Built platforms aimed at engaging target audiences, providing extensive brand exposure and communicating Acer’s messaging. Custom articles and video scripts were authored by IDG subject-matter experts and were hosted on IDG properties. Custom ad units ran in tandem with the native activities to promote content and reinforce brand recognition.
Custom Built Ad Units (Mobile & Desktop Product Line Showcase & InFunnel Ad Units):
This was an interactive solution utilized to create awareness, provide information and ultimately drive consideration and sales.
High average time spent on site (3:54mins) and a high overall average video completion rate (73%).
38% of all video views were on the IDG-produced videos.
Throughout this report, you’ll see how technology marketers have changed their content marketing practices over the last year and how they compare with the overall sample of B2B marketers who completed our annual content marketing survey. This infographic shows thats tech marketers and B2B marketers share similar content marketing challenges and initiatives.
In the latest installment of CIO Quick Takes, three IT executives talk about the Internet of Things and the concerns that come with the opportunities offered by billions of connected devices.
When you hear the phrase Internet of Things (IoT), you are probably excited, confused, concerned or tired of hearing the buzzphrase — or maybe all of those things plus a few more. After all, the reality of digital devices acting on their own to capture, transmit and, in some cases, act on data affects everything from home appliances to telehealth is attention-getting.
Just how many “things” are are talking about? Gartner estimates that by 2020, the IoT will consist of 25 billion devices. Those devices, according to Cisco, will dominatethe Internet by 2018. Yep, dominate – meaning machines will communicate over the Internet more than we (i.e. humans) do. So if there’s a little fear, uncertainty and doubt mixed in among the excitement, it’s only natural.
And it’s not just consumer applications driving the technology. While consumer technology will account for the greatest number of connected things, according to Gartner, enterprises will drive the revenue. The research firm predicts that in 2020 the top industries will be utilities, manufacturing and government. The automotive sector is showing the greatest growth currently, Gartner says.
When you think about the IoT, what do you see as the biggest opportunities and the biggest areas of concern?
Gautam Roy, vice president of IT, Waste Management
As the physical and digital worlds integrate more closely, the IoT will enhance and evolve our ability to manage and process information. The IoT has the potential to transform industries and the way we live and work by turning data into collaborative experience.
In the always-on world, the right data at the right time can help businesses to operate effectively and communicate with their customers to provide personalized solutions and optimize supply chain cost. It could help government tackle socioeconomic issues through a better understanding of data.
Issues are plenty: Security, privacy, integration complexity, governance, standards and policies.
Ken Piddington, CIO and Executive Advisor, MRE Consulting
The IoT or better-stated, the Internet of Everything is creating unprecedented opportunities for organizations to achieve great value from a growing network of connected devices. I believe that the biggest opportunities lie in the ability to collect, process and respond to data streams in real-time. For example, the value proposition for supply chain optimization is tremendous.
The biggest challenge is security. With the number of network devices increasing so does the number of attack vectors. A proper balance between security and use must be found for the IoT to deliver all the value envisioned for it.
As audiences gain more choices for news, they are increasingly turning to specialized sources. That represents a challenge to general-interest publishers but also creates an opportunity to reach new audiences by being the best source on a particular topic.
Topic, not demographics or habits, is now the biggest factor determining where people turn for news. Convenience also matters. These are among the most important findings from the Personal News Cycle research API has conducted along with our partners AP-NORC in our ongoing collaboration called the Media Insight Project.
Readers can now find global, dispersed communities for their passions, which creates new markets for news and media organizations to cover these narrow interests and passions in depth. By creating deep communities around topics that extend beyond geography, publishers can find new business opportunities.
There are many reasons a publisher would want to create a single-subject news site. Among them, single-subject sites can:
Attract a new audience and deepen the loyalty of an existing audience
Expand upon your existing strengths in a cost-effective way
Build a new, innovative product under your company’s brand, but with the flexibility of an independent sub-brand
The single-subject strategy can work well even for relatively small or local publishers. Developing a single-subject news product isn’t just for established brands with endless editorial, technical and sales resources. In this study we specifically sought examples of a wide range of news organizations — from big to small, newspapers and magazines, and examples from around the world.
How effective is your B2B content marketing strategy? IDG Sponsored 2015 research by Content Marketing Institute and Marketing Profs on how tech marketers have changed their content marketing practices over the last year. This video focuses more specifically on trends within a paid, owned, earned media strategy.
