Events
Event Date Location

CIO Perspectives Boston 

08/06/2014 Boston MA

IT Roadmap Conference & Expo

08/06/2014 New York NY

OMMA mCommerce

08/07/2014 New York New York

CIO 100 Symposium & Awards

08/17/2014 - 08/19/2014 Rancho Palos Verdes CA

Mobile Insider Summit

08/17/2014 - 08/20/2014 LAKE TAHOE CA

Social Media Insider Summit

08/20/2014 - 08/23/2014 LAKE TAHOE CA

iMedia Agency Summit (Malaysia)

08/25/2014 - 08/27/2014 Kota Kinabalu Malaysia

The 6th annual Mobile World

08/28/2014 Seoul

iMedia Brand Summit (Australia)

09/01/2014 - 09/03/2014 Gold Coast Australia

iMedia Brand Summit (India)

09/03/2014 - 09/05/2014 Adao Waddo, Salcette India

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Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

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News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

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News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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Millennials: Mexico’s Digital Trendsetters

eMarketer

Consumers who were born after the year 2000—many of them the children of millennials—are likely to be even more digital than their predecessors. But they have yet to come of age and are a few years from becoming viable consumers. For now, millennials are by far the most digital generation in Mexico. They are also the most populous group, totaling approximately 40.5 million, or nearly 34% of the population in Mexico in 2014, according to data from government agencies Instituto Nacional de Estadística y Geografía (INEGI) and Consejo Nacional de Población (CONAPO).

174922 Millennials: Mexicos Digital Trendsetters

Acknowledging the importance of this massive group of consumers approaching maturity, we recently broadcast our first-ever eMarketer webinar in Spanish, focusing on Mexico’s millennials. But there is more information than meets the eye. According to comScore Media Metrix, the 15.6 million millennial internet users (ages 15 to 34) made up 52.0% of Mexico’s online population in March 2014. By contrast, children between 6 and 14 represented 15.1% of internet users, and their share dropped as the complexity of digital activities grew (for example, percentage of social media users or visitors to retail sites). It is worth noting, however, that this measurement includes only home and work locations and excludes mobile internet traffic—a category dominated by millennials—as well as public computers.

Within the internet, there is social. And in that category, millennials once again were ahead of the curve. comScore found that there were 15.4 million 15-to-34-year-old unique visitors to social media properties in March 2014, representing 55.6% of social networkers in Mexico.

What social media properties were these young consumers using? As predictable as it may be, the answer was Facebook, which had 13.2 million unique millennial visitors in Mexico in March 2014, representing 85.7% of 15-to-34-year-old social networkers. But don’t hold your breath waiting for anything usual to follow suit in that list. ShareThis and Taringa! rounded out the top three social properties among millennials. LinkedIn, Twitter and Google+ came in fourth, sixth and eighth place, respectively.

Millennials also represented 54.8% of digital video viewers and 56.1% of retail site visitors in Mexico. Among the 15-to-34 age group, properties that sold tangible goods fared well. Fully 1.6 million millennials accessed retail sites that sold computer hardware, and 1.1 million visited sites where they could buy books. The top 10 retail site categories were rounded out by apparel (900,000 unique visitors), consumer electronics (900,000), sports and outdoor equipment (700,000) and department stores (600,000).

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Pinterest peaks, Facebook falters in customer satisfaction survey of social sites

TechHive

Billions of people use assorted social networking sites, but just how happy are they with the likes of Facebook, Twitter, and the rest? The American Customer Satisfaction Index (ACSI), which measures exactly that sort of thing, put out its latest report on consumer satisfaction with e-businesses—that’s social media, search engines, and websites—and it’s an interesting look at just which service’s Like button is getting a workout.

Historically, social media sites tend to rank among the lowest-scoring companies on ACSI’s 100-point scale. This year, social media boasted an overall customer satisfaction rating of 71, up 4.4 percent from the previous study. The 71 rating puts social media companies above airlines (69), subscription television (65), and Internet service providers (63).

acsi rankings social media 100360859 large Pinterest peaks, Facebook falters in customer satisfaction survey of social sites

The American Consumer Satisfaction Index started rating social media companies in 2010. Scores are based on a 100-point scale. In this year’s rankings, Facebook and LinkedIn finished at the bottom, though both saw their scores improve over 2013.

