Advertising & Marketing Events
Event Date Location

Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

Digiday Programmatic Summit

05/14/2014 - 05/16/2014 New Orleans LA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

Digiday Agency Innovation Camp

06/24/2014 - 06/26/2014 Vail CO

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

lead-generation

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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Marketing: Highlights 2013

IDG Connect 0811 Marketing: Highlights 2013

 

In our quest to deliver marketing insights from around the world, IDG Connect Marketers regularly publishes information on the latest trends, interviews with CMOs, regional viewpoints, along with opinion from our in-house analyst, Bob Johnson.

This has gained us two IMA ‘Outstanding Achievements’ in 2013 and an Honourable Mention at this year’s Content Marketing Awards.

Here are some highlights…

Content Marketing 2013: What Can We Learn From Charles Dickens

IDG Connect 0811 Content Marketing 2013: What Can We Learn From Charles Dickens

The Content Marketing Report 2013 shows that 82% of organisations are planning on increasing their content production over the next 12 months, whilst Content Marketing is becoming one of the biggest buzz words today. But what does it all really mean for businesses and how can Charles Dickens help today’s marketers tap into an escalating demand?

Put simply, Content Marketing is the art of using really good information to promote brands, products and services. Yet beneath this neat wrapper it is not so simple…

Content Marketing is truly disruptive, flying in the face of conventional smash ‘n’ grab advertising and demanding different skillsets and longer term nurturing techniques to prove successful. And the challenge is growing, because as escalating volumes of content floods online, it is becoming ever more difficult to produce premium quality content that that stands out in a saturated space. Today, truly engaging an audience requires creative storytelling, journalistic fact checking, all coupled the promotional wiles employed by most marketers.

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White paper: Mobility in Brazil


Screen Shot 2013 08 22 at 11.34.36 AM White paper: Mobility in Brazil

The Brazilian mobile device market is booming – mobile phone penetration levels are reported to be well over 100%. This might not be the full story though – a 2011 Nielsen report into global youth mobile ownership shows the country has a high level of multiple subscriptions among the younger generation, which have skewed the true figures. Despite the size of the market and the popularity of mobile devices, mobility in the workplace is yet to be investigated. To rectify this, IDG Connect interviewed a select group of IT and business professionals to gain an insight into business mobile use in Brazil.

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For more international research from IDG Connect, click here

Robots, Tablets & Social Media: The Impact of Consumer Technology on Healthcare

IDG Connect 0811 Robots, Tablets & Social Media: The Impact of Consumer Technology on Healthcare

The rise of consumer technology has taken the healthcare industry by storm. The explosion of new apps, tablet adoption and social media use is changing the way we are communicating about our health. So how is this impacting the patient-doctor relationship? This research paper from IDG Connect examines how consumer technology is radically transforming healthcare. It looks at the numerous benefits and opportunities it offers, as well as the unease surrounding its place in healthcare.

View the white paper

Infographic: Women in IT

IDG Connect 0811 Infographic: Women in IT

 

New research research from IDG Connect looks at perceptions of women in IT, what the gender imbalance means for the industry in 2013 and beyond, and whether it is likely to have an impact on innovation. Does the shortage of women in IT really matter?

The gender imbalance in IT is an extremely divisive issue – this new global survey reveals the full extent of the division…

To view the press release click here

Women in IT Infographic: Women in IT

Infographic: Does Mobility Make You Selfish?

IDG Connect

This infographic from IDG Connect is based on aggregated TM interviews from 100+ North American respondents in cross-section of job titles and industries. It looks at how mobile devices affect one’s lifestyle at work verses their personal life. Does mobility really make you more productive or does it make you selfish?

Mobility Make You Selfish Infographic: Does Mobility Make You Selfish?

 

BANT Redefined

When prospecting, budget authority, need, and timing are good starting points. But, it can take several months to take a prospect for a major purchase from interest to close.

A digital relationship requires time to determine if someone is a viable prospect? An alternative to BANT is – Best Asset Next Time or better understand what to send and when.

Click below to learn more about BANT and what you need to do to be a resource for a prospect….

Be Careful to Identify Key Decision Makers in IT Purchase Process

IDG Connect 0811 300x141 Be Careful to Identify Key Decision Makers in IT Purchase Process

IDG Connect Research

There are more cooks in the kitchen during the buying process than ever before. IDG Connect research has found that on average 10 people contribute to a purchase decision ranging from IT to finance and business leader. In the “rule of three,” IDG Connect’s Bob Johnson recommends that marketers focus on the top three functional areas and pick the three most important value propositions for them.

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Content Should Bring Sales and Marketing Together

Sales representatives feel too much marketing material misses the mark when they’re busy preparing for a sales call. IDG Connect has asked technology vendor sales professionals about their use of content. IDG Strategic Marketing Services Director Howard Sholkin asked Bob Johnson about the research…

Buyers and Sellers Struggle with Digital Content

There’s universal agreement that digital information is very important for vendors and their prospective customers. But, the amount of content is overwhelming for both groups. IDG Connect’s Bob Johnson conducted research this year to better understand how the content could be improved. Johnson spoke with IDG Strategic Marketing Services Director Howard Sholkin about content valued by users…