Google Shifts Data Focus From Retargeting To Remarketing, Targets 3rd-Party Data
MediaPost
The advertising industry rallying around improving the quality of data to target ads continues to make improvements to processes and techniques. Google began rolling out a remarketing tool in Google Analytics on Friday to help marketers gain insight into targeting ads. But if the brand’s data mixed with inadequate information from a third-party data seller, a company’s retargeting strategy will deliver less than stellar results.