Advertising & Marketing Events
Event Date Location

OMMA Premium Display @ Advertising Week

09/30/2014 New York NY

OMMA RTB (Real-Time Buying) @ Advertising Week

10/02/2014 New York NY

The Hub Brand Experience Symposium

10/07/2014 - 10/08/2014 New York NY

OMMA Chicago

10/21/2014 - 10/22/2014 Chicago IL

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

Email Insider Summit

12/07/2014 - 12/10/2014 TBA

iMedia Agency Summit: The Agency Re-Defined: Balancing Scale, Scrappiness, & Innovation

12/07/2014 - 12/10/2014 Bonita Springs FL

Search Insider Summit

12/10/2014 - 12/13/2014 Deer Valley UT

2015 International CES

01/06/2015 - 01/09/2015 Las Vegas Nevada

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Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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IDG SMS Wins Social Media Award for Samsung Program

Media Shepherd

mediaShepherd LLC—a web-based company that provides “actionable intelligence” for media brands—announces the winners of the first-ever mediaShepherd Social Media Awards (mSSm Awards). The awards recognize the best of social media efforts focused around a specific campaign, publication, brand or company in various sectors of the media industry.

The 2014 mSSm winners are:

• The Onion. Consumer media brand. The Onion’s overall social media strategy has gained the satirical-news brand millions of followers on Facebook (more than 4.25 million), Twitter (more than 6 million) and Google+ (nearly 2 million). It effectively integrates its YouTube channel with content across all platforms and has a high level of audience engagement.

• Modern Salon. Business-to-business media brand. Modern Salon has an impressive social media following, especially for a b-to-b brand, with more than 34,000 Twitter followers, more than 290,000 Facebook fans, more than 47,000 followers on Instagram, and more than 3,000 pins on Pinterest. It utilizes a variety of techniques and opportunities to promote its brand via social media, including promotion of a live broadcast of the North American Hairstyling Awards ceremony and reliance on unpaid partner promotion (via partners’—such as Aveda, Paul Mitchell and beauty schools—social media sites). Modern Salon also focuses on sharing high-quality images.

• IDG Enterprise. Business-to-business/custom marketing. IDG Strategic Marketing Services created a custom social media marketing campaign on behalf of its client Starcom/Samsung, called “Tablets in the Enterprise.” The campaign included Twitter chats using a unique hashtag to facilitate conversations around key messages and drive awareness of the topic and related solutions. Other components of the campaign included a custom survey on tablet use in the enterprise, infographics, white papers and videos. The campaign, which engaged influential bloggers and IT leaders, reached 513,000 via its #Tablechat discussions, and nearly 8 million impressions.

• MVP Media/Turnbuckle Magazine. Niche/enthusiast media. MVP Media fostered a significant community on Twitter from scratch for the launch of its interactive, digital Turnbuckle Magazine. The campaign achieved a reach exceeding 1 million Twitter users as per reports from SumAll, as well as impressive brand exposure via viral posts that captured hundreds of retweets/favorites. The combined retweet-and-mention reach surpassed 3 million in each of the last two weeks of the campaign, and suprassed 10 million in the last 5 weeks.

• OneName Global (OnG). Publishing industry vendor.  OneName Global utilized a variety of social media platforms, but focused its efforts on Facebook and viral content to grow traffic to OnG’s Facebook page as well as convert traffic to its onenameglobal.com website in advance of the company’s launch in the marketplace. As of Feb. 1, the site averaged 25-30 visitors per day, and via its social media campaign increased that to more than 8,000 visitors a day by the end of February. Since the campaign began, OnG experienced a significant increase in website traffic, totaling 48,745 visitors from the campaign’s start to finish. The company anticipated reaching 30,000 users per day by its launch, a metric which it exceeded (by far). According to Alexa.com, the company was one of the fastest-growing/ranking sites online toward the end of its campaign.

The entries were judged by a panel of social media experts in the publishing industry, and were evaluated based on innovation, campaign execution and level of achievement, budget and staff size, support of the brand, viral nature of the campaigns, among other factors.

Study: Virginia has the fastest Internet in the US

IDG News Service

If you want the fastest broadband Internet in the US, consider moving to Virginia. That’s the takeaway from a new bit of research from communications firm Broadview Networks, which ranks average broadband speeds for all 50 United States and the District of Colombia.

