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Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

Digiday Programmatic Summit

05/14/2014 - 05/16/2014 New Orleans LA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

Digiday Agency Innovation Camp

06/24/2014 - 06/26/2014 Vail CO

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

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Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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Seeking a Lead on News, Network Turns to Data-Mining Media Group

The New York Times

When Ronan Farrow, the young human rights lawyer with a Hollywood lineage, debuts as an MSNBC host on Monday, he will have some prodigious computing power backing him up.

MSNBC has struck a partnership with Vocativ, a digital news start-up, to provide the new program — “Ronan Farrow Daily” — with up to three taped video segments a week. Vocativ mines the Internet for exclusive news and other content with data-collection software traditionally used by governments and corporations.

Phil Griffin, president of MSNBC, said Vocativ’s marriage of big data and conventional reporting was an innovative approach to journalism. “It is an additional tool for us,” he said. “And who knows where it is going to go for the entire NBC News group.”

News organizations are in a mad rush to team with new companies that they hope can give them an edge in finding story leads. In forming alliances, they are also seeking to attract younger viewers who are more likely to get their news from sites like Twitter and Facebook than from the evening news.

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IDG Focuses On Digital Ad Properties While Building Out Reach

Adexchanger

Within IDG’s $3.55 billion global revenue across all businesses last year, its share of US online revenues remained stable at 66% in fiscal year 2013 from 2012. By contrast, the company’s US print share of revenues slipped to 19% last fiscal year, from 21%. Consequently, IDG intends to concentrate on its Web strength even more this year, said Pete Longo, CEO of IDG’s vertical ad network TechNetwork and the IDG Consumer & SMB unit.

If last year revolved around laying the groundwork for expanding exchange-based businesses, particularly its private marketplaces and data-management platform (DMP), video is this year’s focal point.

“We launched IDG.tv in November because it made perfect sense to have dedicated site for regular programming beyond consumer and enterprise technology, and spread our wings to include more lifestyle content,” Longo said. “Although Microsoft was our launch sponsor, we also see IDG.tv as a way to attract marketers that are peripheral to tech, like automakers.”

Despite cultivating this new ground, IDG is still working to support its vertical ad network IDG TechNetwork. While IDG TechNetwork’s gains didn’t change much in 2013, an IDG representative claims the ad network, which has roughly 500 “network partners” across 2,000 sites has generated a “fivefold revenue increase from 2009 to 2013.”

IDG hopes to take advantage of a two-year ongoing shift in which exchange-based buying through agency trading desks has become more mainstream for marketers. It also hopes to preserve the vertical ad network model, which involves aligning with smaller sites with a similar focus and readership. That approach was considered the best answer publishers could do to blunt the effects of audience buying in 2008. But even now, the idea of the ad network is in danger of becoming anachronistic.

This is a major reason why IDG developed a DMP in 2012.

“This year is going to be a fantastic year for publishers who are using their own data,” Longo said. “2013 was the year of experimentation. The DMP helps us spot trends, it helps us better organize our advertising around specific audiences. The foundation of the network, however, gives us the scale that makes that data and the niche audience segments we create more valuable.”

Alongside the DMP and the IDG TechNetwork’s first-party data, Longo is expecting the private marketplace to do more heavy lifting for its sales team as well.

“The private marketplace deals are going to be the fastest-growing advertising program we have this year,” Longo said. “It makes sense, because advertisers want to know that they can get access to premium audiences, and they want guarantees around available placements and flexibility on pricing. Advertisers can come to us, they know we’ve got rich data and they know we’ve got valuable inventory, both on our own brands and externally via the network and our exchange reach.”

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Web Marketing Association has recognized IDG BlackBerry campaign with an award

IDG Global Solutions won a BtoB Standard of Excellence award for their Enterprise Mobile Hub Blackberry campaign. This WebAward “recognizes the standard of excellence for which all Web sites should strive. Winners at this level demonstrate that their site is above average and will receive a personalized WebAward certificate for their efforts.”

