As the ICT industry continues its shift to the 3rd Platform, challenges, competition and opportunities abound. This new technology platform, leading growth and innovation in both traditional and nascent market segments, is built on mobile devices and apps, cloud services, mobile broadband networks, big data analytics and social technologies. By 2020, when the ICT industry generates $5 trillion in spending, 40% of the industry’s revenues and – incredibly – 90% of its growth will be driven by 3rd Platform technologies that, today, represent just 22% of ICT spending. Countless market players are wisely catching on to the 3rd Platform story now, to advance their competitive edge.
Boiled down, the 3rd Platform story illustrates the idea that the foundational Four Pillars of mobile, cloud, social, and Big Data are connected to each other, forming this new business innovation platform. While 3rd Platform battles and the role of key buyers are shifting, an increasingly strategic area of competition and growth is in the high-value mash-ups of those technologies into “3rd Platform solutions,” many of which involve new business and consumer services that are transforming whole industries. Think social mobile commerce, smarter cities, mHealth/eHealth, mobile/cloud payments, and more.
Register now and join IDC’s leading analysts at Directions 2013 as they address these and other shifting market trends, as well as highlight the innovators leading the charge as the 3rd Platform continues to transform and mature.
For more information, including the full event agenda, please visit: www.idc.com/directions13.