Advertising & Marketing Events
No Events

Digital Media

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

Subscribe To Latest Posts
Subscribe

What makes a top brand video on Facebook and YouTube

DIGIday

Brands are taking Facebook video as seriously as YouTube. But what performs well on each platform differs, according to new data from digital video analytics company Tubular.

For a second week running, Air France’s “France is in the air” video soared on YouTube, racking up more than 17.8 million views on the platform from March 14 to March 20. That makes the playful, 45-second spot the current top brand video on YouTube. On Facebook, meanwhile, a clip from Marvel’s upcoming “Avengers: Age of Ultron” film topped the charts, attracting 9.4 million views between its Thursday upload date and the end of Friday.

“There was obviously significant spend behind [the Air France video], because you see there was only a tiny amount of [likes, comments and shares],” said Allison Stern, vp of enterprise at Tubular Labs. More paid promotion leads to a lower engagement rate, she said.

Read More…

Top Tips On How To Prioritize Big Data

IDG Connect 0811 Top Tips On How To Prioritize Big Data

Nikhil Govindaraj is Vice President of Product at Moxie where he is responsible for all aspects of product management, product design and strategy. Nikhil has more than 15 years of experience in CRM, enterprise collaboration and multi-channel contact centres.

Nikhil shares his tips on how businesses can harness big data to enhance the customer experience.

For many companies, “big data” has become a must-have strategic tool to win more business and outsmart the competition. In particular, consumer retail businesses rely on the data they have collected about their customers to deliver everything from personalised advertising campaigns to new products that precisely target each individual’s interests.

Unfortunately, many companies make the mistake of using big data to solely focus on the “buy” side of the business, but the most successful retailers understand that the overall customer experience is just as important as the sale itself.  These companies leverage big data throughout the customer journey and during every engagement in an effort to increase customer satisfaction, loyalty and, yes, purchases.

These are five key ways your company can harness big data to enhance the customer journey.

1. Deliver the In-Store “Human Touch” Online with Digital Cues

Physical stores have one great advantage: Sales staff and customers engage face-to-face. This gives sales associates the opportunity to “read” customers, using visual data cues to make judgments about how best to approach a customer, such as how long someone has been comparing two products. Armed with this information, sales associates tailor their treatment to customers’ needs to best assist them with purchases. And it works—conversion rates for stores range from 10 percent for apparel to 100 percent for groceries, outpacing Internet conversion rates of just 1-3 percent (Deloitte).

When it comes to online stores, companies have focused on driving prospects to their websites, but then letting them wander around the site without any assistance or guidance. It’s one of the main reasons conversion rates have remained abysmally low. Online brands need to emulate the in-store experience by using digital cues to identify when a customer would benefit from attention to complete a transaction. For example, did the customer get an error message when processing a payment? If so, immediately offer a live chat session with an agent to help the customer solve the problem and complete the purchase.

Read More Tips Here… 

12 Breakout Social Media Successes

CITEworld

During the past year, the social media world saw a variety of well-executed ad campaigns, but these 12 standouts, from companies including Coca-Cola, IKEA, Mercedes-Benz and McDonald’s, are the cream of the crop, according to social media experts.

Screen Shot 2015 03 30 at 12.27.01 PM 12 Breakout Social Media Successes

Ice buckets and IKEA catalogs. Girl power and friendships cemented over soft drinks. The resurrection of a cancelled TV show, and an adorable Pomeranian. These were the stuff of successful social media campaigns from major brands and organizations since the summer of 2014, as selected by the group of social media experts we queried.

The following campaigns succeeded on Twitter, Instagram, Facebook, YouTube and other sites because of the fresh thinking and, in some cases, big money and audacious spirit that created them. Without further ado, here are 12 of the most successful social media initiatives of the past year, in alphabetical order. (For examples of earlier successful examples, read “14 Must-See Social Media Marketing Success Stories.”

Read More… 

Is Responsive Design The Right Way To Design?

Medium

Editor’s Note: I’m not a technologist, however I am someone that thinks about mobile frequently from a marketing and product perspective. Below are a few of my thoughts on the role of mobile web and RWD. Comments and criticism are welcome and appreciated.


If you had asked me a few years ago whether all web developers should be building sites with responsive design, my answer would have been an emphatic “yes.”

However, I’ve been giving that question a lot of thought recently, and I think my opinion has changed.

For those of you that need a quick refresher (or for my family and friends, who read these posts despite not understanding a word of them): Responsive design is an approach to web design that attempts to adapt and resize the layout of a website across several device types. In essence, the theory suggests that a mobile and tablet version of a website should match the experience of the desktop version.

