Advertising & Marketing Events
Event Date Location

Digital Summit Phoenix

02/04/2015 - 02/05/2015 Acottsdale AZ

Mobile World Congress

03/02/2015 - 03/05/2015 Barcelona .

SXSW 2015

03/13/2015 - 03/21/2015 Austin TX

Enterprise Connect

03/16/2015 - 03/19/2015 Kissimmee FL

Agenda 15

03/30/2015 - 04/01/2015 Amelia Island FL

digital-media

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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2015 Will See The Rise Of Dark Social

MediaPost

Dark social is the sharing activity that is somewhat invisible to traditional analytics. It’s the culmination of referrals and sharing of content that originates from instant messages, e-mails containing links, and most recently, the rise of ephemeral social communication platforms such as Snapchat, WeChat and WhatsApp.

A majority of focus today is on social broadcast platforms such as Facebook and Twitter. With the tides shifting toward ephemeral social communication applications as a key driver of sharing, the attribution data of the share — and all of the value that comes with it — is essentially untapped and, in some cases, simply unknown.

According to a recent Radium One study, 59% of all online sharing is via dark social. Further, a whopping 91% of Americans regularly share information via dark social methods. This study also showed that 72% of sharing is simply users copying and pasting long URLs and either e-mailing or texting the information.

 

Continue Reading…

Why Apps for Messaging Are Trending

The New York Times

A team at BuzzFeed, the news and entertainment site, knew it had struck gold when it came across a decades-old photo of Dwayne Johnson, the musclebound wrestler and film star known as The Rock, wearing a fanny pack and dated bluejeans.

To drum up more attention, the team changed the picture’s background to a holiday theme and added “Rockin’ around the Christmas Tree” in big lettering. But then, instead of posting the image to BuzzFeed, the team uploaded it to Instagram, the hugely popular photo-sharing service.

The image then took on a life of its own. Mr. Johnson quickly embraced the joke, reposting the picture to his own Instagram account. Nearly 390,000 people indicated they liked the post, and the image became the top topic of conversation on the message board site Reddit.

“We didn’t pour gas on it. We didn’t post it to the home page,” said Summer Anne Burton, editorial director of the 10-person BFF team at BuzzFeed that is dedicated to posting photos and videos to photo and messaging apps. “We just stuck it on Instagram and it took off all over the place. That’s the dream.”

Continue Reading…

2015 Will See The Rise Of Dark Social

MediaPost

Dark social is the sharing activity that is somewhat invisible to traditional analytics. It’s the culmination of referrals and sharing of content that originates from instant messages, e-mails containing links, and most recently, the rise of ephemeral social communication platforms such as Snapchat, WeChat and WhatsApp.

A majority of focus today is on social broadcast platforms such as Facebook and Twitter. With the tides shifting toward ephemeral social communication applications as a key driver of sharing, the attribution data of the share — and all of the value that comes with it — is essentially untapped and, in some cases, simply unknown.

According to a recent Radium One study, 59% of all online sharing is via dark social. Further, a whopping 91% of Americans regularly share information via dark social methods. This study also showed that 72% of sharing is simply users copying and pasting long URLs and either e-mailing or texting the information.

There are a significant number of conversations — and more importantly, potential intent — from a marketing perspective that is simply being ignored and untapped. Currently, there’s an over-reliance on retargeting. Dark social could represent an opportunity to bring balance to the equation.

Read more here… 

The Philippines ICT Top 10 Predictions 2015: Accelerating Innovation on the 3rd Platform

IDC

Manila, Philippines, 23 January 2015 — The ICT industry in the Philippines is projected to be in a continued upswing in 2015. With the country’s gross domestic product (GDP) predicted to grow at 6.3% in 2015, the ICT industry will continue to ride the growth momentum recorded over the recent years. The economic outlook for the Philippines is underpinned by a robust growth in domestic demand, a strong infrastructure spending, and the implementation of structural economic reforms.

Jubert Alberto, country lead, IDC Philippines says, “Based on IDC’s Annual Continuum Survey, a huge majority of Philippine companies are looking to increase ICT budget and spending in 2015. This indicates a healthy sign for the country in the bigger scheme of things. ICT spending is expected to be heavily impacted by the 3rd Platform and the usage of its technologies is being driven by the needs of companies seeking for new and effective ways of engagement. The adoption of disruptive technologies in the 3rd Platform, such as cloud, mobility, social business and Big Data and analytics are bringing about innovations in business models and consumption patterns.

“There may be inhibiting factors such as natural disasters and port congestion, but the effects of these will be limited in the short-term period only. IDC believes the country’s optimistic economic outlook, growing ICT demand from the consumer and small and medium-sized enterprise (SME) sectors, and the increasing requirement for the 3rd Platform technologies will shore up the Philippine ICT industry in 2015,” adds Alberto.

The following are the top 10 predictions that IDC believes will have the biggest commercial impact on the Philippine ICT industry in 2015:

  1. Philippine IT spending will keep its momentum and will be a bright spot in the ASEAN.

 

Continue Reading… 

Where Viewability Is Today — And Why It’s Critical For Digital’s Tomorrow

Mediapost

On Dec. 16, 2014, IAB released “State of Viewability Transactions 2015,” a position paper that put forth seven principles for viewability transactions in 2015. Since then, the press and the ecosystem at large have engaged in worthy debate and discussion about the meaning of the paper for viewability, measurement, and ongoing deal-making.

Still, with some stakeholders jockeying for position and disparate perspectives aplenty, misleading chatter erupted — and even more than a month out, misconceptions persist.

In order to put everyone back onto the same page, the following is a guide to the basics.

Why did the IAB issue the position paper?

