Gartner Says By 2014, 10-15 Percent of Social Media Reviews to Be Fake, Paid for By Companies
Gartner Press Release
Analysts to Examine Key Issues Social CRM Issues at Gartner Symposium/ITxpo
Consumers’ increased reliance on social media ratings and reviews will see enterprise spending on paid social media ratings and reviews increase, making up 10 to 15 percent of all reviews by 2014, according to Gartner, Inc. However, analysts predict that increased media attention on fake social media ratings and reviews will result in at least two Fortune 500 brands facing litigation from the U.S. Federal Trade Commission (FTC) over the next two years.