Virginia tops the list with an average connection speed of 13.7 megabits per second (about 1.7 megabytes per second), while Alaska pulls up the rear at a relatively meager 7Mbps (about .875 megabytes per second). Delaware and Massachusetts are tied for second fastest at 13.1Mbps; Rhode Island and the District of Colombia round out the top five with average speeds of 12.9 and 12.8Mbps, respectively.

broadview internet speeds 100369919 large Study: Virginia has the fastest Internet in the USBROADVIEW NETWORKS

Broadview’s research—an analysis of data provided in Akamai’s State of the Internet Report—shows that California ranks 20th, with an average speed of 10.9Mbps (1.36MB/sec): A surprising result, perhaps, given the fact that it’s home to Silicon Valley.

In general, Broadview found that Midwestern and Southern states lagged behind the Northeast and West Coast in average speed.

It goes without saying, but average Internet speeds don’t tell the whole story: Actual connection speeds can vary widely depending on your provider, your connection type (DSL, cable, and so on), and where you live. If you would like to get an idea of how your provider stacks up, YouTube’s Video Quality Report can give you a snapshot of how your ISP compares to others in your area.

US B2B advertising dips

Warc

Overall B2B advertising in the US dipped 0.5% to $10.2bn in 2013 according to a new study which shows the top 100 pulling away from everyone else.

Ad Age DataCenter’s analysis of measured-media spending data from Kantar Media – including estimates of spending across TV, internet (display ads only), magazines, newspapers, radio and outdoor – found that the top 100 B2B advertisers accounted for almost half of the total at $4.9bn. This represented a 3.4% increase on the previous year and stood in marked contrast to the remainder which registered a 3.8% fall in spending.

Advertising Age noted that this mirrored a trend already observed in the overall advertising market which had seen media spending rise fastest among the biggest advertisers (up 3.2% for the top 100, up 33% for 101-1,000 and down 6.6% for the smallest spenders).

Leading B2B advertisers were evidently being increasingly selective about their approach as they increased spending on internet display advertising, TV and outdoor but reduced it in all other media categories.

Internet was the fastest-growing medium for the top 100, up 25.3% in 2013, surpassing magazine spending for the first time. TV and outdoor rose rather more modestly, at 3.0% and 2.4% respectively.

Radio was hardest hit among the remaining media, as spending there declined 13.7%, while newspapers were also badly affected (-9.4%); magazines, however, fared relatively well, as expenditure in both B2B and consumer titles was down only 0.3%.

The top B2B advertiser in 2013 was Microsoft, whose spending jumped 34.6% to an estimated $290.6m. It was followed by Apple, whose B2B expenditure leapt 39% to an estimated $218.1m, and AT&T, up 6.6% to $201.3m.

The top ten B2B advertisers were rounded out by, in order, Verizon Communications, Google, Samsung, IBM Corp., Berkshire Hathaway, Intuit and Office Depot.

Tech Leaders Juggle Multiple Investments Based on Organizational Goals

 Tech Leaders Juggle Multiple Investments Based on Organizational Goals

InfoWorld – the leading source of information on emerging enterprise technologies – released the 2014 Navigating IT: Objectives and Obstacles research (Click to Tweet), providing a comprehensive look at the technology investment priorities and organizational goals facing IT decision-makers (ITDMs). The study revealed that while many investment priorities are the same for all ITDMs, there are key differences in technology investment plans among enterprise organizations (1,000+ employees) and SMB organizations (<1,000 employees).

Tech Budgets Include Investments in Multiple Technology Categories

The 2014 study investigated ITDM purchase intent among these technology categories: application development, big data solutions, business intelligence & analytics, cloud computing, data center, enterprise applications, mobility, network solutions, security, server solutions, social media/ collaboration tools, storage solutions & services, and virtualization. Overall, respondents are involved in the purchase of nine technologies, with the highest investment in the categories of data center management, application development and security. As digital disruption continues to require business agility, 72% of ITDMs state that their job involves identifying emerging technologies that can improve business performance before the change reaches wide spread market adoption. (Click to Tweet)

“Technology investments continue to tie back to organizational goals. The influx of new technologies that can streamline processes, decrease costs and improve communications with employees and customers are changing the way organizations look at technology,” said Farrah Forbes, VP, Digital, InfoWorld. “The Navigating IT research provides insight into the tech trends organizations are investigating and investing in, providing tech marketers with the information needed when communicating with IT decision-makers.”

