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Event Date Location

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

Ad Age Data Conference

10/28/2014 - 10/29/2014 New York NY

CIO Perspectives Houston

11/11/2014 San Jose CA

DEMO Fall 2014 

11/18/2014 - 11/20/2014 San Jose CA

IT Roadmap Conference & Expo – Dallas

11/18/2014 Dallas TX

IT Roadmap Conference & Expo – Washington

12/03/2014 Washington D.C.

Email Insider Summit

12/07/2014 - 12/10/2014 TBA

iMedia Agency Summit: The Agency Re-Defined: Balancing Scale, Scrappiness, & Innovation

12/07/2014 - 12/10/2014 Bonita Springs FL

Search Insider Summit

12/10/2014 - 12/13/2014 Deer Valley UT

2015 International CES

01/06/2015 - 01/09/2015 Las Vegas Nevada

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Tech Marketing Guide to B2B

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Tech Marketing Guide to B2B

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Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

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News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

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Samsung buys SmartThings in ambitious push to connect your home

IDG News Service

Samsung has agreed to buy SmartThings, a two-year-old startup that makes software to connect household objects and let them be controlled from afar via smartphone.

The deal, announced Thursday, gives Samsung a solid foothold in the burgeoning “Internet of things” market. IoT generally involves connecting objects such as cameras, sensors and appliances using a wireless Internet connection and controlling them or collecting data.

“SmartThings supports an open and growing ecosystem of developers, who are producing new types of connected devices and unique apps in the cloud that change how everyday objects work,” Samsung said in a press release.

Terms were not disclosed, but a report in Re/code cited a roughly $200 million price tag. Samsung did not immediately respond to a request for comment.

SmartThings makes a mobile app for controlling a range of devices, as well as a software platform for outside developers and device makers. Samsung has become active in this area with its Tizen mobile operating system, which is designed to let consumers control utilities and appliances with their smartphones and other mobile devices.

The acquisition should broaden Samsung’s efforts and let it expand the SmartThings platform to more partners and devices.

SmartThings will operate independently under SmartThings CEO Alex Hawkinson but will move from Washington, D.C., to Samsung’s Open Innovation Center in Palo Alto, California, where Samsung works on bringing new types of software applications to its hardware.

“While we will remain operationally independent, joining forces with Samsung will enable us to support all of the leading smartphone vendors, devices, and applications,” Hawkinson said in a blog post.

IoT activity has heated up over the past year. In a high-profile move earlier this year, Google announced its acquisition of Nest, the smart thermostat maker, for $3.2 billion.

SmartThings got its start on Kickstarter.

Facebook is best for small businesses

Warc

Facebook is by far the most effective social media platform for driving offline sales for small businesses, according to a new report.

Digital marketing company G/O Digital surveyed 1,000 US users aged 18 to 29 for a study on Facebook advertising and found that 84% of respondents said local deals or offers on that site were a major influence on their purchasing decisions. Further, 25% said “it’s very important and I would be likely to make an in-store purchase within a week”.

Facebook offers that could be redeemed at a local store were by far the most persuasive marketing tactic. Some 40% cited this as being most likely to influence them to make an in-store purchase at a local or small business.

Promoted Posts were effective for 12% and photos/videos for 11%, while loyalty app promotions gained a 10% response.

Facebook was also way out in front when respondents were asked which social media channel they found most useful for researching products or services before visiting a local business. Fully 62% opted for Facebook, with Pinterest (12%), Twitter (11%) and Instagram (9%) trailing in its wake.

“The most bang-for-your-buck way for many small businesses to drive in-store activity and sales through social marketing in the short term is going to be Facebook,” Jeff Fagel, G/O Digital CMO, told ClickZ.

“Pinterest and Twitter should definitely have a place in their larger social marketing strategy, but will serve different purposes and support different objectives,” he added.

Amid the ongoing debate about privacy, and recent revelations surrounding Facebook’s manipulation of news feeds, G/O Digital’s research suggested that local relevance and personalisation might be more important for users.

It found that just over one third (36%) of respondents felt that “ads that are targeted based on your personal interests and past purchases” were most likely to influence them to interact with Facebook ads from small businesses. More than one quarter considered “ads that are targeted based on current location” to be most influential.

