Advertising & Marketing Events
Event Date Location

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

Email Insider Summit

12/07/2014 - 12/10/2014 TBA

iMedia Agency Summit: The Agency Re-Defined: Balancing Scale, Scrappiness, & Innovation

12/07/2014 - 12/10/2014 Bonita Springs FL

Search Insider Summit

12/10/2014 - 12/13/2014 Deer Valley UT

2015 International CES

01/06/2015 - 01/09/2015 Las Vegas Nevada


Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

Subscribe To Latest Posts

IDG Corporate Video 2014

idg logo1 IDG Corporate Video 2014

IDG is the world’s leading media, events, and research company reaching over 280 million technology buyings in 97 countries.

IDG Communications (a subsidiary of IDG) is the largest global technology media, data and services company. It delivers personalized and contextual-based experiences for the most powerful tech buyers.

From millennial tech enthusiasts to senior executives, IDG understands and reaches them all.

Brand Publishers Are Ditching Facebook in Favor of Microsites


Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network.

One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social channels like LinkedIn—after the agency’s social media managers saw a “dramatic dip” in reach for their messaging over the last 16 months. They attributed this decline to Facebook’s EdgeRank algorithm, which curates the content users see in their News Feeds.

“Brands don’t own what happens on Facebook, and as organic reach has been absolutely eviscerated, they remain aware of that,” said Forrester analyst Nate Elliott, adding that marketers have been telling him that they no longer see Facebook as a viable marketing channel.

Facebook’s complete control of content on the platform can also wreak havoc on brand campaigns developed specifically for the social network. In March 2012, Elliott said the mandatory Timeline layout change wrecked some custom brand page experiences. “Just changing one pixel can ruin the entire thing,” he pointed out.

Continue Reading…

IDG Launches Proprietary CMS Across Network


IDG Communications is overhauling its back-end infrastructure with the launch of a new proprietary content management system it’s calling Apollo.

The CMS, officially rolling out on Tuesday, will offer editors a range of tools for multimedia storytelling and simplify access to the company’s extensive trove of content. That latter feature could be big for IDG—the company has more than 2,000 journalists, 460 sites, 200 apps and 180 print titles in its media network.

“We believe that our CMS is a critical core component to our digital strategy,” says Michael Friedenberg, CEO of IDG Communications Worldwide. “Having a modernized CMS will enable us to move and engage with our reader at a much deeper level allowing for greater flexibility, productivity, and innovation.”

Display ad viewability was also an area of emphasis for the company, says Gregg Pinsky, the company’s SVP and GM of digital services.

“In the deconstructed right rail design ads and promotion modules are spaced more widely apart and indent slightly into the body of the article to counteract banner blindness typical on traditional two column article pages,” he says. “The template lazy loads the ads, and as long as the user is scrolling the content, we continue to load additional ads at specific intervals. This not only achieves a higher viewability and engagement rate but also results in reduced page load time for a better user experience.”

Friedenberg notes the need to adapt to an environment that’s increasingly focused on video. The company currently delivers 100 million video streams per month, generating about 7 percent of its revenue come from video, with 50 percent year-over-year growth, he says

Apollo is hoping to be the latest shining-star CMS for a big publisher. Vox’s Chorus, Say Media’s Tempest and Forbes’s Falcon are a few that have garnered attention as cutting-edge content creation tools.

Say Media and Forbes have been pursuing licensing deals that could turn their CMSs into standalone revenue streams, but IDG says it’s not looking into similar opportunities right now.

Click to see more

Seeking a Lead on News, Network Turns to Data-Mining Media Group

The New York Times

When Ronan Farrow, the young human rights lawyer with a Hollywood lineage, debuts as an MSNBC host on Monday, he will have some prodigious computing power backing him up.

MSNBC has struck a partnership with Vocativ, a digital news start-up, to provide the new program — “Ronan Farrow Daily” — with up to three taped video segments a week. Vocativ mines the Internet for exclusive news and other content with data-collection software traditionally used by governments and corporations.

Phil Griffin, president of MSNBC, said Vocativ’s marriage of big data and conventional reporting was an innovative approach to journalism. “It is an additional tool for us,” he said. “And who knows where it is going to go for the entire NBC News group.”

News organizations are in a mad rush to team with new companies that they hope can give them an edge in finding story leads. In forming alliances, they are also seeking to attract younger viewers who are more likely to get their news from sites like Twitter and Facebook than from the evening news.

