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Engaging Audiences in the New Dynamic

In the fall of 2011, IDG conducted an in-depth online survey among 14,000 tech buyers in 11 countries. The goal? To understand how users engage with new media forms including social media, mobile, and video. During the same time period, IDG surveyed 274 marketing decision makers at tech vendors and agencies in the U.S. and UK to identify key marketing priorities for 2012. Below are some interesting findings from these surveys.

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Screen shot 2012 03 01 at 12.18.07 PM 184x300 Engaging Audiences in the New Dynamic

7 Responses to “Engaging Audiences in the New Dynamic”

  1. […] Modern Media Agency Series is supported by IDG. According to a 2011 survey by IDG Research Services, IT buyers prefer to interact with peers and […]

  2. […] Modern Media Agency Series is supported by IDG. The digital/interactive industry remains the fastest growing advertising segment. Smartphone use […]

  3. […] Modern Media Agency Series is supported by IDG. The digital/interactive industry remains the fastest growing advertising segment. Smartphone use […]

  4. […] Modern Media Agency Series is supported by IDG. The digital/interactive industry remains the fastest growing advertising segment. Smartphone use […]

  5. […] Modern Media Agency Series is supported by IDG. The digital/interactive industry remains the fastest growing advertising segment. Smartphone use […]

  6. […] Why Doritos Lets Fans Make Its Super Bowl Ads admin The Modern Media Agency Series is presented by IDG. CenturyLink thought an online game would engage […]

  7. […] s1); })(); TweetShareEmailThe Modern Media Agency Series is supported by IDG. Smartphone use is exploding and social, mobile and video marketing are heating up. With an […]

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