Events
Event Date Location

 CSO Perspectives on Data Protection and Privacy

09/23/2014 San francisco CA

OMMA Premium Display @ Advertising Week

09/30/2014 New York NY

OMMA RTB (Real-Time Buying) @ Advertising Week

10/02/2014 New York NY

The Hub Brand Experience Symposium

10/07/2014 - 10/08/2014 New York NY

OMMA RTB (Real-Time Buying)

10/14/2014 London

OMMA Chicago

10/21/2014 - 10/22/2014 Chicago IL

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

Ad Age Data Conference

10/28/2014 - 10/29/2014 New York NY

CIO Perspectives Houston

11/11/2014 San Jose CA

DEMO Fall 2014 

11/18/2014 - 11/20/2014 San Jose CA

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Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

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News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

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News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

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News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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THE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, And Real-Time Bidding Will Catapult Programmatic Ad Spend

Business Insider

Programmatic platforms are on pace to fundamentally reshape the entire digital advertising landscape.

These platforms are automating much of the ad buying and selling process and increasing the accuracy of execution. Programmatic technologies are helping ad buyers find the right audience at the right price at the right time.

new report from BI Intelligence finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over $18.2 billion in U.S. digital ad revenues in 2018, up from just $3.1 billion in 2013.

In the report, BI Intelligence looks at the drivers of programmatic adoption, sizes up the programmatic market, and outlines the barriers that some advertisers and publishers face when adopting programmatic technologies.

Access The Full Report By Signing Up For A Free Trial

Here are some of the key takeaways from the report:

The report is full of charts and data that can easily be downloaded and put to use.

In full, the report:

Digital Media Rise Pushes Print Suppliers To The Brink And Beyond

Forbes

The demise of print media has been widely publicized and analyzed, as has the struggle of big-box retailers hogtied by disrupted industries. A collision of those worlds can be catastrophic for companies, and for evidence of the aftermath look no further than the recent collapse of Source Home Entertainment.

In many ways, the end of Source Home likely marks the end of the magazine business as we know it. As one of the country’s largest wholesale magazine distributors prepares to hold a bankruptcy auction to sell its most valuable business line – a unit that manufactures wire displays for checkout counters – digital media’s impact is clearly on display.

As demand shrank, Source was hobbled by distribution agreements with publishers that required the company to deliver far more copies of certain magazines than would ever actually be sold. Wholesalers are responsible for merchandising, transporting, counting and destroying unsold copies of each magazine. Publisher contracts often require distributors to display large numbers of their magazines, a marketing trick using up retail real estate just to sell a few copies. But in order to get a rebate for the unsold copies, Source was forced to spend time and money picking up and returning magazines to the publisher, chipping away at the company’s bottom line.

Source Home tried to renegotiate contracts, but its largest client, Time Inc., pulled out of talks this May. The company filed for Chapter 11 soon after.

The steady rise of digital media through the last two decades has shrunk the industry from 400 magazine wholesalers in 1995 to just three – controlling 90 percent of the market –  in 2014, according to Stephen Dubé, Source Home’s chief restructuring officer.

Though the company delivered magazines nationwide to the likes of Barnes & NobleWal-Mart and Costco, the broad decline in consumption has rendered the distribution business worthless. A 2009 restructuring, in which Source Interlink cut about $1 billion in debt, wasn’t enough to save the company.

The downward spiral has created a domino effect, as publishers, book sellers and paper companies grapple with insolvency, driving related suppliers into their own financial crises. Source Home’s bankruptcy petition also blames the Chapter 11 filings of Reader’s Digest Association and Borders Group for decreasing its customer base – the Borders liquidation was especially brutal for Source, leading to a $48 million reduction in the company’s 2011 revenue.

In 2011, 152 magazines shut down, with another 82 closing in 2012, includingSpinSporting NewsNFL Magazine, and Nintendo Power, according to aMediaFinder reportThe Onion stopped publishing its print edition in 2013, in spite of its satiric boast that print revenues were up “5,000 percent.”

