can Take It All with You,” an interactive session with Phil Goodman of Goodman Consulting and Benjamin Levy of Solutions Consulting, designed to teach attendees how to harness the power of iOS and facilitate daily business tasks. The session will highlight the most empowering iOS apps in the App Store that will fundamentally change one’s work life.
  • “Name That App,” an app-guessing game with John Soward of Dataseam and John Turner of Assistronics, will allow contestants, picked from the audience, to guess an app based on seeing a partial icon.
  • “iOS Productivity Tools,” with Allison Sheridan of Nosillacast Mac Podcast, will introduce attendees to various iOS productivity apps designed to make lives easier, including note-taking apps, word processors and spreadsheets, the best reminder apps, and more.
  • “Xcode for IT Admins: Exploring iOS and Cocoa,” a full-day workshop with John Soward of Datastream, John Turner of Assistronics, and John Sterling of Volar Video, will teach attendees the basics of app development using Xcode. Participating attendees will get a chance to build an app and work through some of the tools in the Apple developer’s tool chest.
  • “iPhoneography: from Shooting to Storytelling,” with Emmy award-winning photographer Richard Koci Hernandez, will teach attendees how to combine the basic principles of good photography, a variety of different iPhone camera apps, and various stealth techniques to capture unique unguarded moments. 

Appalooza Social Media Contest

From January 10-19, iFans around the world will have a chance to vote on which 2013 Appalooza exhibitor they are most excited to check out this year and have a voice in crowning the “iFan’s Favorite App.” Starting January 10, iFans can see all the Appalooza exhibitors competing for this coveted title and vote for which one deserves to win at www.facebook.com/macworldiworld. There is no limit to the number of apps fans can vote for and true app fanatics can place a vote once per day for all 10 days.

As a special added bonus, iFans who cast their vote will be entered to win an iPad mini with an iTunes gift card to download all their favorite new apps.

Be an Appalooza Exhibitor

If you are considering showing off your app as an Appalooza exhibitor at Macworld/iWorld 2013, don’t wait to sign up! Sign up by January 8 to be included in the “iFan Favorite” app contest, reaching our fan base of more than 9,000 Apple-product fanatics.

We will also be featuring one app per day for the duration of the voting (10 days). If you’d like to be considered for a spot as an App-of-the-Day during the contest, please email us at macworldiworld@schwartzmsl.com and tell us why you think your app should be featured.

Register

Attendee registration, along with information about event passes and pricing, can be found at: http://www.macworldiworld.com/register/.

For complete details on media qualification guidelines, please visit: http://www.macworldiworld.com/media-qualification-guidelines/. Please note that all media are required to submit media credentials for Macworld/iWorld.

Connect

For current happenings, news, chatter and to be part of the conversation, join Macworld/iWorld on:

About Macworld/iWorld

Macworld/iWorld is the world’s Ultimate iFan Event for those who use, create and love Apple products. Attendees will encounter a unique celebration of Apple technology-infused art, music, and film, as well as learning opportunities, and a shopping mecca in our expo hall filled with products and services for Apple users of all skill levels and interests. Whether a home user, an artistic hobbyist, a professional or a true Technorati, Macworld/iWorld gives attendees the chance to experience all that the amazing world of Apple-related tools can offer. Macworld/iWorld will take place January 31 – February 2, 2013 at the Moscone Center West in San Francisco. For more information, please visit http://www.macworldiworld.com.

