Advertising & Marketing Events
Event Date Location

OMMA RTB (Real-Time Buying) @ Advertising Week

10/02/2014 New York NY

The Hub Brand Experience Symposium

10/07/2014 - 10/08/2014 New York NY

OMMA Chicago

10/21/2014 - 10/22/2014 Chicago IL

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

Email Insider Summit

12/07/2014 - 12/10/2014 TBA

iMedia Agency Summit: The Agency Re-Defined: Balancing Scale, Scrappiness, & Innovation

12/07/2014 - 12/10/2014 Bonita Springs FL

Search Insider Summit

12/10/2014 - 12/13/2014 Deer Valley UT

2015 International CES

01/06/2015 - 01/09/2015 Las Vegas Nevada

Digital Media

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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Four great reasons why email will never, ever die

CITEworld

As we come back from vacation to an inbox filled with hundreds of emails, most of which we don’t need to read, we might let out an anguished bellow and ask: when will we fix email?

Everyone knows how awful it is: you get flooded, it’s pretend work, it’s inefficient, and so on. And everyone is looking for a way to fix email. And every once in a while, a new app comes along that promises to fix email. And every time, it fails. The reason why is that it can’t.

Sorry. It bothers me as much as it does you, but it’s just the truth. You’re not going to fix email. Here’s why.

Saturation

The simplest reason why email can’t be replaced is its 100% saturation. In enterprises today, everyone — and that means everyone — has email.

In business strategy, we often hear about network effects, whereby the value of a network is the square of the members of a network. This is thought to be a great competitive advantage, because network effects mean your business grows very fast as the network grows, and then is very hard to displace. eBay, for example, has a network effect: Because all the sellers are there, that’s where the buyers go; because that’s where the buyers are, that’s where the sellers go. That makes eBay’s business very robust.

But actually, very few networks achieve saturation, meaning that (for practical purposes) everyone is on the network. And there is a very big difference between using a communication network with almost everyone, and using one where there is everyone. Email is the latter. Alternatives to email, no matter how popular, are the former.

If displacing an ordinary network is hard, displacing a network with saturation is impossible. The barriers are too high. Everyone is already checking email, so everyone sends email. Because everyone sends email, everybody has to check email. It will never end.

Social networks don’t take care of all use cases and don’t have saturation

One big promise for “fixing email” is enterprise social networks – JiveYammer, and many others. To some extent, they have helped things. But anyone in a company that uses those social networks knows that they haven’t gotten rid of email. They can actually improve on some common use cases for email, like task management or quick-fire collaborative conversations. But they don’t take care of all, or even most, use cases. Your boss wants to send information about a major new corporate reorganization or strategy to all 150 people in his organization at once? That’s an email. A vendor wants to touch base in a semi-formal way without interrupting you via phone or email? That’s an email.

Continue reading… 

The growing market for digital video ads

Digiday

As online video consumption continues to climb, advertising budgets have swelled to match.

Much of that action happens on YouTube, which owns a huge chunk of the digital video ad market, but probably won’t capture much more in the coming years. It’s an exciting market for publishers, which are looking to counter declining display ad rates. The rise of programmatic buying also has enthused budget-savvy brands and agencies, and video publishers are slowly coming around to embrace the new tech.

Here’s what the market looks like today — and how it will take shape in the years to come.

The digital video ad market will grow faster in 2014 than future years.
The U.S. digital ad spend will grow to $5.9 billion this year, up 56 percent from 2013, according to eMarketer data released last week. But that growth will cool in future years, declining to 13.9 percent by 2018, when the total digital video spend will reach $12.82 billion, eMarketer forecasts.

The research firm cites two trends to explain the dwindling growth. The first: proliferation of premium subscription services like Netflix or Amazon Prime Video, which don’t serve ads. The second, less obvious factor: the growth of mobile video. Mobile video consumption has surged 532 percent since 2012, according to video technology specialist Ooyala. But mobile videos tend to be shorter, and have shorter, less expensive ads accompanying them, so that sector actually suppresses the overall market, eMarketer reasons.

Read on for charts and more information…

Can Print and Online Content Just Get Along? California Sunday Magazine Hopes So.

re/code

In a few weeks, at the beginning of October, a new content effort called California Sunday Magazine will debut aimed at publishing, “thoughtful, reported features and beautiful photography and illustrations set in California, the West, Asia, and Latin America, for a national audience,” of a demographic of 25- to 45-year-olds.

Starting a general-interest publication, offline or online, is not for the faint of heart, although the effort has attracted several million dollars in investment from a range of angel funders.

Which is why it is also going to try to pretend to its readers — largely urban and definitely hipper — that there is absolutely no divide between online and offline, using a design that was aimed at both equally. That means California Sunday Magazine will debut on the Web, across a range of devices (Apple iPhone, Google Android, Amazon Kindle), as well as a print insert to 400,000 selected readers of the Los Angeles Times, San Francisco Chronicle and Sacramento Bee.

