| Event | Date | Location |
|---|---|---|
| 05/20/2013 - 05/27/2013 | New York City NY | |
| 05/21/2013 | New York City NY | |
| 05/23/2013 | New York City NY | |
| 05/27/2013 - 05/28/2013 | New York NY | |
| 06/12/2013 - 06/13/2013 | New York City NY | |
| 06/24/2013 - 06/26/2013 | San Francisco CA | |
| 06/26/2013 | ||
| 07/15/2013 - 07/17/2013 | Dana Point Ca | |
| 07/23/2013 | Los Angeles CA | |
| 07/25/2013 | Los Angeles CA |
eMarketer
The rising prevalence of mobile technology is the top factor affecting email marketing programs in 2013, according to a December 2012 Marketing Sherpa survey of marketers worldwide, sponsored by Vocus. Fifty-eight percent of respondents said that the pervasiveness of smartphones and tablets will affect their email marketing plans in the next 12 months.
Media Briefing
3/4/13
Too many advertising budgets are still weighted towards printed newspapers and magazines, while mobile and online platforms should be getting a bigger slice of the marketing pie, according to Sir Martin Sorrell, CEO of WPP. Meanwhile, success in media in 2013 means developing your own technology to manage and monetise audience data instead of relying on the likes of Google, says Sorrell.
Presenting the company’s preliminary 2012 results on Friday – a good if “ugly” set of results, the key details of which are below – Sir Martin spelled out the progress the company is making in becoming more digital and even more international: one third of revenue is digital and emerging markets make up 29.4 percent. The target for both is between 35 and 40 percent.
“The two big discontinuities are in print, where clearly clients and agencies are spending too much, and internet and mobile, where they are investing too little,” he says. Echoing Mary Meeker’s now infamous slide from last year, Sorrell points out that print has 25 percent of advertising spend but only accounts for seven percent of consumers’ media time. Conversely, mobile devices account of 10 percent of media time but get just one percent of ad spend.
VentureBeat
ComScore’s Digital Future report for 2013 just came out, and the analytics company has a lot to say about what happened in 2012 … and what might be coming up in 2013.
Online advertising, for one thing, was way up, with almost six trillion display ads published in 2012. That’s up 500 billion from 2011. Shockingly, AT&T accounted for a massive 1.04 billion of them, more than double the next largest online advertiser, Microsoft, which bought almost 50 billion impressions.
ComScore’s massive report also includes data on the top web properties, the battle for search dominance between Google and Bing, and smartphone market share, among other things.
Facebook, for instance, is the most popular app on phones in America, according to ComScore, showing up on 76 percent of phones. That’s impressive, but not as impressive as Google’s utter domination of the mobile charts. The search engine/social network/advertising giant has no less than five of the top six mobile apps in the U.S. Google’s apps such as Maps, Google Play, Google Search, Gmail, and YouTube take positions two through six.
eMarketer
Marketers use varying tactics for quality vs. high-volume leads
B2B marketers around the world are trying a little bit of everything, according to a November survey by Eloqua, CMO.com and Software Advice. Nearly all B2B marketers surveyed reported maintaining email lists and doing search engine optimization (SEO), but most have experimented with nearly every marketing tactic listed in the poll, whether time-tested or cutting-edge—from trade shows, to telemarketing, to social media ads, to behavioral retargeting.
BtoB
Real-time bidding—serving up display ads from a winning bidder within milliseconds directly to a targeted prospect—promises to reach mainstream maturity this year. “The advantage of RTB to the marketer is that it takes less effort than standard display ad placements,” said John Dietz, VP-applications at ad verification company Adometry Inc. “You can go to a platform and say, “This is what I want to achieve,’ and you automate the estimated price to achieve that.”
Dietz said RTB, also known as programmatic ad buying, will never capture 100% of the ad-buying market and that there will always be room for agency media buying desks. “I don’t know if the branding guys will be very involved, but for those marketers with performance-based campaigns, I would see budgets for programmatic buying going upwards of 50% of their ad budgets,” he said.
MediaPost
According to a new Marin Software study, conducted by Forrester Research, marketers are using online advertising to drive revenue outcomes, but face challenges without ample visibility into key performance metrics. The study suggests that advanced ad management programs can help advertisers scale ad programs, enable insight into data, offload operational headaches and improve program performance.
Key findings of the study show that advertisers value online advertising because it’s flexible, targetable and drives immediate revenue outcomes. 83% of respondents are already held accountable for revenue outcomes; 79% say that driving revenue is a primary objective for online initiatives. 74% look to technology to ameliorate problems.
Myers Media Business
Total digital advertising and marketing investments are forecast to increase to $160 billion in 2020 from $36 billion in 2012, according to a new report issued by Jack Myers Media Business Report. With average annual compounded increases of 25.4% between 2013 and 2015, and 17.7% annual increases between 2016 and 2020, every media and marketing category is positioned to benefit from digital growth, except yellow pages directories. Digital advertising and marketing growth is forecast by Myers at 25.9% in 2013, compounding 25.3% growth in 2012. While legacy media categories such as network television and magazines are positioned for significant increases in revenues that enable them to compensate for declines in traditional ad revenues, the primary beneficiaries from digital expansion are social marketing, online originated video content, mobile and apps advertising, and interactive TV advertising. Myers’ search marketing forecasts have been published separately.
Click here for Jack Myers Video Report on Marketers Shifting Billions in Promotional Spending to Digital. The full Myers forecast covering 52 legacy and digital media and marketing categories from 2010 to 2020 is available to subscribers at www.jackmyers.com.
IDG Enterprise
The goal of the IDG Enterprise Mobility survey was to explore how organizations are investing in mobile technology – now and in the future – as well as the important challenges or barriers to implementing mobile solutions, and factors used to evaluate technologies. It also looked at how IT is addressing management and support of mobile devices and platforms, and how the proliferation of mobile technologies is effecting organizations on a company-wide scale, and within the IT organization.
Key Findings Include:
For the complete list of findings and sample slides click here
IDG Research Services
This research conducted last summer from IDG Research Services provides tech marketers with information to help fine tune their marketing strategies and more effectively reach key target audiences. This infographic helps marketers understand the value of consumer technology buyers. Ninety-four percent of technology consumers purchased at least one tech product for the household in the past 12 months and 60% watch tech videos to find information about products/services they wish to buy.
For other infographics related to this research click here
Marketing Charts
A survey of domestic and international media and marketing executives (about half of whom are in the services/marketing or media technology business) has found that a plurality 25% see mobile as the most disruptive force in their industry. Mobile outpaced other hot trends such as social media (13%), digital (12%), free information/free content (6%), and big data (4%),according to [pdf] the AdMedia Partners study.
The results could be skewed by the composition of the respondent sample, of course. For example, of the 7,400 respondents in advertising, marketing services, digital marketing, marketing technology, media technology, media or digital media, only 16% identified themselves as being in the content business.
Still, to some extent, the results mirror what marketers responding to a separate survey have said. January survey results from Econsultancy and Adobe found digital marketers tabbing mobile optimization as the year’s most exciting digital opportunity, even as they pointed to content marketing as their top priority.