 

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld / iWorld, the MacIT® Conference, the Electronic Entertainment Expo® (E3®), Anime Expo®, The Game Marketing Summit, Enterprise MobileNext (mNext), and Macworld Mobile. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

#   #   #

Contact:

Marisa Borgasano

Schwartz MSL for IDG World Expo

(781) 684-0770

MacworldiWorld@schwartzmsl.com

Categories: Digital Media Events, Digital Media News, Mobile Events, Mobile News, Tech Business & Marketing Events, Tech Business & Marketing News | Tags: , , , , , , , , , , , , , , , , , , ,

Research: BtoB Tech Users Lead the Way in All Things Digital

December 19th, 2012

Research logo Research: BtoB Tech Users Lead the Way in All Things Digital
U.S. Study Shows How Much Social Media and Video Influences Purchase Decisions

 FRAMINGHAM, MA—December 19, 2012–Business and IT professionals are taking to social, mobile, and video in a big way in the United States.  They also have several favorite sources of information on tech products.  These are some of the findings in an IDG Research Services survey of more than 2, 200 visitors to IDG media sites such as CIO, Computerworld, InfoWorld, Network World, and PCWorld.

Tech savvy BtoB tech buyers, across multiple segments from healthcare to finance and manufacturing to government, are key indicators for marketers as they plan to reach a broader business audience.  More than 40% said tech marketers’ presence on the social web positively influenced their satisfaction with the company (45%), likelihood to purchase (43%), and willingness to recommend a company (43%).  As to what tech buyers look for in social sites, more than 50% seek information about product offerings/directions, wish to see product reviews/rankings, and would like tech marketers to respond to customer questions.

 

Massive Mobile Use

            Use of mobile devices is pervasive.  Seventy-five percent of BtoB tech buyers own/regularly use at least two or more mobile devices (smartphones and tablets topping the list).  The vast majority use the devices for everything from email to apps, and content consumption, including multimedia.  Tablets topped smartphones in every application usage category.

BtoB tech buyers are doing more than collecting information with their mobile devices.  Forty-one percent purchased a product in a six month period after seeing an ad on their mobile device and 40% looked for a product in a retail store.  Again, tablets led smartphones for this question in the BtoB survey conducted last summer.

 

Lights, Camera, Action

For 95% of BtoB tech buyers, the web is a constant source of tech-related videos: 82% of the respondents post, forward, and/or share such videos.  This level of active engagement is illustrated by the actions BtoB tech buyers are taking as a result of watching a tech-related video.  Almost half purchased a product, nearly three-quarters researched an item, and approximately half visited a vendor site, contacted a vendor for more information, or looked for a product in a retail store.

 

Grazing for Information

            For these BtoB tech buyers, the reliance on digital media is a given, but they seek multiple sources.  Ninety-two percent rely on technology web sites, 60% tech vendor web sites, and 58% tech-related print publications. In addition, tech marketers cannot ignore the growing influence of the social web. In fact almost a third of the survey respondents turned to the social web in their search for information, a figure that has shown continued growth each year.

While search is an important tool for discovery, when choosing what to read on the web, 88% of buyers say they are more likely to click on a link from a familiar and trusted source as they strongly prefer unbiased product test/reviews/opinions (93%) and relevant content (86%).  Asked what content they will register for, the top items were newsletter (56%), mobile apps (49%), and white papers (46%).  Again, trust in the source of the information drives more engagement.

“The survey findings show that while tech buyers may be early adopters, they’re good indicators for what marketers should prepare for with the rest of the user population,” said Matthew Yorke, CEO, IDG Global Solutions.  “A 2013 digital marketing program without consideration of mobile usage and social interaction will miss a growing prospect base.”

 

About International Data Group (IDG)
International Data Group (IDG) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.
IDG Communications’ global media brands include ChannelWorld®, CIO®, CSO®, Computerworld®, GamePro®, InfoWorld®, Macworld®, Network World®, PCWorld® and TechWorld®. IDG’s media network features 460 websites, 200 mobile sites and apps and 200 print titles spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG’s media brands.
With expertise in branding, lead generation, and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.
A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.
International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.
Additional information about IDG, a privately held company, is available at http://www.idg.com
Contact:  Howard Sholkin, 508-766-5610, howard_sholkin@idg.com

Trademarks and registered trademarks are owned by International Data Group, Inc.  All product and company names are trademarks of their respective companies.

