IDC Press Release
Retailers lead all verticals with social media investments
FRAMINGHAM, MA – IDC today announced the availability of a new study, 2012 U.S. Social Media Trends by Vertical(Document # 235591), that highlights the adoption of social media as an emerging technology across six major vertical markets including banking, government, healthcare, manufacturing, retail, and utilities. Part of IDC’s annual vertical view survey, the unique study found that similar to Internet adoption in the 1990’s, B2C companies – especially retailers – are driving social media adoption while B2B companies lag behind. The report also found that social media is enabling organizations to increase productivity and improve knowledge sharing as they leverage social networks to share best practices and identify appropriate resources.
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