Even organizations that have managed to keep publications afloat have had to pull back production. Ladies’ Home Journal, which is 131-years-old, recently announced its July issue would be the last monthly edition of the magazine. The company will no longer attempt to sell subscriptions and will offer only a quarterly print product. New York Magazine announced in December that it would move its magazine to a biweekly schedule, decreasing editions for future years to 29 from 42 in 2013.

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Mobile-Ad Spending Leaps, but Trails User Growth

The Wall Street Journal

After less than a decade of existence, smartphones and tablets this year will draw more money from advertisers than the centuries-old newspaper industry or the nearly century-old radio sector, a sign of just how rapidly technology is transforming media habits.

But given how much time Americans spend on their devices, mobile-ad spending could be much higher, an indication that marketers remain uncertain about the medium’s effectiveness.

Research firm eMarketer estimates that spending on mobile advertising, which includes both smartphones and tablets, will soar 83% to nearly $18 billion in 2014. Newspapers will draw nearly $17 billion, while radio will bring in $15.5 billion.

“As more eyeballs are going there in larger numbers, the dollars are starting to follow,” said Cathy Boyle, an eMarketer mobile analyst.

Still, the imbalance remains stark: American adults now spend almost a quarter of their media time on mobile devices, eMarketer estimates, yet this year’s spending growth will raise mobile’s share of the ad market to only 9.8%. By contrast, American adults spend only 2% of their media time reading newspapers but ad spending for the sector hangs just under 10% of the overall market, eMarketer estimates.

Print’s resilience reflects marketers’ preference for what they know, industry analysts say, and impact among certain retailers and luxury goods.

Radio’s share of the ad market has been eroded slightly in recent years, dropping to 8.6% this year from 10% in 2008, according to eMarketer. Television draws about 40% of adult media time and the same proportion of the ad market.

That mobile still draws a far smaller share of the ad market than of consumers’ media time reflects advertisers’ slowness to change, analysts say, as well as their unhappiness with mobile ad formats. A variety of new ad products for mobile have emerged recently that is helping jumpstart ad spending.

“Historically we’ve had these really basic, tiny little banners that were more of a nuisance,” said Angela Steele, chief executive of Ansible Mobile, a mobile-marketing firm owned by Interpublic Group of IPG -1.07% Cos. Now marketers have more options, like “native” ads that appear in stream and look like a publishers content or ads that prompt readers to go right to the app store and download a game, Ms. Steele says.

Questions about the effectiveness of mobile advertising persist. EMarketer polled a dozen marketers and digital ad experts, who gave the effectiveness of mobile display ads a “B-.” Other mobile ad formats fared better, like location-targeted ads, which received an “A-.”

“The location capabilities inherent in mobile are a big factor driving a lot of ad revenue into the mobile space,” Ms. Steele said. Marketers are excited about the idea of being able to serve ads on the smartphones of shoppers within the radius of a particular store, for example.

Other media isn’t giving up their fight for dollars. Longtime radio executive Jeffrey Schwartz, executive vice president of Yahoo Sports Radio, says that older platforms still have use to advertisers.

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IDG World Tech Update- July 31, 2014

IDG News Service

Coming up on WTU this week Xbox One preps for a high sale price in China, we take a look at a futuristic motorcycle helmet and robotics help doctors be more precise.

 

IDG Enterprise’s Editorial Teams Earn 65 ASBPE Awards for Editorial & Design Excellence

 IDG Enterprise’s Editorial Teams Earn 65 ASBPE Awards for Editorial & Design Excellence

IDG Enterprise— the leading enterprise technology media company composed of Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, ITworld, CFOworld and CITEworld— earned 65 editorial and design awards in categories from blog and feature article to online news and original research at the 2014 Azbee awards from the American Society of Business Press Editors (ASBPE). Additionally, NetworkWorld.com received honorable mention for B2B Website of the Year and Computerworld.com was in the Top 10. For the third year, CIO magazine was named one of the Top 10 Magazines of the Year.

“IT leaders are dealing with massive change today – everything from the influx of consumer technologies, to big data and analytics, as well as cloud and mobile. Our editorial teams are documenting how these trends are reshaping business and the IT organization,” said John Gallant, chief content officer, IDG Communications. “We take great pride in our content and design and are thrilled to receive recognition by ASBPE. We strive to help our readers navigate these changes and we look forward to producing award-winning work that helps companies drive results through the use of technology.”