It’s certainly more of an interesting gambit since the effort has its roots in an event series called Pop-Up Magazine. In the hugely popular live show in San Francisco, reported stories are performed by their creators — including high-profile authors like Michael Pollan and Alice Walker.

Read on…

Facebook Announces Facebook Media — A Resource For Media Organizations

Marketing Land

Facebook today rolled out Facebook Media, a new resource to help media organizations and public figures with their Facebook efforts. Facebook Media is modeled after Facebook for Business, a hub for advertisers on the social network.

Facebook director of media partnerships Nick Grudin explained the purpose of the effort in a blog post:

Every day, content creators around the world — from digital publishers, to public figures, to video producers — use Facebook to connect with their audiences in innovative ways. They reach new fans, start conversations and drive discovery of new stories. In the process, they make Facebook more vibrant.

At Facebook, we are committed to building a platform to make these connections broader, richer and more dynamic. That’s why today we are introducing Facebook Media — to highlight great examples and new trends illustrating how public figures, organizations and media are using Facebook to connect with their audiences.

Facebook Media is filled with best-practice advice, much of which applies to anyone using Facebook as a marketing tool. For instance, there’s a good list of tips for driving referrals to digital properties that should be required reading.

 

Continue reading…

Mobile ad measurement begins to evolve beyond click-through rates

The Economist has introduced new mobile advertising analytics that focus on user attention to measure campaign success as the call grows louder for measurement standards addressing the unique qualities of smartphone engagement better than impressions served and click-through rates. 

The need for different data sets to measure mobile advertising is supported by a new report from xAd, which reveals that click-through rates on mobile are a poor indicator of whether or not someone will engage in post-click activities or visit a store. The Economist sees offering new metrics as a way to help its clients run more successful mobile ad campaigns.

“We’re offering TimeGuarantee and ViewGuarantee, and highlighting attention metrics more generally with clients, because we think it is a much better performance indicator for brand campaigns than just impressions and clicks,” said Audra Martin, vice president of digital advertising at The Economist.

Read on…

The iPhone 6 Will Make or Break Apple in China

The biggest test for the company’s biggest phone

When Apple CEO Tim Cook took one of many regular trips to Beijing in January, he wasn’t surveying the company’s many Chinese factories or hobnobbing with government officials. He was at a China Mobile retail store to mark the launch of the iPhone on the world’s largest wireless carrier. The two companies were joining forces to “deliver the best experience in the world,” Cook said.

The iPhone 6 will test how interested Chinese consumers are in the Apple experience. The newly announced phone, along with its big brother the iPhone 6 Plus, has already crashed the servers of Apple’s online store and are on back order for multiple wireless carriers in the U.S. But the launch of the devices is being delayed in China, and it’s not yet clear how the new iPhones will compete with a cadre of homegrown competitors which have rapidly gained market share over the last year.

Native ads are getting a direct-response makeover

Digiday

Native advertising is often used by publishers as a way out of being held to the direct-response metrics that have long been associated with banner ads.

Native was supposed to be a premium ad format that would bolster falling digital CPMs, and it has mainly been viewed as an image-building format. But it was only a matter of time before advertisers would start to demand more than just a lift in awareness or improved reputation and ask for ads that directly drive sales or leads.

Case in point: this ad for The New York Times that’s running on Mashable. The ad has a direct come-on to new digital customers, with a “subscribe” button that’s prominently placed to the right of its branded article. It’s part of a month-long campaign the Times is running on Mashable to drive audience growth.

 Native ads are getting a direct response makeover

The practice is more established among B2B marketers, for whom the format is well suited for white-paper downloads and webinar signups. Lexis Nexis, for example, used this ad on Law.com to drum up business for its MedMal navigator product. But consumer publishers are increasingly hearing requests for native ads to include calls to action.

Continue reading… 

2014 U.S. State of Cybercrime Survey

Screen Shot 2014 09 19 at 3.23.49 PM  2014 U.S. State of Cybercrime Survey

CSO and PwC teamed-up with the CERT® Division of the Software Engineering Institute at Carnegie MellonUniversity and the United States Secret Service to conduct the annual survey to gain a better understanding of cybercrime trends within U.S. organizations.

The 2014 research found that the number of security incidents continue to surge as well as the cost associated with them. Additionally, organizations are still playing catch-up to combat cyber criminals.

Key Findings Include:

  • The state of cybercrime is not good. U.S. organizations are failing to keep up with the persistence, technical expertise or the tactical skillset of their adversaries.
  • Security for mobile devices is inadequate and poses elevated risks beyond phones and tablets. A large barrier for CSO’s is that mobile devices are viewed as employee devices and businesses are reluctant to push policies to personal devices.
  • Insider threats are not sufficiently addressed and while awareness training would address the most common insider threats, most businesses don’t do awareness training.
  • Insiders who commit cybercrimes typically exhibited pre-cursor characteristics including committing violations of IT security practices and the misusing of organizational resources.
  • There is a significant disparity between SMB (less than 1,000 employees) & Enterprise organizations (1,000+ employees) with differences arising in both practices and types of cyber attacks.

To view slides on this research, click here