Digital Media Events
Event Date Location

2015 International CES

01/06/2015 - 01/09/2015 Las Vegas Nevada

Digital Media

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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IDC’s 2015 CIO Predictions: Demand For Analytics Continues To Skyrocket

Forbes

By 2017, 80% of the CIO’s time will be focused on analytics, cybersecurity and creating new revenue streams through digital services .

These and other insights were shared today by IDC during the webinar, IDC FutureScape: CIO Agenda Leading the 3rd Platform business and technology transformation through 2015 and beyond.  IDC sees the shift to a service paradigm in IT accelerating, along with a greater reliance on partners, clouds and global sourcing through 2017.  Based on how often analytics was mentioned in the webinar, it’s clear IDC is getting a large number of client queries in this topic area.  Demand for analytics continues to skyrocket according to Joseph Pucciarelli, Group Vice President of IT Executive Programs Research.

The research firm also sees active cognition from smart analytics replacing passive analysis and interrogation, and the proliferation of analytics applications that are more contextual than today.

IDC also is predicting that by 2017, each person will have 24 digital IDs and five or more Internet-connected devices.  The research team emphasized that these devices will require more extensive platforms than exist today for supporting the wide array of services these devices will deliver. The proliferation of devices will lead to IT departments embracing a more flexible cost model that has the potential to reduce fixed costs and permit multiple sourcing arbitrage.

IDC’s methodology included interviews with 209 CIOs globally. IDC mentioned that a full report of the results will be available later in the week.  I will update this post with the link once it is available.

Continue reading…

Research: How to Drive Engagement Through Social Media 2014

IDG Connect 0811 Research: How to Drive Engagement Through Social Media 2014

In January 2006 Twitter didn’t exist, blogging was mocked, and Facebook was for students. Over the following five years social media took off, but still many people questioned the importance of social networks in the B2B space. Now in 2014, its usefulness has been proven over and over again and it continues to gain momentum. In fact, as content marketing gradually grows in importance, social media is playing an even more significant role.

Summary

New research conducted in November 2013 by IDG Connect shows that 86% of B2B Information Technology (IT) buyers are currently using
social media networks in their purchase decision process. Social media is not only important for companies, but it is now a necessary investment and crucial element of any go-to-market strategies. And findings suggest this is only set to increase over the next couple of years.

  • 86% of IT buyers are using social media networks and content in their purchase decision process
  • Social media is used most often in the general education stage of the buying cycle
  • 89% of IT buyers prefer educational content to promotional content in their favored social media channels
  • 62% of IT buyers are most interested in seeing e-seminars (virtual events) from social channels
  • Product/Service reviews are the content types that IT buyers prefer to see links from via social channels
  • In two years, social, peer-generated content will have greater weight versus editorial and vendor content in making IT investment decisions

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Screen Shot 2014 01 13 at 4.39.11 PM Research: How to Drive Engagement Through Social Media 2014

Google News: still a major traffic driver

Digiday

Publishers may increasingly focus their traffic growth on optimizing their content for social networks, but the Google News’ influence on traffic is still hard — and foolish — to deny.

On Thursday, Axel Springer, Germany’s biggest news publisher, said that it’s rolling back its two-week experiment that prevented Google from using excerpts of its content within Google News listings. While many European publishers have bristled at Google’s ability to freely use their content on its own sites, CEO Mathias Doepfner said preventing Google from indexing its content was tanking its traffic numbers: Traffic from Google dropped 40 percent during the experiment, and 80 percent from Google News.

The continued influence of Google News on publishers’ traffic might come as a surprise considering all the attention paid to the traffic coming from social channels like Facebook, Twitter and, most recently, Pinterest. Publishers today are spending far more time trying to get social readers to click and share than they are on landing Google searchers or Google News visitors.

“I’ve heard people call SEO dead literally since I started writing about it in 1996 — no joke. It’s sure taking its time dying,” said Danny Sullivan, founding editor of SearchEngineLand.

But it wasn’t always this way. The 2002 birth of Google News also launched a cottage industry of tactics and techniques aimed at helping publishers land the site’s top spots. Publishers knew that scoring a single story on Google News could help drive more traffic than any story could get organically. But Google News has always been a black box, and while publishers did their best to get in Google’s good graces, it was never a sure thing that Google would respond the way they wanted.

