Your Ad Campaign Has Launched! Now What?
Do you know how well the ad is performing and whether the intended message is being communicated to the target audience? Do you need to assess the impact of your advertising campaign on brand awareness, brand perceptions and purchase intent? IDG’s AdGauge™ and online advertising effectiveness programs can address these questions and more.
AdGauge is an advertising-recall study developed by IDG Research Services Group, with the informational needs of advertisers in mind. AdGauge measures readership, reader interest and reader reactions to advertising. Conducted via the Web, AdGauge uses large base sizes to accurately estimate populations and deliver actionalble insights.
Online Advertising Effectiveness Studies
IDG Research Services uses a control-test methodology to test the impact of online advertising programs on:
- Brand awareness
- Brand perceptions
- Message association
- Purchase consideration
Media companies employ a variety of tools to understand audience reach. However, gaining a clear, detailed perspective on audience composition and understanding your audience’s experience with your media properties is more challenging. IDG’s audience insights programs uncovers the who, what, where, when and why of your audience.