Of the individual social networking sites, Pinterest was the most beloved site in 2014 with a customer satisfaction score of 76, stealing the crown from Wikipedia (74), which coincidentally was the only site to lose ground from 2013, falling 5 percent from last year’s score. Google’s YouTube and a newly-created “all others” category (which includes Instagram, Reddit and Tumblr) were hot on Pinterest and Wikipedia’s heels with a 73 rating, followed by Google+ (71) and Twitter (69).

Perhaps most notably, tied for dead last among social media ACSI still measures with scores of 67 apiece were LinkedIn and Facebook. Yep, you read that right, Facebook, the first network to crack a billion users and widely considered to be the pace-setter among social networking sites, couldn’t manage to top LinkedIn for customer satisfaction. That’s LinkedIn, the social networking site for professionals that most people begrudgingly join for the sole purpose of scoring a better job.

At least Facebook and LinkedIn can console themselves in that they scored an improvement over last year, when both companies scored only a 62 on ACSI’s scale. That makes them big winners in terms of year-over-year improvement.

That good news comes with an asterisk for Facebook, though. ACSI notes that the scores were measured before Facebook revealed it had manipulated news feeds as part of a psychological test on hundreds of thousands of users. (That’s in contrast to the regular manipulation Facebook performs on our news feed.) But customers in this go-around seem happy with their revamped news feed and other enhancements, so maybe it’ll end up a wash. For now, Zuckerberg and Co. can take solace in a strong improvement in customer satisfaction, even if they are still tied for last in the category.

6 reasons to reconsider time spent with media when considering ad placement

INMA

Time spent with media seems to be the hot topic based on the number of times I have been shown this chart of Internet trends, created by Mary Meeker of Kleiner Perkins Caufield Byers. The chart details the amount of time spent with a medium compared with ad dollars spent in the United States.

People argue that newspapers get too many advertising dollars for time spent with that particular medium. This is one statistic from one source. It is one piece of the puzzle – like only considering hair colour when looking at the overall population.

  1. Consider how strange it is to look at time spent. If we analysed most people’s days in terms of time spent, the conclusion would be that we love working and sleeping. Both activities are a necessity for most people, but not how they would choose to spend their time.
  2. What we spend most of our time doing does not necessarily represent a good opportunity for advertising. If we spend most of our time working and sleeping, logic would argue that these are the biggest ad opportunities in our lives. However, they are not. In both cases, we are generally unavailable during these hours as we are consumed by other tasks.
  3. The time-spent argument does not peel away the content and get at time spent with ads – and this is what the advertisers really want to know. This information would be more revealing.

    People spend hours watching television each week, but do they fast-forward through or record the show and, therefore, not watch the ads? Time spent with ads on television might be close to zero for some people.

    What about advertisement engagement with radio programming? Do people change channels when ads come on?

  4. Do users want ads? In many cases – NO! The user would be happy to avoid them or not have them at all. When reading the newspaper, both print and Web users tell us they want ads.

    Newspapers provide local advertising information that, in many cases, is not readily available anywhere else. And let’s not forget about the deals and offers the medium highlights, as well.

  5. Engagement must be a factor. “Lean-in” media are those that users give their full attention to, such as newspapers and their corresponding Web sites.

    “Lean-back” media allow the user to do other things at the same time. For example, outdoor ads can been seen during a drive, when the radio is also on, and there is a discussion in the car with the other occupants. This does not allow for full engagement.

  6. It is also essential to consider a user’s frame of mind. If users are rushed and focused on something else, ads that they encounter may be fleeting, if they’re seen at all. Other media are used in a relaxed state of mind when users would be open to messages, with time to explore ideas and ads.

    Newspaper readers on all devices are looking for interesting content and ads provide this, too.

