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    The Echo Effect

    Infographic: What Motivates Each Gender in the Workplace

    The key to driving long term motivation and engagement among your employee base is an understanding of the motivation factors that drive individual employees. The motivation factors, and how they are played out are individual and situational. The infographic below, produced by IDG Research Services, is based on research conducted by Motivation Factor and analyzed by Boston Research Group. It reveals some interesting insights into the motivation factors for men and women and a new angle from which to consider the gender gap.

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    IDG Research Gender Infographic The Echo Effect

    Infographic: B2B Tech Buyers Leverage Video to Advance Purchase Behavior

    This new global research from IDG Research Services wants to provide tech marketers with information to help fine tune their marketing strategies and more effectively reach key target audiences. This infographic focuses on how B2B tech buyers leverage video to advance purchase behavior. Ninety-five percent of B2B tech buyers watch tech-related videos and video viewing positively correlates with purchase behaviors.

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    B2B Tech Buyers Video The Echo Effect


    Infographic: Understanding the Value of Consumer Tech Buyers

    This new global research from IDG Research Services provides tech marketers with information to help fine tune their marketing strategies and more effectively reach key target audiences. This infographic helps marketers understand the value of consumer technology buyers. Ninety-four percent of technology consumers purchased at least one tech product for the household in the past 12 months and 60% watch tech videos to find information about products/services they wish to buy.

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    B2C Consumers RGB copy The Echo Effect


    Infographic: Tech Consumers Rely on Social for Information

    Do you know how to reach your target audience in the most effective ways?  IDG ResearchServices asked users worldwide about why and when they rely on social networks. Based on thedata from IDG Research, the infographic below  also shows almost half of tech buyers said their experiences with tech companies on the social web have improved their likelihood to purchase a product, inclination to recommend it, and overall satisfaction with the product…..

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    The Power of Social IDG Research King 437x1024 The Echo Effect


    Infographic: Tech Buyers Identified by Their Use and Influence

    Your prospects can fall into three categories: Influencers, Enthusiastic Adopters, and Needs-Based Buyers.  According to IDG Research Services’ global survey, buying personalities and brand advocacy can vary widely based on this segmentation. Learn the characteristics of consumers and what will appeal to them in the infographic below……

    (click for full view)

     The Echo Effect

    Technology Consumers Are Devoted Web, Video, and Mobile Users

    IDG Research Shows How Much Digital Is a Part of Consumers’ Lives

    IDG Research Services surveyed more than 3,100 visitors to IDG technology media sites in the U.S., such as PCWorld, Macworld, CIO, and Computerworld, to determine information consumption behaviors.  The research—“The Echo Effect: Understanding the Value of Tech Buyers”—underscores the power of social media, the widespread use of mobile devices, and the reliance on video to make purchase decisions.

    The following slides show results from The Echo Effect study in the United States.

    Ninety-five percent of the respondents use one or more social media sites.  Exposure to a tech product in the social web positively affects likelihood to purchase (44%), overall satisfaction with a company (44%), willingness to recommend a company (42%), and feelings of brand loyalty (40%).

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    Screen Shot 2012 11 27 at 10.13.48 AM 1024x574 The Echo Effect


    When asked how marketers should engage with prospects, just over 50% said respond to questions from customers and provide information about products. Just under 50% want product reviews/rankings, product specs/pricing, the opportunity to provide feedback, and resolve customer service issues.

    Screen Shot 2012 11 27 at 10.14.05 AM 1024x575 The Echo Effect


    A smartphone or tablet is replacing PC-based activities. At least once a month, a large majority of users go mobile for email, use apps to seek tech news and information, engage in purchase-related activity and view video or other multimedia experiences.

    Screen Shot 2012 11 27 at 10.14.14 AM 1024x575 The Echo Effect


    Though advertising on mobile devices significantly lags consumer use of the devices, users are influenced by mobile ads. In the survey last summer, tech consumers noted that they have taken the following actions as a result of seeing a mobile ad on their smartphone in the past six months: researched a product (43%), looked for a product in a retail store (28%), clicked an ad (22%), and purchased a product (21%). The percentages were even higher among tablet users.

    Screen Shot 2012 11 27 at 10.14.26 AM 1024x574 The Echo Effect


    Consumers find it hard to resist tech-related videos as 93% said they watched them and 72% reported they have forwarded, shared, or posted a video. And, given the mobile findings it is not surprising that four in 10 consumers are watching videos on a smartphone or tablet. Viewers are turning to video for product reviews, information to inform buying decisions, and to learn how to use a new product/service.

    Screen Shot 2012 11 27 at 10.14.38 AM 1024x576 The Echo Effect


    Video viewing also drives purchase behaviors: 64% of consumers have researched a product as a result of watching a tech-related video in recent months and close to half of them looked for a product in a retail store (45%), visited a vendor website or contacted a vendor for information (45%), or purchased a product (44%).

    Screen Shot 2012 11 27 at 10.14.48 AM 1024x575 The Echo Effect


    By a large margin, consumers choose technology websites for technology news and information (87%) but approximately half seek out technology-related print media (52%) or tech blogs (49%).  Farther down the list are video-sharing sites and social/business networking sites.

    Screen Shot 2012 11 27 at 10.15.30 AM 1024x575 The Echo Effect