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Mobile Commerce World

 06/24/2013 - 06/26/2013 San Francisco CA

CIO/CMO Agenda

 06/26/2013

2012 ANA Digital & Social Media Conference

 07/15/2013 - 07/17/2013 Dana Point Ca

OMMA Premium Display

 07/23/2013 Los Angeles CA

OMMA RTB

 07/25/2013 Los Angeles CA

Content Marketing World Tech Summit

 

 09/12/2013 Cleveland OH

Digiday Exchange Summit

 09/18/2013 - 09/20/2013 Austin TX

Digiday Exchange Summit

 09/18/2013 - 09/20/2013 Austin TX

Ad Week New York

 09/23/2013 New York City NY

OMMA Display

 10/01/2013 - 10/02/2013 New York City NY

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Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

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Real-time bidding reprograms the future of ad buying

February 7th, 2013

BtoB

Real-time bidding—serving up display ads from a winning bidder within milliseconds directly to a targeted prospect—promises to reach mainstream maturity this year. “The advantage of RTB to the marketer is that it takes less effort than standard display ad placements,” said John Dietz, VP-applications at ad verification company Adometry Inc. “You can go to a platform and say, “This is what I want to achieve,’ and you automate the estimated price to achieve that.”

Dietz said RTB, also known as programmatic ad buying, will never capture 100% of the ad-buying market and that there will always be room for agency media buying desks. “I don’t know if the branding guys will be very involved, but for those marketers with performance-based campaigns, I would see budgets for programmatic buying going upwards of 50% of their ad budgets,” he said.

Continue reading… 

Categories: Advertising & Marketing Blog, Advertising & Marketing Research, Digital Media Blog, Digital Media Research | Tags: , , , , , , , , , , , , , , , , , ,

Targeting and Measurability Most Important Benefits of Online Advertising

February 7th, 2013

MediaPost

According to a new Marin Software study, conducted by Forrester Research, marketers are using online advertising to drive revenue outcomes, but face challenges without ample visibility into key performance metrics. The study suggests that advanced ad management programs can help advertisers scale ad programs, enable insight into data, offload operational headaches and improve program performance.

Key findings of the study show that advertisers value online advertising because it’s flexible, targetable and drives immediate revenue outcomes. 83% of respondents are already held accountable for revenue outcomes; 79% say that driving revenue is a primary objective for online initiatives. 74% look to technology to ameliorate problems.

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Categories: Advertising & Marketing Research, Digital Media Research | Tags: , , , , , , , , , , , , , , , , , , ,

Digital Advertising and Marketing: $160B in 2020

February 4th, 2013

Myers Media Business

Total digital advertising and marketing investments are forecast to increase to $160 billion in 2020 from $36 billion in 2012, according to a new report issued by Jack Myers Media Business Report. With average annual compounded increases of 25.4% between 2013 and 2015, and 17.7% annual increases between 2016 and 2020, every media and marketing category is positioned to benefit from digital growth, except yellow pages directories. Digital advertising and marketing growth is forecast by Myers at 25.9% in 2013, compounding 25.3% growth in 2012. While legacy media categories such as network television and magazines are positioned for significant increases in revenues that enable them to compensate for declines in traditional ad revenues, the primary beneficiaries from digital expansion are social marketing, online originated video content, mobile and apps advertising, and interactive TV advertising. Myers’ search marketing forecasts have been published separately.

Click here for Jack Myers Video Report on Marketers Shifting Billions in Promotional Spending to Digital. The full Myers forecast covering 52 legacy and digital media and marketing categories from 2010 to 2020 is available to subscribers at www.jackmyers.com.

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Categories: Advertising & Marketing Research, Digital Media Research | Tags: , , , , , , , , , , , , , , , , , , ,

Mobile’s Impact on the Enterprise

January 30th, 2013

IDG Enterprise

The goal of the IDG Enterprise Mobility survey was to explore how organizations are investing in mobile technology – now and in the future – as well as the important challenges or barriers to implementing mobile solutions, and factors used to evaluate technologies. It also looked at how IT is addressing management and support of mobile devices and platforms, and how the proliferation of mobile technologies is effecting organizations on a company-wide scale, and within the IT organization.

Key Findings Include:

  • Almost half (48%) of the respondents reported that mobile technology investments are being driven by business strategy, rather than shaping it.
  • Gaining productivity advantages (86%) and improving customer support or services are the top drivers of investment in mobile technology.

For the complete list of findings and sample slides click here

Categories: Digital Media Research, Mobile Research | Tags: , , , , , , , , , , , , , , , , , , ,

Infographic: Understanding the Value of Consumer Tech Buyers

January 30th, 2013

IDG Research Services

This research conducted last summer from IDG Research Services provides tech marketers with information to help fine tune their marketing strategies and more effectively reach key target audiences. This infographic helps marketers understand the value of consumer technology buyers. Ninety-four percent of technology consumers purchased at least one tech product for the household in the past 12 months and 60% watch tech videos to find information about products/services they wish to buy.

