You might say that we’re in the golden age of infographics.
They’re everywhere, arranging humdrum facts to show connections we didn’t know existed. We share them like crazy, and that makes infographics powerful online marketing tools—if they’re designed properly.
And therein lies the rub: So many infographics get it wrong. But if you know the underlying principles that help shape the truly good ones, you’ll have a better handle on infographics design and how to build a visual winner from the ground up.