Continue reading… 

Facebook will be mostly video in 5 years, Zuckerberg says

IDG News Service

If you think your Facebook feed has a lot of video now, just wait.

“In five years, most of [Facebook] will be video,” CEO Mark Zuckerberg said Thursday during the company’s first community town hall, in which he took questions from the public on a range of topics.

He was responding to a question about whether the growing number of photos uploaded to Facebook is putting a drag on its infrastructure. But Facebook’s data centers have it covered, he said. The real challenge is improving the infrastructure to allow for more rich media like video in people’s feeds.

Zuckerberg took questions from a group of users who were invited to its headquarters in Menlo Park, California, and people also submitted questions online.

One of the most popular online question was why Facebook forced users to download its Messenger app for mobile.

The 30-year-old acknowledged not everyone was thrilled with the change.

“Asking everyone in our community to install another app is a big ask,” he said. But Facebook thought it could provide a better, faster messaging product if it split it off from its own app.

“We really believe this is a better experience,” Zuckerberg said.

One user in the audience asked him if Facebook is losing its charm or becoming boring.

The question of Facebook losing its “cool” gets raised from time to time, Zuckerberg said, but “my goal was never to make Facebook cool,” he said. Instead, he wants it to be a helpful service that just works.

Another asked why he always seems wear the same t-shirts and hoodies. Zuckerberg said he wants to spend as much time as possible on things that matter, like how to build products, even if it means thinking less about what he wears.

“Steve Jobs had the same approach,” he said.

View the original article and related links… 

Video blogs, podcasts help marketers reach niche audiences on mobile

Mobile Marketer

NEW YORK – Video blogging and podcasting are experiencing rapid growth, with many consumers being reached via mobile, said a panel of podcasters and video bloggers at the ad:tech New York conference.

Because the mobile and Web video industry has seen a significant rise in the last several years, marketers and brands can effectively use those kinds of platforms to reach niche audiences. Videos and podcasts offer consumers control, which makes marketing appear more natural.

“Consumption has really gone mobile,” said Rob Walch, vice president of Podcaster Relations, Libsyn, Pittsburgh, PA. “More people are consuming now on mobile devices, and the media has become more aware of it.

“Podcasting is about consumers being able to consume the podcast when they want, how they want. Podcasting is the antithesis of streaming – you are in control.”

Tips for engagement
The way in which podcasts are being consumed has changed drastically in the past two years, with large numbers coming from mobile, said Mr. Walch. Video podcasts have decreased, with audio leading the way in building up listeners.

“Consumption has switched over to audio from the podcast side, and a lot of that has to do with people streaming from smartphones,” Mr. Walch said.

However, podcasters and video bloggers must be cognizant about which devices they are marketing towards. The iOS platform has over 500 million devices that have native-built podcast mobile applications, but Android does not.

“On the mobile side, it really is still an Apple world,” Mr. Walch said. “For podcasters, Apple is your friend. Google is not.”

Marketers seeking to use the podcast or video platforms should also make sure to keep the URLs simple, but unique for each show within the campaign.

Relevant marketing
Podcasters seeking to build a substantial fan base should ensure to focus on gaining listeners and followers rather than number of listens. Subscribers are also directly related to return on investment.

Continue reading… 

Infographic: Cloud Computing Adoption and Opportunities in the Enterprise

 Infographic: Cloud Computing Adoption and Opportunities in the Enterprise

The 2014 IDG Enterprise Cloud Computing infographic highlights research on today’s cloud computing trends that technology decision-makers are faced with.

Learn more about the study and view sample slides here: http://bit.ly/idgecloud2014

IDG Enterprise’s 2014 Cloud Computing Survey was conducted across more than 1,600 IT and security decision-makers at a variety of industries that visit IDG Enterprise brands (CIO, Computerworld, CSO, InfoWorld, ITworld and Network World), IDG UK brands (CIO, Computerworld, Techworld), or IDG Sweden brands (CIO, Cloud Magazine, Computer, IDG, InternetWorld, TechWorld).

