Strategic market analysis, research and information for high tech business-to-business professionals. Providing online advertising, marketing, social media and industry event intelligence, plus statistics and strategies critical to success in a dynamic technology marketplace.
31 minutes ago #Google Expands 'Display Benchmarks' http://t.co/i7vtGS3E3b As It Reaches For More Branding Business
about 1 hour ago Today,18% to 20% of the entire marketing staff is working on technology enablement for marketing, sales and customers http://t.co/nMqIDqEykG
2 hours ago At Internet Week: Marketing + technology = competitive advantage http://t.co/nMqIDqEykG
How can marketers appeal to the growing number of buying team members? IDG Connect’s Bob Johnson says marketers need to both understand their audiences and develop appropriate content. Johnson spoke with IDG Strategic Marketing Services Director Howard Sholkin….