Events
Event Date Location

CIO Perspectives Boston 

08/06/2014 Boston MA

IT Roadmap Conference & Expo

08/06/2014 New York NY

OMMA mCommerce

08/07/2014 New York New York

CIO 100 Symposium & Awards

08/17/2014 - 08/19/2014 Rancho Palos Verdes CA

Mobile Insider Summit

08/17/2014 - 08/20/2014 LAKE TAHOE CA

Social Media Insider Summit

08/20/2014 - 08/23/2014 LAKE TAHOE CA

iMedia Agency Summit (Malaysia)

08/25/2014 - 08/27/2014 Kota Kinabalu Malaysia

The 6th annual Mobile World

08/28/2014 Seoul

iMedia Brand Summit (Australia)

09/01/2014 - 09/03/2014 Gold Coast Australia

iMedia Brand Summit (India)

09/03/2014 - 09/05/2014 Adao Waddo, Salcette India

Digital Media

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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Digital marketing budgets will grow

Warc

More than three-quarters of senior marketers in Asia-Pacific think digital, mobile and analytics will change the face of the industry over the next five years, a recent survey has revealed.

According to the regional segment of Accenture’s global study of 600 CMOs in 11 countries, 39% of its 180 APAC participants also expect spending on digital to account for over 75% of their marketing budgets over the same period.

But even though another 42% forecast that their marketing spend on digital will increase by more than 5% next year, only 23% expect their company to be known as a digital business within five years, Campaign Asia reported.

This prompted Accenture to warn industry practitioners that they need to embrace digital in order to survive.

“To be part of the enterprise digital transformation that every business needs to undertake for survival, CMOs need to extend their vision of marketing and its scope,” the report said.

Patricio De Matteis, managing director of Accenture Interactive for APAC, urged marketers to make best use of digital opportunities while also taking account of the customer experience.

“Senior marketing executives are well positioned to assume this role because the opportunities, as well as the potential, lie in the customer, the brand, the interface with the customer and how the customer is empowered,” he said.

He noted that an increasing number of companies are now hiring staff specifically to manage the customer experience and said “the key to success” is in developing an effective omnichannel experience.

This would appear to be an area requiring improvement because nearly three-quarters (73%) of the survey respondents believe it’s “essential” to deliver an effective customer experience, yet only 61% think their company is doing this well.

World Tech Update- July 17, 2014

IDG News Service

Coming up on WTU Microsoft announces lay off plans, IBM and Apple team up and Google tests out Project Tango in space.

Sponsored content is the holy grail of digital publishing. But does it work?

Fortune

People feel deceived when they realize an article or video is sponsored by a brand, and believe it hurts the digital publisher’s credibility, according to a study.

In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as “advertorial”—the sort of advertising that looks very much like editorial content but is, in fact, directly paid for by an advertiser.

The approach has been embraced by newer digital ventures such as BuzzFeed and new digital efforts for very old publications like Forbes and The Atlantic. Industry peers watched and discussed: Is it deceptive? Is it ethical? Does it even work?

Whatever the answers, there’s no denying that the approach is suddenly in vogue. Storied news organizations such as the Washington Post, Wall Street Journal and New York Times  NYT  have since taken the native plunge. (Fortune has also decided to engage in the practice.) Last year, advertisers spent $2.4 billion on native ads, a 77% jump over 2012. That same year, the Post’s CRO called native ads “a spiritual journey.” (Really.)

Native ads may be popular with publishers, but consumers are not in love, according to a new survey conducted by Contently, a startup that connects brands with writers who then create sponsored content. (Yes, the survey runs counter to Contently’s mission; more on that in a moment.)

Two-thirds of the survey’s respondents said they felt deceived when they realized an article or video was sponsored by a brand. Just over half said they didn’t trust branded content, regardless of what it was about. Fifty-nine percent said they believe that a news site that runs sponsored content loses credibility—although they also said they view branded content as slightly more trustworthy than Fox News.

Publishers and advertisers tend to respond to concerns of confusion or credibility with the same response: “It’s clearly labeled!” Simple disclosure solves all conflicts, they suggest. Readers are smart enough to figure it out, and critics don’t give them enough credit.

To wit: “They get the drill,” said Lewis Dvorkin, the True/Slant founder who led the massive expansion of the Forbes contributor network and its sponsored BrandVoice program, at an event last year. Likewise, Times publisher Arthur Sulzberger Jr. has said the native ads on the newspaper’s website are clearly labeled to ensure there are no doubts about “what is Times journalism and what is advertising.”

