You are here: Home » Digital Media » Digital Media Research » CIOs and CMOs Must Collaborate for Business Results

Current Events
Event Date Location

Internetweek New York

 05/20/2013 - 05/27/2013 New York City NY

Digiday Conference & Expo

 05/27/2013 - 05/28/2013 New York NY

2013 Cause Marketing Forum Annual Conference

 05/29/2013 Chicago IL

CITE Conference & Expo

 06/02/2013 - 06/04/2013 San Francisco CA

CMO Strategy Summit

 06/04/2013 San Francisco CA

digital-media

Subscribe To Latest Posts
Subscribe

Infographic: Understanding the Value of Consumer Tech Buyers

January 30th, 2013

IDG Research Services

This research conducted last summer from IDG Research Services provides tech marketers with information to help fine tune their marketing strategies and more effectively reach key target audiences. This infographic helps marketers understand the value of consumer technology buyers. Ninety-four percent of technology consumers purchased at least one tech product for the household in the past 12 months and 60% watch tech videos to find information about products/services they wish to buy.

For other infographics related to this research click here

B2C Consumers RGB copy Infographic: Understanding the Value of Consumer Tech Buyers

TAGS: Digital Media Research, Tech Business & Marketing Research | Tagged , , , , , , , , , , , , , , , ,