Converged Marketing Expertise Aligns with Premium Media Brands, Data Targeting Technology and Program Scale
Framingham, Mass. –Today IDG announces that it is growing its marketing services capabilities and resources by uniting the marketing services teams within IDG Consumer & SMB, IDG Enterprise, and IDG TechNetwork into one US-based IDG Strategic Marketing Services® group. This group, specializing in converged marketing solutions and services, originally launched in 2009 across multiple markets worldwide. IDG Strategic Marketing Services now brings together more than 50 employees across IDG, integrating key areas of marketing services expertise in content, design, platforms, audience, engagement and data optimization under one roof serving both B2C and B2B technology markets.
IDG Strategic Marketing Services builds upon IDG’s established history in leading the industry with marketing services across multiple media channels for the past 25 years. In 2009 IDG invested in social media innovation through the launch of its social media marketing group and IDG Amplify® portfolio. Continuing to lead with a market-first approach, IDG launched Mobile@IDG and Native@IDG in 2013, offering tech marketers solutions that embrace emerging media trends.
“The combination of marketing services experience and expertise with our premium media brands, online network and global footprint positions IDG Strategic Marketing Services as the tech media market’s most comprehensive marketing services organization,” said Charles Lee, senior vice president and general manager of IDG Strategic Marketing Services. “Our ability to innovate, build and execute fully converged marketing solutions that skillfully balance paid, earned and owned channels and provide scale in reach or targeting is simply unparalleled.”
The IDG Strategic Marketing Services organization is structured around six areas of expertise:
- Studio SIX: Innovation R&D, exploring and cultivating next-generation marketing services.
- Product and Process Management: Portfolio development and execution of process integration.
- Program Architecture: Client marketing programs strategy and architecture development.
- Content Works: Shaping and managing content strategy and production.
- Creative Labs: Building engaging user experiences through highly innovative design.
- Performance Marketing: Program data analysis that drives performance optimization.
“We are committed to driving innovation through new products and services that grow with the changing market and client demands,” said Matthew Yorke, CEO, IDG Enterprise. “IDG Strategic Marketing Services will continue to explore and invest in products, services and platforms marketers need to be the most effective and efficient in executing on increasingly complex marketing and sales objectives. We firmly believe that IDG’s culture and expertise is uniquely positioned to accomplish this.”
About IDG Strategic Marketing Services:
IDG Strategic Marketing Services is the industry’s largest and most comprehensive media tech converged marketing programs and services organization serving B2B and B2C focused clients A key hallmark of our group is our focus on driving leading-edge marketing services innovation with first-to-market acceleration and integration into and beyond our existing services. Our strength is integrating high quality content, leading edge design and utility, and user experience with the ability to drive maximum performance, reach, precise targeting and global scale across all relevant media and marketing platforms, including IDG’s premium owned and operated media sites, data targeting technology and ad networks.
About International Data Group
International Data Group (IDG) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.
IDG Communications’ global media brands include ChannelWorld®, CIO®, CITEworld, CSO®, Computerworld®, GamePro®, InfoWorld®, ITworld, Macworld®, Network World®, PCWorld®, TechHive and TechWorld®. IDG’s media network features 460 websites, 200 mobile sites and apps, and 200 print titles spanning business technology, consumer technology, digital entertainment and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG’s media brands.
With expertise in branding, lead generation and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.
A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.
International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional and local expertise on technology and industry opportunities and trends in more than 110 countries.
Additional information about IDG, a privately held company, is available at http://www.idg.com.
IDG Strategic Marketing Services on Twitter: #IDGSMS
Follow IDG on Twitter: @IDGWorld
Follow IDG Consumer & SMB on Twitter: @IDGCSMB
Follow IDG Enterprise on Twitter: @IDGEnterprise
Follow IDG TechNetwork on Twitter: @IDGTechNetwork
Senior Marketing & PR Manager