Digital Media Events
Event Date Location

OMMA Display In LA

07/22/2014 - 07/24/2014 Los Angeles CA

Small Agency Conference & Awards

07/23/2014 - 07/24/2014 Austin TX

OMMA mCommerce

08/07/2014 New York New York

CIO 100 Symposium & Awards

08/17/2014 - 08/19/2014 Rancho Palos Verdes CA

Mobile Insider Summit

08/17/2014 - 08/20/2014 LAKE TAHOE CA

Social Media Insider Summit

08/20/2014 - 08/23/2014 LAKE TAHOE CA

iMedia Agency Summit (Malaysia)

08/25/2014 - 08/27/2014 Kota Kinabalu Malaysia

The 6th annual Mobile World

08/28/2014 Seoul

Data+: Analyze, Predict, Monetize

09/07/2014 - 09/09/2014 Phoenix AZ

iMedia Brand Summit: Marketing in an Always-On World

09/07/2014 - 09/10/2014 Coronado CA

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News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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World Tech Update Video- June 19, 2014

IDG News Service

Coming up on WTU Amazon debuts its Fire Phone, Intel demos the future of webcams and NASA tests out aerodynamics of the World Cup ball.

 

IDG Communications Launches Global Content Management System “Apollo”

IDG Comm IDG Communications Launches Global Content Management System “Apollo”

IDG Communications announces Apollo, the only global content management system (CMS) built for deployment across media properties in 86 countries. By incorporating responsive technologies that optimize websites based on screen size — whether a smartphone, tablet or desktop — Apollo will provide the 124 million monthly visitors to IDG sites an unparalleled viewing experience on any device.

“Building a first rate CMS is essential to creating a personalized and contextual-based experience for our readers and advertisers worldwide,” said Michael Friedenberg, CEO of IDG Communications Worldwide. “With Apollo, IDG editors can easily integrate content assets such as video to create compelling editorial on an unprecedented global scale.”

Global Tool for Multimedia Storytelling

Built to support more than 2,000 journalists in 86 countries and the 15 IDG News Service Bureaus in 11 countries, Apollo is a global tool for multimedia storytelling. Features such as modern story management tools and “direct to social” capability ensure IDG’s fast- breaking news stories and analysis get to online and social audiences faster.

Apollo allows editors to easily access content databases, such as specifications on nearly 200,000 hardware products, and seamlessly integrate those assets into their stories. Fully scalable, Apollo is built to handle IDG’s extensive editorial contributor network. Its master taxonomy will keep things constant across brands, languages and countries.

Optimizes for Viewability

Given viewability is now a key component of digital advertising spend, IDG optimized its CMS for viewability. Apollo is also built to effectively handle the rapid expansion of user-generated content across IDG sites worldwide. With Apollo, IDG delivers a highly engaged audience that can be served content on any platform across multiple types of media.

Built For Explosive Growth in Digital Video

Reflecting IDG’s commitment to the fast moving digital video market, Apollo allows editors to easily integrate global video assets into their stories. IDG delivers over 100 million video streams per month, so Apollo ensures digital video advertising campaigns can scale globally.

“Around seven percent of IDG Communications’ U.S. revenue is currently derived from video,” said Friedenberg. “We’re seeing over 50% percent year over year growth in video so Apollo is optimized to serve one of our fastest-growing businesses.”

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Samsung bets big on fingerprint scanning in its war with Apple’s iPad

The Guardian

Samsung has beaten Apple to a fingerprint-reading tablet with the launch of two new flagship Galaxy Tab S models, four months before Apple unveils its next iPad.

The new 8.4in and full-sized 10.5in Galaxy Tab S are also the first tablets available with a high-resolution large-size organic LED (OLED) screen showing that the new display technology, which emits its own light and does not need a backlight, has reached maturity beyond smaller smartphone screens and high-priced televisions.

OLED screens are widely expected to replace LCDs in most instances, being more power-efficient and producing more vibrant colours with deeper blacks than is possible with the LCD screens like those used by most smartphones, tablets, laptops and televisions.

The new device is Samsung’s latest move to capitalise on its growing share of the world tablet market. The company claimed an 18% share of the global tablet market in 2013 with 39.2m tablets shipped, compared to Apple’s 35% and 74.3m tablets, giving them together more than half of all shipments.