But Contently’s findings, based on a survey of 542 people, throw cold water on the notion that readers “get the drill.” According to the study, readers are confused about what “sponsored” even means: When they see the label “Sponsored Content,” half of them think it means that a sponsor paid for and influenced the article. One-fifth of them think the content is produced by an editorial team but “a sponsor’s money allowed it to happen.” Eighteen percent think the sponsor merely paid for its name to be next to the article. Thirteen percent think it means the sponsor actually wrote the article. Even the U.S. Federal Trade Commission is perplexed; a panel on native advertising last year “raised more questions than it answered.”

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A walk through the future where everything is connected

CITEworld

Attending a conference on the “Internet of things” is like walking through a bizarro mosaic of the future.

Conferences tend to center on a well-defined market, topic, or large company, and that theme is reflected back in some cohesive fashion by each company in attendance.

“The internet of things”, “smart devices” or “connected devices” (my preferred term), or broad subsets like “wearables” by nature implies just about everything.

Everything, in theory, can connect to everything else via a sensor, processor, and transmitter. That means the boundaries of a connected product and its related vertical markets are, in theory, limitless.

So as you peruse the booths, you see wireless garden sensors next to fabric with sensors literally woven in, you see defense contractor behemoth Booz Allen Hamilton talking about cloud computing solutions across the aisle from a startup shoe sensor company called Boogio (“Makes your shoes smart!”).

As I walked through the vendors and sessions at this week’s Wearable Technologies Conference in San Francisco, I tried to assemble a picture my future life flooded with all these sensors, embedded everywhere, telling me everything.

Imagine:

As I finish up a work project in my future home, Imprint Energy’s wafer-thin batteries power a wristband running atop VirtualBeam’s motion recognition software which informs me when my hands have been gesturing over my Leap Motion sensor for too long, so I need a break to avoid carpal tunnel syndrome. My future wife scans patients at the hospital with Aura’s 3D ear canal scanning system but her Emotiv electroencephalography headband scans her brainwaves and lets me know that it’s been a stressful day for her. I send our drone to go pick up tacos for dinner.

My future daughter plays in the backyard and I know she’s okay because Sensirion’s outdoor sensors tell me that the humidity and temperature are reasonable, not to mention the Leo bands around her legs tell me she’s well hydrated and her muscles are moving well (i.e. she’s running around happily) and her SunFriend wristband indicates her UV intake is still low. My future son practices the virtual drums with his Moff wristbands as he gets ready for his football game where Flextronics sensors will map his muscle motions on each tackle (good form or not?) and his i1 Biometrics mouthguard will alert me in real time when he gets a concussion and store the data in the cloud.

And that is the really the binding agent of all these seemingly random companies.

“It’s about the data!” Frank Ball, CEO of vascular imaging company Evena Medical, booms during his talk. “We’ve heard about generating data. But the money is being in the pipeline that processes that data…. We call this whole morass ‘the data hurricane’.”

Read more…

Irrelevant Digital Content Impacts B2B Vendors in US & UK

IDG Connect 0811 300x141 Irrelevant Digital Content Impacts B2B Vendors in US & UK

By Jessica Maxwell

We recently completed research that looked at how irrelevant content impacts B2B vendors’ bottom lines. We did two separate surveys that were based on technology buyers who had actively made a purchase decision in the last 12 to 18 months; one was to a US audience and one was to a UK audience.

Despite how different these two regions are, we were surprised to see that the results were extremely similar for every question we asked. Content is irrelevant in both of these markets, and no one is happy about it.

Click to continue reading

Here is an infographic view of the US and UK comparison:

irrelevant digital content impacts B2B Irrelevant Digital Content Impacts B2B Vendors in US & UK

For more blogs and research from IDG Connect, click here 

Personal Computing’s Big Three Get a Little Bigger

The New York Times

Three companies are pulling away from the pack in the PC business.

Counts of second-quarter personal computer shipments released Wednesday by two major analysis companies showed a slower-than-expected decline in PC shipments worldwide, with wealthy markets like the United States showing decent growth. But in poorer countries, alternatives such as low-cost tablets continued to affect PC sales.

The real surprise in the numbers was the relative strength of the three biggest PC makers — Lenovo, Hewlett-Packard and Dell — compared to the loss of market share by almost everyone else. Lenovo appeared to have solidified its lead as the world’s biggest PC maker, a title for which it contested with H.P. for several quarters.

One of the analysis companies, International Data Corporation, said worldwide PC shipments totaled 74.4 million units in the second quarter, a drop of 1.7 percent from the same quarter of 2013. The important United States market grew 6.9 percent, to 16.7 million units. Gartner put worldwide shipments at 75.8 million units, an increase of 0.1 percent, and United States shipments at 15.9 million units, up 7.4 percent.