Including this latest recognition from ASBPE, IDG Enterprise brands have won more than 130 editorial awards since 2012. Each brand includes writers, bloggers and designers that produce hundreds of original articles per site each month, setting an exceptional standard for showcasing the transformation of technology in the enterprise.

“Media is undergoing a transformation, and our visitor audience of technology leaders has not only embraced new mediums, but they are leading engagement with our editors through our responsive design based sites and social media,” said Matthew Yorke, CEO of IDG Enterprise. “Being recognized for the innovative use of new channels, in addition to our ongoing stellar reporting and design is very exciting. These recognitions are a great honor and I could not be more pleased to work with such a talented team.”

2014 ASBPE Azbee Award Recap

CIO

Computerworld

ITworld

Network World

About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together the leading editorial brands (Computerworld, InfoWorld, Network World, CIO, CSO, ITworld, CFOworld and CITEworld) to serve the information needs of our technology and security-focused audiences.  As the premier hi-tech B2B media company, we leverage the strengths of our premium owned and operated brands, while simultaneously harnessing their collective reach and audience affinity. We provide market leadership and converged marketing solutions for our customers to engage IT and security decision-makers across our portfolio of award-winning websites, events, magazines, products and services. IDG’s DEMO conferences provide a platform for today’s most innovative and eye-opening technologies to publically launch their solutions.

Company information is available at www.idgenterprise.com
Follow IDG Enterprise on Twitter: @IDGEnterprise
Join IDG Enterprise on LinkedIn

###

Contact:
Lynn Holmlund
Sr. Marketing & PR Manager
IDG Enterprise
lholmlund@idgenterprise.com
Office: 508.935.4526
Mobile: 508.254.8336

Pinterest peaks, Facebook falters in customer satisfaction survey of social sites

TechHive

Billions of people use assorted social networking sites, but just how happy are they with the likes of Facebook, Twitter, and the rest? The American Customer Satisfaction Index (ACSI), which measures exactly that sort of thing, put out its latest report on consumer satisfaction with e-businesses—that’s social media, search engines, and websites—and it’s an interesting look at just which service’s Like button is getting a workout.

Historically, social media sites tend to rank among the lowest-scoring companies on ACSI’s 100-point scale. This year, social media boasted an overall customer satisfaction rating of 71, up 4.4 percent from the previous study. The 71 rating puts social media companies above airlines (69), subscription television (65), and Internet service providers (63).

acsi rankings social media 100360859 large Pinterest peaks, Facebook falters in customer satisfaction survey of social sites

The American Consumer Satisfaction Index started rating social media companies in 2010. Scores are based on a 100-point scale. In this year’s rankings, Facebook and LinkedIn finished at the bottom, though both saw their scores improve over 2013.

Of the individual social networking sites, Pinterest was the most beloved site in 2014 with a customer satisfaction score of 76, stealing the crown from Wikipedia (74), which coincidentally was the only site to lose ground from 2013, falling 5 percent from last year’s score. Google’s YouTube and a newly-created “all others” category (which includes Instagram, Reddit and Tumblr) were hot on Pinterest and Wikipedia’s heels with a 73 rating, followed by Google+ (71) and Twitter (69).

Perhaps most notably, tied for dead last among social media ACSI still measures with scores of 67 apiece were LinkedIn and Facebook. Yep, you read that right, Facebook, the first network to crack a billion users and widely considered to be the pace-setter among social networking sites, couldn’t manage to top LinkedIn for customer satisfaction. That’s LinkedIn, the social networking site for professionals that most people begrudgingly join for the sole purpose of scoring a better job.

At least Facebook and LinkedIn can console themselves in that they scored an improvement over last year, when both companies scored only a 62 on ACSI’s scale. That makes them big winners in terms of year-over-year improvement.

That good news comes with an asterisk for Facebook, though. ACSI notes that the scores were measured before Facebook revealed it had manipulated news feeds as part of a psychological test on hundreds of thousands of users. (That’s in contrast to the regular manipulation Facebook performs on our news feed.) But customers in this go-around seem happy with their revamped news feed and other enhancements, so maybe it’ll end up a wash. For now, Zuckerberg and Co. can take solace in a strong improvement in customer satisfaction, even if they are still tied for last in the category.