 

 

 

 

Categories: Digital Media News, Digital Media Research | Tags: , , , , , , , , , , , , , , , , , ,

Facebook overtakes Google in mobile display ad revenues

December 19th, 2012

Mobile Marketer

Facebook has emerged as the leader in mobile display advertising as marketers shift ad spend to the platform much quicker than expected, according to a new report from eMarketer.

The social media giant is expected to generate $339 million in mobile ad revenue this year, up significantly from previous estimates of $45-$100 million. Facebook is expected to have an 18.4 percent share of mobile ad display revenue for the year compared with Google’s 17 percent. “Major ad publishers are strengthening their offerings much faster than previously expected,” said Clark Fredricksen, vice president of communications at eMarketer, New York. “I don’t’ think anybody thought after the second quarter that Google and Facebook would be in position that they are now in the mobile ad marketplace.

“It is really clear for marketers that they are able to potentially leverage the audiences on Facebook, Google and Twitter more effectively than they may have been at the beginning of the year,” he said. “On the display side, the key finding is that the companies that have integrated ad products into their core user experience have shown it is very effective to do this because they can seamlessly deliver ads across devices.”

Read more… 

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U.S. Technology Consumers Are Devoted Web, Video, and Mobile Users

December 5th, 2012

U.S. Technology Consumers Are Devoted Web, Video, and Mobile Users

IDG Research Shows How Much Digital Is a Part of Consumers’ Lives

FRAMINGHAM, Mass.–(BUSINESS WIRE)–The digitizing of America continues at a rapid pace spurred on by mobile devices. IDG Research Services surveyed more than 3,100 visitors to IDG technology media sites in the U.S., such as PCWorld, Macworld, CIO, and Computerworld, to determine information consumption behaviors. The research—“The Echo Effect: Understanding the Value of Tech Buyers”—underscores the power of social media, the widespread use of mobile devices, and the reliance on video to make purchase decisions.

“Mobile usage has been soaring for a while but advertising has not. This research is a wakeup call for marketers.”

The Social Shopper

Ninety-five percent of the respondents use one or more social media sites. Exposure to a tech product in the social web positively affects likelihood to purchase (44%), overall satisfaction with a company (44%), willingness to recommend a company (42%), and feelings of brand loyalty (40%). When asked how marketers should engage with prospects, just over 50% said respond to questions from customers and provide information about products. Just under 50% want product reviews/rankings, product specs/pricing, the opportunity to provide feedback, and resolve customer service issues.

Mobile Worker and Consumer

A smartphone or tablet is replacing PC-based activities. At least once a month, a large majority of users go mobile for email, use apps to seek tech news and information, engage in purchase-related activity and view video or other multimedia experiences.

Two-thirds of the tech-savvy respondents own/regularly use two or more mobile devices and one-third of their time is spent each week accessing tech info online via a mobile device.

Though advertising on mobile devices significantly lags consumer use of the devices, users are influenced by mobile ads. In the survey last summer, tech consumers noted that they have taken the following actions as a result of seeing a mobile ad on their smartphone in the past six months: researched a product (43%), looked for a product in a retail store (28%), clicked an ad (22%), and purchased a product (21%). The percentages were even higher among tablet users.

“The reliance on mobile devices for purchase decisions tied to an ad is an important new factor,” said Matthew Yorke, president, IDG Global Solutions. “Mobile usage has been soaring for a while but advertising has not. This research is a wakeup call for marketers.” According to Yorke, “mobile and social are converging to become one of the most powerful ways for marketers to influence prospects when they’re shopping.”

Tech Consumers Overwhelmingly Drawn to Videos

Consumers find it hard to resist tech-related videos as 93% said they watched them and 72% reported they have forwarded, shared, or posted a video. And, given the mobile findings it is not surprising that four in 10 consumers are watching videos on a smartphone or tablet. Viewers are turning to video for product reviews, information to inform buying decisions, and to learn how to use a new product/service.

Video viewing also drives purchase behaviors: 64% of consumers have researched a product as a result of watching a tech-related video in recent months and close to half of them looked for a product in a retail store (45%), visited a vendor website or contacted a vendor for information (45%), or purchased a product (44%).