Among the top five vendors, which also included Acer and Asus, global shipments rose 9.8 percent year-on-year, IDC said, while the rest of the market, made up of about 15 other computer companies, declined 18.5 percent. Gartner said companies not in the top five had a net decline in shipments of 13.8 percent.

IDC said Lenovo had 19.6 million units shipped to the world market, a rise of 15.1 percent. H.P. was second, with 13.6 million units, up 10.3 percent, and Dell was third at 10.4 million units, up 13.2 percent. Acer’s shipments fell 2.5 percent, to 6.1 million units, and Asus managed a 3.3 percent gain, to 4.6 million units.

Gartner’s percentages were much the same, though it scored an even steeper fall for Acer and a better performance for Asus. Even last quarter, according to both research companies, the companies outside the top five had 40 percent of the global PC market; now they are closer to a third. And the analysts expect them to fall further.

The better-than-expected overall performance for PC shipments was attributed to a number of factors, including strong business demand after the discontinuation of support for an older version of Microsoft’s Windows PC operating system, and consumer interest in lower-priced laptops.

Continue reading…

Global Ad Spending Growth to Double This Year

eMarketer

Advertisers worldwide will spend $545.40 billion on paid media in 2014, according to new figures from eMarketer. Total media ad spending will increase 5.7%, eMarketer projects, more than doubling its growth rate of 2.6% from a year ago.

174740 Global Ad Spending Growth to Double This Year

Several factors will drive this year’s growth in total media ad spending—not only the worldwide advertising frenzies attached to the FIFA World Cup and, to a lesser extent, the Winter Olympics, but also the steady increases in online and mobile advertising as consumers globally shift their attention to digital devices.

On a country-by-country basis, the US is by far the leader in total media ad spending. eMarketer estimates that the US will eclipse $180 billion in advertising spending this year, or nearly one-third of the worldwide total. This spending is also the highest in the world per capita; US advertisers will spend nearly $565 on paid media, on average, to reach each consumer in the country in 2014.

By comparison, advertisers in China will spend only $37.01 per person, though the country’s large population adds up to the second-biggest ad spending total in the world. Norway is the second-leading country in terms of ad spending per person, at $538.71. Australia comes next in line at around $504 per person and is the only other country where advertisers will spend more than $400 this year to reach the average consumer.

On a long-term basis, digital channels will continue to drive advertising growth across the globe. eMarketer estimates that digital ad spending will increase 16.7% this year, totaling $140.15 billion and surpassing 25% of all media ad spending for the first time.

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What makes digital video advertising profitable? Content, context, placement

INMA

There’s gold in online video. An estimated 85% of Internet users regularly watch video. Consequently, online video ad spend is experiencing a similar upward arc.

According to a recent Interactive Advertising Bureau (IAB) survey, American advertisers will spend 17% more on digital video in 2014 than they did in 2012, and the migration of ad dollars from televsion to digital video continues unabated.

This year, for the first time ever, digital video spend nearly matched TV spending.

However, to ensure digital video doesn’t become a race to the bottom of the advertising bargain barrel, publishers and video producers must align strategies around the concept of premium; that is, how best to extract the most advertising value from online video.

Consumers crave quality content, and marketers want to associate with the same. That’s no secret. But what is high quality or premium content?

Simply put, “premium” refers to professionally produced content. But there’s a catch: a professional, high-definition (HD) video that features a cat falling off a chair doesn’t qualify as premium. In other words, the actual content is also important.

Of course, Jack’s version of premium video might vary from Jill’s. But, from an advertising perspective, you can bank on the fact that content such as well-produced sports videos will routinely meet the premium standard, especially when talking about gold-standard sporting brands like the National Football League (NFL), Major League Baseball (MLB), the National Association for Stock Car Auto Racing (NASCAR) and the Professional Golfers’ Association of America (PGA).

Furthermore, I consider the “jewel events” that define these various sporting brands — the Super Bowl, World Series, Daytona 500, and the Players Championship — as super premium content.

Premium video also needs premium placement, and to understand this we need to understand viewership.

Measuring viewership in the world of TV is relatively straightforward, determined by the number of households tuned in to a show (which, of course, doesn’t account for the TV being on without an audience, or someone simply recording content for later viewing.)

The same problem exists with the Internet, due primarily to the speed at which this medium moves and connects. That’s why I consider “placement” as the new “premium element” in online video.

If, for example, the video player appears below the fold on a Web page (meaning below your viewing area on your screen) or auto-plays once a user lands on that page, we can’t sell this to advertisers as premium, even if the video shows a 6-year-old kid hitting a hole in-one at a charity golf tournament.

Summed up, premiere placement of premium video equals click-to-play, above the fold, and contextually relevant.

