GOOGLE’S NEXUS TABLET ISN’T A DEVICE; IT’S A CONTENT PLATFORM STRATEGY
Forrester
Forrester Research vice president and principal analyst James McQuivey writes about the new Google tablet: “As a competitor to the iPad, Nexus 7 isn’t worth the digital ink I’m consuming right now. ”But Google isn’t just selling a device. Instead, the company wants to create a content platform strategy that ties together all of its ragtag content and app experiences into a single customer relationship. Because the power of the platform is the only power that will matter. It’s unfortunate that consumers barely know what Google Play is because it was originally called Android Market, but the shift to the Google Play name a few months back and the debut of a device that is, according to its designers, ‘made for Google Play,’ show that Google understands what will matter in the future.