Grazing for Information

By a large margin, consumers choose technology websites for technology news and information (87%) but approximately half seek out technology-related print media (52%) or tech blogs (49%). Farther down the list are video-sharing sites and social/business networking sites. When asked for extremely/very valuable sources for finding relevant content, respondents said regular visits to tech sites (86%), traditional search engines (70%), and recommendations or posts in social media (40%) — an increase of 14% for social channels in two years.

While search is highly rated as a means of finding content, search ranking alone does not drive trust in online content. Only 14% said a listing on the first page of a search result increases trust. Rather it is an association with a known, familiar source (well-known journalist or blogger, tech content site or tech marketer) that drives consumer trust in online information and content. In fact, 73% report an association with a familiar source is important, while 45% note it is recommendations from family, friends, or peers that increase their trust in information they read online.

About International Data Group (IDG)

International Data Group (IDG) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.

IDG Communications’ global media brands include ChannelWorld®, CIO®, CSO®, Computerworld®, GamePro®, InfoWorld®, Macworld®, Network World®, PCWorld® and TechWorld®. IDG’s media network features 460 websites, 200 mobile sites and apps and 200 print titles spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG’s media brands.

With expertise in branding, lead generation, and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.

A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.

International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.

Additional information about IDG, a privately held company, is available at http://www.idg.com

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The social web presence of vendors positively influences prospects.

Screen Shot 2012 11 27 at 10.13.48 AM U.S. Technology Consumers Are Devoted Web, Video, and Mobile Users

Contacts

International Data Group
Howard Sholkin, 508-766-5610
howard_sholkin@idg.com

 

 

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Over 40 Percent of Magazines Have Concurrent Print, Digital Growth

November 30th, 2012

Folio

More than 40 percent of magazines surveyed saw concurrent print and digital audience growth in the fall of 2012, according to the most recent study by GfK MRI.

Of the 118 titles reported to have experienced print growth from the spring of this year, 78 of them, or 43 percent, also saw digital audience gains. On the digital-only side, 119 publications had their audiences rise, including 25 with previous digital audiences of less than 1,000. Overall, average total print audience rose by 1.3 percent, while average total digital audience increased by 47.5 percent.

Six magazines-Handy, Street Rodder, Outside, Four Wheeler, Conde Nast Traveler and Diabetes Self-Management-reached benchmarks of double-digit print growth and triple-digit digital growth. Despite an acquisition by Buzzmedia and a promise to focus more on the digital product, the largest print audience increase was seen by Spin (35.91 percent). Mother Earth News (25.68), Diabetic Cooking (18.40), Country Sampler (18.34) and Yankee (18.12) were the other top gainers. Conversely, Teen Vogue (-17.73), PC World (-14.49), Elle (-10.38), American Hunter (-10.03) and Esquire (-9.98) suffered the biggest drop-offs.

Read more… 

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IDC Predicts 2013 Will Be Dominated by Mobile and Cloud Developments as the IT Industry Shifts Into Full-Blown Competition on the 3rd Platform

November 30th, 2012

IDC PMS4colorversion no shadow 300x98 IDC Predicts 2013 Will Be Dominated by Mobile and Cloud Developments as the IT Industry Shifts Into Full Blown Competition on the 3rd Platform

FRAMINGHAM, Mass., November 29, 2012 – For the past several years, the IT industry’s transition to the 3rd Platform, built on mobile computing, cloud services, social networking, and big data analytics technologies, has dominated the annual Predictions from International Data Corporation (IDC). For 2013, IDC predicts the transition to the 3rd Platform will shift into high gear as the industry accelerates past the exploration phase and into full-blown, high stakes competition.

“The IT industry as a whole is moving toward the mobile/social/cloud/big data world of the 3rd Platform much more quickly than many realize: from 2013 through 2020, these technologies will drive around 90% of all the growth in the IT market,” said Frank Gens, Senior Vice President and Chief Analyst at IDC. “Companies that are not putting 80% or more of their competitive energy into this new market will be trapped in the legacy portion of the market, growing even slower than global GDP.”

