Provide your brand with a thought-leadership platform by delivering a go-to-market and best practices strategy derived from research-based content. Our Market Insight programs will give you the tools to guide your sales and marketing teams to make the best development decisions. Our custom, quantitative market insights can help your company understand how to:

• Create marketing messaging and strategies targeted to your markets’ needs
• Deliver ROI tools to increase the effectiveness of your marketing and sales teams
• Understand the buying process and factors that drive vendor selection
• Assess the impact key technologies have on top business and IT goals/priorities

“VMware wanted to partner with a well respected market research group for its Cloud Adoption Study. IDG was an ideal partner. We were delighted with the high quality of work, resulting in real insight in the industry on early adopters. When I want to develop research for new thinking or ideas around a current or future business or technology issue – I will look to my trusted partners at IDG Research as the first step.”
- Senior Director, Solutions Marketing, VMware

Customer Insights

Your customers have opinions about your products and services. Make sure they know that they are being heard by using our customer insights data to adapt to their needs.

Our customer insights platform will give you an advantage over your competition. Understanding your customers’ reactions to your products and services and identifying areas that need improvement will strengthen your customer loyalty. Invest in a program to help you:

• Identify opportunities for improvement and differentiation
• Assess and strengthen customer loyalty
• Form a concrete plan of action for retaining the customers you already have
• Provide insight into the factors that helped you attract those customers