Time spent should not be viewed in isolation, and it may not even be the best criteria when determining where to place ad dollars. It is easy to track and present, so it is used as shorthand “proof” but it misses other key factors.

Think about the whole situation when considering time spent with media. Don’t judge based simply on the colour of our hair.

Email: The Old Kid on the Block’s Still Got It

eMarketer

Email’s not dead. In fact, Q2 2014 research by Gigaom found that 86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.

176718 Email: The Old Kid on the Blocks Still Got It

On top of that, the June 2014 report detailing the survey results, underwritten by Extole, called email “the digital marketing workhorse,” meaning it was effective—and often considered the single most effective—for reaching all goals, including awareness (41% of respondents), acquisition (37%), conversion (42%) and retention (56%).

When it came to that last objective—customer retention—email dominated other programs, leading second-place social network marketing by nearly 20 percentage points.

Due to these positive results, one-quarter of respondents planned to increase spending on email marketing. This was the third-highest response, trailing social network marketing (38%) and content marketing (28%). Meanwhile, few marketers said they would up investments in newer digital formats such as mobile advertising (16%) and digital video ads (14%).

Based on April 2014 polling My.com, a chunk of those dollars would be well spent on mobile-optimized email. Nearly three-quarters of US internet users studied said they checked email on a mobile device. Android-powered devices were the most popular mobile platforms for checking email via mobile, cited by 48% of respondents, followed by iOS, with 38%.

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Worldwide Tablet Market Grows 11% in Second Quarter on Shipments from a Wide Range of Vendors, According to IDC

IDC PMS4colorversion  300x99 Worldwide Tablet Market Grows 11% in Second Quarter on Shipments from a Wide Range of Vendors, According to IDC

The worldwide tablet grew 11.0% year over year in the second quarter of 2014 (2Q14) with shipments reaching 49.3 million units according to preliminary data from the International Data Corporation (IDCWorldwide Quarterly Tablet Tracker. Although shipments declined sequentially from 1Q14 by -1.5%, IDC believes the market will experience positive but slower growth in 2014 compared to the previous year.

“As we indicated last quarter, the market is still being impacted by the rise of large-screen smartphones and longer than anticipated ownership cycles,” said Jean Philippe Bouchard, IDC Research Director for Tablets. “We can also attribute the market deceleration to slow commercial adoption of tablets. Despite this trend, we believe that stronger commercial demand for tablets in the second half of 2014 will help the market grow and that we will see more enterprise-specific offerings, as illustrated by the Apple and IBM partnership, come to market.”

Despite declining shipments of its iPad product line, Apple managed to maintain its lead in the worldwide tablet market, shipping 13.3 million units in the second quarter. Following a strong first quarter, Samsung struggled to maintain its momentum and saw its market share slip to 17.2% in the second quarter.  Lenovo continued to climb the rankings ladder, surpassing ASUS and moving into the third spot in the tablet market, shipping 2.4 million units and grabbing 4.9% markets share. The top 5 was rounded out by ASUS and Acer, with 4.6% and 2.0% share, respectively. Share outside the top 5 grew to an all time high as more and more vendors have made inroads in the tablet space. By now most traditional PC and phone vendors have at least one tablet model in the market, and strategies to move bundled devices and promotional offerings have slowly gained momentum.

“Until recently, Apple, and to a lesser extent Samsung, have been sitting at the top of the market, minimally impacted by the progress from competitors,” said Jitesh Ubrani, Research Analyst, Worldwide Quarterly Tablet Tracker. “Now we are seeing growth amongst the smaller vendors and a levelling of shares across more vendors as the market enters a new phase.”

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Ready or Not, the Internet of Things Is Coming

eMarketer

Think the net neutrality debate is all about streaming videos? Think again. It’s actually much more than that: It’s about streaming your life. Internet connectivity might seem ubiquitous today, between the use of PCs, mobile devices, and smart TVs, but there are major swaths of daily life that aren’t connected yet that soon will become so, such as homes and cars, according to a new eMarketer report, “Key Digital Trends for Midyear 2014: The Internet of Things, Net Neutrality, and Why Marketers Need to Care.”

