Analyze this: Salesforce.com is challenging Tableau Software, Oracle and others for a piece of the fast-growing, multibillion-dollar data analytics software market.
Salesforce.com plans to launch its first major data analytics software service on Monday. The enterprise software company intends to compete with rivals that already offer software to help companies analyze large amounts of data through easy-to-read charts and graphs.
A pioneer in software-as-a-service delivered via the Internet cloud, Salesforce.com is the No. 1 maker of customer relationship management (CRM) software, which helps companies deal with customers and partners. CRM is a key segment of the business software market, but Salesforce is moving into other areas to boost revenue.
Its latest move is another step in becoming a one-stop shop for all of a company’s business software needs, says Anna Rosenman, director of Salesforce.com’s analytics cloud.
“This is one of the biggest announcements we have made in years,” Rosenman told IBD. “We are entering an entirely new market.”
Salesforce has, on a small scale, already offered some data analytics software. The new service, called Wave, will help companies pull a wide swath of data from a variety of sources so it can be chopped up and best used by a company, Rosenman says.