For 2013, IDC predicts worldwide IT spending will exceed $2.1 trillion, up 5.7% from 2012. The biggest category driving this growth will once again be smart mobile devices (smartphones, tablets, eReaders), which will grow by almost 20% in 2013 and generate nearly 57% of the industry’s overall growth. Excluding mobile devices, the IT industry’s growth is forecast to be just 2.9%. Among the other major IT categories, worldwide software and services spending are forecast to grow 6% and 4%, respectively. The PC and server markets are also expected to return to modest positive growth in 2013, aided in part by more favorable year-over-year comparisons.

On a regional basis, IT spending in emerging markets will grow by 8.8% in 2013 to more than $730 billion. While this figure represents 34% of all IT spending worldwide, it represents more than 50% of all new growth in the IT marketplace. The BRIC countries (Brazil, Russia, India, and China) will continue to dominate IT spending among the emerging markets with China capturing more than a quarter of this spending. Equally important, developments in emerging markets will start to reshape key global markets because of their oversized share of industry growth. As an example, IDC expects China’s ZTE to compete for a position among the world’s top 3 smartphone makers based on its phenomenal growth rate and strong position in emerging markets.

As noted above, mobile devices will continue to be a significant driver of worldwide IT spending. But the anywhere, anytime access offered by these devices is also changing consumer behavior as more and more people turn to their smartphones and tablets as their primary means of going online. This trend will be further accelerated by the popular embrace of “mini tablets” (sub-8″ tablets) in 2013. IDC predicts this segment will account for as much as 60% of the 170 million tablets shipped in 2013.

In the battle for primacy over the mobile operating system market, 2013 will be a critical year for Microsoft and Research In Motion. Both vendors need to capture much greater interest from mobile app developers to expand the number of apps that run on devices powered by their respective operating systems. Failure to do so by the end of 2013 will likely be the beginning of their demise in this market. Meanwhile, hardware vendors like Samsung will explore their OS options, including Linux/Tizen, as a hedge against the growing market dominance of Android.

Cloud will also be a powerful contributor to industry developments in 2013 with the merger & acquisition (M&A) activity of the past 20 months actually accelerating. IDC expects to see over $25 billion in acquisitions over the next 20 months as cloud services become the centerpiece of more and more vendors’ offerings. As packaged application providers like IBM, Microsoft, and Oracle become software as a service (SaaS) providers themselves, they will increasingly battle with SaaS pure plays like Salesforce.com and Workday for leadership in some of the major application software markets.

Elsewhere in the cloud, IDC expects 2013 will see an explosion in industry PaaS (public platform as a service) offerings as the market moves up the software stack and “horizontal” PaaS becomes commoditized by platforms built on open source-based infrastructure. In industry PaaS, cloud-based shared services environments are being tailored to the needs of a specific industry, while additional industry-focused solution developers are developing and deploying a range of industry-targeted value-added solutions and services on these platforms. Examples of emerging industry PaaS include: NYSE Capital Markets Community Platform in financial services; numerous health information exchanges in healthcare; and Johnson Controls’ Panoptix App Marketplace in smart energy.

The trend toward industry-specific solutions will be further driven by the increased participation of line of business (LoB) executives in IT investment decisions. In 2013, nearly 60% of new IT investments will directly involve LoB execs (with them as the decision maker in 25% of the investments). As a result, IDC expects that businesses will spend $65 billion on industry-specific solutions in 2013, with a rapidly increasing number of them leveraging 3rd Platform technologies. This figure will grow to nearly $100 billion in the next 3 years as businesses use these technologies and solutions to create new products and services, and redefine existing customer relationships.