“It’s all about relevancy,” Fagel declared. “For example, if you offer me $2 off a hot dog at a baseball game, I won’t mind having my mobile viewing experience interrupted by this ad, because it’s solving an immediate, relevant need that I have: feeding my hunger and giving me a discount at the same time.”

IDC Retail Insights Arms Retailers with IoT Technology Strategy

IDC PMS4colorversion 1 300x99 IDC Retail Insights Arms Retailers with IoT Technology Strategy

IDC Retail Insights today announced the availability of a new report, “Business Strategy: Developing an IoT Technology Strategy,” (Document# RI250271), which outlines how retailers must plan now for IoT, even if IoT hasn’t made it to the top of the priorities list. According to the new report, applied IoT technology positively impacts top and bottom line business performance by improving omni-channel operations and enabling personalized and contextualized interaction with consumers. Understanding the technology landscape and defining a roadmap for IoT implementation requires uncommonly long range planning, but is rewarded with reduced long term implementation costs and total cost of ownership (TCO).

ClicktoTweet, “@IDCRetailInsights Arms #Retailers with #IoT Technology Strategy

The convergence of cloud, mobile, big data/analytics and sensors has created an opportunity for retailers to engage consumers and employees in radically new ways.  Within 5 years consumers will expect that retailers engage them with personalized and contextualized interactions. In the same time frame, if the retailer hasn’t figured out how to improve real time inventory accuracy to 98% or better, they will struggle to close the online or click and collect sale.

This report provides the following advice for retailers:

  • A definition of IoT technology
  • A thorough examination of the technology landscape for IoT (for retailers)
  • Specific steps to developing a IoT technology strategy
  • Guidance for driving retail IoT programs forward

Leslie Hand, research director, IDC Retail Insights, reports that, “Retailers can improve operations, reduce risk and loss, and wow the consumer with IoT enabled capabilities. Now is the time to establish a strategy and develop a roadmap for IoT. A well thought out plan will guide the reduced cost of ownership of IoT technologies, and enable continued agility and innovation. ”

In another new report announced today, Business Strategy: Understanding the IoT Use Cases For Retail, many of the most common use cases that are being implemented today are discussed including product tracking / traceability, interactive consumer engagement and operations, mobile payments, asset management and fleet and yard management.

The IoT journey, rich in opportunities, is also full of challenges – the biggest of which is enabling tactical applications sometimes in isolation of a plan for an architecture designed for IoT. IoT requires an event oriented paradigm, which includes listening, bi-directional messaging, information distribution, and communications over a variety of networks. The architecture for IoT stretches the limits of retail legacy networks.  When evaluating IoT technologies, IDC Retail Insights recommends retailers gain an understanding of the technology landscape for the variety of technologies and the related intersection points as soon as possible

The new report outlines specific steps to developing a IoT technology strategy and emphasizes that retailers interested in engaging the omni-channel consumer with consistent personalized and increasingly contextualized physical and digital interactions, should consider how to build an architecture for IoT that will continue to adapt to consumer interaction patterns and needs. Meanwhile, technology vendors and consultants should help retail enterprises define and understand the IoT opportunities and the path forward.

To learn more about a related IoT report announced today, please visit”Business Strategy: IoT Use Cases for Retail,”

For additional information about this report or to arrange a one-on-one briefing with Leslie Hand please contact Sarah Murray at 781-378-2674 orsarah@attunecommunications.com. Reports are available to qualified members of the media. For information on purchasing reports, contact insights@idc.com; reporters should email sarah@attunecommunications.com.

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World Tech Update- August 14, 2014

IDG News Service

Coming up on WTU Microsoft and Samsung introduce new smartphones, a high tech helmet goes on sale and tech CEOs join the ice bucket challenge.