One of the biggest arguments to support responsive design is that web visitors are increasingly viewing sites from a number of different devices, and therefore, they shouldn’t have to re-learn how to navigate your site each time.

This argument makes a lot of sense. An increasing share of web consumption is occurring on mobile devices. These users don’t create a distinction between mobile and desktop consumption, so why should publishers? It also doesn’t hurt that designing a responsive site is often cheaper to create and maintain, as it doesn’t require developers to repeat changes across a number of different templates.

However, I’ve started to believe (at least for now) that following this approach may dismiss the nuances of different reading behaviors, and ignores the strengths and weaknesses that each device offers.

Continue Reading… 

Microsoft Proving it is a Software and Services Company

ZDNet

If anyone still had doubts about whether Microsoft has moved from a “devices and services” company to a “productivity and platforms” one, those misgivings should be gone as of today, March 1.

As rumored, Microsoft has struck a deal with Samsung to preload several Microsoft applications and services on the the new Samsung Galaxy S6 Android phone. At least so far, this news looks to overshadow the new low-/mid-range Windows Phone devices expected to be unveiled by Microsoft and its mobile OEM partners at Mobile World Congress this week.

The Galaxy S6 comes with all the key Google apps preinstalled, as one would expect. But it also is preloaded with Microsoft’s OneNote note-taking app and OneDrive cloud storage app/service. Samsung’s spec sheet says the S6 and S6 Edge will offer users 115 GB of free OneDrive storage for two years. From screen shots on various sites, it looks like Skype is preloaded on these new Samsung devices, too, and available via a Microsoft apps folder.

Microsoft’s mobile Office apps for Android are not part of the preload deal, which was originally reported, and later amended, by SamMobile.com. Users who want Office Mobile for Android can download it; updated versions of the mobile Office apps for Android phones are coming at a future date.

In recent months, Microsoft’s interest and ability to build really nice cross-platform applications for iOS and Android has become more evident. OneNote, OneDrive, Skype and the evolving Office universal apps are available for iOS, Android and Windows/ Windows Phone.

But today is the first time (I believe) that Microsoft has struck a deal with a non-Windows/Windows Phone OEM to preload any of its apps and services on its devices. Technically, I guess you could count the Apple-Microsoft deal via which Microsoft’s Bing search is the Web-search fallback for Siri as another example of an OEM preload deal. But to me, today’s Microsoft-Samsung deal is more of a true first in this category.

Continue Reading…

A New Industry: These Groups Love Freelancers

Jeremiah Owyang

A booming market emerges: The Freelancer Economy is predicted to be 40% of the American workforce in just five years, and the startups that power them have been funded over $10B – and a whole new class of organizations have emerged to support, empower, and connect freelancers.

Over the last decade, the Social Media industry birthed many groups to serve content providers. The birth of the social media industry resulted in many realizing that the audience gave way to participants. Nearly everyone is now creating, sharing, chatting, rating and ranking alongside the mainstream media. Just as we saw in the social media and blogging industry the rise of organizations to cater to these new influencers, such as BlogHer, Federated Media, Clever Girls, Glam and IZEA to offer events, gifts, sample products, services, and more, we’re beginning to see it repeat.

The Collaborative Economy industry is birthing many groups to help service providers. That same metaphor is now repeating in the Collaborative Economy. Individuals, called “micro-entrepreneurs” or “freelancers” or “Makers” or “hosts/drivers/taskrabbits” are now creating their own goods and experiences, alongside Fortune 500 companies. To help standardize the language being used in the Collaborative Economy, these folks are called Providers, who offer rides, homes, goods, and services to Partakers, learn more about the three Ps, on this definitive post.


Social Media vs Collaborative Economy: Reach and Intimacy

Trusted Peer Cohort Reach Intimacy
Social Media Influencers, Bloggers, and YouTube celebs. High, they can reach thousands to millions of eyeballs in a single tweet, and with engagement, a network effect. Low, they’re unable to have meaningful converations with all of their following.
Providers, Freelancers, Airbnb Hosts, and RideShare Drivers. Low, they can only reach those in proximity they’re working with. High, since peers trust them for rides and experiences, they’ll trust them for recommendations of other offerings.

Continue Reading…

10 Trends Shaping the Future of Branded Content

ADWEEK

As we wind down the first quarter of 2015, the discussion around content marketing only continues to grow in volume. And it’s moving in so many different directions that it’s tough to divine what’s real and what isn’t. To get a better handle on the branded content landscape, we asked Stacy Minero, head of Twitter’s content planning team, what she is thinking about the space.