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Time Out On Time Spent: Digital’s Delta Is More Like Two Times TV’s

MediaPost

Here’s a surprising counter to those Mary Meeker-ish assertions that digital media doesn’t get its fair share of ad budgets, relative to the time consumers spend using media. But keep in mind that the counter-argument comes from a source that doesn’t buy into the original premise in the first place.

“While we have long quibbled with the notion that time with media should equate to [ad] spending on media, it is worth noting that by our estimates, total spending on TV advertising amounted to $63 billion in 2013. Meanwhile, total spending on digital advertising amounted to $43 billion,”  Brian Wieser wrote in a report to Wall Street investors this morning. Wieser, who is an analyst at Pivotal Research Group, and used to be the head of forecasting at Interpublic’s Magna Global unit, knows something about how and why advertisers allocate their ad budgets on media. His main point is that based on the most recent estimates from Nielsen, “digital”  is actually reaping a disproportionate share of advertising relative to consumer usage.

By Wieser’s estimate, digital ad spending currently represents 68% of TV’s total, but is generating only 35% of consumer time spent. “If time did equate to money,” he writes, “either too much is being spent on  Internet advertising or too little is being spent on TV.”

But as already noted, Wieser says he doesn’t accept that premise, and instead recommends that a “more accurate” way of thinking about ad spending is that it’s always a “function of ‘least-bad’” alternatives for a given marketer.

In this scenario, Wieser says demand for digital media is often driven by long-tail marketers — small businesses and e-commerce marketers — that view the Internet as delivering an effective ROI. Large mainstream consumer brands, by contrast, remain more focused on “engagement-based” and “awareness-based” goals that are unlikely to be surpassed by TV’s “perceived effectiveness in this regard, but also because of the relatively broader use of the medium and ease with which reach and frequency may be accomplished on TV.”

In other words, the allocation of advertising budgets is not a simple, one-size-fits-all logic. Different advertisers use their allocation of media differently, and much of the growth of digital ad spending is a function of brands that likely may not have used TV much, if at all, in the first place. The bottom line is that the sum total of all those allocations currently gives a disproportionate weight toward digital, not TV.

Mobile Facts To Keep In Mind – Part 1

Monday Note

By the end of 2014, many news media will collect around 50% of their page views via mobile devices. Here are trends to remember before devising a mobile strategy. (First of a two-part series.)

In the news business, mobile investments are on the rise. That’s the pragmatic response to a major trend: Users shift from web to mobile. Already, all major media outlets are bracing for a momentous threshold: 50% of their viewership coming from mobile devices (smartphones and tablets). Unfortunately, the revenue stream is not likely to follow anytime soon: making users pay for mobile content has proven much more difficult than hoped for. As for advertising, the code has yet to be cracked for (a) finding formats that won’t trigger massive user rejection, and (b) monetizing in ways comparable to the web (i.e. within the context of a controlled deflation). Let’s dive into a few facts:

Apps vs. WebApps or Mobile sites. A couple of years ago, I was among those who defended web apps (i.e. encapsulated HTML5 coding, not tied to a specific OS platform) vs. native apps (for iOS, Android, Windows Phone). The idea was to give publishers more freedom and to avoid the 30% app store levy. Also, every publisher had in mind the success enjoyed by the FT.com when it managed to put all its eggs in its web app and so retain complete control over the relationship with its customers.

All of the above remains true but, from the users’ perspective, facts speak loudly: According to Flurry Analytics, apps now account for 86% of the time spent by mobile users vs. 14% for mobile sites (including web apps.) A year ago, the balance was 80% for apps and 20% for mobile web.

Trend #1: Native apps lead the game
at the expense of web apps and mobile sites 

One remark, though: the result must take in account the weight of games and Facebook apps that account for 50% of the time spent on mobile. News-related usage leans more to mobile as there is not (yet) demand for complex rendering as in a gaming app. But as far news applications are concerned, we haven’t seen major breakthroughs in mobile web or web apps over the last months and it seems development is stalling.

News vs. the rest of the app world. On a daily total of 2hrs 50mn spent by mobile users (source: eMarketer), 2% to 5% of that time is spent on news. Once you turn to growth, the small percentage number starts to look better: The news segment is growing faster (+64% Y/Y) than messaging and social (+28%) or gaming and entertainment (+9% each); the fastest usage segment being the productivity apps (+119%) and that’s due to the transfer of professional uses from the desktop to the mobile.

Trend #2: On mobile, news is growing faster
than game or social 

…And it will grow stronger as publishers will deploy their best efforts to adjust contents and features to small screens and on-the-go usage and as mobile competitors multiply.

Click to read more…