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Engagement With Mobile Devices

Technology Consumers Are Devoted Web, Video, and Mobile Users

IDG Research Shows How Much Digital Is a Part of Consumers’ Lives

IDG Research Services surveyed more than 3,100 visitors to IDG technology media sites in the U.S., such as PCWorld, Macworld, CIO, and Computerworld, to determine information consumption behaviors.  The research—“The Echo Effect: Understanding the Value of Tech Buyers”—underscores the power of social media, the widespread use of mobile devices, and the reliance on video to make purchase decisions.

A smartphone or tablet is replacing PC-based activities. At least once a month, a large majority of users go mobile for email, use apps to seek tech news and information, engage in purchase-related activity and view video or other multimedia experiences.

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Screen Shot 2012 11 27 at 10.14.14 AM 1024x575 Engagement With Mobile Devices