Digital Media Events
Event Date Location

Mobile World Congress

03/02/2015 - 03/05/2015 Barcelona .

IT Roadmap

03/11/2015 Rosemont IL

SXSW 2015

03/13/2015 - 03/21/2015 Austin TX

Enterprise Connect

03/16/2015 - 03/19/2015 Kissimmee FL

IDC Directions 2015 Boston

03/18/2015 boston ma

Agenda 15

03/30/2015 - 04/01/2015 Amelia Island FL

digital-media

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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Time to Celebrate: YouTube’s 10th Birthday

PewResearchCenter

On Valentine’s Day 10 years ago, a group of former PayPal employees founded YouTube as an easy way to find and share videos. Today it’s one of the most visited websites in the world and is widely used by news organizations, politicians and music artists. (Psy’sGangnam Style has over 2 billion views, making it the most watched YouTube video of all time.)

Besides big brands, some regular users have amassed a large following. Recently, a trio of YouTube content creators interviewed President Barack Obama on his policy goals. Overall, the video-sharing firm says that 100 hours of video are uploaded to YouTubeevery minute.

On the company’s 10th birthday, here are 5 facts about YouTube and online video sharing:

Read More… 

Are US companies using social media better than UK firms?

The Drum

UK companies are one step behind their US compatriots when it comes to corporate communications and social media, according to a report from Investis.

The study reviewed more than 500 leading US and UK companies to score their use of eight social media channels, including Facebook, LinkedIn, Twitter and YouTube and found that US companies were far more active and engaged on social media.

The average volume of tweets from a US corporate account was 2,979 in a year dwarfing the UK’s 738. On LinkedIn, US firms saw three times as many posts as UK firms. YouTube saw a similar trend with US firms boasting 141 videos in comparison with the UK’s 45.

Similarly, on Facebook, US companies achieved an average of 45,111 likes, compared with the UK’s 1,177. LinkedIn proved to be the most popular social channel for companies with 93 per cent of studied firms owning such an account, in comparison, only two thirds of companies had Twitter accounts.

The highest-scoring company across all eight channels was Cisco Systems. However, the UK claimed two of the top ten firms with Royal Dutch Shell (fourth) and BP (tenth). Are US companies using  social media better than UK firms?

Read More… 

Worldwide Tablet Shipments Experience First Year-Over-Year Decline in 4th Quarter

IDC PMS4colorversion 1 Worldwide Tablet Shipments Experience First Year Over Year Decline in 4th Quarter

FRAMINGHAM, Mass., February 2, 2015 – Worldwide tablet shipments recorded a year-over-year decline for the first time since the market’s inception in 2010. Overall shipments for tablets and 2-in-1 devices reached 76.1 million in the fourth quarter of 2014 (4Q14) for -3.2% growth, according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker. Although the fourth quarter witnessed a decline in the global market, shipments for the full year 2014 increased 4.4%, totaling 229.6 million units.

“The tablet market is still very top heavy in the sense that it relies mostly on Apple and Samsung to carry the market forward each year,” said Jitesh Ubrani, Senior Research Analyst, Worldwide Quarterly Tablet Tracker. “Although Apple expanded its iPad lineup by keeping around older models and offering a lower entry price point of $249, it still wasn’t enough to spur iPad sales given the excitement around the launch of the new iPhones. Meanwhile, Samsung’s struggles continued as low-cost vendors are quickly proving that mid- to high-priced Android tablets simply aren’t cut out for today’s tablet market.”

Apple’s lead over other vendors has yet to be truly challenged as it shipped 21.4 million tablets, accounting for over a quarter of the market with 28.1% volume share. Despite Samsung’s woes, it managed to hold on to the second place with 11 million units shipped. Lenovo (4.8%), ASUS (4%), and Amazon (2.3%) rounded out the top 5 although only Lenovo managed to grow annually when compared to Q4 2013. Lenovo maintained its tight grip on the Asia/Pacific market thanks to its massive scale in the PC business and the success of its low-cost tablet offerings.

