Execs prefer sites associated with traditional media brands
Media Business, 4/29/11
Even for top executives, digital content is a fact of work life.
Senior executives around the globe have embraced the Internet and smartphones, according to “Decision Dynamics 2010: Tech and Media,” a survey released last month. The survey, conducted online in October by marketing communications company Doremus and the Financial Times, also found these senior executives don’t view all media equally.
“A major theme of this year’s “Decision Dynamics’ survey has been “who do you trust?’ ” Daniel Rothman, the FT’s director of research in the Americas, said in a statement. “Media outlets created by professional journalists are preferred over user-generated content sites three to one, and so we expect that they will remain relevant and vital to decision-makers in the global business community for years to come.”