Minero is particularly well suited to do this. In her past life, she led content strategy at Mindshare, where she focused on creating a systematic approach to developing and distributing content for her clients. Throughout her career, she’s helped drive dozens of custom content programs with partners like NBC, Fox, Bravo, Condé Nast Entertainment, Apple and YouTube.

What follows is Minero’s list of 10 things to consider when creating content for brands, in her own voice.

Live marketing will transcend tent poles: In 2013, moments like Oreo’s now-famous “Dunk in the Dark” Tweet made live marketing synonymous with big tent-pole events like the Super Bowl, with Twitter acting as the vehicle that encouraged real-time responses from brands. This year, we’ll continue to see brands activate against these major events, but also lean heavily on connecting with their audience in everyday moments. A powerful example of a live, evergreen strategy is Oreo’s #OreoSnackHacks campaign, which gets consumers excited about fun, new snacking occasions and tasty combinations. Continuity and cadence will without a doubt be a big focus in 2015—especially among the CPG, auto and dining industries.

Content will be more participation based: Brands will invite their audience into the content creation process to make for a more immersive and fun experience. We’ve already seen this trend start to catch on. Last year, @TheHungerGames successfully built buzz and anticipation for Mockingjay the movie by launching the trailer on Twitter once enough fans had ‘unlocked’ it with a retweet. And Starbucks launched the #VoteForJoy campaign to encourage its followers to vote for their favorite holiday drink, which was later offered in all U.S. stores for 50 percent off.

Continue Reading…

IDC Provides Guidance for Thriving in the Digital Economy as New and Reinvented Competitors Disrupt Industry Leaders

IDC PMS4colorversion  IDC Provides Guidance for Thriving in the Digital Economy as New and Reinvented Competitors Disrupt Industry Leaders

FRAMINGHAM, Mass., March 18, 2015 – By 2018, one third of the top twenty market share leaders in most industries will be significantly disrupted by new competitors (and “reinvented” incumbents) that use the 3rd Platform to create new services and business models. Aside from rapid technological change, businesses will have to cope with geopolitical, economic, and environmental disruptions—some predictable, but many not. To help companies weather such disruptions effectively, International Data Corporation (IDC) has published a new report, IDC MaturityScape: Digital Transformation (DX) (Doc #254721). Digital Transformation (DX) will drive changes in enterprise business models and ecosystems by leveraging digital competencies. The report identifies the stages, dimensions, outcomes, and actions required for businesses to digitally transform themselves.

  • ClicktoTweet: #New & #Reinvented #Competition will Rattle Industry Leaders – @IDC provides framework for thriving in #DX

IDC’s MaturityScape Digital Transformation (DX) Stage Overview

 IDC Provides Guidance for Thriving in the Digital Economy as New and Reinvented Competitors Disrupt Industry Leaders Figure 1

Business leaders are challenged to move their enterprises to the next level, that of digital business transformation, employing digital technologies coupled with organizational, operational, and business model innovation to create new ways of operating and growing businesses.

Continue Reading…

How Millennials Get News

American Press Institute

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research

Introduction

For years, researchers and social critics have worried that the newest generation of American adults is less interested in news than those who grew up in the pre-digital age.

ap phone apps 300x200 How Millennials Get News
Social media and mobile play a large role in Millennial news consumption. 94% of those surveyed own smartphones. The average Millennial gets 74% of her news from online sources.

Much of the concern has come from data that suggest adults age 18-34 — so-called Millennials — do not visit news sites, read print newspapers, watch television news, or seek out news in great numbers. This generation, instead, spends more time on social networks, often on mobile devices. The worry is that Millennials’ awareness of the world, as a result, is narrow, their discovery of events isincidental and passive, and that news is just one of many random elements in a social feed.

A new comprehensive study that looks closely at how people learn about the world on these different devices and platforms finds that this newest generation of American adults is anything but “newsless,” passive, or civically uninterested.

Millennials consume news and information in strikingly different ways than previous generations, and their paths to discovery are more nuanced and varied than some may have imagined, according to the new study by the Media Insight Project, a collaboration of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research.

How Millennials get news

Percent of Millennials who…
Say keeping up with the news is at least somewhat important to them 85%
Get news daily 69%
Regularly follow five or more “hard news” topics 45%
Usually see diverse opinions through social media 86%
Pay for at least one news-specific service, app, or digital subscription 40%

Continue Reading…