Continue reading

IDG Focuses On Digital Ad Properties While Building Out Reach


Within IDG’s $3.55 billion global revenue across all businesses last year, its share of US online revenues remained stable at 66% in fiscal year 2013 from 2012. By contrast, the company’s US print share of revenues slipped to 19% last fiscal year, from 21%. Consequently, IDG intends to concentrate on its Web strength even more this year, said Pete Longo, CEO of IDG’s vertical ad network TechNetwork and the IDG Consumer & SMB unit.

If last year revolved around laying the groundwork for expanding exchange-based businesses, particularly its private marketplaces and data-management platform (DMP), video is this year’s focal point.

“We launched in November because it made perfect sense to have dedicated site for regular programming beyond consumer and enterprise technology, and spread our wings to include more lifestyle content,” Longo said. “Although Microsoft was our launch sponsor, we also see as a way to attract marketers that are peripheral to tech, like automakers.”

Despite cultivating this new ground, IDG is still working to support its vertical ad network IDG TechNetwork. While IDG TechNetwork’s gains didn’t change much in 2013, an IDG representative claims the ad network, which has roughly 500 “network partners” across 2,000 sites has generated a “fivefold revenue increase from 2009 to 2013.”

IDG hopes to take advantage of a two-year ongoing shift in which exchange-based buying through agency trading desks has become more mainstream for marketers. It also hopes to preserve the vertical ad network model, which involves aligning with smaller sites with a similar focus and readership. That approach was considered the best answer publishers could do to blunt the effects of audience buying in 2008. But even now, the idea of the ad network is in danger of becoming anachronistic.

This is a major reason why IDG developed a DMP in 2012.

“This year is going to be a fantastic year for publishers who are using their own data,” Longo said. “2013 was the year of experimentation. The DMP helps us spot trends, it helps us better organize our advertising around specific audiences. The foundation of the network, however, gives us the scale that makes that data and the niche audience segments we create more valuable.”

Alongside the DMP and the IDG TechNetwork’s first-party data, Longo is expecting the private marketplace to do more heavy lifting for its sales team as well.

“The private marketplace deals are going to be the fastest-growing advertising program we have this year,” Longo said. “It makes sense, because advertisers want to know that they can get access to premium audiences, and they want guarantees around available placements and flexibility on pricing. Advertisers can come to us, they know we’ve got rich data and they know we’ve got valuable inventory, both on our own brands and externally via the network and our exchange reach.”

View the original aritcle

Web Marketing Association has recognized IDG BlackBerry campaign with an award

IDG Global Solutions won a BtoB Standard of Excellence award for their Enterprise Mobile Hub Blackberry campaign. This WebAward “recognizes the standard of excellence for which all Web sites should strive. Winners at this level demonstrate that their site is above average and will receive a personalized WebAward certificate for their efforts.”

Learn more…

Visit the award winning site:

Screen Shot 2013 10 04 at 12.04.13 PM Web Marketing Association has recognized IDG BlackBerry campaign with an award

LinkedIn Teams With IDG On Tech Groups


In its latest content initiative, LinkedIn has partnered with IDG Communications to create a series of new tech-oriented discussion groups on the professional network hosted by IDG and offering relevant sponsorship opportunities.

Under the agreement, IDG, which publishes titles including Computerworld, InfoWorld, Network World and CIO, will develop tightly focused groups around tech topics, such as business intelligence, cloud, data center, mobility, networking, security and virtualization, that include a dedicated IDG group manager, daily content and discussion posts.

The new offerings built on the LinkedIn Groups platform also allow marketers to sponsor specific groups exclusively for a year. That offer includes the use of ad placements, sponsored content and information on the expected number of group members.

Continue reading… 

For a more detailed release on how the Tech Media Company and Social Network to Offer Premium Visibility for Advertisers … 

Direct And RTB Sales Can Co-Exist Says IDG Enterprise’s Friedenberg

Ad Exchanger

Premium direct sales and real-time biddable display advertising … can they co-exist?

IDG Enterprise thinks so. The owner of top-tier B2B media brands Computerworld, CIO, Network World and InfoWorld announced last week (see the release) that it has plunged into the exchange model in search of programmatic ad dollars.