Worldwide Tablet Market Grows 11% in Second Quarter on Shipments from a Wide Range of Vendors, According to IDC

IDC PMS4colorversion  300x99 Worldwide Tablet Market Grows 11% in Second Quarter on Shipments from a Wide Range of Vendors, According to IDC

The worldwide tablet grew 11.0% year over year in the second quarter of 2014 (2Q14) with shipments reaching 49.3 million units according to preliminary data from the International Data Corporation (IDCWorldwide Quarterly Tablet Tracker. Although shipments declined sequentially from 1Q14 by -1.5%, IDC believes the market will experience positive but slower growth in 2014 compared to the previous year.

“As we indicated last quarter, the market is still being impacted by the rise of large-screen smartphones and longer than anticipated ownership cycles,” said Jean Philippe Bouchard, IDC Research Director for Tablets. “We can also attribute the market deceleration to slow commercial adoption of tablets. Despite this trend, we believe that stronger commercial demand for tablets in the second half of 2014 will help the market grow and that we will see more enterprise-specific offerings, as illustrated by the Apple and IBM partnership, come to market.”

Despite declining shipments of its iPad product line, Apple managed to maintain its lead in the worldwide tablet market, shipping 13.3 million units in the second quarter. Following a strong first quarter, Samsung struggled to maintain its momentum and saw its market share slip to 17.2% in the second quarter.  Lenovo continued to climb the rankings ladder, surpassing ASUS and moving into the third spot in the tablet market, shipping 2.4 million units and grabbing 4.9% markets share. The top 5 was rounded out by ASUS and Acer, with 4.6% and 2.0% share, respectively. Share outside the top 5 grew to an all time high as more and more vendors have made inroads in the tablet space. By now most traditional PC and phone vendors have at least one tablet model in the market, and strategies to move bundled devices and promotional offerings have slowly gained momentum.

“Until recently, Apple, and to a lesser extent Samsung, have been sitting at the top of the market, minimally impacted by the progress from competitors,” said Jitesh Ubrani, Research Analyst, Worldwide Quarterly Tablet Tracker. “Now we are seeing growth amongst the smaller vendors and a levelling of shares across more vendors as the market enters a new phase.”

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Chrome gets sharp after dumping 30-year-old Windows technology

IDG News Service

Google last week said that it was finally ditching a 30-year-old technology to display fonts on Web pages in its Chrome browser for Windows.

In an announcement Thursday about some of the notable changes in Chrome for version 37, which reached Google’s Beta build channel earlier that day, a software engineer said the preview relied on Microsoft’s DirectWrite technology.

“Chrome 37 adds support for DirectWrite, an API on Windows for clear, high-quality text rendering even on high-DPI displays,” said Emil Eklund in a July 17 blog post.

Microsoft introduced the DirectWrite API with Windows 7, which shipped in the fall of 2009, and back-ported the technology to Windows Vista Service Pack 2 (SP2) at the same time with what it called a Platform Update. Windows XP, the now-retired operating system — but one that still powers one-in-four personal computers worldwide — does not support DirectWrite.

Prior to the switch to DisplayWrite, Chrome used Microsoft’s Graphics Device Interface (GDI), which was a core component of Windows since the graphical user interface’s (GUI) debut in late 1985. Microsoft had been working on GDI for at least two years before that.

Chrome 36, the current version out of Google’s Stable build channel, continues to use GDI to render text on Windows.

Eklund said that DirectWrite had been a top user request for years: An entry in Chromium’s bug tracker — Chromium is the open-source project that feeds code to Chrome proper — about adding DirectWrite support to the browser was penned Oct. 22, 2009, the same day Windows 7 launched.

As far as a reason for the long stretch between that entry and DirectWrite support making it into Chrome, Eklund said, “The switch to DirectWrite … required extensive re-architecting and streamlining of Chrome’s font rendering engine.”

Much of that difficulty stemmed from the sandboxing — an anti-exploit and anti-crash technology — of Chrome’s rendering engine; it wasn’t until February of this year that developers reported on the bug tracker that they’d managed to get DirectWrite to work inside the sandbox.

