Enterprise Companies Overload on Social Media, Average 178 Accounts
Marketing Charts
Enterprise-level companies of over 1000 employees now average 178 corporate-owned social media accounts, according to a survey released in January 2012 by Jeremiah Owyang of the Altimeter Group. The average enterprise company owns the most accounts on Twitter (39), followed by blogs (32), Facebook (30), and LinkedIn (29). Companies were also found to have an average of 23.4 forum, message board, or community accounts, and also held multiple YouTube (9.4), Foursquare (6.3), and Flickr (3.8) accounts.