Current Events
Event Date Location

FLURRY : SOURCE14

04/22/2014 San Francisco CA

Game Marketing Summit

04/23/2014 San Francisco CA

WWW.AMA.ORG : WEB & DIGITAL ANALYTICS – CHICAGO

04/24/2014 Chicago IL

Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

digital-media

Subscribe To Latest Posts
Subscribe

Digital Strategies to Mature in 2013

Warc

NEW YORK: Maturing strategies in areas like social listening, Facebook advertising, “omnichannel marketing” and real-time planning are all set to make a major impact in 2013, Millward Brown has argued.

The research group predicted in a study that social media data collection would soon move from largely reactive “listening” to a proactive gathering of insight.

Such a shift is especially vital as Millward Brown’s assessment of 30m online conversations found as few as 40% of brand “mentions” were made by human users.

As such, marketers must consider the role of “spambots” when monitoring buzz and influence. Enhanced transparency and sentiment analysis, as well as employing more rigorous research methods, are similarly key.

Continue reading…