Current Events
Event Date Location

iMedia Brand Summit (Australia)

09/01/2014 - 09/03/2014 Gold Coast Australia

iMedia Brand Summit (India)

09/03/2014 - 09/05/2014 Adao Waddo, Salcette India

Data+: Analyze, Predict, Monetize

09/07/2014 - 09/09/2014 Phoenix AZ

iMedia Brand Summit: Marketing in an Always-On World

09/07/2014 - 09/10/2014 Coronado CA

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

digital-media

Subscribe To Latest Posts
Subscribe

Engagement With Mobile Devices

Technology Consumers Are Devoted Web, Video, and Mobile Users

IDG Research Shows How Much Digital Is a Part of Consumers’ Lives

IDG Research Services surveyed more than 3,100 visitors to IDG technology media sites in the U.S., such as PCWorld, Macworld, CIO, and Computerworld, to determine information consumption behaviors.  The research—“The Echo Effect: Understanding the Value of Tech Buyers”—underscores the power of social media, the widespread use of mobile devices, and the reliance on video to make purchase decisions.

A smartphone or tablet is replacing PC-based activities. At least once a month, a large majority of users go mobile for email, use apps to seek tech news and information, engage in purchase-related activity and view video or other multimedia experiences.

(Click to enlarge)
Screen Shot 2012 11 27 at 10.14.14 AM 1024x575 Engagement With Mobile Devices