Lead Generation Events
Event Date Location

iMedia Brand Summit (Australia)

09/01/2014 - 09/03/2014 Gold Coast Australia

iMedia Brand Summit (India)

09/03/2014 - 09/05/2014 Adao Waddo, Salcette India

Video Insider Summit

09/14/2014 - 09/17/2014 Montauk NY

Ad Age CMO Strategy Summit

09/17/2014 San Francisco CA

OMMA Premium Display @ Advertising Week

09/30/2014 New York NY

OMMA RTB (Real-Time Buying) @ Advertising Week

10/02/2014 New York NY

OMMA RTB (Real-Time Buying)

10/14/2014 London

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

Ad Age Data Conference

10/28/2014 - 10/29/2014 New York NY

Email Insider Summit

12/07/2014 - 12/10/2014 TBA

lead-generation

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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More Tactics to Grow Your B2B Email List

ClickZ

List growth is a perennial top priority for email marketers. Today, it’s even more important to grow your list with quality sales leads to keep your messages in your readers’ priority inboxes and to lessen the risk that an ISP will block your messages because of outdated, nonfunctioning, or bogus email addresses.

Read more… 

IDG Connect Wins Best Blog Award

IDG Connect
The Interactive Media Awards (IMA) has selected IDG Connect and its Global Business Library for IMA’s Interactive Media Outstanding Achievement Award.  The citation said: “it is the second highest honor bestowed by IMA and an extremely challenging award to win. Your website has excelled in all areas of our judging criteria and represents a very high standard of planning, execution and overall professionalism.”
Click to see the award-winning IDG Connect site

IDG Announces Unique Online Marketing Program Aimed at Employees at Forbes Global 2000 Companies – IDG Target Account 360 Program Combines Branding and Lead Generation

IDG news release

FRAMINGHAM, Mass.–IDG now offers tech marketers in the US the ability to exclusively target the world’s largest multinational public companies with high-volume online ad inventory and obtain qualified leads. The IDG Target Account 360 (TA360) program harnesses the collective reach, audiences, and databases of IDG’s US media websites including CIO, CSO, Computerworld, InfoWorld, ITworld, Network World, PCWorld, and Macworld. TA360 includes audiences from the IDG TechNetwork, an ad network and exchange, and IDG Connect’s database of IT buyers.

TA360 focuses on public listings of the world’s 2,000 largest companies as compiled by Forbes magazine. With the TA360 program, marketers will be able to present ads based on the IP addresses of those companies as employees visit IDG media sites and sites in the IDG TechNetwork. The TA360 program runs for three months and will be limited to four campaigns at any one time, preserving the exclusivity of this premium marketing program.

Read more… 

Screen shot 2012 03 15 at 1.39.03 PM IDG Announces Unique Online Marketing Program Aimed at Employees at Forbes Global 2000 Companies    IDG Target Account 360 Program Combines Branding and Lead Generation

 

Importance of Optimizing and Measuring Online Campaigns

MediaPost 

According to recent research from Maxifier among senior decision makers in digital marketing agencies, 68% viewed conversion rates as either extremely or very important when optimizing online display campaigns focused on brand awareness, compared with 59% who cited brand engagement.

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TA360: IDG’s targeted marketing program focused on Forbes 2000 Companies

IDG’s new Targeted Accounts 360 (TA360) program is aimed at helping marketers target their ads to a premium audience while guaranteeing a minimum of almost 700 qualified leads within a three-month period. TA360 includes IDG media sites and sites in the IDG TechNetwork, an ad network and exchange. The Forbes Global 2000 list ranks the world’s public companies as measured by a composite of sales, profits, assets, and market value.

Visitors who are from the Forbes list (identified by their IP addresses) and go to a US IDG media site (CIO, CSO, Computerworld, InfoWorld, ITworld, Network World, PCWorld, or Macworld) are served the ads from a TA360 client. If visitors then go to any of the IDG TechNetwork’s 480+ sites, they are then retargeted with an ad from the same TA360 client.

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Screen shot 2012 03 15 at 1.39.03 PM 231x300 TA360: IDG’s targeted marketing program focused on Forbes 2000 Companies

Outlook 2012: Marketers planning new ad campaigns – Survey shows customer acquisition top goal

BtoB 

With the primary goals of gaining new customers and raising brand awareness, 66% of b2b marketers will launch new ad campaigns this year, according to BtoB’s “2012 Outlook: Marketing Priorities and Plans” study.

The report, now in its ninth year, was based on an online survey of 343 b2b marketers, conducted between Nov. 21 and Dec. 12. It found that the top goal of b2b marketers this year is customer acquisition (cited by 75% of respondents), followed by brand awareness (15%) and customer retention (10%).

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BMA-NY: Marketers see budgets rise and lead-gen paramount

BtoB daily news 

New York—B2b marketers are moderately bullish with their spending plans for this year, with very few budgetary cuts scheduled and the focus firmly on customer acquisition and online media.

“It’s a relatively positive outlook for 2012,” said Bob Felsenthal, publisher of BtoB, while presenting the publication’s “2012 Outlook: Marketing Priorities & Plans” survey results at a meeting of the Business Marketing Association New York City chapter here today. “Only 7% of marketers expect their budgets to be cut this year, but their media spending plans have changed significantly: 74% anticipate spending increases in online media.”

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Using Paid Media to Achieve Remarkable B2B Conversion Rates

Content Marketing Inst.

What if I told you the last three digital paid media campaigns that my company, lonelybrand, executed earned an average 31.92 percent conversion rate? (To be clear — we’re talking about the number of successful conversions divided by the total number of paid clicks.)

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BtoB Media Business – Ad Targeting Voted Leading Data-Driven Marketing Activity

Marketing Charts 

Ad targeting (placement/content) is projected to be the leading focal point of future data-driven marketing activity, with respondents to a Winterberry Group survey [pdf] released in January 2012 rating it an average of 4.4 on a 5-point scale of data use significance. Other use cases closely following ad targeting in terms of future significance include market research/customer behavior analysis and offer optimization (both at 4.3), as well as content optimization and cross-channel touchpoint optimization (both at 4.2). Ad inventory forecasting and ad verification (both at 3.5) are projected to be the least likely activities to be significant for future data utilization.

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B2B Lead-Generation Success: The Formula Of The Four Multiples

cmo.com 

My father used to say, “If you live long enough, you see history repeat itself.” After 30-plus years as a B2B marketer, I can attest to the wisdom of his adage as it applies to lead-generation success. It has become clear that regardless of the vertical industry, product or service being marketed, decade, price point, or  length of the sales cycle, the basic formula is the same. It’s what I call “the formula of the four multiples.”

Find out more…