Worldwide IT Market Showing Tentative Signs of Improvement, According to IDC

IDC PMS4colorversion 1 300x99 Worldwide IT Market Showing Tentative Signs of Improvement, According to IDC

According to the newly published International Data Corporation (IDCWorldwide Black Book (Doc #250222), recent volatility will gradually give way to a more positive outlook for IT spending in the second half of 2014. With the U.S. and other mature economies mostly heading in the right direction and a significant commercial PC refresh cycle already underway, improvements in business confidence are set to drive a moderate infrastructure upgrade cycle over the next 12-18 months, while investments in software and services will continue to accelerate.

  • ClicktoTweet:  According to @IDC #WorldwideITMarket showing signs of improvement – spending forecast to increase by 4.5% at constant currency 2014

Worldwide IT spending is now forecast to increase by 4.5% in 2014 at constant currency, or 4.1% in U.S. dollars. A significant proportion of this growth is still being driven by smartphones – IT spending excluding mobile phones will increase by just 3.1% this year in constant currency (2.8% in U.S. dollars). Aside from smartphones, the strongest growth will come from software, including rapidly expanding markets such as data analytics, data management, and collaborative applications including enterprise social networks. The 3rd platform pillars of Big Data, Social, Mobile and Cloud will continue to drive virtually all of the growth in IT spending, while spending on 2nd pPlatform technologies will remain effectively flat.

Meanwhile, although some emerging markets remain constrained by macroeconomic and geopolitical wild cards, there is now significant pent-up demand for IT investment that will drive stronger growth next year in markets including India, Brazil, and Russia. Pent-up demand has already driven a significant rebound in both consumer and enterprise IT spending in China this year, as confidence stabilizes. While mature economies are still driving the upside in 2014, emerging markets will once again dominate in 2015.

Cold Snap and Wild Cards Impacted IT Spending, But Underlying Demand is Strong

Some IT market segments performed weaker than expected in the first quarter of 2014 (1Q14), in line with the weather-related slowdown in U.S. output and the impact of wild card events including the conflict in Ukraine. In particular, an overdue enterprise infrastructure refresh cycle was disrupted by short-term declines in business confidence. However, strong underlying demand for this investment cycle will drive improvements in the server, storage, and network infrastructure markets in the coming months.

“At the beginning of 2014, we asserted that businesses would choose to fix the roof while the sun was shining,” said Stephen Minton, Vice President in IDC’s Global Technology & Industry Research Organization (GTIRO). “Unfortunately, the weather was literally much colder than expected during the first quarter. The good news is that the U.S. economic outlook has already brightened and this will drive a period of moderate but long-awaited investment in mission-critical infrastructure over the next year. However, accelerating adoption of cloud services will continue to impact sales of traditional on-premise equipment, packaged software, and IT services. This capital spending cycle will be mild by historical standards.”

PC Refresh Stronger than Expected in Mature Economies, Tablet Shipments Weaker

The commercial PC refresh has proven stronger than originally forecast. As a result, IDC now forecasts PC spending will increase by 3.5% in 2014 (the fastest pace since the post-financial crisis rebound of 2010). Western Europe has also seen an improvement in PC shipments, although PC spending in Europe will still be down by 1% due to average price declines. The PC cycle has already driven a market upturn in Japan, where economic growth and upcoming tax increases drove a surge in capital spending in 2013 (PC spending in Japan increased by 6% last year, but will decline by -4.5% this year).

“The end of support for Windows XP is obviously part of the story, but there has also been a transition of some spending from tablets to PCs as consumers and businesses have allocated disposable income and IT budget to replacing older notebooks and desktops rather than upgrading their relatively new tablets,” said Minton. “The tablet market is also more sensitive to economic wild cards and price competition, now that penetration rates have increased. There’s still plenty of growth ahead for tablets, however, and it would be premature to say that improvements in the consumer PC market represent anything like a reversal of the long-term shift to tablets and hybrids over the long term.”

The U.S. tablet market is now forecast to increase by just 2% this year, but will rebound to 7% growth in 2015 as the PC cycle begins to wane. Worldwide tablet spending has slowed from 29% year-over-year growth last year to 8% in 2014, but will accelerate back to double-digit growth next year (10%). Penetration rates in emerging markets such as China will continue to increase, while some enterprise spending will shift back to tablets.