246109036 IDG Enterprise Cloud Computing Infographic 2014 copy Infographic: Cloud Computing Adoption and Opportunities in the Enterprise

Inbox, Paper, And Sway: Why Tech Giants Are Suddenly Reinventing Their Core Apps

Fast Company

If you look through the App Store reviews for Facebook Paper, it doesn’t take long to find the recurring theme.

“So much better than the main Facebook app,” one user wrote.

“It is light years ahead of the standard Facebook app and everyone that can should delete the native app and use this one,” wrote another.

A third user was blunt: “Facebook should strongly consider making Paper its official iOS app instead of the awful main app.”

With Paper, Facebook has effectively rebooted its core News Feed product on the iPhone. Although Paper is built largely around the same photos and status updates you get from Facebook’s main app, it doesn’t feel like something that was merely retrofitted to the phone. It emphasizes large photos and swipe gestures, and lets you add general news sections for when you need a break from your friends. It could easily stand in for the main Facebook experience, even if it doesn’t have all the same features.

Facebook isn’t alone. Last week, Google announced Inbox, which is built around Gmail but with a different approach to displaying and handling messages. Instead of showing every email in reverse-chronological order, Inbox intelligently sorts messages into groups like “Travel” and “Purchases,” and in a nod to Dropbox’s Mailbox, lets you snooze or pin important emails for later.

On October 1, Microsoft revealed Sway, a modern take on presentations with an emphasis on style and ease of use. Whereas PowerPoint makes you obsess over every line and transition, Sway does all the heavy lifting automatically, and it’s designed to be just usable on phones as it is in a web browser.

While I hate to pull the old “three is a trend” journalist hat trick, it seems like more than a coincidence when Google, Facebook, and Microsoft reinvent core apps in such close proximity. And when you look closer at the motivations and goals of each project, there’s more than just a little overlap.

Read on…

Cloud Spending Going Skyward, IDC Predicts

Investors.com

Spending on public cloud computing services is forecast to grow at six times the rate of the overall information technology market over the next five years, IDC says. The research firm predicts that public IT cloud spending will hit $127.5 billion in 2018, up from $56.6 billion this year.

That represents a five-year compound annual growth rate of 22.8%. In 2018, public IT cloud services will account for more than half of worldwide software, server, and storage spending growth, IDC said in a report Monday.

The cloud services market is entering an “innovation stage” that will produce an explosion of new services and value creation on top of the Internet cloud, IDC said.

“Over the next four to five years, IDC expects the community of developers to triple and to create a 10-fold increase in the number of new cloud-based solutions,” IDC analyst Frank Gens said in a statement. “Many of these solutions will become more strategic than traditional IT has ever been.

“At the same time, there will be unprecedented competition and consolidation among the leading cloud providers. This combination of explosive innovation and intense competition will make the next several years a pivotal period for current and aspiring IT market leaders.”

B2B Buyers Purchasing Online

MediaPost

According to the Acquity Group’s annual State of B2B Procurement study of corporate business procurement professionals in the U.S. with annual purchasing budgets in excess of $100,000, 68% of B2B buyers now purchase goods online, up from 57% in 2013.

Additionally, business buyers’ purchasing habits and preferences included in the report show that:

  • The number of respondents who spent 90% or more of their budgets online in the last year doubled from 2013, increasing from nine to 18%
  • 44% of respondents have researched company products on a smartphone or tablet in the past year, compared with 41% in 2013
  • 30% of B2B buyers report they research at least 90% of products online before purchasing, up from 22% in 2013

Although buyers are researching and spending more online, suppliers are not capturing a large enough share of the market, says the report. 57% of business buyers have made an online purchase of $5,000 or more in the last year, and 66% of business buyers say they make a major purchase of $5,000 or more (online or via print, or telephone) at least once per month. But only 48% of respondents purchase goods online directly from suppliers, opting instead for third-party websites and other purchasing channels.

17% of B2B buyers use Amazon Supply, the most popular third-party website from which to make a business purchase regularly, and 38% of B2B buyers make a purchase using the service at least once per quarter.

