Digital Media Events
Event Date Location

OMMA Chicago

10/21/2014 - 10/22/2014 Chicago IL

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

DEMO Fall 2014 

11/18/2014 - 11/20/2014 San Jose CA

2015 International CES

01/06/2015 - 01/09/2015 Las Vegas Nevada

digital-media

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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Infographic: Everyday Big Data

Vouchercloud

Scientists and businesses often encounter difficulties in analysing huge data sets, otherwise known as “Big Data”. Its size is forever changing across many landscapes, with the amount of data created each day constantly increasing – now four times faster than the world economy. Every day we create 2.5 quintillion bytes of data, which is enough to fill 10 million Blu-Ray discs, which in turn is enough to make a stack the size of 4 Eiffel Towers. Big doesn’t seem to be quite ‘big’ enough a word to describe how data is evolving.

The most astonishing thing about Big Data is the speed at which it is increasing. 90% of the world’s data, for example, was created in the last 2 years alone. The number of people with access to the internet today is equal to the world’s entire population in 1960 (3 billion). Global communication has never been easier and it might not come as much of a shock that there are 204 million emails sent per minute. But there are also 216,000 Instagram posts and 217,000 tweets. This is social and business conversation at its best.

The data collected through all these interactions is helping to shape the way we live our lives. As you can see below in the data graphic by vouchercloud it is helping us to save money (comparison websites, reducing energy bills, monitoring our fuel consumption and tailored coupons based on our previous spending habits). It is helping us to get around more efficiently – urban transport is improved using real time data capture and managing traffic hotspots by changing bus routes or traffic light sequences to ease congestion. Even more topical and important, it is helping us to save lives; streaming patient data to recognise outbreaks of illnesses and disease, identifying those at risk and managing the costs of treating patients.

Data is improving and expanding across mobile, digital media and social media, and Big Data is innovating the future ahead of us.

Big Data GRAPHIC1 e1413817382616 Infographic: Everyday Big Data

Mobile Infographic Video: Millennials vs. Generation X

IDG GlobalSolutions Color Mobile Infographic Video: Millennials vs. Generation X

A global content revolution is upon us. These days practically every piece of con- tent we discover, share or engage with comes as a stream of digital information – real-time search results, social media feeds or swathes of rich media ads and advertorial experiences.

Nearly all respondents aged 18 to 34 owned a smartphone, and 91% of 18- to 24-year-olds and 85% of 25- to 34-year-olds used social networking sites and apps on their smartphone. Only 38% of 18- to 24-year-olds owned a tablet, however. Tablet ownership jumps to 55% among 25- to 34-year-olds, and 65% report using another device or screen, primarily television (83%) at the same time as their tablet.

To download the 2014 IDG Global Mobile Survey white paper and view other infographics, CLICK HERE

With New Ad Platform, Facebook Opens Gates to Its Vault of User Data

The New York Times

SAN FRANCISCO — Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount of data it had on each of its 1.3 billion users to sell individually targeted ads on its social network.

Now it is going to take those targeted ads to the rest of the Internet, mounting its most direct challenge yet to Google, the leader in digital advertising with nearly one-third of the global market.

On Monday, Facebook will roll out a rebuilt ad platform, called Atlas, that will allow marketers to tap its detailed knowledge of its users to direct ads to those people on thousands of other websites and mobile apps.

“We are bringing all of the people-based marketing functions that marketers are used to doing on Facebook and allowing them to do that across the web,” David Jakubowski, the company’s head of advertising technology, said in an interview.

Continue reading…

Africa’s Digital Future Remains Bright Despite Myriad Challenges

IDC PMS4colorversion no shadow 300x98  Africas Digital Future Remains Bright Despite Myriad Challenges

Spurred by increased infrastructural investments, improved connectivity and affordability, positive government interventions, and the spread of mobility, the African digital media landscape is rapidly evolving, according to global IT market intelligence firm International Data Corporation (IDC). Referencing its ‘Assessment and Outlook of the Digital Media Ecosystem in Africa’ report, IDC today said the future remains bright for the continent, although key challenges such as low propensity to pay for applications and content as well as lack of ubiquitous high speed broadband infrastructure continue to hamper progress and will take a while to resolve.