“Despite an apparent slow-down of the market, we maintain our forecast about tablet growth in 2015,” said Jean Philippe Bouchard, Research Director, Tablets. “Microsoft’s new OS, a general shift towards larger screen form factor and productivity focused solutions, and technology innovations such as gesture interface that could be introduced in tablets will help the market maintain positive growth in 2015.”

 

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Don’t Forget About B2B Tech Buyers Post-Purchase

eMarketer

Business-to-business (B2B) technology sellers need to keep up the work after closing a deal. According to an October 2014 study by Eccolo Media, 80% of US B2B tech decision-makers said it was important or very important to receive ongoing content after making a purchase.

184536 Dont Forget About B2B Tech Buyers Post Purchase

An additional 18% of respondents noted that it was at least somewhat important to receive ongoing content post-purchase, leaving just 2% who didn’t think it was important at all.

B2B tech buyers want a blend of content, too—not just follow-ups. Fully 36% said they were most likely to consume thought leadership content after a purchase.

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How To Produce Value and Revenue With Digital Video

American Press Institute

Digital video has become a market imperative — something every publisher must understand and do well, regardless of one’s history.

Consider three statistics:

  • More than 62 billion videos were viewed online in December 2014, according to data measurement company comScore.
  • Digital video advertising continues to skyrocket, up 56% in 2014 to reach $5.96 billion, according to eMarketer.
  • Cisco projects that video will account for 79 percent of all consumer internet traffic in 2018, up from 66 percent in 2013.

David Plotz, former editor of Slate Magazine, says video is now “a necessary condition for almost any brand advertiser we’re working with.”

This “necessary condition,” however, is not so easily achieved, even for those whose professional roots lie in visual journalism. Like every new medium that’s come before, digital video is unique and evolving. It shapes technology and is shaped by technology. We’re learning as we go.

Continue reading… 

Digital Marketing Budgets Increase and Social Media Postings

IDG Connect 0811 Digital Marketing Budgets Increase and Social Media Postings

This week I will be looking at the increase in digital marketing budgets and the most effective times to post content.

80% of Companies Plan to Increase their Digital Marketing Budgets

As more companies see the importance of digital marketing, it’s expected that 80% of companies are planning to increase their budgets in the next 12-18 months according to Mondo’s recent study, The Future of Digital Marketing. It is foreseen that in the next three – five years company revenue driven by marketing will increase by 30%.

Over the past 15 years this dramatic shift from traditional to digital media has caused changes in consumer behaviour. This has lead marketing to rethink its positioning and adopt a digital mindset to meet this shift as 98% of marketers see the role of the traditional marketer continuing to change.

According to study, the main forces that have caused this change are the increased number of channels to reach the audiences, innovative ways to think about customer engagement and the challenge of breaking through the noise of the target audiences.

This has driven a change in marketer’s skillset as more organisations are moving away from the traditional skills. Mondo found marketing departments skill are made up of digital/social (54%), content creation (44%), big data/analytics (33%) and mobile strategy (30%).

All this goes to show, the evolution of marketing and technology has weakened the traditional marketer’s role as more companies align themselves with the digital age.

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Consumers Spending More time Using Apps

Mobile Marketer

Marketers’ rush to develop branded mobile applications overlooks how consumers are spending a significant portion of their app time with several high-utility apps, according to Forrester Research.
The new Forrester report, “2015 Mobile App Marketing Trends: Orchestrate Your Brand Presence, Beyond Your Own Apps, By Borrowing Mobile Moments,” explores marketers’ decisions to invest significant resources into building their own branded apps because research suggests consumers spend a majority of their mobile time on apps. However, new Forrester data shows that, on average, consumers in the United States and Britain use 24 apps per month but spend more than 80 percent of the time in their five most time-consuming apps.
“Marketers should borrow their way to their customers’ home screens by partnering with the few apps that command the majority of consumers’ mobile prime time,” said Thomas Husson,
 Paris-based vice president and principal analyst for marketing and strategy at Forrester Research, in a blog post about the report.

