IDG’s Social Amplification Services
IDG’s multi-source social listening and social measurement services that enable clients/client program’s to identify the right social influencers, the most active/relevant communities/sites, determine SOC baselines, track SOC performance, measure social web engagement quality and volume. Source tools include Radian6, PostRank, Klout, Followerwonk and others.
IDG Amplify: IDG’s first-to-market social media advertising services. IDG develops high-impact social ad units designed to spark engagements and participation in social dialogue. Build broader awareness and entry points for extended and deeper social engagements and visibility.
Community Threading: IDG’s hyper-targeted social web content and messaging integration services. We identify the most active communities and plant a dedicated blogger to evangelize and engage for a three-month period. Get access to communities that you cannot engage directly!
Social Influencers: IDG’s leverages our bench of independent subject-matter experts to evangelize and engage their social graph (social networks/their own sites) using your content and messaging. Get access to communities that you cannot engage directly!
Social Presence: IDG builds out and manages a new or existing group over the primary social networks. We provide daily management, link to other social efforts, networks, content and we maintain a regular posting schedule to keep users engaged. We are an extended resource to keep your social network presence relevant.
Social Burst: IDG provides social burst services for special initiatives like events, product launches, etc. We provide a mix of our services to help boost your social voice and SOC in defined burst periods. A perfect way to get that last minute or pre-flighted social upticks in engagement and dialogue.
Community Works: IDG’s end-to-end social web community program that’s guaranteed to deliver true social web engagement impact and measurements. Our solution is built off the established portfolio of services that are the underpinning of a program that focused on social web integration…more than just a microsite offering.