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Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

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Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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IDC Survey Reveals Majority of Manufacturers Worldwide Using Public or Private Cloud

IDC PMS4colorversion 1 IDC Survey Reveals Majority of Manufacturers Worldwide Using Public or Private Cloud

While traditional IT spend is on the decline, manufacturers must update their cloud roadmaps to ensure their investments benefit the business

FRAMINGHAM, Mass., April 13, 2015 – The transition to “cloud also” or “cloud first” is well under way for manufacturers around the globe according to new survey results from IDC.  In fact, in the United States, 41% of manufacturing respondents indicated they are accessing IT resources via the public cloud, based on the IDC Global Technology and Industry Research Organization IT Survey, 2014.  This new IDC study, “Worldwide Cloud Adoption in the Manufacturing Industry,” (Document#MI255221) analyzes the current trends and future plans for cloud adoption among manufacturing enterprises worldwide, based on several IDC surveys including the 2014 IDC CloudView Survey.

  • ClicktoTweet #IDC Survey Reveals Majority of #Manufacturers Worldwide Using Public or Private #Cloud

The advantages of cloud computing for manufacturers are significant, as line of business leaders and their IT organizations increasingly rely on cloud to flexibly deliver IT resources at the cost and speed the business requires.  Traditional IT spend is clearly on the decline, and manufacturers must update their cloud roadmaps to ensure their investments benefit the business.  According to the IDC European Vertical Markets Survey, 2014, almost 50% of European manufacturing respondents noted they have adopted or will adopt ERP in the public cloud.  And in Asia Pacific, 49% of manufacturing respondents are using cloud – public or private – or intend to use cloud, based on the 2014 IDC Manufacturing Insights Asia Pacific Business and IT Priorities Survey.

 

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B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS – NORTH AMERICA

Content Marketing Institute, Marketing Profs, IDG

Throughout this report, you’ll see how technology marketers have changed their content marketing practices over the last year and how they compare with the overall sample of B2B marketers who completed our annual content marketing survey. Among all groups we studied this year, technology marketers are the most likely to use content marketing. They’re also the group that is most focused on lead generation as the primary goal for their content marketing efforts. Producing engaging content continues to be a challenge for technology marketers; however, 73% are presently working on initiatives to improve in this area.

Download the 2015 B2B Tech Content Marketing Report

 Screen Shot 2015 03 26 at 8.52.05 AM B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS – NORTH AMERICA

New Opportunity for Emerging Tech Vendors to Participate at CIO 100

 New Opportunity for Emerging Tech Vendors to Participate at CIO 100

Framingham, Mass. – April 10, 2015 – IDG’s CIO—the executive-level IT media brand providing insight into business technology leadership—announces the enhanced focus on emerging technologies in the enterprise at the CIO 100 Symposium & Awards Ceremonyconference, from mobility to data/analytics, next gen security, cloud, social and other disruptive technologies. This focus aligns with CIOs’ spending plans. According to the CIO Magazine Tech Poll: Economic Outlook, CIOs will increase spending on edge technologies to 45% of their tech budget in the next 1-3 years and 54% of enterprise CIOs anticipate spending more with newer technology vendors in the next year. In order to accommodate this interest and provide access to the new technologies and vendors driving innovation within the enterprise, the CIO 100 Symposium & Awards Ceremony, the conference celebrating the innovative use of technology to deliver genuine business value, will add an Emerging Sponsor level.

More than 300 CIOs and technology executives will convene on August 9-11, 2015 in Colorado Springs, CO at the CIO 100 Symposium to hear from peers, industry leaders and technology vendors on innovative ways technology is advancing the enterprise. To expand the scope of this learning, CIO is inviting new technology vendors—defined as established since 2005—to participate in the conference at the Emerging Sponsor level, to share their solutions and expand their visibility with technology purchase decision-makers.