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IDG SMS Wins Social Media Award for Samsung Program

Media Shepherd

mediaShepherd LLC—a web-based company that provides “actionable intelligence” for media brands—announces the winners of the first-ever mediaShepherd Social Media Awards (mSSm Awards). The awards recognize the best of social media efforts focused around a specific campaign, publication, brand or company in various sectors of the media industry.

The 2014 mSSm winners are:

• The Onion. Consumer media brand. The Onion’s overall social media strategy has gained the satirical-news brand millions of followers on Facebook (more than 4.25 million), Twitter (more than 6 million) and Google+ (nearly 2 million). It effectively integrates its YouTube channel with content across all platforms and has a high level of audience engagement.

• Modern Salon. Business-to-business media brand. Modern Salon has an impressive social media following, especially for a b-to-b brand, with more than 34,000 Twitter followers, more than 290,000 Facebook fans, more than 47,000 followers on Instagram, and more than 3,000 pins on Pinterest. It utilizes a variety of techniques and opportunities to promote its brand via social media, including promotion of a live broadcast of the North American Hairstyling Awards ceremony and reliance on unpaid partner promotion (via partners’—such as Aveda, Paul Mitchell and beauty schools—social media sites). Modern Salon also focuses on sharing high-quality images.

• IDG Enterprise. Business-to-business/custom marketing. IDG Strategic Marketing Services created a custom social media marketing campaign on behalf of its client Starcom/Samsung, called “Tablets in the Enterprise.” The campaign included Twitter chats using a unique hashtag to facilitate conversations around key messages and drive awareness of the topic and related solutions. Other components of the campaign included a custom survey on tablet use in the enterprise, infographics, white papers and videos. The campaign, which engaged influential bloggers and IT leaders, reached 513,000 via its #Tablechat discussions, and nearly 8 million impressions.

• MVP Media/Turnbuckle Magazine. Niche/enthusiast media. MVP Media fostered a significant community on Twitter from scratch for the launch of its interactive, digital Turnbuckle Magazine. The campaign achieved a reach exceeding 1 million Twitter users as per reports from SumAll, as well as impressive brand exposure via viral posts that captured hundreds of retweets/favorites. The combined retweet-and-mention reach surpassed 3 million in each of the last two weeks of the campaign, and suprassed 10 million in the last 5 weeks.

• OneName Global (OnG). Publishing industry vendor.  OneName Global utilized a variety of social media platforms, but focused its efforts on Facebook and viral content to grow traffic to OnG’s Facebook page as well as convert traffic to its onenameglobal.com website in advance of the company’s launch in the marketplace. As of Feb. 1, the site averaged 25-30 visitors per day, and via its social media campaign increased that to more than 8,000 visitors a day by the end of February. Since the campaign began, OnG experienced a significant increase in website traffic, totaling 48,745 visitors from the campaign’s start to finish. The company anticipated reaching 30,000 users per day by its launch, a metric which it exceeded (by far). According to Alexa.com, the company was one of the fastest-growing/ranking sites online toward the end of its campaign.

The entries were judged by a panel of social media experts in the publishing industry, and were evaluated based on innovation, campaign execution and level of achievement, budget and staff size, support of the brand, viral nature of the campaigns, among other factors.

Study: Virginia has the fastest Internet in the US

IDG News Service

If you want the fastest broadband Internet in the US, consider moving to Virginia. That’s the takeaway from a new bit of research from communications firm Broadview Networks, which ranks average broadband speeds for all 50 United States and the District of Colombia.

Virginia tops the list with an average connection speed of 13.7 megabits per second (about 1.7 megabytes per second), while Alaska pulls up the rear at a relatively meager 7Mbps (about .875 megabytes per second). Delaware and Massachusetts are tied for second fastest at 13.1Mbps; Rhode Island and the District of Colombia round out the top five with average speeds of 12.9 and 12.8Mbps, respectively.

broadview internet speeds 100369919 large Study: Virginia has the fastest Internet in the USBROADVIEW NETWORKS

Broadview’s research—an analysis of data provided in Akamai’s State of the Internet Report—shows that California ranks 20th, with an average speed of 10.9Mbps (1.36MB/sec): A surprising result, perhaps, given the fact that it’s home to Silicon Valley.