Other browsers have long since adopted DirectWrite. Mozilla’s Firefox, for example, switched from GDI to DirectWrite with version 4, which debuted in March 2011. Microsoft’s own Internet Explorer (IE9) began using DirectWrite with IE9, which also shipped in March 2011.

DirectWrite was one of the reasons why Microsoft declined to add the then-powerhouse Windows XP to the list of supported editions for IE9, a move that made the company the first major browser developer to drop support for XP.

If all goes according to plan, DirectWrite support will reach the Stable edition of Chrome with version 37. Google does not hew to a set timetable to browser upgrades, as does Mozilla, but it typically rolls out a new version every six to eight weeks.

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World Tech Update- July 24, 2014

IDG News Service

Coming up on WTU Facebook reports huge sales, Apple patents a smart watch and a space robot gets some updates.

 

What businesses need to know about Touch ID and iOS 8

CITEworld

Apple introduced Touch ID along with the iPhone 5s and iOS 7 last fall. At launch, the technology was limited to two purposes – acting as a shortcut for a user’s passcode to unlock the device, and acting as an alternative to a user’s Apple ID and password when making purchases from Apple’s iTunes Store, App Store, and iBookstore.

With iOS 8, Apple is expanding the capabilities of Touch ID significantly by giving developers the APIs needed to use Touch ID as an authentication/authorization method in third-party apps. This is a powerful expansion of the technology, and one that could be applied to a wide range of different types of apps.

It’s easy to see the value of Touch ID in mobile commerce apps, as well as in mobile banking apps - PayPal was one of the first companies to express an interest in integrating Touch ID into its app and services. Password managers like 1Password from Agilebits are also prime uses for the technology. Apps that store confidential or sensitive information — like health and medical apps — can also benefit from integrating Touch ID.

Business and productivity apps, especially those designed to provide secure access to a company’s corporate resources and cloud services, are also areas where Touch ID could be implemented. That raises questions for IT leaders in many organizations to ask themselves:

  • Is it a good idea to build Touch ID into our internal apps?
  • Should we allow, encourage, or support Touch ID in apps from cloud storage and collaboration vendors?
  • Are there reasons to avoid Touch ID, either in enterprise or third-party apps?

Given that it seems almost certain that Apple will expand the well-received TouchID to any additional iOS devices launching later this year, these aren’t hypothetical questions. They’re questions that organizations will likely face as soon as Apple releases iOS 8 this fall.

Touch ID and the Secure Enclave

At a hardware level, Touch ID includes two primary components: Touch ID Sensor, the fingerprint scanner built into the device’s home button, and the Secure Enclave, a coprocessor that is integrated into Apple’s A7 chip. The Secure Enclave is connected to the Touch ID Sensor and is responsible for processing fingerprint scans. Each Secure Enclave has a unique identity (UID) provisioned during the A7′s fabrication process that cannot be accessed by other iOS components, and that is unknown even to Apple.

Touch ID is actually just one function of the Secure Enclave. Additional functions like cryptographic protection for data protection key management were identified in the iOS Security Guide that Apple released in February. Additional details were discussed during the Keychain and Authentication with Touch ID session at Apple’s Worldwide Developers Conference last month, which can be streamedfrom Apple’s developer site (and a PDF of the presentation slides from the session is also available). Going forward, it seems clear that the Secure Enclave will be a key part of iOS security functions, beyond merely handling fingerprint identification.

It’s also worth mentioning that although the Touch ID Sensor is currently only available on the iPhone 5s, the additional functionality of the Secure Enclave is built into any iOS device with an A7 chip, which currently includes the iPad Air, iPad mini with Retina Display in addition to the iPhone 5c, opening the door for more security features down the line.

Touch ID and a user’s passcode

Apple hasn’t envisioned Touch ID as a standalone biometric authentication system (or part of a multi-factor authentication solution). That means that it isn’t a replacement for a passcode. An iPhone 5s user must supply a passcode to enable Touch ID and once enabled, Touch ID is effectively a shortcut or pointer to a passcode.

The value that Touch ID offers is that it boasts the benefits of a complex passcode without the hassle of typing it dozens or hundreds of times a day – it makes a complex passcode easier to use.

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