Program Gives Advertisers Confidence Certified Ad Networks & Exchanges Provide Safe Environments for Brands ;First 17 Companies Receive Compliance Seal
IAB news release, 4/4/11
NEW YORK, NY (April 4, 2011) — To enhance buyer control over ad placement and context, the Interactive Advertising Bureau (IAB) announced today the in-market debut of the Ad Network & Exchange Quality Assurance Certification program, a first-of-its-kind compliance mechanism and the only industry-endorsed certification program that exists today. Only companies that undergo rigorous training, conduct an intensive internal audit and assign a compliance officer to ensure they maintain the IAB’s Quality Assurance Guidelines (QAG) will receive a compliance seal from the IAB. The seal, which can be placed on the company’s website and marketing materials, certifies that the company is adhering fully to the only industry established criteria as outlined by the QAG, finalized in June 2010.
The IAB also announced the first 17 ad networks & exchanges that have completed the training and received the seal: