Current Events
Event Date Location

IT Expo

01/27/2015 - 01/30/2015 Miami Beach FL

Distributech

02/03/2015 - 02/05/2015 San Diego CA

Digital Summit Phoenix

02/04/2015 - 02/05/2015 Acottsdale AZ

The CSO50 Security Confab + Awards

02/23/2015 - 02/25/2015 AMelia Island FL

CIO Perspectives 

02/26/2015 Dallas TX

digital-media

Subscribe To Latest Posts
Subscribe

Interest in Video is Widespread and Viral

Technology Consumers Are Devoted Web, Video, and Mobile Users

IDG Research Shows How Much Digital Is a Part of Consumers’ Lives

IDG Research Services surveyed more than 3,100 visitors to IDG technology media sites in the U.S., such as PCWorld, Macworld, CIO, and Computerworld, to determine information consumption behaviors. The research—“The Echo Effect: Understanding the Value of Tech Buyers”—underscores the power of social media, the widespread use of mobile devices, and the reliance on video to make purchase decisions.

Consumers find it hard to resist tech-related videos as 93% said they watched them and 72% reported they have forwarded, shared, or posted a video. And, given the mobile findings it is not surprising that four in 10 consumers are watching videos on a smartphone or tablet. Viewers are turning to video for product reviews, information to inform buying decisions, and to learn how to use a new product/service.

(Click to enlarge)
Screen Shot 2012 11 27 at 10.14.38 AM 1024x576 Interest in Video is Widespread and Viral

Leave a Reply