176056 Ready or Not, the Internet of Things Is Coming

Connecting all the unconnected devices, machines and systems will involve vast numbers of new internet-enabled objects and large sums of money. In a relatively untapped market with seemingly limitless potential, forecasts tend toward the sky-high:

  • International Data Corporation predicts the worldwide market for “internet of things” (IoT) solutions will grow from $1.9 trillion in 2013 to $7.1 trillion in 2020.
  • MarketsandMarkets gives the IoT market a more conservative—but still lofty—valuation of $1.029 trillion in 2013, increasing to $1.423 trillion by 2020.
  • Gartner forecasts 26 billion connected objects worldwide by 2020 (a figure that does not include PCs, smartphones and tablets).
  • IDATE projects 80 billion internet-connected things in 2020, up from 15 billion in 2012. This figure does include PCs, TVs and smart devices, but the vast majority (85%) will be objects like car tires or shipping pallets that may communicate with the web via an intermediate device. Devices that communicate directly, such as PCs, TVs and mobile phones, will make up 11% of the total in 2020.
  • Cisco Systems predicts 50 billion things will be connected by 2022, yielding $19 trillion in new revenues ($14.4 trillion of which will accrue to private-sector corporations).

“There’s no doubt the world is moving toward a more connected future, but the speed with which consumers and enterprises make the transition to the internet of things is still to be determined,” said Noah Elkin, executive editor at eMarketer. “The timing of adoption will determine just how much money and how many things are involved.”

Combining the Flexibility of Public-Cloud Apps with the Security of Private-Cloud Data White Paper

CITEworld

Cloud applications are a priority for every business – the technology is flexible, easy-to-use, and offers compelling economic benefits to the enterprise. The challenge is that cloud applications increase the potential for corporate data to leak, raising compliance and security concerns for IT. A primary security concern facing organizations moving to the cloud is how to secure and control access to data saved in cloud applications.

This white paper explores technologies that combine the flexibility of public cloud apps like Salesforce and Box, with the security and compliance of a private cloud. When deployed as part of an end-to-end data protection program, such an approach can provide the same security and assurances as can be achieved with premises-based applications.

Comprehensive Data Protection in the Cloud

In today’s business, IT may no longer own or manage the apps, the devices, or the underlying network infrastructure, yet is still responsible for securing sensitive corporate data. While cloud application vendors secure their infrastructure, the security of the data remains the responsibility of the customer using the application. A comprehensive approach to data security in cloud environments covers the full lifecycle of data in an organization—in the cloud, on the device, and at the point of access.

•In the Cloud—Most cloud apps don’t encrypt data-at-rest, and those that do encrypt manage the keys themselves. For organizations in regulated industries and/or with sensitive data stored in these apps, the ability to maintain confidentiality of corporate data remains unsolved.

•At Access—Cloud apps provide limited access control, data leakage prevention, and visibility when compared with applications hosted on premises. This makes it difficult to control who, what, where, and when employees access cloud applications.

•On the Device—Since cloud applications can be accessed from any device, anywhere, a comprehensive security solution should include protection for cloud application data on client devices such as laptops, tablets and smartphones.

Click here to view the full white paper

 

One in ten digital ads is fake

Warc

More than one in ten ad impressions is fraudulent, but fraud rates vary widely between verticals and reflect their media buying preferences, according to a new report.

The Q2 2014 Media Quality Report from Integral Ad Science, the digital advertising intelligence business, was based on information from the ad tech companies, exchanges and agencies it works with. It found that, overall, 11.5% of ad impressions were fraudulent.

Technology and retail companies suffered from the largest amount of fraud, 17% and 14% respectively, while consumer packaged goods (6%) and telecoms (6%) were least affected. The report suggested the difference was attributable to the ways in which the various verticals bought media.

Those with lower fraud rates were more likely to buy directly from publishers, where just 3.5% of impressions were fake. Higher fraud rates were evident on exchanges (16.5%) and ad networks (10.5%).