Throughout this report, you’ll see how technology marketers have changed their content marketing practices over the last year and how they compare with the overall sample of B2B marketers who completed our annual content marketing survey. Among all groups we studied this year, technology marketers are the most likely to use content marketing. They’re also the group that is most focused on lead generation as the primary goal for their content marketing efforts. Producing engaging content continues to be a challenge for technology marketers; however, 73% are presently working on initiatives to improve in this area.
IDG Connect surveyed 53 people based in Belgium, Luxembourg and the Netherlands identifying themselves as marketing directors or mangers, chief marketing officers and vice presidents of marketing marketers, roughly of half of whom work at companies employing 1,000 or more people.
You can find the Infographic below, on this page and download the white paper that analyzes the survey results in detail.
Information technology never stands still, and whilst the pace of its evolution presents marketers with significant challenges it also opens up a wealth of opportunity for companies willing and able to exploit new information consumption trends and software tools to get targeted messages in front of their customers.
Digital marketing strategies can include disciplines as diverse as display and search ads, email marketing, SMS messages, digital events, company websites, search engine optimisation, mobile web and web applications, and social media marketing tools, the combination of which offers unparalleled scope to personalise content to attract new customers, keep old ones and improve conversion rates with timely and relevant offers.
Business is evolving. The explosion of new tech is driving new demands on the enterprise and IT has the integral role of determining the appropriate tech adoptions and investments to drive business objectives. Our infographic, “Emerging Technologies Transforming Enterprise IT: Adoption, Integration, and Investments,” highlights Network World research on enterprise network IT and how they are responding to the challenges and opportunities presented by transformative technologies such as Internet of Things, Software-Defined Networking, and more.
While traditional IT spend is on the decline, manufacturers must update their cloud roadmaps to ensure their investments benefit the business
FRAMINGHAM, Mass.,April 13, 2015 – The transition to “cloud also” or “cloud first” is well under way for manufacturers around the globe according to new survey results from IDC. In fact, in the United States, 41% of manufacturing respondents indicated they are accessing IT resources via the public cloud, based on the IDC Global Technology and Industry Research Organization IT Survey, 2014. This new IDC study, “Worldwide Cloud Adoption in the Manufacturing Industry,” (Document#MI255221) analyzes the current trends and future plans for cloud adoption among manufacturing enterprises worldwide, based on several IDC surveys including the 2014 IDC CloudView Survey.
ClicktoTweet #IDC Survey Reveals Majority of #Manufacturers Worldwide Using Public or Private #Cloud
The advantages of cloud computing for manufacturers are significant, as line of business leaders and their IT organizations increasingly rely on cloud to flexibly deliver IT resources at the cost and speed the business requires. Traditional IT spend is clearly on the decline, and manufacturers must update their cloud roadmaps to ensure their investments benefit the business. According to the IDC European Vertical Markets Survey, 2014, almost 50% of European manufacturing respondents noted they have adopted or will adopt ERP in the public cloud. And in Asia Pacific, 49% of manufacturing respondents are using cloud – public or private – or intend to use cloud, based on the 2014 IDC Manufacturing Insights Asia Pacific Business and IT Priorities Survey.
Framingham, Mass. – April 10, 2015 – IDG’s CIO—the executive-level IT media brand providing insight into business technology leadership—announces the enhanced focus on emerging technologies in the enterprise at the CIO 100 Symposium & Awards Ceremonyconference, from mobility to data/analytics, next gen security, cloud, social and other disruptive technologies. This focus aligns with CIOs’ spending plans. According to the CIO Magazine Tech Poll: Economic Outlook, CIOs will increase spending on edge technologies to 45% of their tech budget in the next 1-3 years and 54% of enterprise CIOs anticipate spending more with newer technology vendors in the next year. In order to accommodate this interest and provide access to the new technologies and vendors driving innovation within the enterprise, the CIO 100 Symposium & Awards Ceremony, the conference celebrating the innovative use of technology to deliver genuine business value, will add an Emerging Sponsor level.
More than 300 CIOs and technology executives will convene on August 9-11, 2015 in Colorado Springs, CO at the CIO 100 Symposium to hear from peers, industry leaders and technology vendors on innovative ways technology is advancing the enterprise. To expand the scope of this learning, CIO is inviting new technology vendors—defined as established since 2005—to participate in the conference at the Emerging Sponsor level, to share their solutions and expand their visibility with technology purchase decision-makers.
“Technology is the vehicle that will propel enterprises ahead and CIOs want to know what new solutions and services can accelerate this transformation,” said Adam Dennison, senior vice president and publisher, CIO. “The CIO 100 has always focused on innovation and we are excited to roll out this robust partnership portfolio, providing a full scope of potential partners in one place for CIOs to explore.”