All of the trends outlined above – increased use of mobile devices and apps and the migration toward SaaS and industry PaaS – will also drive profound changes in the datacenters and IT organizations supporting these 3rd Platform solutions. Here, converged systems (combining server, storage and network systems together with the software to manage them) and software-defined networking will transition from market hype to market reality in 2013 with enterprise datacenter and cloud-provider use cases coming to market and getting deployed. Both nascent datacenter technologies will show explosive growth in 2013, reaching a remarkable 30-35% penetration in the datacenter by 2016.

In the social software market, enterprise software vendors will continue to step up their app transformations with social technology acquisitions, accelerating the buying spree that began in 2011. Look for Microsoft to beef up its CRM/Customer Experience offerings by acquiring a community management platform like GetSatisfaction or Lithium. Similarly, Oracle can be expected to abandon its attempt at creating an enterprise social network and acquire a more robust tool with an existing customer base. Meanwhile, businesses will struggle with enterprise social network sprawl in the transition from experimentation to integration.

Elsewhere, “Bring Your Own Identity” (BYOID) will bring consumerization to enterprise security in 2013, as security software vendors and IT shops start using Facebook, Google, and other social and consumer cloud identity services as a core part of their identity management environment, giving them the ability to extend identity management from their enterprise out to wider circles of customers, partners, and prospects. It will become even clearer that “consumerization” is not just about end user devices (smartphones, tablets); but increasingly about many of the core parts of enterprise IT.

Finally, big data will continue on its growth path, with investment in technologies and services growing to nearly $10 billion in 2013. But the focus of this investment will see an important shift in 2013, as more VC funding and M&A goes toward the upper half of the big data stack: analytics and discovery tools, and analytic applications. IDC expects predictive analytics will be a particular hot spot in the months to come.

IDC’s predictions for 2013 are presented in full detail in the report, IDC Predictions 2013: Competing on the 3rd Platform (Doc #238044). In addition, Frank Gens will lead a group discussion of this year’s predictions in an IDC Web conference scheduled for Thursday, November 29 at 12:00 pm U.S. Eastern time. For more information, or to register for this free event, please go to: http://www.idc.com/getdoc.jsp?containerId=IDC_P26737.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 48 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

Categories: Digital Media News, Digital Media Research, Innovation News, Innovation Research, Mobile News, Mobile Research, Social Media News, Social Media Research, Tech Business & Marketing News, Tech Business & Marketing Research | Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Study says New York has jumped ahead of Boston in high-tech start-up companies

November 20th, 2012

Boston Globe

First finance, then sports. What next, the high-tech business, too?

New York has long dominated Boston in the financial industry and on certain sports fields. Now a new study suggests the Big Apple is making a raid on the Hub’s home turf by becoming a hot spot for tech start-ups.

New York ranked fourth, ahead of Boston, in a new study rating regions around the world based on the amount of start-up activity this year. In New York, it found, a growing number of software companies are making money faster and creating jobs quickly.

The study, scheduled to be released Tuesday, was issued by Startup Genome, a San Francisco company that conducts research on start-up businesses, and the giant Spanish telecom Telefonica, a company that acquires a lot of start-ups.

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In B2B Email Subject Lines, Some Keywords Work Better Than Others

November 15th, 2012

Marketing Charts

B2B email marketers: writing a business-themed email? Use terms such as “money,” “revenue,” and “profit” in the subject line, and avoid words such as “ROI,” “asset,” and “industry.” That’s one of many takeaways from a new reportPlease or in order to access this content. by Adestra, which analyzed almost 1.2 billion B2B emails sent within the past 12 months. The study examines performance metrics across a number of subject line themes – including discount, news, and content – and also looks at subject line length and personalization.

This latest study from Adestra follows from its July 2012 report, which was not limited to the B2B sector.

Find out what works and what doesn’t…

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B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends

November 15th, 2012

Marketing Profs

MarketingProfs produced B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends (North America) in partnership with the Content Marketing Institute. Our goal was to give you a clear view of the State of B2C Content Marketing. Among the questions this report answers: What’s really happening? What are your biggest content marketing challenges? What slice of the budget will be dedicated to content next year, and what social channels are most relevant?

View the slideshow now

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