“Certainly the direct-response-type advertisers or verticals will look to leverage as much scale as they can,” David Hahn, Integral’s SVP of product, told Ad Exchanger. “That introduces some of the additional risks you might not find if you’re doing smaller scale campaigns purely on publisher direct.”

Other verticals afflicted with higher rates of fraud included automotive (12%), fashion (12%) and education (11.5%).

A mid-range group was comprised of entertainment (8%), pharmaceuticals (9%), insurance (10%), travel 11% and finance (11%). Others at the lower end included quick-service restaurants (6.5%) and energy (7.5%).

As well as fraud, Integral looked at related issues such as viewability and brand safety. Once again buying direct from publishers yielded the best results: more than half (55.5%) of inventory purchased this way was regarded as viewable, while ad networks (45.9%) and exchanges (45.3%) performed less well.

Similarly, buying direct was more likely to produce brand-safe inventory. Just 6.2% of inventory here was classified with a moderate to very high risk, far less than exchanges (9.6%) and ad networks (10.1%).

The report had found no significant change in brand safety levels, but said risky impressions most often landed on adult content (41.8%), reflecting the sheer volume of such material on the web and the traffic it receives.

Sites about drugs (17%), hate speech (13.9%) and illegal downloads (13.4%) were also flagged as high-risk locations.

Brazil Wins at Something: Digital Ad Spending in Latin America

eMarketer

Digital ad spending in Latin America will increase 28.5% this year—the second-fastest growth rate out of all regions worldwide, trailing only the Middle East and Africa—to hit $5.29 billion, according to eMarketer’s latest estimates of global digital ad spending.

175102 Brazil Wins at Something: Digital Ad Spending in Latin America

Double-digit gains will continue throughout our forecast period, pushing total investments in Latin America to $9.36 billion by 2018. Thanks to this growth, the region will rise from second-to-last place in digital ad spending worldwide in 2016, when it is set to surpass Central and Eastern Europe. However, it will still see far lower spending compared with North America, Asia-Pacific and Western Europe, and will claim just 4.4% of the digital ad spend market in 2018.

Brazil will maintain the highest levels of digital ad spending out of the Latin American countries for which eMarketer produces estimates, at $2.88 billion—or 54.4% of all digital ad spend in the region. Meanwhile, second- and third-place Mexico and Argentina will see far lower digital ad investments of $900 million and $310 million, respectively.

Despite higher gains in Mexico than in Brazil, the former will still rank second for digital ad spending in Latin America throughout our forecast period. Argentina will continue to pull up the rear, with increases at 7.0% or lower expected through 2018, compared with double-digit gains in the other two nations.

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Digital marketing budgets will grow

Warc

More than three-quarters of senior marketers in Asia-Pacific think digital, mobile and analytics will change the face of the industry over the next five years, a recent survey has revealed.

According to the regional segment of Accenture’s global study of 600 CMOs in 11 countries, 39% of its 180 APAC participants also expect spending on digital to account for over 75% of their marketing budgets over the same period.

But even though another 42% forecast that their marketing spend on digital will increase by more than 5% next year, only 23% expect their company to be known as a digital business within five years, Campaign Asia reported.

This prompted Accenture to warn industry practitioners that they need to embrace digital in order to survive.

“To be part of the enterprise digital transformation that every business needs to undertake for survival, CMOs need to extend their vision of marketing and its scope,” the report said.

Patricio De Matteis, managing director of Accenture Interactive for APAC, urged marketers to make best use of digital opportunities while also taking account of the customer experience.

“Senior marketing executives are well positioned to assume this role because the opportunities, as well as the potential, lie in the customer, the brand, the interface with the customer and how the customer is empowered,” he said.

He noted that an increasing number of companies are now hiring staff specifically to manage the customer experience and said “the key to success” is in developing an effective omnichannel experience.

This would appear to be an area requiring improvement because nearly three-quarters (73%) of the survey respondents believe it’s “essential” to deliver an effective customer experience, yet only 61% think their company is doing this well.