Designing email newsletter templates and email promotions for mobile devices has never been more important.
Mobile email design is a hot topic as the usage of mobile devices increases. After researching the topic in depth, I’ve come to some elements of mobile email design that should be considered in the development stage. Whether you’re sending an email newsletter or promoting a product or event, your email design needs to be optimized for mobile if your audience is viewing your content on the go. With the number of mobile users increasing, it’s very likely that a significant portion of your audience is using mobile. Here are a few tips for mobile email design.
Mobile Email Design Element #1: Font size - Font for mobile emails needs to be larger than that of standard emails. Apple will automatically increase small font to be the minimum of 13 pixels. On Android devices, 16-18 scale-independent pixels are considered medium and large text sizes. Many designers recommend a minimum of 14 pixel font for body text and minimum of 22 pixel font for headlines.
Mobile Email Design Element #2: Concise headlines – I’m taking a note from app design tips for this one. Try working with a 35-character limit on headlines, and put your most important words up front.
Mobile Email Design Element #3: Design – Single and double column design tend to work the best in mobile, with single being favored by developers looking for complete simplicity. A double column design could work for an email newsletter with a full-text featured article. A single column design would increase clarity for snippet-based email newsletters.
Mobile Email Design Element #4: Proper Separation – Do not put clickable images or links side-by-side or your audience may have trouble clicking the desired link.