The B2B Procurement study uncovered massive growth in online research and spending by B2B buyers across multiple devices. Study highlights include:

Electronic Purchasing Platforms In Which Users Participated

Platform

% of Respondents

Supplier’s website

48.2%

Sap

13.4%

Oracle procurement

7.4%

Amazon supply

16.6%

Do not purchase online

31.6%

Other

9.4%

Source: AquityGroup, October 2014

B2B organizations are undergoing a major shift in customer behavior, marked by a steady increase in online research and browsing across multiple sources before purchasing. Overall, 94% of B2B buyers report that they conduct some form of online research before purchasing a business product, while 55% of B2B buyers conduct online research for at least half of their corporate purchases.

Additionally, procurement teams are spending more time researching products and comparing prices online for goods at all price points. 40% of buyers research more than half of goods under $10,000 online. 31% of buyers research more than half of goods costing $100,000 or more online. For larger corporate purchases of $5,000 or more, 34% spend more than three hours researching products.

Most Popular Online Sources Used To Make A Purchase Decisions (% Using)

Online Source

% of Respondents

Google search

77%

Supplier’s website

83.4%

3rd party website

34%

Userreview of products

41.8%

Blogs

10.8%

Social media

8.6%

Do not participate

6.4%

Other

7.4%

Source: AquityGroup, October 2014

Although, according to 83% of respondents, supplier websites are the most popular channels for conducting research online, only 37% of B2B buyers who conduct research through a supplier’s website said it was the most helpful channel for this purpose.

According to the report, these findings reveal a significant gap between the information procurement officers want and the content that B2B websites currently provide, despite the fact that many suppliers appear to be adapting to changing preferences among B2B buyers.

71% of respondents prefer to conduct research and purchase on their own with access to a sales representative via the phone or online chat when needed, demonstrating the importance of a highly integrated, omni-channel eBusiness approach to sales and marketing. Respondents reported:

31.6% said Research and purchase on my own online, but would like phone support with any issues

  • 16.2% want to speak to someone directly via telephone to discuss options and walk through the entire process
  • 15.8% research and purchase on their own online, but would like live chat support with any issues
  • 13.4% like to do their own research, but talk through purchasing on the phone
  • 12.4% would like to speak with someone directly in person to discuss options and walk me through the entire process
  • 10.5% research and purchase on their own online, no sales person necessary

Continue reading…

Public IT Cloud Services Spending Will Reach $127 billion in 2018 as the Market Enters a Critical Innovation Stage

IDC PMS4colorversion 1  Public IT Cloud Services Spending Will Reach $127 billion in 2018 as the Market Enters a Critical Innovation Stage

FRAMINGHAM, Mass.– Public IT cloud services spending will reach $56.6 billion in 2014 and grow to more than $127 billion in 2018, according to a new forecast from International Data Corporation (IDC). This represents a five-year compound annual growth rate (CAGR) of 22.8%, which is about six times the rate of growth for the overall IT market. In 2018, public IT cloud services will account for more than half of worldwide software, server, and storage spending growth.

Among the factors driving public IT cloud services growth is the adoption of “cloud first” strategies by both IT vendors expanding their offerings and IT buyers implementing new solutions. More importantly, IDC believes the cloud services market is now entering an “innovation stage” that will produce an explosion of new solutions and value creation on top of the cloud. Many of these new solutions will be in industry-focused platforms with their own innovation communities, which will reshape not only how companies operate their IT, but also how they compete in their own industry. As the number of applications and use cases explode, cloud services will reach into almost every B2B and consumer services marketplace.

“Over the next four to five years, IDC expects the community of developers to triple and to create a ten-fold increase in the number of new cloud-based solutions,” said Frank Gens, Senior Vice President and Chief Analyst at IDC. “Many of these solutions will become more strategic than traditional IT has ever been. At the same time, there will be unprecedented competition and consolidation among the leading cloud providers. This combination of explosive innovation and intense competition will make the next several years a pivotal period for current and aspiring IT market leaders.”

IDC expects software as a service (SaaS) will continue to dominate public IT cloud services spending, accounting for 70% of 2014 cloud services expenditures. This is largely because most customer demand is at the application level. The second largest public IT cloud services category will be infrastructure as a service (IaaS), boosted by cloud storage’s 31% CAGR over the forecast period. Platform as a service (PaaS) and cloud storage services will be the fastest growing categories, driven by major upticks in developer cloud services adoption and big data-driven solutions, respectively.

View the original release here