“Technology is the vehicle that will propel enterprises ahead and CIOs want to know what new solutions and services can accelerate this transformation,” said Adam Dennison, senior vice president and publisher, CIO. “The CIO 100 has always focused on innovation and we are excited to roll out this robust partnership portfolio, providing a full scope of potential partners in one place for CIOs to explore.”

To learn more about becoming an Emerging Sponsor at the CIO 100 Symposium & Awards, or any sponsorship level, please contact Adam Dennison at adennison@cio.com.

Registration Information
To learn more about the symposium or to register to attend visit www.CIO100.com, call 800.366.0246 or email: executiveprograms@cxo.com.

Current Sponsors
2015 CIO 100 sponsors include underwriting partner VMware and corporate partnersDropbox and Sungard Availability Services.

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Video: IT Mergers & Acquisitions (M&A) Across The 3rd Platform

IDC PMS4colorversion 1 Video: IT Mergers & Acquisitions (M&A) Across The 3rd Platform

How are vendors, IT enterprises, and investors making decisions with 3rd Platform technologies? Since 2012, M&A deals have been skyrocketing in both deal volume and value. In 2014, total IT disclosed deal volume jumped to $476 billion and had almost 1,300 deals associated with cloud, mobile, social, and big data technologies.

IDC’s Vendor Watch Service provides expert guidance on smaller, private tech vendors before they hit the public radar.

Click here to watch IDC Tech Talk videos: https://www.youtube.com/user/IDCTechTalk

IDC’s TechTalk highlights the latest industry trends for IT Executives, brought to you by IDC’s leading analysts. Browse topics from Cloud Computing, Mobility, Social Business, Big Data and more

5 innovative ideas for digital journalism from Build The News

Journalism.co.uk

The third edition of Build The News, a two-day hackathon organised by The Times and Sunday Times, took place last weekend at the News UK offices in London. Around a hundred talented developers and student journalists brought innovative ideas and prototypes to the table, competing for both the student and staff categories.

The three topics proposed by the organisers before the event were: interaction – if news organisations are getting rid of comments, how can readers be engaged?; social sources – how to ensure UGC is fairly credited; and context – how to explain to readers the wider situation and context around a certain story.

Participating teams tackled not only these categories, but many others. Here are five ideas developed and presented at Build The News:

Interactive Debate

May’s General Election is fast approaching and news organisations are looking for creative and interactive ways of engaging their audiences. The hackathon’s winning team developed a tool that can be easily applied to this particular event, but also to other types of video interviews.

Once given a video, the system generates a transcription, identifies the speakers and provides a written summary of the keywords and main topics discussed. Interactive Debate also uses natural language processing and sentiment analysis software to identify the emotional charge of the participants.

The tool can also serve journalists by providing an analytics dashboard of viewers’ engagement with the content, from most viewed to most shared or commented on.

“I have a long-standing interest in working with transcriptions”, said Pietro Passarelli, one of the team members and current MSc Computer Science student at University College London. “Having worked in the media industry on broadcast documentaries, I am always considering ways in which to make the process easier, faster and more insightful”.

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Facebook’s New App That Will Make Video Content HUGE

Quartz

Facebook has rolled out a new app that lets friends (and subsequently their network of friends and so on) add clips to an ongoing video focused on a single topic—April Fool’s Day, for instance. It’s potentially a game-changer for advertisers on the social network, which eventually could use the app to engage directly with consumers. And it’s another example of Facebook’s growing emphasis on video.

It’s easy to envision how the new app, Riff, might have been used during last year’s ALS Ice Bucket Challenge, which over the course of three months generated more than 17 million videos posted on Facebook while raising awareness and money to fight Lou Gehrig’s disease.

The video-driven campaign contributed to the huge increase in the number of video posts on Facebook last year—up 94% in the US and 75% globally. In January, the company said that video views on the social network had reached 3 billion a day. “If you go back five years ago, a lot of Facebook was primarily text, right, and a little bit of photos,” CEO Mark Zuckerberg told investors. “Now, I think the primary mode that people are using to share is photos, and I wouldn’t be surprised if in the future that shifted more and more towards videos.”