Learn more…

Visit the award winning site: http://www.enterprisemobilehub.com

Screen Shot 2013 10 04 at 12.04.13 PM Web Marketing Association has recognized IDG BlackBerry campaign with an award

LinkedIn Teams With IDG On Tech Groups

MediaPost

In its latest content initiative, LinkedIn has partnered with IDG Communications to create a series of new tech-oriented discussion groups on the professional network hosted by IDG and offering relevant sponsorship opportunities.

Under the agreement, IDG, which publishes titles including Computerworld, InfoWorld, Network World and CIO, will develop tightly focused groups around tech topics, such as business intelligence, cloud, data center, mobility, networking, security and virtualization, that include a dedicated IDG group manager, daily content and discussion posts.

The new offerings built on the LinkedIn Groups platform also allow marketers to sponsor specific groups exclusively for a year. That offer includes the use of ad placements, sponsored content and information on the expected number of group members.

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For a more detailed release on how the Tech Media Company and Social Network to Offer Premium Visibility for Advertisers … 

Direct And RTB Sales Can Co-Exist Says IDG Enterprise’s Friedenberg

Ad Exchanger

Premium direct sales and real-time biddable display advertising … can they co-exist?

IDG Enterprise thinks so. The owner of top-tier B2B media brands Computerworld, CIO, Network World and InfoWorld announced last week (see the release) that it has plunged into the exchange model in search of programmatic ad dollars.

According to IDG Enterprise CEO Michael Friedenberg, the strategy is to couple its premium owned-and-operated brand with a data-driven strategy that addresses the audience-buying desires of advertisers. The private exchange, called IDGEx, provides for programmatic real-time bidding of visitors to IDG TechNetwork’s 500+ publisher sites — using IDG Enterprise first-party audience data fed by 8 million monthly uniques.

As AdExchanger readers may recall, way back in 2011, IDG TechNetwork enlisted the services of Admeld — before it was acquired by Google – to create the first iteration of its private exchange strategy. Google remains the provider today with Data-Management Platform (DMP) services coming from BlueKai.

IDG Enterprise CEO Michael Friedenberg discussed the strategy last Friday…

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Europe Continues Wrestling With Online Privacy Rules

NY Times

BRUSSELS — More than a year ago, the European Union’s top justice official proposed a tough set of measures for protecting the privacy of personal data online. But because of intense lobbying by Silicon Valley companies and other powerful groups in Brussels, several proposals have been softened, no agreement is in sight and governments are openly sparring with one another over how far to go in protecting privacy.

On Thursday, justice ministers from the European Union’s 27 member states agreed to a business-friendly proposal that what companies do with personal data would be scrutinized by regulators only if there were “risks” to individuals, including identity theft or discrimination.

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IDC Releases Market Predictions for 2013: CIO Agenda

IDC PMS4colorversion no shadow IDC Releases Market Predictions for 2013: CIO Agenda

By 2018, 50% of business executives will view CIO as Business Innovator

FRAMINGHAM, Mass. – International Data Corporation (IDC) hosted a webinar, IDC Insights Predictions 2013: CIO Agenda, highlighting the top 10 market predictions for the year ahead. Featuring analysts Meredith Whalen, David McNally, and Joseph Pucciarelli, the session provided organizations with insight on long-term industry trends along with new themes that may be on the horizon that will most impact the role of the CIO. The Predictions Webinar series is designed to help company leaders capitalize on emerging market opportunities and plan for future growth. According to the webinar, in 2013, the right portfolio of services and systems will enable the Agile Enterprise and separate winners from losers. In addition, the analysts suggest that interestingly the role of the CIO is becoming more about the information and less about the technology.

An on-demand replay of the webinar, which was held December 3rd, will be available by December 5th. To access the replay, please visit http://bit.ly/IDC_Predictions2013_CIOAgenda.