New Technologies Are Getting into the Mix

Numerous emerging technologies—such as CRM; social devices and wearables; and “Internet of Things” (IoT) —are becoming more mainstream. Sixty-one percent of respondents said that they can easily integrate edge technologies into their legacy systems. As for IoT, nearly one-third are evaluating or considering the integration in the next year, in addition to the 8% of ITDMs that have already developed or integrated “smart” products or devices. Seventy-three percent of organizations planning on making IoT a larger part of their business strategy agree that mobile and security will see the most impact from the integration. (Click to Tweet)

Differences between Enterprise and SMB Organizations

Overall, due to financial resources and IT bandwidth, enterprise organizations allocate larger investments in technology compared to SMBs. The specific areas that see a significant difference in investment priority are big data (72% enterprise vs. 52% SMB), data centers (96% enterprise vs. 81% SMB) and server solutions (84% enterprise vs. 73% SMB). Thirty-four percent of enterprise organizations plan to invest in log file analysis software for the future of big data whereas only 17% of SMBs agree. Additionally, enterprises and SMBs will invest in virtualization monitoring/management to improve data center management. As for server solutions, 47% of enterprises will invest in blade servers (x86) compared to only 25% of SMBs, and 40% of enterprise organizations plan to invest in Windowsx86 versus 26% of SMBs. Overall, a majority of organizations are willing to invest a larger portion of IT budget on technologies that will increase efficiency and productivity in the workplace.

To schedule a meeting to review key research, please contact Farrah Forbes atfforbes@idgenterprise.com.

About InfoWorld

InfoWorld is the leading resource for content and tools on “modernizing enterprise IT.” The InfoWorld Expert Contributor Network provides a unique perspective in the market; our editors provide first-hand experience from testing, deploying and managing implementation of emerging enterprise technologies.   InfoWorld’s Web site (InfoWorld.com) and strategic marketing services provide a deep dive into specific technologies to help IT decision-makers excel in their roles and provide opportunities for IT vendors to reach this audience. InfoWorld is published by IDG Enterprise, a subsidiary of International Data Group (IDG), the world’s leading media, events, and research company. Company information is available at www.idgenterprise.com.

 

Follow InfoWorld on Twitter: @InfoWorld
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Contact:
Stacey Raap
Marketing Coordinator
IDG Enterprise
Office: 508.935.4008

More Online Publishers Let Readers Fill the Space

The New York Times

To most English speakers, “platform” is a noun. But among news organizations, it is quickly becoming a verb.

For publishers, the new meaning of “to platform” is something akin to: Take a traditional media company and add technology that allows readers to upload digital content as varied as links, text, video and other media. The result is a “publish first” model in which a lightly filtered, or unfiltered, stream of material moves from reader to reader, with the publication acting as a host and directing conversation but not controlling it.

If it does not quite eliminate the middleman, it goes a long way toward reducing his role, and some media companies view it as a way to enhance their relationship with readers while increasing content production at minimal cost.

Condé Nast Publications, for example, plans to allow a select group of writers to start posting on its Traveler website in mid-August as part of a series of experiments involving its magazines. At Time Inc., Entertainment Weekly has television fans posting updates on their favorite shows, and at Gawker, readers can engage with each other as well as with writers, completely uncensored.

There is broad range to just how much latitude readers get. USA Today still screens all the posts on its reader-powered publishing platform. People magazine has a feature that lets celebrities post freely to its website but only in an area under their own names. But in whatever form it takes, the trend is seen as unstoppable and full of risks.

“Done well, this is both inevitable and wonderful,” said Tom Rosenstiel, executive director of the American Press Institute. “Technology offers the possibility for a richer journalism today than before. This journalism is what I call organized collaborative intelligence.”

Nevertheless, “the challenge for journalists is to organize and triangulate all this input, to vet and verify and translate,” he said.

Platforming is not new to publications. Many digital publications, particularly those in niches like food or sports, have woven material posted by their audiences into their business strategy from the start. The cooking and community website Food52 has built a database of 29,000 recipes; about 90 percent of them came from readers.

Equally important, allowing readers to post their own description of a college sports game or a favorite recipe for chocolate cake is widely believed to make them more loyal and keep them on the site longer — something advertisers very much like to see.

Yet knowing these advantages, established publications, particularly those specializing in news, have flinched at making it possible for outsiders to upload raw content for fear that the publications’ reputations for reliability — which took decades to build — could be undermined easily.

Sites that are pure platforms have certainly faced such missteps; Reddit found itself in trouble after the Boston Marathon bombing when some of its users pointed a suspicious finger at someone who turned out to be the wrong man.

Read more…

THE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, And Real-Time Bidding Will Catapult Programmatic Ad Spend

Business Insider

Programmatic platforms are on pace to fundamentally reshape the entire digital advertising landscape.