“The tablet is becoming a popular personal viewing device for enjoying content, which makes the quality of the display a critical feature,” said JK Shin, CEO and president of Samsung’s IT & Mobile Division. “With the launch of the Galaxy Tab S, Samsung is setting the industry bar higher for the entire mobile industry. It will provide consumers with a visual and entertainment experience that brings colours to life, beautifully packaged in a sleek and ultra-portable mobile device.”

Denise Yuan, tablet planner for Samsung, told the Guardian: “We performed a lot of research on consumer usage and found that people mainly use tablets for web browsing, videos and gaming – entertainment mostly, which made the display the most important part and why we focused on bringing our Super AMOLED screen to the Tab S.”

Samsung claims that the Tab S’s Super AMOLED screen has a contrast ratio 100 times better than LCD, which makes text easier to read on screen, but also photos and videos appear closer in depth of colour to the real world as the eye sees it.

It’s all about touch

Apple is widely expected to bring its Touch ID fingerprint sensor, released with the iPhones 5S in September last year, to its iPad Air and iPad mini tablets in October, marking a year since the Cupertino-based company unveiled the biggest design change in its tablet’s history with the iPad Air.

The Galaxy Tab S runs the latest version of Google’s Android “KitKat” 4.4.2, but uses Samsung’s “TouchWiz” customisations to the basic Android experience, which the Korean company also uses on its Galaxy smartphones and other Galaxy tablets.

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World Tech Update- June 12, 2014

IDG News Service

Coming up on WTU this week Samsung debuts a new tablet, Sony and Microsoft battle for console supremacy and Pepper the robot helps out shoppers.

 

Magazine chiefs urge industry change from burning platform to growth

The Guardian

When the chief executive of Marie Claire owner IPC Media told the great and the good of the publishing world that magazines are a “burning platform”, the industry’s annual conference looked set to be a bleak affair.

Marcus Rich, the new head of the UK’s biggest magazine publisher, used the Professional Publishers Association conference last week to tell his peers that it is now imperative that magazines be transformed from a “burning platform into a growth business”.

His mixture of warning and rallying cry followed the scathing assessment of the industry’s efforts to transform itself dished out by the new chief executive of Total Film publisher Future.

Zillah Byng-Maddick, the hard-nosed ex-finance boss of AutoTrader’s parent, put it plainly to staff in an internal email: “This isn’t sustainable … and needs to change”. All of its UK staff are now in a consultation period as their jobs are reviewed, with redundancies to follow.

This year’s PPA conference was optimistically titled Re-invented, an apt clarion call given the number of printed magazines sold in the UK has plummeted from 1.21bn in 2007 to 781m last year.

Like Rich and Byng-Maddick, Centaur Media’s chief executive Andria Vidler is new to the job and has not pulled her punches.

“I am a great believer in straight talking,” acknowledged Vidler, the former chief executive of EMI Music UK. In a curt message to staff, she told them that “if this is not what you want, we will happily help you try and find a role that is better for you in another organisation. But this is where we are going.”

Vidler has inherited a company that reported a £2.9m loss in the half-year to the end of December. She believes that the core audience that reads Centaur’s business-to-business titles – which include Creative Review and Marketing Week – is well-placed to cash in on advertisers wanting relatively affluent, educated readers. “Advertisers are not looking for volume, they are looking for quality audiences,” she said.

AT IPC Media, Rich, who has formerly worked at the publisher of the Daily Mail and Emap, has his work cut out. The UK arm of the NME publisher reported a 75% fall in pre-tax profits for 2012, including a large asset writedown, in the most recent publicly available results.

Rich believes the rise of innovations, such as programmatic advertising, the clever use of software to buy digital ad space more efficiently, mark a new era of opportunity. “I really think this is our time, in the world of big data and programmatic advertising,” he said. “Really smart marketers are talking about small data, insight and deeply engaged audiences. In a nutshell we do that better than anyone else.”

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Hootsuite now suggests content worth sharing, as it rebrands and rolls out a new logo too

The Next Web

Social media management dashboard HootSuite is introducing a handful of new features today, alongside a design refresh that ushers in an all-new logo and name-stylization – Hootsuite (note the lower-case ‘s’).

