IAB’s Minnium On New Mobile Standards
MediaPost
The five new formats — Filmstrip, Slider, Adhesion Banner, Full Page and Push — for mobile advertising that the IAB has chosen as “Rising Stars” isn’t an overnight project, and it won’t be a matter of running the five digital advertising formats up a flagpole and announcing them as new standards. It’s been a long road, and the process will continue for several more months.