 

Getting discovered
Popular time consuming apps in the US include Facebook, Youtube, Maps, Pandora and Gmail.

Fix Programmatic So It Solves Marketing Problems

ClickZ

Programmatic platforms should help advertisers deliver performance at scale, but several proposed “fixes” are actually preventing the technology from doing its job.

At a recent conference, the chief marketing officer (CMO) of a major food and beverage brand said, “I don’t have an ad-tech problem, I have a marketing problem.”

This is right on.

We need to focus on making sure that advertising technology delivers performance at scale. Programmatic will only exit its awkward teenage stage if we focus on solving real marketing problems instead of wasting time thinking up new ad-tech buzzwords to package into media buys.

If 2014 marked the year that programmatic “arrived,” 2015 should be the year that it actually solves some marketing problems. Unfortunately, two leading proposed programmatic “fixes” actually prevent programmatic platforms from unleashing their potential – delivering advertiser performance at scale.

Viewability Is Not an End Unto Itself

Impression fraud is the major issue crippling programmatic traffic, and yet the industry’s response seems hung up on something else: viewability tracking. “Pay us to guarantee that you only pay for ads that are viewable!” goes the battle cry of ad-tech vendors after they terrify marketers with made-up statistics about purchased impressions that no one ever sees. It’s a ruse.

Read more… 

Understanding the Millennial generation

The Drum

A fairly new term that’s already become bound up in cliché, the millennial generation is often misunderstood by advertisers, who fail to grasp the diversity of this wide-ranging group. In the first of a series defining millennials, The Drum delves into the results of research by Bauer Media into the different types of millennial personality.

Meet Kim, 34. She’s a prolific user of social media, tweeting and posting on Instagram continuously. She’s entrepreneurial – a modern self-made woman, and craves the respect of her peers. She’s your typical millennial.

Malala, at 17, is half Kim’s age. She’s less interested in keeping up with the newest trends, and more likely to be focused on self-progression. She’s aspirational, vocal and influential. She’s also a typical millennial.

Reality star Kim Kardashian and Nobel peace prize-winner Malala Yousafzai, along with MP Pamela Nash, all share a generational tag, they’re in the same 16-to-34 group that advertisers target, but they couldn’t be more different. It’s this that Bauer Media wanted to examine – just who are Millennial Generation, really?

Accounting for one in four British adults today, the Millennial Generation is not as simple as the Hoxton Hipster caricature of media lore. As you’d expect from a population commonly accepted to number around 15.8 million men and women, they’re a diverse bunch, not the one homogenous group they are frequently presented.

Read more… 

In APAC, Mobile Consumers Are Very Different – From Each Other

AdExchanger

“There’s a fallacy that exists among many executives in the US that Asia is one block,” said Chetan Kulkarni, CEO of Bangalore-based digital CRM company Vizury. “But it’s actually a complex mix of very different countries that behave in very different ways.”

Take India and China, for example. The population of each is formidable. Based on local census data, China’s population is expected to hit about 1.37 billion by mid-2015, while India is on schedule to clock in at 1.3 billion.

But that’s really where the similarity ends.

“India is about three to four years behind where China is,” said Dippak Khurana, CEO and co-founder of Vserv, a mobile marketing platform focused on emerging markets, including India, Africa and Southeast Asia.

According to Forrester, smartphone penetration in China and India this year is slated to reach 44% and 23%, respectively. But IDC says that India is really the market to watch – the rate of adoption is happening at a greater speed there than anywhere else in APAC.

“There are about 140 million smartphones in India now out of a base of roughly 900 million connected people,” Khurana said. “Most of the smartphone growth in the world is going to be in India in the near term. India is an inflection point.”

In other words, the smartphone potential among the current Internet-connected population of India is more than twice the size of the entire population of the US.

But it’s not just India and China that are worlds apart in terms of consumer behavior.

“Mobile engagement doesn’t vary by client – it varies by market,” Kulkarni said. “Digital media is global. Consumer behavior and data is local.”

Continue Reading…