Besides the new logo, the general color scheme will switch to black and white from the old blue and yellow, which the company says is designed to “reflect the maturity of the brand”. This will be evident across the new dashboard that’s now live.

Launched in 2008, HootSuite Hootsuite lets users manage multiple social networks through a single dashboard, and the Vancouver-based company has grown into a global social media brand used by individuals and companies.

Content suggestions

In terms of features, Hootsuite is launching a new Suggested Content Publishing tool, letting users create an entire week’s publishing schedule based on Hootsuite’s auto-scheduler. This mirrors a move made by Buffer just a few weeks back, with Hootsuite users now being invited to “discover rich and engaging content that is relevant to their business”.

Effectively, this is designed to remove the headache of deciding what to post to your social accounts, with each post automatically scheduled for the most optimum time to go out. Users can tweak the schedule by replacing posts, editing the schedule, and personalizing the suggested messages. Over time, this should get smarter too, as it learns the users’ preferred content-type.

Additionally, HootSuite is also launching a new Custom Education program, which gives its customers a “bespoke education platform to educate their employees on responsibly engaging with social media” – yes, part of this entails mitigating social media risk through discussing acceptable practices. Custom Education delivers tailored content for each organization, including select lessons from its existing Hootsuite University.

HootSuite is making these announcements during its inaugural European business conference, Connect via Hootsuite, in London today, where it will also announce an 87 percent growth in revenue in EMEA since Q1 2013. Though of course, without knowing actual dollar amounts, it’s worth treating such figures with a pinch of salt.

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World Tech Update- June 5, 2014

IDG News Service

Coming up on WTU this week Apple announces its next operating system, OS Ten Yosemite. We’re also in Taipei for Computex where Intel unveils its first mobile devices that run on Broadwell and Asus, Acer, HP and Dell introduce new tablets and hybrids.

 

“Native” Ad Labelling is a Work in Progress

The Wall Street Journal

“Native” advertising, or advertising content designed to blend in with editorial content, is all the rage. But publishers and marketers are still figuring out how to label it clearly without repelling consumers.

In the latest sign of the debate, BuzzFeed is preparing to overhaul the way it discloses sponsored content to its users. Until now it has typically referred to paid posts as being “presented by” a sponsor when they appear as links on its homepage, and the paid posts themselves have carried the name of the advertiser above a “BuzzFeed partner” label.

By the end of this week, the company says it plans to replace those phrases with “promoted by” and “brand publisher” instead. It’s also removing the yellow shading that appears around sponsor posts on its homepage, which was initially modeled after the way ads were presented on Google’s search results pages, and making its “promoted by” label yellow instead.

“It’s early days for social advertising, but as a technology-driven media company, we are always testing and iterating our ad product to create the best experience for our readers and best product for our clients,” said Chris Johanesen, BuzzFeed’s vice president of product.

BuzzFeed’s changes may seem like small ones, but they reflect the fact that marketers, publishers, “content marketing” companies, and indeed regulators are still figuring out how best to balance the interests of advertisers and consumers when it comes to labelling native ad placements.

Just last week, content recommendation service Taboola, which provides some paid links to content, was called out by the National Advertising Division for its labelling practices. The NAD, a marketing industry self-regulatory body administered by the Council of Better Business Bureaus, recommended Taboola make its disclosure larger and more clear in order to comply with guidance previously issued by the Federal Trade Commission.

Taboola said it welcomes the NAD’s opinion, and was “more than happy to make the changes” sought. But the firm argued other companies do less to flag paid placements to consumers.

“My hope is that other companies that compete with us will make their [paid links] clearer, because some companies do nothing,” said Adam Singolda, Taboola CEO.

Mr. Singolda pointed to Taboola competitor Outbrain, which doesn’t always disclose that some of the links it places on publishers’ sites are paid unless users click an Outbrain logo that appears alongside them. According to Outbrain, it’s up to its publisher clients to decide whether to disclose sponsored links or not.

“We strongly believe that the fundamental currency of our business is user trust, and therefore we think explicit labeling of the paid links is the best route to go. That is what we advise publishers do as best practice, but each publisher can choose how to label things on their pages at their own discretion,” said Outbrain’s vice president of marketing, Lisa LaCour.

