IDG Strategic Marketing Services
IBM’s October Information on Demand conference became a worldwide event through the use of social media. Most of the conference content was developed through social interaction and social stimulated ongoing comments during and after the fall 2011 conference. In winning BtoB’s Integrated program award, BtoB cited the event’s hashtag achieved a Twitter reach of 14.3 million uniques and more than 63,000 new “likes” were recorded on relevant Facebook pages. IDG Strategic Marketing Services Director Howard Sholkin spoke with IBM’s Dave Laverty in his offices in Marlboro, Massachusetts.