Facebook’s challenge is getting users to see the value of Riff. The few companies that have ventured into this niche haven’t seen major success. JumpCam, for instance, ranks No. 1,346 in the App Store’s social networking category, according to App Annie. CompetitorsMixBitCollabraCam, and Vyclone haven’t fared much better in the rankings.

But Facebook is pressing on with its video efforts—at its developer conference last week it announced plans to bring immersive videos with 360° perspective to the social network and its virtual-reality platform, Oculus.

“What really matters is that consumers are using video on Facebook, because that gives us an opportunity, one, to provide a great consumer experience, but two, to have ads match that consumer experience,” chief operating office Sheryl Sandberg said on the company’s most recent quarterly earnings call. “If there wasn’t consumer video on Facebook, video ads in your news feed would be very jarring.”

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Google Takes Backseat To Facebook’s Digital Display Ad Revenue

MediaPost

Google takes the No. 2 position in digital display advertising revenue behind Facebook, with its share of the U.S. market dipping from 13.7% in 2014 to 13.0% this year — and down to 11.1% by 2017, per data released Thursday.

Facebook’s digital display U.S. advertising revenue continues to climb from $5.29 billion in 2014 to $6.82 billion and $10.03 billion in 2017, per eMarketer.

The total U.S. market is forecast to climb from $27.05 billion this year to $37.36 billion by 2017.

This year, Twitter in the U.S. will take $1.34 billion, followed by Yahoo at $1.24 billion — rising to $2.54 billion and $1.29 billion by 2017, respectively.

Mobile advertising will drive Facebook’s and Twitter’s gains in the digital display market. For the first time in 2015, mobile will surpass desktop in U.S. display ad spend, rising from $9.65 billion in 2014 to $14.67 billion this year. Meanwhile, desktop display advertising in the U.S. will decline in 2015, falling to $12.38 billion from $12.56 billion last year, per eMarketer.

Facebook will generate nearly $5 billion in U.S. mobile ad revenue from display ads, rising to $7.53 billion in 2017. Nearly 90% of Twitter’s U.S. ad revenue will come from mobile devices this year, reaching $1.19 billion. Google takes a No. 2 position in the mobile display category — rising from $1.47 billion in 2015 to $2.37 billion in 2017. Twitter follows close behind with nearly $2 billion in 2015, and $2.29 billion in 2017, eMarketer estimates.

Apple rounds out the top five for mobile ad revenue in the United States with $795 million in 2015, rising to $1.46 billion in 2017.

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IDC: Serial Analysis of “Internet Plus” and Transformation of Traditional Industry – Media Industry is Experiencing Disruptive Transformation

IDC PMS4colorversion 1 IDC: Serial Analysis of “Internet Plus” and Transformation of Traditional Industry – Media Industry is Experiencing Disruptive Transformation

Beijing, March 25, 2015 – In the recent two years, IDC visited more than 30 traditional enterprises and industry clusters proceeding from the emerging mode of Internet such as e-commerce, and obtained a deep insight into the impact of Internet on traditional industry transformation and upgrade. Yolanda Zhang, Research Manager of IDC China believes that, “in the Two Sessions (the National Peoples’ Congress and Chinese People’s Political Consultative Conference), Internet Plus is among the hottest vocabularies. The State for the first time encourages and supports the development of Internet as a strategic emerging industry. It can be foreseen that Internet will play a significant role in promoting industry upgrade and leading the new economic development of the whole country.”

In the upgrading process of traditional industries, advertising and media is the first industry impacted by the wave of Internet. In recent years, with the value of Internet media increasingly accepted by the market, the proportion of spending on Internet advertising has expanded steadily.

