Digital Media Events
Event Date Location

OMMA Chicago

10/21/2014 - 10/22/2014 Chicago IL

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

DEMO Fall 2014 

11/18/2014 - 11/20/2014 San Jose CA

2015 International CES

01/06/2015 - 01/09/2015 Las Vegas Nevada

lead-generation

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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How to Develop Digital Content – 4 Analyst Insights

IDG Connect 0811 300x141 How to Develop Digital Content – 4 Analyst Insights

With digital content so widely consumed online it’s important to create relevant and interesting content for your audience. These four insights from our Principle Analyst, Bob Johnson, will help you build a content strategy that works for your brand.

1. Do You Have a Digital Content Strategy?

Today many are clamoring for a content strategy. The trouble most organizations do not understand that it is a lot harder to implement than it is to conceptualize. Read more >

2. Do You Follow these Five Senses?

What does your content tell you about the people who consume different assets? Is each asset a good listener, does it have a sense of taste, can it smell a buyer from non-buyer, does it see where the buyer’s interest lies and can it feel the readiness of a buyer to engage with sales? Read more >

3. Do Misuse Your Content?

You spend so much time, money and effort on creating digital content but too much of that effort goes wasted as we see multiple issues. See you if stand out from the crowd by thinking about your content against these common mistakes. Read more >

4. Do You Organize Your Content Effectively?

As you focus on how to organize your digital assets on your website, you face a multitude of options. But when you ask buyers how they prefer to see content organized, they speak very clearly that they have a primary preference. Read more >

Media Advertising Sees Largest Growth in Over a Decade

IDG Connect 0811 300x141  Media Advertising Sees Largest Growth in Over a Decade

Media Advertising

Media advertising spending will see its largest growth in over a decade, according to Neustar’s Media Intelligence Report for Q2 2014. Companies are focusing more and more on the data that they can collect, and they are trying to use that data for their marketing. However, half of marketers reported that they’re still having trouble linking the data to actionable insights.  Some of the other areas of interest in the study were social, video, and mobile. Social is the only channel that performed above the indexed average for reach efficiency, and video and mobile are becoming a more normal buy. The three areas that Neustar advises marketers to work on for the upcoming year are mobile, video, and attribution.

Inbound Marketing

Ascend2’s Inbound Marketing Research Summary Report takes a look at what’s next for inbound marketing. Currently, 90% of companies are integrating social, search, and content for inbound marketing purposes, and most of them are doing it successfully. For the next year, the most important objectives for inbound are to increase conversion rates and improve lead quality. One of the challenges of inbound is the lack of an effective strategy, which will begin to change as more companies adopt inbound as a top marketing priority.

 

Read more…

Marketing: Highlights 2013

IDG Connect 0811 Marketing: Highlights 2013

 

In our quest to deliver marketing insights from around the world, IDG Connect Marketers regularly publishes information on the latest trends, interviews with CMOs, regional viewpoints, along with opinion from our in-house analyst, Bob Johnson.

This has gained us two IMA ‘Outstanding Achievements’ in 2013 and an Honourable Mention at this year’s Content Marketing Awards.

Here are some highlights…

Content Marketing 2013: What Can We Learn From Charles Dickens

IDG Connect 0811 Content Marketing 2013: What Can We Learn From Charles Dickens

The Content Marketing Report 2013 shows that 82% of organisations are planning on increasing their content production over the next 12 months, whilst Content Marketing is becoming one of the biggest buzz words today. But what does it all really mean for businesses and how can Charles Dickens help today’s marketers tap into an escalating demand?

Put simply, Content Marketing is the art of using really good information to promote brands, products and services. Yet beneath this neat wrapper it is not so simple…

Content Marketing is truly disruptive, flying in the face of conventional smash ‘n’ grab advertising and demanding different skillsets and longer term nurturing techniques to prove successful. And the challenge is growing, because as escalating volumes of content floods online, it is becoming ever more difficult to produce premium quality content that that stands out in a saturated space. Today, truly engaging an audience requires creative storytelling, journalistic fact checking, all coupled the promotional wiles employed by most marketers.

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White paper: Mobility in Brazil


Screen Shot 2013 08 22 at 11.34.36 AM White paper: Mobility in Brazil

The Brazilian mobile device market is booming – mobile phone penetration levels are reported to be well over 100%. This might not be the full story though – a 2011 Nielsen report into global youth mobile ownership shows the country has a high level of multiple subscriptions among the younger generation, which have skewed the true figures. Despite the size of the market and the popularity of mobile devices, mobility in the workplace is yet to be investigated. To rectify this, IDG Connect interviewed a select group of IT and business professionals to gain an insight into business mobile use in Brazil.

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For more international research from IDG Connect, click here

Robots, Tablets & Social Media: The Impact of Consumer Technology on Healthcare

IDG Connect 0811 Robots, Tablets & Social Media: The Impact of Consumer Technology on Healthcare

The rise of consumer technology has taken the healthcare industry by storm. The explosion of new apps, tablet adoption and social media use is changing the way we are communicating about our health. So how is this impacting the patient-doctor relationship? This research paper from IDG Connect examines how consumer technology is radically transforming healthcare. It looks at the numerous benefits and opportunities it offers, as well as the unease surrounding its place in healthcare.

View the white paper

Infographic: Women in IT

IDG Connect 0811 Infographic: Women in IT

 

New research research from IDG Connect looks at perceptions of women in IT, what the gender imbalance means for the industry in 2013 and beyond, and whether it is likely to have an impact on innovation. Does the shortage of women in IT really matter?

The gender imbalance in IT is an extremely divisive issue – this new global survey reveals the full extent of the division…

To view the press release click here

Women in IT Infographic: Women in IT

Infographic: Does Mobility Make You Selfish?

IDG Connect

This infographic from IDG Connect is based on aggregated TM interviews from 100+ North American respondents in cross-section of job titles and industries. It looks at how mobile devices affect one’s lifestyle at work verses their personal life. Does mobility really make you more productive or does it make you selfish?

Mobility Make You Selfish Infographic: Does Mobility Make You Selfish?

 

BANT Redefined

When prospecting, budget authority, need, and timing are good starting points. But, it can take several months to take a prospect for a major purchase from interest to close.

A digital relationship requires time to determine if someone is a viable prospect? An alternative to BANT is – Best Asset Next Time or better understand what to send and when.

Click below to learn more about BANT and what you need to do to be a resource for a prospect….

Be Careful to Identify Key Decision Makers in IT Purchase Process

IDG Connect 0811 300x141 Be Careful to Identify Key Decision Makers in IT Purchase Process

IDG Connect Research

There are more cooks in the kitchen during the buying process than ever before. IDG Connect research has found that on average 10 people contribute to a purchase decision ranging from IT to finance and business leader. In the “rule of three,” IDG Connect’s Bob Johnson recommends that marketers focus on the top three functional areas and pick the three most important value propositions for them.

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