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Probably not a surprise: Turns out your boss spends a lot of time in email — reading news

Neiman Journalism Lab

Do you work in a handsome corner office, one with a view? If so, you likely get a lot of your news in your inbox.

Of course, that’s true for many non-captains of industry too. But a new survey from Quartz looks specifically at the news habits of business executives and finds them — despite widespread adoption of mobile devices, with their panoply of apps and streams — still tethered to an old Internet classic. Sixty percent said that an email newsletter is one of the first three sources they turn to in the mornings for news — far ahead of dedicated news apps, social networks like Twitter, or news sites on mobile or desktop.

When keeping up on industry news, 56 percent say an email newsletter is a primary source — edging out both industry news sites and general news sites for the top spot. And when it comes time to share the news they’ve found, email (80 percent) topped Twitter (43 percent), Facebook (30 percent), and LinkedIn (30 percent) as their platform of choice.

The survey from Quartz, produced by its marketing team, provides an interesting peek into a specific demographic — and, it should probably be noted, lines up well with what Quartz is already doing. (The 940 executives surveyed were “sourced from the Quartz audience and via partner channels,” the report says, perhaps marking them as already friendly to the Quartz way of doing things.) It also found that mobile devices, especially phones, were a big driver of executives’ attention: 61 percent say the device they use most to get news is a mobile one — 41 percent phones, 20 percent tablets.

“The fact that they are willing to consume and share, that was a great validation that if we do provide interesting, relevant, useful content, even the most time-starved audience could use it,” said Quartz publisher Jay Lauf.

Lauf said the data from the survey can be used to help both the business and editorial sides of Quartz become more effective in reaching their audience. On the advertising side, Lauf said the results support the news web’s recent push into sponsored content. Executives were asked to think of the last digital ad they could remember. The survey found that video ads are highly memorable to executives: 54 percent cited a video ad as the last digital ad they could recall. The second most remembered ad format to executives: sponsored content, with 28 percent. A regular ol’ banner ad? Only 12 percent.

Quartz editor-in-chief Kevin Delaney said the survey’s data on mobile and social consumption habits back up the ideas that helped start Quartz. Two years ago when the site launched, building something designed first for smaller screens and distribution through social media invited some skepticism, he said. “It definitely deepens our conviction on the use of mobile, sharing, and email newsletters by global business executives,” Delaney said.

Delaney told me Quartz’s daily briefing email now has 75,000 subscribers and a daily open rate of 40 to 50 percent. The research will be used to help make improvements throughout the site, Delaney said. Because their mobile readership is so strong, they recently improved the zooming functionality for charts on mobile devices, he said.

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IDG Launches Proprietary CMS Across Network

Folio

IDG Communications is overhauling its back-end infrastructure with the launch of a new proprietary content management system it’s calling Apollo.

The CMS, officially rolling out on Tuesday, will offer editors a range of tools for multimedia storytelling and simplify access to the company’s extensive trove of content. That latter feature could be big for IDG—the company has more than 2,000 journalists, 460 sites, 200 apps and 180 print titles in its media network.

“We believe that our CMS is a critical core component to our digital strategy,” says Michael Friedenberg, CEO of IDG Communications Worldwide. “Having a modernized CMS will enable us to move and engage with our reader at a much deeper level allowing for greater flexibility, productivity, and innovation.”

Display ad viewability was also an area of emphasis for the company, says Gregg Pinsky, the company’s SVP and GM of digital services.

“In the deconstructed right rail design ads and promotion modules are spaced more widely apart and indent slightly into the body of the article to counteract banner blindness typical on traditional two column article pages,” he says. “The template lazy loads the ads, and as long as the user is scrolling the content, we continue to load additional ads at specific intervals. This not only achieves a higher viewability and engagement rate but also results in reduced page load time for a better user experience.”

Friedenberg notes the need to adapt to an environment that’s increasingly focused on video. The company currently delivers 100 million video streams per month, generating about 7 percent of its revenue come from video, with 50 percent year-over-year growth, he says

Apollo is hoping to be the latest shining-star CMS for a big publisher. Vox’s Chorus, Say Media’s Tempest and Forbes’s Falcon are a few that have garnered attention as cutting-edge content creation tools.

Say Media and Forbes have been pursuing licensing deals that could turn their CMSs into standalone revenue streams, but IDG says it’s not looking into similar opportunities right now.

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