For other infographics related to this research click here

B2C Consumers RGB copy Infographic: Understanding the Value of Consumer Tech Buyers

Categories: Digital Media Research, Tech Business & Marketing Research | Tags: , , , , , , , , , , , , , , , ,

Mobile Perceived as Most Disruptive Media and Marketing Trend

January 28th, 2013

Marketing Charts

A survey of domestic and international media and marketing executives (about half of whom are in the services/marketing or media technology business) has found that a plurality 25% see mobile as the most disruptive force in their industry. Mobile outpaced other hot trends such as social media (13%), digital (12%), free information/free content (6%), and big data (4%),according to [pdf] the AdMedia Partners study.

The results could be skewed by the composition of the respondent sample, of course. For example, of the 7,400 respondents in advertising, marketing services, digital marketing, marketing technology, media technology, media or digital media, only 16% identified themselves as being in the content business.

Still, to some extent, the results mirror what marketers responding to a separate survey have said. January survey results from Econsultancy and Adobe found digital marketers tabbing mobile optimization as the year’s most exciting digital opportunity, even as they pointed to content marketing as their top priority.

Continue reading… 

Categories: Digital Media Research, Mobile Research | Tags: , , , , , , , , , , , , , , , , , , , , , ,

Email Driving Cross Channel Integration

January 24th, 2013

MediaPost

According to the Experian Marketing Services market survey addressing email acquisition and engagement tactics, 44% of total opens occur on mobile devices; 52% of marketers have used animated gifs in their email campaigns; marketers are seeing strong survey completion rates, regardless of offer; email is a strong performer as a generator of both website traffic and revenue; email marketers are testing subject lines and creative more than any other factors; 78% of brands use sales associates to collect email addresses.

Email marketing continues to be the hub and a driving force in cross-channel integration, says the report, as marketers’ email strategies act as connectors to Website, mobile, social and in-store channels. The study surveyed email marketers across eight verticals about their email-marketing initiatives.

Peter DeNunzio, general manager at Experian Marketing Services CheetahMail, says, “… more email marketers (are) testing new engagement strategies to expand their reach into other marketing channels… (as) a spearhead… towards true cross-channel optimization…” The continued efficacy of email marketing makes email address acquisition a prime tactic for high return on investment (ROI). Today’s email marketers are using multiple channels to acquire new subscribers. Key findings show that:

Read more… 

Categories: Digital Media Research | Tags: , , , , , , , , , , , , , , , , ,

Study: Search, email remain strong in driving B2B traffic, leads [Infographic]

January 24th, 2013

eMedia Vitals

Two “old school” digital platforms – organic search and email – remain key drivers of traffic and leads, respectively, to B2B sites, according to a new study by Optify.

Organic search drove 41% of traffic to B2B sites in 2012, according to the Optify study, which analyzed more than 27 million visits from various sources to 591 B2B sites in North America. And Google accounted for 90% of that search traffic.

But while organic search is the top traffic driver to B2B sites, it lags in converting visitors to leads. Email remains the lead dog for leads, with a 2.9% conversion rate – double that of organic search (1.45%) and social media (1.22%).

“Organic search is still the strongest traffic driver, but email is the best way to get people to engage,” Optify CMO Doug Wheeler said in a phone interview.

“I really thought, in the age of content marketing, that inbound marketing was the way to go,” Wheeler added. “But the real secret is getting them onto your outbound list. Publishers may not want to dial down email just yet.”

Here’s an infographic from Optify that summarizes the results of the study.

Categories: Digital Media Blog, Digital Media Research | Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Digital Ads Expected To Rise, Mobile Elicits Big M&A Interest

January 23rd, 2013

MediaPost

A broad swath of marketing executives expects interactive advertising to continue its strong growth, this year. According to AdMedia Partners and its 19th annual survey of industry leaders, nearly one-half (45%) of respondents believe digital advertising will grow by 10% to 15% in 2013. The median growth rate remained consistent in the last two years at 13%, reports AdMedia, which surveys executives in the fields of advertising, marketing services, digital marketing, marketing technology, media technology, media or digital media.

Industry heads remain bullish about mobile’s prospects. In fact, four in 10 respondents (40%) say they expect to see an increase of at least 20% in mobile. Plus, the majority (53%) expect video ad spending to grow between 10% to 20%, while over one-half (55%) anticipate social ad spending to grow between 10% and 20%.

For its research, the company surveyed more than 7,400 domestic and international executives late last year — 52% of whom identified themselves as being in the “services/marketing or media technology” fields; 16% of whom said they were in the “content” business; while 32% checked the “multiple/other business” box.

Read more… 

Categories: Advertising & Marketing Blog, Advertising & Marketing Research, Digital Media Blog, Digital Media Research, Mobile Blog, Mobile Research | Tags: , , , , , , , , , , , , , , , , , ,

Infographic: B2B Tech Buyers Leverage Video to Advance Purchase Behavior

January 15th, 2013

IDG Research Services

This new global research from IDG Research Services provides tech marketers with information to help fine tune their marketing strategies and more effectively reach key target audiences. This infographic focuses on how B2B tech buyers leverage video to advance purchase behavior. Ninety-five percent of B2B tech buyers watch tech-related videos and video viewing positively correlates with purchase behaviors.

For other infographics related to this research click here

B2B Tech Buyers Video1 Infographic: B2B Tech Buyers Leverage Video to Advance Purchase Behavior

 

Categories: Digital Media Research, Tech Business & Marketing Research | Tags: , , , , , , , , , , , , , , , ,