Infographic: Understanding the Value of Consumer Tech Buyers
IDG Research Services
This research conducted last summer from IDG Research Services provides tech marketers with information to help fine tune their marketing strategies and more effectively reach key target audiences. This infographic helps marketers understand the value of consumer technology buyers. Ninety-four percent of technology consumers purchased at least one tech product for the household in the past 12 months and 60% watch tech videos to find information about products/services they wish to buy.