In general, Broadview found that Midwestern and Southern states lagged behind the Northeast and West Coast in average speed.

It goes without saying, but average Internet speeds don’t tell the whole story: Actual connection speeds can vary widely depending on your provider, your connection type (DSL, cable, and so on), and where you live. If you would like to get an idea of how your provider stacks up, YouTube’s Video Quality Report can give you a snapshot of how your ISP compares to others in your area.

US B2B advertising dips

Warc

Overall B2B advertising in the US dipped 0.5% to $10.2bn in 2013 according to a new study which shows the top 100 pulling away from everyone else.

Ad Age DataCenter’s analysis of measured-media spending data from Kantar Media – including estimates of spending across TV, internet (display ads only), magazines, newspapers, radio and outdoor – found that the top 100 B2B advertisers accounted for almost half of the total at $4.9bn. This represented a 3.4% increase on the previous year and stood in marked contrast to the remainder which registered a 3.8% fall in spending.

Advertising Age noted that this mirrored a trend already observed in the overall advertising market which had seen media spending rise fastest among the biggest advertisers (up 3.2% for the top 100, up 33% for 101-1,000 and down 6.6% for the smallest spenders).

Leading B2B advertisers were evidently being increasingly selective about their approach as they increased spending on internet display advertising, TV and outdoor but reduced it in all other media categories.

Internet was the fastest-growing medium for the top 100, up 25.3% in 2013, surpassing magazine spending for the first time. TV and outdoor rose rather more modestly, at 3.0% and 2.4% respectively.

Radio was hardest hit among the remaining media, as spending there declined 13.7%, while newspapers were also badly affected (-9.4%); magazines, however, fared relatively well, as expenditure in both B2B and consumer titles was down only 0.3%.

The top B2B advertiser in 2013 was Microsoft, whose spending jumped 34.6% to an estimated $290.6m. It was followed by Apple, whose B2B expenditure leapt 39% to an estimated $218.1m, and AT&T, up 6.6% to $201.3m.

The top ten B2B advertisers were rounded out by, in order, Verizon Communications, Google, Samsung, IBM Corp., Berkshire Hathaway, Intuit and Office Depot.

Tech Leaders Juggle Multiple Investments Based on Organizational Goals

 Tech Leaders Juggle Multiple Investments Based on Organizational Goals

InfoWorld – the leading source of information on emerging enterprise technologies – released the 2014 Navigating IT: Objectives and Obstacles research (Click to Tweet), providing a comprehensive look at the technology investment priorities and organizational goals facing IT decision-makers (ITDMs). The study revealed that while many investment priorities are the same for all ITDMs, there are key differences in technology investment plans among enterprise organizations (1,000+ employees) and SMB organizations (<1,000 employees).

Tech Budgets Include Investments in Multiple Technology Categories

The 2014 study investigated ITDM purchase intent among these technology categories: application development, big data solutions, business intelligence & analytics, cloud computing, data center, enterprise applications, mobility, network solutions, security, server solutions, social media/ collaboration tools, storage solutions & services, and virtualization. Overall, respondents are involved in the purchase of nine technologies, with the highest investment in the categories of data center management, application development and security. As digital disruption continues to require business agility, 72% of ITDMs state that their job involves identifying emerging technologies that can improve business performance before the change reaches wide spread market adoption. (Click to Tweet)

“Technology investments continue to tie back to organizational goals. The influx of new technologies that can streamline processes, decrease costs and improve communications with employees and customers are changing the way organizations look at technology,” said Farrah Forbes, VP, Digital, InfoWorld. “The Navigating IT research provides insight into the tech trends organizations are investigating and investing in, providing tech marketers with the information needed when communicating with IT decision-makers.”