These platforms are automating much of the ad buying and selling process and increasing the accuracy of execution. Programmatic technologies are helping ad buyers find the right audience at the right price at the right time.

new report from BI Intelligence finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over $18.2 billion in U.S. digital ad revenues in 2018, up from just $3.1 billion in 2013.

In the report, BI Intelligence looks at the drivers of programmatic adoption, sizes up the programmatic market, and outlines the barriers that some advertisers and publishers face when adopting programmatic technologies.

Access The Full Report By Signing Up For A Free Trial

Here are some of the key takeaways from the report:

The report is full of charts and data that can easily be downloaded and put to use.

In full, the report:

Digital Media Rise Pushes Print Suppliers To The Brink And Beyond

Forbes

The demise of print media has been widely publicized and analyzed, as has the struggle of big-box retailers hogtied by disrupted industries. A collision of those worlds can be catastrophic for companies, and for evidence of the aftermath look no further than the recent collapse of Source Home Entertainment.

In many ways, the end of Source Home likely marks the end of the magazine business as we know it. As one of the country’s largest wholesale magazine distributors prepares to hold a bankruptcy auction to sell its most valuable business line – a unit that manufactures wire displays for checkout counters – digital media’s impact is clearly on display.

As demand shrank, Source was hobbled by distribution agreements with publishers that required the company to deliver far more copies of certain magazines than would ever actually be sold. Wholesalers are responsible for merchandising, transporting, counting and destroying unsold copies of each magazine. Publisher contracts often require distributors to display large numbers of their magazines, a marketing trick using up retail real estate just to sell a few copies. But in order to get a rebate for the unsold copies, Source was forced to spend time and money picking up and returning magazines to the publisher, chipping away at the company’s bottom line.

Source Home tried to renegotiate contracts, but its largest client, Time Inc., pulled out of talks this May. The company filed for Chapter 11 soon after.

The steady rise of digital media through the last two decades has shrunk the industry from 400 magazine wholesalers in 1995 to just three – controlling 90 percent of the market –  in 2014, according to Stephen Dubé, Source Home’s chief restructuring officer.

Though the company delivered magazines nationwide to the likes of Barnes & NobleWal-Mart and Costco, the broad decline in consumption has rendered the distribution business worthless. A 2009 restructuring, in which Source Interlink cut about $1 billion in debt, wasn’t enough to save the company.

The downward spiral has created a domino effect, as publishers, book sellers and paper companies grapple with insolvency, driving related suppliers into their own financial crises. Source Home’s bankruptcy petition also blames the Chapter 11 filings of Reader’s Digest Association and Borders Group for decreasing its customer base – the Borders liquidation was especially brutal for Source, leading to a $48 million reduction in the company’s 2011 revenue.

In 2011, 152 magazines shut down, with another 82 closing in 2012, includingSpinSporting NewsNFL Magazine, and Nintendo Power, according to aMediaFinder reportThe Onion stopped publishing its print edition in 2013, in spite of its satiric boast that print revenues were up “5,000 percent.”

Even organizations that have managed to keep publications afloat have had to pull back production. Ladies’ Home Journal, which is 131-years-old, recently announced its July issue would be the last monthly edition of the magazine. The company will no longer attempt to sell subscriptions and will offer only a quarterly print product. New York Magazine announced in December that it would move its magazine to a biweekly schedule, decreasing editions for future years to 29 from 42 in 2013.

Click to continue reading

Mobile-Ad Spending Leaps, but Trails User Growth

The Wall Street Journal

After less than a decade of existence, smartphones and tablets this year will draw more money from advertisers than the centuries-old newspaper industry or the nearly century-old radio sector, a sign of just how rapidly technology is transforming media habits.

But given how much time Americans spend on their devices, mobile-ad spending could be much higher, an indication that marketers remain uncertain about the medium’s effectiveness.

Research firm eMarketer estimates that spending on mobile advertising, which includes both smartphones and tablets, will soar 83% to nearly $18 billion in 2014. Newspapers will draw nearly $17 billion, while radio will bring in $15.5 billion.

“As more eyeballs are going there in larger numbers, the dollars are starting to follow,” said Cathy Boyle, an eMarketer mobile analyst.

Still, the imbalance remains stark: American adults now spend almost a quarter of their media time on mobile devices, eMarketer estimates, yet this year’s spending growth will raise mobile’s share of the ad market to only 9.8%. By contrast, American adults spend only 2% of their media time reading newspapers but ad spending for the sector hangs just under 10% of the overall market, eMarketer estimates.

Print’s resilience reflects marketers’ preference for what they know, industry analysts say, and impact among certain retailers and luxury goods.