We wanted to explain how viewability measurement is currently performing at an individual publisher level and provide guidance on what is realistic for near-term transactions.

The IAB membership aspires to 100% viewability of all digital ads.  However, we know that technical and measurement challenges make it unreasonable to expect that every ad in a campaign will be 100% t viewable and that individual publishers will deliver 100% viewability across a given campaign.

Read More… 

3 Easy Ways to Put Mobile First in B2B Marketing

ClickZ

The world is increasingly mobile, but many B2B brands are lagging behind. Here are three steps to take your business mobile-first.

The Radicati Group predicts that by 2018, 80 percent of email users will access their email accounts via a mobile device — and this goes for all email, not just B2C email. B2C brands already understand the rise in mobility within their user base, and mobile-first strategies are proving to be big winners. In fact, Savings.com, a B2C website, reported a 1000 percent increase in revenue by adopting a mobile-first marketing strategy. But this mobile-centric strategy still evades many B2B brands, often because B2B brands feel their demographic isn’t engaging on mobile devices.

Russell Glass, head of marketing products for LinkedIn, says, “Mobile is becoming increasingly important to B2B marketers because they recognize the captivating nature of that experience. We’ve seen this phenomenon on our own platform with 47 percent of our traffic now coming through mobile.” Meeting your customers where they are is the best way to provide a better experience, and gives you the highest probability for engagement.

Many B2B brands may have forgone a mobile-first strategy because they may not fully understand what “mobile-first” really means. In these three easy steps, any B2B brand can put mobile first in their 2015 marketing strategies, and easily provide a better marketing product — and a better experience — for their customers.

Read more…

Infographic: Tech Marketing Spend & Programmatic Trends

According to IDG Research’s 2014 Tech Marketing Priorities study, technology marketing spend is on the rise. Digital marketing accounts for 1/3 of all marketing expenditures on average and the research suggests that a data-driven focus drives more digital spending. This infographic also dives into programmatic trends.

Click here for another infographic and video created from IDG Research’s study.

Tech Marketing Priorities final Infographic: Tech Marketing Spend & Programmatic Trends

Marketers: Storytellers or Scientists?

According to this 2014 Tech Marketing Priorities study by IDG Research, a successful marketer needs to be the proper balance of storyteller and data scientist.  This is a challenge media companies can assist with on several fronts through the design of custom marketing programs to fuel the “storytelling” … to help with the “science” of designing and managing data-driven marketing strategies.

The 5 Trends That Really Matter for Marketers in 2015

ClickZ

There’s been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention.

There have been countless year-end recaps and forward-looking lists of predictions for marketers over the past few weeks. Most herald 2015 as “the year of mobile” (Didn’t we say that in 2014? And in 2013?), or talk about needing a content strategy for each new social platform. Many say having a beacon strategy is imperative, while others champion the rise of augmented reality, citing Facebook’s Oculus acquisition as the beginning of a new era.

Let’s take a breath.

Augmented reality, for example, is a real opportunity. It continued to command attention on the floors at CES, and many large brands plan to start experimenting with it this year. But the reality is that most marketers don’t have the budget to take advantage of augmented reality at present, and they have more pressing concerns to think about in 2015. Let’s cut the hype.

Here are five trends for 2015 that really warrant your attention — along with resolutions that will help you take advantage of each:

1. Go Programmatic

There is simply no longer any reason for brands to remain dismissive of programmatic buying. Once a tactic for direct response marketers alone, more than half of the $15 billion projected U.S. digital display spend in 2015 is expected to be spent programmatically, including a large chunk from brands seeking awareness and audience discovery in addition to conversions. Many are calling 2015 “The Year of Programmatic Branding,” and I tend to agree.

As brand dollars move into the programmatic space, ad technology companies, ad networks, and exchanges will develop new ways to find audiences (e.g., using CRM or place visit data as a data source), and define new metrics for success. These innovations will be available to brands of all sizes, making programmatic buying more powerful and effective for everyone.

Resolution: Don’t stop doing takeovers or custom sponsorships to build your brand, but do start using machine learning to find and engage your audience. But when you do…

Continue Reading..

State of the Network 2015

 State of the Network 2015

Network World’s 5th annual State of the Network study was conducted with the focus on technology implementation objectives and how leading objectives are influencing IT organizations’ plans. The research provides a comprehensive view of technology adoption trends among the Network World audience with the goal being to help marketers inform their product development, marketing and messaging strategies for 2015, specifically relating to emerging technologies that impact the network, as well as to pinpoint where IT executives and professionals are with initiatives within existing and emerging technologies.

Key Findings Include:

  • SMAC (Social, Mobile, Analytics, Cloud) areas rank highly within the IT organization for initiatives of focus in 2015. (Click to Tweet)
  • Enterprise IT is embracing and adapting to the changes made possible by emerging technologies, which are also providing advantages such as increased utilization rates to their organizations. (Click to Tweet)
  • Internet of Things (IoT) is anticipated to drive additional spending by more than a quarter (26%) of Enterprises, and 75% of Enterprise organizations are either actively researching adoption of IoT related technologies or are in the implementation process. (Click to Tweet)
  • A substantial driver of productivity is WiFi; however, challenges with ensuring bandwidth coverage are leading to adoption of gigabit WiFi with 47% agreeing that it will be critical to keeping up with wireless access demand. (Click to Tweet)
  • Research shows that IT decision-makers are taking note of the business value from Software-Defined Networking (SDN). More than a third (36%) of respondents agreed that SDN will radically change their network for the better, and top benefits Enterprises expect include increased network flexibility (39%), network customization (32%), and speed (31%). (Click to Tweet)

Click here to view more slides

Screen Shot 2015 01 26 at 9.43.07 AM State of the Network 2015