According to IDG Enterprise CEO Michael Friedenberg, the strategy is to couple its premium owned-and-operated brand with a data-driven strategy that addresses the audience-buying desires of advertisers. The private exchange, called IDGEx, provides for programmatic real-time bidding of visitors to IDG TechNetwork’s 500+ publisher sites — using IDG Enterprise first-party audience data fed by 8 million monthly uniques.

As AdExchanger readers may recall, way back in 2011, IDG TechNetwork enlisted the services of Admeld — before it was acquired by Google — to create the first iteration of its private exchange strategy. Google remains the provider today with Data-Management Platform (DMP) services coming from BlueKai.

IDG Enterprise CEO Michael Friedenberg discussed the strategy last Friday…

Read more…

Europe Continues Wrestling With Online Privacy Rules

NY Times

BRUSSELS — More than a year ago, the European Union’s top justice official proposed a tough set of measures for protecting the privacy of personal data online. But because of intense lobbying by Silicon Valley companies and other powerful groups in Brussels, several proposals have been softened, no agreement is in sight and governments are openly sparring with one another over how far to go in protecting privacy.

On Thursday, justice ministers from the European Union’s 27 member states agreed to a business-friendly proposal that what companies do with personal data would be scrutinized by regulators only if there were “risks” to individuals, including identity theft or discrimination.

Continue reading… 

IDC Releases Market Predictions for 2013: CIO Agenda

IDC PMS4colorversion no shadow IDC Releases Market Predictions for 2013: CIO Agenda

By 2018, 50% of business executives will view CIO as Business Innovator

FRAMINGHAM, Mass. – International Data Corporation (IDC) hosted a webinar, IDC Insights Predictions 2013: CIO Agenda, highlighting the top 10 market predictions for the year ahead. Featuring analysts Meredith Whalen, David McNally, and Joseph Pucciarelli, the session provided organizations with insight on long-term industry trends along with new themes that may be on the horizon that will most impact the role of the CIO. The Predictions Webinar series is designed to help company leaders capitalize on emerging market opportunities and plan for future growth. According to the webinar, in 2013, the right portfolio of services and systems will enable the Agile Enterprise and separate winners from losers. In addition, the analysts suggest that interestingly the role of the CIO is becoming more about the information and less about the technology.

An on-demand replay of the webinar, which was held December 3rd, will be available by December 5th. To access the replay, please visit

The Top 10 Predictions are:

Prediction 1 – By 2016, LOB Executives Will Be Directly Involved in 80% of New IT Investments
Prediction 2 – By 2015, 90% of IT Investments Will Be Evaluated in Terms of Strategic Goals
Prediction 3 – CIOs and CFOs Will Move to “Zero Capital” and Transform the IT Financial Model
Prediction 4 – In 2013, CIOs Deliver 3rd Platform Mash-Ups as Competitive Differentiators
Prediction 5 – 70% of CIOs Will Embrace a “Cloud First” Strategy in 2016
Prediction 6 – By 2013, One Third of All New Application Development Will Target a Mobile Form Factor
Prediction 7 – Enterprise Social Networks Move Beyond Pilot Stage With Business Sponsorship
Prediction 8 – Big Data & Analytics Projects Will Be Like No Other IT Project
Prediction 9 – IT Talent Will Become the Biggest Barrier to Innovation
Prediction 10 – By 2018, 50% of Business Execs Will View the CIO as a Business Innovator
“Our 2013 Predictions for the CIO Agenda reflect the impact of the 3rd Platform Shift. Cloud, Mobile, Social and Big Data solutions are changing the Business/IT engagement models, and presenting CIOs with new opportunities to be seen as Business Innovators,” said David McNally, IT Executive Advisor at IDC.

For additional information about these predictions or to arrange a one-on-one briefing, please contact Sarah Murray at 781-378-2674 or Reports are available to qualified members of the media. For information on purchasing reports, contact; reporters should email

About IDC Predictions

As we have for the past three decades, IDC ends the year with our outlook for the coming year in the IT market. During the next 60 days, IDC will publish literally dozens of IDC Top 10 Predictions documents for 2013. Please visit for a complete listing.

About IDC Insights

IDC Insights lines of business assist businesses and IT leaders, as well as the suppliers who serve them, in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Our global research and analysis is focused on mitigating technology risks, maximizing the effectiveness of IT investments, identifying new opportunities, and bringing forth technology solutions that are aligned with the organization’s business objectives. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a subsidiary of IDG, the world’s leading technology, media, research, and events company. For more information, please visit, email, or call 508-872-8200. Visit the IDC Insights Community at