“The digital picture in Africa is changing rapidly,” says Leonard Kore, a research analyst for telecommunications and media at IDC East Africa. “Internet penetration is on the rise, buoyed by increased infrastructure investments, while the landing of undersea fiber-optic cables connecting Africa to the rest of the world has greatly reduced transmission time and costs while increasing bandwidth capacity. Although only an estimated 19% of the continent’s 1 billion population is online, this situation is expected to improve as investments in infrastructure continue to gain momentum; this includes 2G and 3G network infrastructure expansion and fiber to the x (FTTx).”

Mobile usage has had a transformative impact in Africa. Other key factors include the high digital appetite for social media and the impending digital migration, while other sectors such as ecommerce have had a tough time gaining traction. The digital disruption has significantly changed consumer behavior, and service usage patterns have altered as a result, with consumers now seeking devices with intuitive interfaces, content-rich applications, and faster connectivity capabilities as they spend more time online.

Continue reading…

Tune Audiences Into Your Marketing Video Initiative

IDG Connect 0811 Tune Audiences Into Your Marketing Video Initiative

With video consumption on the rise, audiences today expect to able to receive information that is easy to digest and also engaging. It is predicted that by 2016, 1.6 billion people will be watching video online, and the growth of video traffic on the web will rise from 57% to 69% by 2017. As a result, a million minutes of video content will cross the network every second in 2017.

Given the eminence and influence video content will have over the next few years it could become one of the marketing department’s most powerful tools. Videos can be shared as compelling content that can help attract new customers, encourage existing ones to upgrade to a new product or spread product information quickly and efficiently.

Short videos can even be used as an alternative to lengthy text descriptions, telephone calls and face-to-face demonstrations to help a customer chose the right product for them. James McQuivey from Forrester Research believes that one minute of video can be equivalent to 1.8 million words. Video can provide easily accessible, on-demand information that is also engaging to a wider customer base.

Creating video content that is audience-tailored and accessible across multiple devices can keep digital marketing initiatives on the road to success. One quick and easy method of content creation is screencasting. Screencasting software records everything on your screen from applications and mouse clicks to your audio commentary. Screencasting technology is efficient since little investment is required for equipment and unlike working with video cameras or other videography equipment, very little training is needed.

To make successful screencasts, there are a few factors any marketer should consider:

Know Your Audience

With any video marketing initiative, understanding what makes your audience tick should be a priority. One video might be the right hook for a particular viewer, however could completely miss the mark for someone else.

Continue reading… 

NRS says mobile now most popular way to access websites of Mail Online, Metro and Mirror

Mail Online, Metro and the Mirror all now attract more readers to their websites from mobiles than they do from personal computers.

New evidence of the shift from desktop to mobile news readership is provided in the latest figures from the National Readership Survey, which include mobile for the first time.

The data suggests Mail Online’s mobile raedership in the UK  stands at 10.8m per month, versus 9.6m on personal computers. The NRS claims that the Mirror now attracts 6.2m readers a month on mobile devices, versus 4.9m on PCs, and Metro 3.6m on mobile versus 2.9m on PCs.

The NRS data combines print readership for the year to June 2014 with Comscore website data for June 2014. Both web and print numbers are based on a survey of the general public, rather than actual circulation or information from server logs.

The figures suggest that The Guardian and the Telegraph are neck and neck in terms of UK readership with both achieving a monthly reach of 16.3m. The term ‘reach’ equates to the number of people reading the paper or the website at least once.

The NRS suggests that the Daily Mail/Mail Online is the most read national newspaper brand in the UK with a monthly reach of 23.4m. According to the Mail, this means it now reaches 48.3 per cent of UK adults every month.

Read on…

4 ways magazines are making video work

Digiday

Magazine publishers have plowed money and resources into video. The reason is obvious: Video advertising is a booming market, with plump ad prices that dwarf the CPMs display ads fetch.

But the devil is in the details or, more precisely, in the execution. There are internal challenges to organizing to create video — just ask Condé Nast – in addition to problems around generating a viewership of sufficient scale and putting together attractive ad packages.

“Legacy publishers seem to have internal difficulties shifting to a multi-format content model that is committed to each distribution platform from dot-com to social to apps,” said Paul Kontonis, executive director of the Global Online Video Association. “Shared services is a way to get a publisher to dip their toe in video without overhauling the existing hierarchies, politics and comforting bureaucracies.”