The Top 10 Predictions are:

Prediction 1 – By 2016, LOB Executives Will Be Directly Involved in 80% of New IT Investments
Prediction 2 – By 2015, 90% of IT Investments Will Be Evaluated in Terms of Strategic Goals
Prediction 3 – CIOs and CFOs Will Move to “Zero Capital” and Transform the IT Financial Model
Prediction 4 – In 2013, CIOs Deliver 3rd Platform Mash-Ups as Competitive Differentiators
Prediction 5 – 70% of CIOs Will Embrace a “Cloud First” Strategy in 2016
Prediction 6 – By 2013, One Third of All New Application Development Will Target a Mobile Form Factor
Prediction 7 – Enterprise Social Networks Move Beyond Pilot Stage With Business Sponsorship
Prediction 8 – Big Data & Analytics Projects Will Be Like No Other IT Project
Prediction 9 – IT Talent Will Become the Biggest Barrier to Innovation
Prediction 10 – By 2018, 50% of Business Execs Will View the CIO as a Business Innovator
“Our 2013 Predictions for the CIO Agenda reflect the impact of the 3rd Platform Shift. Cloud, Mobile, Social and Big Data solutions are changing the Business/IT engagement models, and presenting CIOs with new opportunities to be seen as Business Innovators,” said David McNally, IT Executive Advisor at IDC.

For additional information about these predictions or to arrange a one-on-one briefing, please contact Sarah Murray at 781-378-2674 or sarah@attunecommunications.com. Reports are available to qualified members of the media. For information on purchasing reports, contact insights@idc.com; reporters should email sarah@attunecommunications.com.

About IDC Predictions

As we have for the past three decades, IDC ends the year with our outlook for the coming year in the IT market. During the next 60 days, IDC will publish literally dozens of IDC Top 10 Predictions documents for 2013. Please visit www.idc.com/predictions2013 for a complete listing.

About IDC Insights

IDC Insights lines of business assist businesses and IT leaders, as well as the suppliers who serve them, in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Our global research and analysis is focused on mitigating technology risks, maximizing the effectiveness of IT investments, identifying new opportunities, and bringing forth technology solutions that are aligned with the organization’s business objectives. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a subsidiary of IDG, the world’s leading technology, media, research, and events company. For more information, please visit www.idc.com, email info@idc-ei.com, or call 508-872-8200. Visit the IDC Insights Community at http://idc-insights-community.com/.

IDG’s TechSignals looks to tap Big Data for advertisers

Media Business

IDG launched its TechNetwork (IDGTN) four years ago, creating a vertical ad network that allowed marketers to cost effectively reach carefully vetted technology sites and blogs beyond IDG’s owned and operated properties. Early last year, IDGTN took another innovative step by embracing the real-time-bidding trend with the rollout of its Tech Media Exchange. With the debut of Tech-Signals in late September, IDGTN is again innovating by using cutting-edge Big Data technologies to offer display advertisers enhanced targeting capabilities coupled with a wide reach across a technology-focused network of 500 direct network sites, 2,000 affiliate sites and additional sites in the exchange.

“We’re bringing site-level targeting to a network-scale audience,” said Pete Longo, CEO of IDGTN. “We are using the depth of knowledge about audiences and technology that comes from IDG and overlaying that on all the inventory that’s available to us. The impressions we have at our disposal are in multiple billions.”

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Do Not Track? Advertisers Say ‘Don’t Tread on Us’

NY Times

THE campaign to defang the “Do Not Track” movement began late last month.

Do Not Track mechanisms are features on browsers — like Mozilla’s Firefox — that give consumers the option of sending out digital signals asking companies to stop collecting information about their online activities for purposes of targeted advertising.

First came a stern letter from nine members of the House of Representatives to the Federal Trade Commission, questioning its involvement with an international group called the World Wide Web Consortium, or W3C, which is trying to work out global standards for the don’t-track-me features. The legislators said they were concerned that these options for consumers might restrict “the flow of data at the heart of the Internet’s success.”

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IDG TechNetwork Announces Launch of TechSignals

IDG TechNetwork 

NEW YORK, NY-–IDG TechNetwork, the leading provider of advertising solutions for technology marketers, today announced the launch of TechSignals, an industry-leading data marketing solution that empowers advertisers with the insights needed to better identify and anticipate purchase intent.

TechSignals taps audience segmentation data from three major technology media groups within IDG and two major data management platforms to provide a unique “identity” to individual ad impressions, or a Tech Buyer’s “Data DNA.”

For the full release click here