Analysts regularly report that buyers complete as much as 90% of their research into potential solutions before having any contact with vendors.
This ‘buying cycle’ is being fuelled by the explosion of content on the web, but IDG Connect research has found that the vast bulk of vendor content fails to match the information needs of IT and business professionals. With IDG Connect’s Market Fusion service you can ensure that your content is timely and relevant, thus driving up the impact and increasing sales.
Through Market Fusion, IDG Connect provides a unique content assessment service that is based on our global aggregate Voice of the Buyer research. Market Fusion delivers clear and independent insight into how your collateral maps onto the needs of individuals at different stages in the buying cycle. This means you can tailor your content delivery to match the specific information needs of people at various stages of the sales journey, increase the impact of your marketing, and drive up qualified leads.
There are three levels to this service:
- Quick Assessment
- Standard Assessment
- Custom Assessment