Radio’s share of the ad market has been eroded slightly in recent years, dropping to 8.6% this year from 10% in 2008, according to eMarketer. Television draws about 40% of adult media time and the same proportion of the ad market.

That mobile still draws a far smaller share of the ad market than of consumers’ media time reflects advertisers’ slowness to change, analysts say, as well as their unhappiness with mobile ad formats. A variety of new ad products for mobile have emerged recently that is helping jumpstart ad spending.

“Historically we’ve had these really basic, tiny little banners that were more of a nuisance,” said Angela Steele, chief executive of Ansible Mobile, a mobile-marketing firm owned by Interpublic Group of IPG -1.07% Cos. Now marketers have more options, like “native” ads that appear in stream and look like a publishers content or ads that prompt readers to go right to the app store and download a game, Ms. Steele says.

Questions about the effectiveness of mobile advertising persist. EMarketer polled a dozen marketers and digital ad experts, who gave the effectiveness of mobile display ads a “B-.” Other mobile ad formats fared better, like location-targeted ads, which received an “A-.”

“The location capabilities inherent in mobile are a big factor driving a lot of ad revenue into the mobile space,” Ms. Steele said. Marketers are excited about the idea of being able to serve ads on the smartphones of shoppers within the radius of a particular store, for example.

Other media isn’t giving up their fight for dollars. Longtime radio executive Jeffrey Schwartz, executive vice president of Yahoo Sports Radio, says that older platforms still have use to advertisers.

Read more…

IDG World Tech Update- July 31, 2014

IDG News Service

Coming up on WTU this week Xbox One preps for a high sale price in China, we take a look at a futuristic motorcycle helmet and robotics help doctors be more precise.

 

IDG Enterprise’s Editorial Teams Earn 65 ASBPE Awards for Editorial & Design Excellence

 IDG Enterprise’s Editorial Teams Earn 65 ASBPE Awards for Editorial & Design Excellence

IDG Enterprise— the leading enterprise technology media company composed of Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, ITworld, CFOworld and CITEworld— earned 65 editorial and design awards in categories from blog and feature article to online news and original research at the 2014 Azbee awards from the American Society of Business Press Editors (ASBPE). Additionally, NetworkWorld.com received honorable mention for B2B Website of the Year and Computerworld.com was in the Top 10. For the third year, CIO magazine was named one of the Top 10 Magazines of the Year.

“IT leaders are dealing with massive change today – everything from the influx of consumer technologies, to big data and analytics, as well as cloud and mobile. Our editorial teams are documenting how these trends are reshaping business and the IT organization,” said John Gallant, chief content officer, IDG Communications. “We take great pride in our content and design and are thrilled to receive recognition by ASBPE. We strive to help our readers navigate these changes and we look forward to producing award-winning work that helps companies drive results through the use of technology.”

Including this latest recognition from ASBPE, IDG Enterprise brands have won more than 130 editorial awards since 2012. Each brand includes writers, bloggers and designers that produce hundreds of original articles per site each month, setting an exceptional standard for showcasing the transformation of technology in the enterprise.

“Media is undergoing a transformation, and our visitor audience of technology leaders has not only embraced new mediums, but they are leading engagement with our editors through our responsive design based sites and social media,” said Matthew Yorke, CEO of IDG Enterprise. “Being recognized for the innovative use of new channels, in addition to our ongoing stellar reporting and design is very exciting. These recognitions are a great honor and I could not be more pleased to work with such a talented team.”

2014 ASBPE Azbee Award Recap

CIO

Computerworld

ITworld

Network World

About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together the leading editorial brands (Computerworld, InfoWorld, Network World, CIO, CSO, ITworld, CFOworld and CITEworld) to serve the information needs of our technology and security-focused audiences.  As the premier hi-tech B2B media company, we leverage the strengths of our premium owned and operated brands, while simultaneously harnessing their collective reach and audience affinity. We provide market leadership and converged marketing solutions for our customers to engage IT and security decision-makers across our portfolio of award-winning websites, events, magazines, products and services. IDG’s DEMO conferences provide a platform for today’s most innovative and eye-opening technologies to publically launch their solutions.

Company information is available at www.idgenterprise.com
Follow IDG Enterprise on Twitter: @IDGEnterprise
Join IDG Enterprise on LinkedIn

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Contact:
Lynn Holmlund
Sr. Marketing & PR Manager
IDG Enterprise
lholmlund@idgenterprise.com
Office: 508.935.4526
Mobile: 508.254.8336