Lead Generation Events
Event Date Location

Email Insider Summit

12/07/2014 - 12/10/2014 TBA

iMedia Agency Summit: The Agency Re-Defined: Balancing Scale, Scrappiness, & Innovation

12/07/2014 - 12/10/2014 Bonita Springs FL

Search Insider Summit

12/10/2014 - 12/13/2014 Deer Valley UT

lead-generation

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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How SAP turns users of its social network into sales-ready leads

BtoB

SAP is known worldwide for its business and analytics applications. It has more than 170,000 customers and more than two million members of its social network, the SAP Community Network (SCN), which was created as a way to disseminate information.

About a year ago, hoping to boost its overall thought leadership and turn some of its SCN members into warm leads, the SAP marketing team launched a series of webinars using ON24 as its technology platform. The first webcast, which focused primarily on the North American and EMEA markets, took about six weeks of planning. It went live in March 2011.

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RTB Ad Market Soars In Q1, Marketers Rush To Mobile, Avoid Social Inventory

MediaPost 

The supply of online advertising inventory available in the so-called “real-time bidding” or RTB marketplace continues to expand as advertisers, agencies and publishers embrace programmatic trading as part of their online advertising strategies. During the first quarter of 2012, the supply of RTB impressions expanded 120% over the same quarter in 2011, according to results from a new quarterly tracking report being published by independent agency trading desk Accordant Media.

The report estimates that the supply of RTB impressions soared 213% during 2011 versus 2010, and that the expansion is being driven by blue-chip advertisers and agencies, which is attracting premium publishers to participate in the marketplace.

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Why Retargeting is the Hottest Area of Ad Tech

ClickZ

Retargeting is not entirely new to the online ad world. DoubleClick has offered the capability for many years. Yet the old tactic of finding people who have visited your site has seen a resurgence thanks to recent ad-tech advances that make finding audiences in large numbers possible. That’s led to boom times. Take Criteo, for example. The retargeter, which brought in former Yahoo, AOL and Huffington Post exec Greg Coleman a year ago as its president, now has 600 employees up from 120 in 2010. It is thought by many poised for a public offering.

The tactic is gaining adherents from more than just e-commerce players, which have been the most aggressive users of the tactic. (Try leaving an item in your Zappos shopping cart sometime. The retailer will surely find you across the Web several times.) Even a consumer-package goods company like Kimberly-Clark relies on retargeting, claiming it is seeing stronger conversion rates among these consumers (those who are served these types of ads): 50-60 percent conversion rates.


Natural Born Clickers

ClickZ 

In 2009, comScore and Starcom produced a joint study of clickers that concluded 8 percent of the Internet audience is responsible for 85 percent of the clicks.

This report elicits an examination of your frequent clickers and whether they are the audience your brand is looking to reach. This is fundamentally important to consider before selecting click-through rate (CTR) as a campaign metric.

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Google AdWords Ad Extensions Get Conversion Tracking

Search Engine Watch 

Every week we hear about or read another “PPC wish list” that outlines all of the features that Google AdWords, Microsoft adCenter or even Facebook should build into their respective advertising platforms. Each list builds on the last as PPC managers the world over desperately try to improve functionality and reporting capabilities. Typically, these platitudes fall on seemingly deaf ears.

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More Tactics to Grow Your B2B Email List

ClickZ

List growth is a perennial top priority for email marketers. Today, it’s even more important to grow your list with quality sales leads to keep your messages in your readers’ priority inboxes and to lessen the risk that an ISP will block your messages because of outdated, nonfunctioning, or bogus email addresses.

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IDG Connect Wins Best Blog Award

IDG Connect
The Interactive Media Awards (IMA) has selected IDG Connect and its Global Business Library for IMA’s Interactive Media Outstanding Achievement Award.  The citation said: “it is the second highest honor bestowed by IMA and an extremely challenging award to win. Your website has excelled in all areas of our judging criteria and represents a very high standard of planning, execution and overall professionalism.”
Click to see the award-winning IDG Connect site

IDG Announces Unique Online Marketing Program Aimed at Employees at Forbes Global 2000 Companies – IDG Target Account 360 Program Combines Branding and Lead Generation

IDG news release

FRAMINGHAM, Mass.–IDG now offers tech marketers in the US the ability to exclusively target the world’s largest multinational public companies with high-volume online ad inventory and obtain qualified leads. The IDG Target Account 360 (TA360) program harnesses the collective reach, audiences, and databases of IDG’s US media websites including CIO, CSO, Computerworld, InfoWorld, ITworld, Network World, PCWorld, and Macworld. TA360 includes audiences from the IDG TechNetwork, an ad network and exchange, and IDG Connect’s database of IT buyers.

TA360 focuses on public listings of the world’s 2,000 largest companies as compiled by Forbes magazine. With the TA360 program, marketers will be able to present ads based on the IP addresses of those companies as employees visit IDG media sites and sites in the IDG TechNetwork. The TA360 program runs for three months and will be limited to four campaigns at any one time, preserving the exclusivity of this premium marketing program.

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Screen shot 2012 03 15 at 1.39.03 PM IDG Announces Unique Online Marketing Program Aimed at Employees at Forbes Global 2000 Companies    IDG Target Account 360 Program Combines Branding and Lead Generation

 

Importance of Optimizing and Measuring Online Campaigns

MediaPost 

According to recent research from Maxifier among senior decision makers in digital marketing agencies, 68% viewed conversion rates as either extremely or very important when optimizing online display campaigns focused on brand awareness, compared with 59% who cited brand engagement.

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TA360: IDG’s targeted marketing program focused on Forbes 2000 Companies

IDG’s new Targeted Accounts 360 (TA360) program is aimed at helping marketers target their ads to a premium audience while guaranteeing a minimum of almost 700 qualified leads within a three-month period. TA360 includes IDG media sites and sites in the IDG TechNetwork, an ad network and exchange. The Forbes Global 2000 list ranks the world’s public companies as measured by a composite of sales, profits, assets, and market value.

Visitors who are from the Forbes list (identified by their IP addresses) and go to a US IDG media site (CIO, CSO, Computerworld, InfoWorld, ITworld, Network World, PCWorld, or Macworld) are served the ads from a TA360 client. If visitors then go to any of the IDG TechNetwork’s 480+ sites, they are then retargeted with an ad from the same TA360 client.

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Screen shot 2012 03 15 at 1.39.03 PM 231x300 TA360: IDG’s targeted marketing program focused on Forbes 2000 Companies