New Technologies Are Getting into the Mix

Numerous emerging technologies—such as CRM; social devices and wearables; and “Internet of Things” (IoT) —are becoming more mainstream. Sixty-one percent of respondents said that they can easily integrate edge technologies into their legacy systems. As for IoT, nearly one-third are evaluating or considering the integration in the next year, in addition to the 8% of ITDMs that have already developed or integrated “smart” products or devices. Seventy-three percent of organizations planning on making IoT a larger part of their business strategy agree that mobile and security will see the most impact from the integration. (Click to Tweet)

Differences between Enterprise and SMB Organizations

Overall, due to financial resources and IT bandwidth, enterprise organizations allocate larger investments in technology compared to SMBs. The specific areas that see a significant difference in investment priority are big data (72% enterprise vs. 52% SMB), data centers (96% enterprise vs. 81% SMB) and server solutions (84% enterprise vs. 73% SMB). Thirty-four percent of enterprise organizations plan to invest in log file analysis software for the future of big data whereas only 17% of SMBs agree. Additionally, enterprises and SMBs will invest in virtualization monitoring/management to improve data center management. As for server solutions, 47% of enterprises will invest in blade servers (x86) compared to only 25% of SMBs, and 40% of enterprise organizations plan to invest in Windowsx86 versus 26% of SMBs. Overall, a majority of organizations are willing to invest a larger portion of IT budget on technologies that will increase efficiency and productivity in the workplace.

To schedule a meeting to review key research, please contact Farrah Forbes atfforbes@idgenterprise.com.

About InfoWorld

InfoWorld is the leading resource for content and tools on “modernizing enterprise IT.” The InfoWorld Expert Contributor Network provides a unique perspective in the market; our editors provide first-hand experience from testing, deploying and managing implementation of emerging enterprise technologies.   InfoWorld’s Web site (InfoWorld.com) and strategic marketing services provide a deep dive into specific technologies to help IT decision-makers excel in their roles and provide opportunities for IT vendors to reach this audience. InfoWorld is published by IDG Enterprise, a subsidiary of International Data Group (IDG), the world’s leading media, events, and research company. Company information is available at www.idgenterprise.com.

 

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Contact:
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Office: 508.935.4008

More Online Publishers Let Readers Fill the Space

The New York Times

To most English speakers, “platform” is a noun. But among news organizations, it is quickly becoming a verb.

For publishers, the new meaning of “to platform” is something akin to: Take a traditional media company and add technology that allows readers to upload digital content as varied as links, text, video and other media. The result is a “publish first” model in which a lightly filtered, or unfiltered, stream of material moves from reader to reader, with the publication acting as a host and directing conversation but not controlling it.

If it does not quite eliminate the middleman, it goes a long way toward reducing his role, and some media companies view it as a way to enhance their relationship with readers while increasing content production at minimal cost.

Condé Nast Publications, for example, plans to allow a select group of writers to start posting on its Traveler website in mid-August as part of a series of experiments involving its magazines. At Time Inc., Entertainment Weekly has television fans posting updates on their favorite shows, and at Gawker, readers can engage with each other as well as with writers, completely uncensored.

There is broad range to just how much latitude readers get. USA Today still screens all the posts on its reader-powered publishing platform. People magazine has a feature that lets celebrities post freely to its website but only in an area under their own names. But in whatever form it takes, the trend is seen as unstoppable and full of risks.

“Done well, this is both inevitable and wonderful,” said Tom Rosenstiel, executive director of the American Press Institute. “Technology offers the possibility for a richer journalism today than before. This journalism is what I call organized collaborative intelligence.”

Nevertheless, “the challenge for journalists is to organize and triangulate all this input, to vet and verify and translate,” he said.

Platforming is not new to publications. Many digital publications, particularly those in niches like food or sports, have woven material posted by their audiences into their business strategy from the start. The cooking and community website Food52 has built a database of 29,000 recipes; about 90 percent of them came from readers.

Equally important, allowing readers to post their own description of a college sports game or a favorite recipe for chocolate cake is widely believed to make them more loyal and keep them on the site longer — something advertisers very much like to see.

Yet knowing these advantages, established publications, particularly those specializing in news, have flinched at making it possible for outsiders to upload raw content for fear that the publications’ reputations for reliability — which took decades to build — could be undermined easily.

Sites that are pure platforms have certainly faced such missteps; Reddit found itself in trouble after the Boston Marathon bombing when some of its users pointed a suspicious finger at someone who turned out to be the wrong man.

Read more…