IDC analysts believe that, the impact of “Internet Plus” on the transformation and upgrading of media advertising is mainly reflected in the following four aspects:

1. Expand media resources and increase media forms: The development of Internet applications, for instance in e-commerce, has expanded the channel resources of traditional media communications. New media platforms are formed such as Web portals, e-commerce platforms, APP clients, and social media platforms, which are able to provide advertisements in the form of page ads, implanted ads, and ad search alliance.

2. Deliver ads more precisely: The traditional advertising models seek to improve  brand awareness by delivering ads on mass media platforms such as China Central Television (CCTV) and leveraging the maximum range of “bombardment”, so as to foster consumer trust and boost sales revenue growth. Advertising models based on E-commerce ecosystem tend to first filter out potential target customers through accurate analysis of user data, and then deliver ads to the targeted customers. Compared to traditional advertising models, they are more accurate and cost effective.

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CMOs Focus More On Tech To Automate Media Decisions

MediaPost

Blake Cahill, global head of digital and social marketing at Philips, manages more than 70 marketing technologies.

He is one of a growing number of marketing heads becoming inundated with technology as media silos crumble and data integrates to support cross-channel and cross-device marketing and advertising.

“Just in the customer relationship management sector, we have three or four major pieces of technology, and then underneath another three or four to manage the customer data,” Cahill said. “In the social space, we have about seven or eight pieces of technology to help with social listening, publishing, and analytics.”

Cahill is looking at technology investments to better automate media decisions and ecommerce, because as the company builds more Internet-connected products, consumers will purchase service contracts from the brand, rather than third parties like Amazon. He is also looking at adding technology around affiliate and media marketing as it relates to the triangle between search engine optimization, social optimization, and ad-serving.

For years, Gartner has been touting the majority shift in spend on technology from CIOs to CMOs. Cahill references the research firm’s forecast, which suggests that within the next few years, marketing will see CMOs spend more on new digital technology than CIOs. Not at Philips, he said, admitting that it depends on the company.

“It may be true if you’re a start-up like Uber and the model is built around marketing and customer engagement, but if you’re a larger company with an established infrastructure, the statement isn’t necessarily true,” Cahill said. “Marketing departments are making massive investments in technology to drive customer relationships and media.”

Gartner estimates that the average B2C relies on more than 50 applications and technologies to support marketing. By 2018, CIOs who build strong relationships with CMOs will drive a 25% improvement in return on marketing technology investment.

 

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Amazon Goes After Dropbox, Google, Microsoft With Unlimited Cloud Drive Storage

TechCrunch

Last year, Amazon gave a boost to its Prime members when it launched a free, unlimited photo storage for them on Cloud Drive. Today, the company is expanding that service as a paid offering to cover other kinds of content, and to users outside of its loyalty program. Unlimited Cloud Storage will let users get either unlimited photo storage or “unlimited everything” — covering all kinds of media from videos and music through to PDF documents — respectively for $11.99 or $59.99 per year.

And those who want to test drive it can do so for free for three months.

The move is a clear attempt by Amazon to compete against the likes of Dropbox, Google, Microsoft and the many more in the crowded market for cloud-based storage services. It’s not the first to offer “unlimited” storage, but it looks like it’s the first to market this as a service to anyone who wants it. Dropbox, for example, offers unlimited storage as part of Dropbox for Business, Google also aims unlimited options currently at specific verticals, with its enterprise version, Drive for Work, its closest competitor; Microsoft also offers a business user-focused service for those who subscribe to Office 365.

The idea here is to tap into the average consumer who has started to reach a tipping point with the amount of digital media he or she now owns, potentially across a range of devices and in not a very organised fashion (hello, me).

“Most people have a lifetime of birthdays, vacations, holidays, and everyday moments stored across numerous devices. And, they don’t know how many gigabytes of storage they need to back all of them up,” said Josh Petersen, Director of Amazon Cloud Drive, in a statement. “With the two new plans we are introducing today, customers don’t need to worry about storage space–they now have an affordable, secure solution to store unlimited amounts of photos, videos, movies, music, and files in one convenient place.”

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