Half Of B2B Lead Gen Marketers Use Integrated Automation; Expect Faster Growth
Marketing Charts
Half of business-to-business (B2B) lead generation marketers report using integrated marketing automation in their organizations, while 19% use non-integrated marketing automation and 30% have no marketing automation at all, finds a September 2012 report Please login or create an account in order to access this content. compiled by Lenskold Group and sponsored by The Pedowitz Group. Companies that use full-featured integrated marketing automation are more likely to expect to outgrow their competitors in the next year than those who don’t use marketing automation (60% vs. 40%).