Traditional publishers have made great headway to reinvent their content strategy and distribution model, but they are still building diversified video inventory at scale, said Robin Steinberg, evp, publishing and digital director of investment and activation, MediaVest.

“They are contending with publishers outside their traditional competitive set with stronger targeting capabilities and pricing structures,” she said. “Due to their traditional print legacy position in the marketplace, they have to push harder for a prime seat at the digital video marketplace table.”

Find out the four ways publishers are trying to ensure success…

The growing market for digital video ads

Digiday

As online video consumption continues to climb, advertising budgets have swelled to match.

Much of that action happens on YouTube, which owns a huge chunk of the digital video ad market, but probably won’t capture much more in the coming years. It’s an exciting market for publishers, which are looking to counter declining display ad rates. The rise of programmatic buying also has enthused budget-savvy brands and agencies, and video publishers are slowly coming around to embrace the new tech.

Here’s what the market looks like today — and how it will take shape in the years to come.

The digital video ad market will grow faster in 2014 than future years.
The U.S. digital ad spend will grow to $5.9 billion this year, up 56 percent from 2013, according to eMarketer data released last week. But that growth will cool in future years, declining to 13.9 percent by 2018, when the total digital video spend will reach $12.82 billion, eMarketer forecasts.

The research firm cites two trends to explain the dwindling growth. The first: proliferation of premium subscription services like Netflix or Amazon Prime Video, which don’t serve ads. The second, less obvious factor: the growth of mobile video. Mobile video consumption has surged 532 percent since 2012, according to video technology specialist Ooyala. But mobile videos tend to be shorter, and have shorter, less expensive ads accompanying them, so that sector actually suppresses the overall market, eMarketer reasons.

Read on for charts and more information…

Can Print and Online Content Just Get Along? California Sunday Magazine Hopes So.

re/code

In a few weeks, at the beginning of October, a new content effort called California Sunday Magazine will debut aimed at publishing, “thoughtful, reported features and beautiful photography and illustrations set in California, the West, Asia, and Latin America, for a national audience,” of a demographic of 25- to 45-year-olds.

Starting a general-interest publication, offline or online, is not for the faint of heart, although the effort has attracted several million dollars in investment from a range of angel funders.

Which is why it is also going to try to pretend to its readers — largely urban and definitely hipper — that there is absolutely no divide between online and offline, using a design that was aimed at both equally. That means California Sunday Magazine will debut on the Web, across a range of devices (Apple iPhone, Google Android, Amazon Kindle), as well as a print insert to 400,000 selected readers of the Los Angeles Times, San Francisco Chronicle and Sacramento Bee.

It’s certainly more of an interesting gambit since the effort has its roots in an event series called Pop-Up Magazine. In the hugely popular live show in San Francisco, reported stories are performed by their creators — including high-profile authors like Michael Pollan and Alice Walker.

Read on…

2014 U.S. State of Cybercrime Survey

Screen Shot 2014 09 19 at 3.23.49 PM  2014 U.S. State of Cybercrime Survey

CSO and PwC teamed-up with the CERT® Division of the Software Engineering Institute at Carnegie MellonUniversity and the United States Secret Service to conduct the annual survey to gain a better understanding of cybercrime trends within U.S. organizations.

The 2014 research found that the number of security incidents continue to surge as well as the cost associated with them. Additionally, organizations are still playing catch-up to combat cyber criminals.

Key Findings Include:

  • The state of cybercrime is not good. U.S. organizations are failing to keep up with the persistence, technical expertise or the tactical skillset of their adversaries.
  • Security for mobile devices is inadequate and poses elevated risks beyond phones and tablets. A large barrier for CSO’s is that mobile devices are viewed as employee devices and businesses are reluctant to push policies to personal devices.
  • Insider threats are not sufficiently addressed and while awareness training would address the most common insider threats, most businesses don’t do awareness training.
  • Insiders who commit cybercrimes typically exhibited pre-cursor characteristics including committing violations of IT security practices and the misusing of organizational resources.
  • There is a significant disparity between SMB (less than 1,000 employees) & Enterprise organizations (1,000+ employees) with differences arising in both practices and types of cyber attacks.

To view slides on this research, click here