With digital content so widely consumed online it’s important to create relevant and interesting content for your audience. These four insights from our Principle Analyst, Bob Johnson, will help you build a content strategy that works for your brand.
1. Do You Have a Digital Content Strategy?
Today many are clamoring for a content strategy. The trouble most organizations do not understand that it is a lot harder to implement than it is to conceptualize. Read more >
2. Do You Follow these Five Senses?
What does your content tell you about the people who consume different assets? Is each asset a good listener, does it have a sense of taste, can it smell a buyer from non-buyer, does it see where the buyer’s interest lies and can it feel the readiness of a buyer to engage with sales? Read more >
3. Do Misuse Your Content?
You spend so much time, money and effort on creating digital content but too much of that effort goes wasted as we see multiple issues. See you if stand out from the crowd by thinking about your content against these common mistakes. Read more >
4. Do You Organize Your Content Effectively?
As you focus on how to organize your digital assets on your website, you face a multitude of options. But when you ask buyers how they prefer to see content organized, they speak very clearly that they have a primary preference. Read more >