Media advertising spending will see its largest growth in over a decade, according to Neustar’s Media Intelligence Report for Q2 2014. Companies are focusing more and more on the data that they can collect, and they are trying to use that data for their marketing. However, half of marketers reported that they’re still having trouble linking the data to actionable insights. Some of the other areas of interest in the study were social, video, and mobile. Social is the only channel that performed above the indexed average for reach efficiency, and video and mobile are becoming a more normal buy. The three areas that Neustar advises marketers to work on for the upcoming year are mobile, video, and attribution.
Ascend2’s Inbound Marketing Research Summary Report takes a look at what’s next for inbound marketing. Currently, 90% of companies are integrating social, search, and content for inbound marketing purposes, and most of them are doing it successfully. For the next year, the most important objectives for inbound are to increase conversion rates and improve lead quality. One of the challenges of inbound is the lack of an effective strategy, which will begin to change as more companies adopt inbound as a top marketing priority.
In our quest to deliver marketing insights from around the world, IDG Connect Marketers regularly publishes information on the latest trends, interviews with CMOs, regional viewpoints, along with opinion from our in-house analyst, Bob Johnson.
The Content Marketing Report 2013 shows that 82% of organisations are planning on increasing their content production over the next 12 months, whilst Content Marketing is becoming one of the biggest buzz words today. But what does it all really mean for businesses and how can Charles Dickens help today’s marketers tap into an escalating demand?
Put simply, Content Marketing is the art of using really good information to promote brands, products and services. Yet beneath this neat wrapper it is not so simple…
Content Marketing is truly disruptive, flying in the face of conventional smash ‘n’ grab advertising and demanding different skillsets and longer term nurturing techniques to prove successful. And the challenge is growing, because as escalating volumes of content floods online, it is becoming ever more difficult to produce premium quality content that that stands out in a saturated space. Today, truly engaging an audience requires creative storytelling, journalistic fact checking, all coupled the promotional wiles employed by most marketers.
The Brazilian mobile device market is booming – mobile phone penetration levels are reported to be well over 100%. This might not be the full story though – a 2011 Nielsen report into global youth mobile ownership shows the country has a high level of multiple subscriptions among the younger generation, which have skewed the true figures. Despite the size of the market and the popularity of mobile devices, mobility in the workplace is yet to be investigated. To rectify this, IDG Connect interviewed a select group of IT and business professionals to gain an insight into business mobile use in Brazil.
The rise of consumer technology has taken the healthcare industry by storm. The explosion of new apps, tablet adoption and social media use is changing the way we are communicating about our health. So how is this impacting the patient-doctor relationship? This research paper from IDG Connect examines how consumer technology is radically transforming healthcare. It looks at the numerous benefits and opportunities it offers, as well as the unease surrounding its place in healthcare.
New research research from IDG Connect looks at perceptions of women in IT, what the gender imbalance means for the industry in 2013 and beyond, and whether it is likely to have an impact on innovation. Does the shortage of women in IT really matter?
The gender imbalance in IT is an extremely divisive issue – this new global survey reveals the full extent of the division…
This infographic from IDG Connect is based on aggregated TM interviews from 100+ North American respondents in cross-section of job titles and industries. It looks at how mobile devices affect one’s lifestyle at work verses their personal life. Does mobility really make you more productive or does it make you selfish?
There are more cooks in the kitchen during the buying process than ever before. IDG Connect research has found that on average 10 people contribute to a purchase decision ranging from IT to finance and business leader. In the “rule of three,” IDG Connect’s Bob Johnson recommends that marketers focus on the top three functional areas and pick the three most important value propositions for them.
Sales representatives feel too much marketing material misses the mark when they’re busy preparing for a sales call. IDG Connect has asked technology vendor sales professionals about their use of content. IDG Strategic Marketing Services Director Howard Sholkin asked Bob Johnson about the research…