Current Events
Event Date Location

FLURRY : SOURCE14

04/22/2014 San Francisco CA

Game Marketing Summit

04/23/2014 San Francisco CA

WWW.AMA.ORG : WEB & DIGITAL ANALYTICS – CHICAGO

04/24/2014 Chicago IL

Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

digital-media

Subscribe To Latest Posts
Subscribe

How To Navigate The Post-PC Era

Cmo.com

Once upon a time, there were three main places to advertise products and services: radio, television, and print. Although each of these methods offered an effective way to reach consumers, none of them provided a tangible way to gauge whether there was any real return on its investment. Success was based mostly on trial and error—with a good deal of intuition thrown in for good measure.

When personal computers and the Internet entered the picture, the first accurate marketing and advertising metrics were born. Suddenly clicks and click-through rates became the order of the day. But just as marketers began to make sense of Web-based advertising, an entirely new scenario has unfolded: a post-PC era filled with iPhones, iPads and Android devices delivering data 24x7x365 across a variety of mobile form factors.

Continue reading…