IDG SONAR is a “data enhanced” demand generation program that provides actionable sales intelligence at the company and individual decision-maker levels. Through expansive web mining of behavioral analytics and one-on-one qualification, IDG’s Sonar identifies organizations with an intent to make technology purchases and delivers highly qualified, sales ready leads from within that company. Sonar allows your sales team to target the hottest leads and teams of purchase decision-makers inside of organizations that are ready to buy
As audiences gain more choices for news, they are increasingly turning to specialized sources. That represents a challenge to general-interest publishers but also creates an opportunity to reach new audiences by being the best source on a particular topic.
Topic, not demographics or habits, is now the biggest factor determining where people turn for news. Convenience also matters. These are among the most important findings from the Personal News Cycle research API has conducted along with our partners AP-NORC in our ongoing collaboration called the Media Insight Project.
Readers can now find global, dispersed communities for their passions, which creates new markets for news and media organizations to cover these narrow interests and passions in depth. By creating deep communities around topics that extend beyond geography, publishers can find new business opportunities.
There are many reasons a publisher would want to create a single-subject news site. Among them, single-subject sites can:
Attract a new audience and deepen the loyalty of an existing audience
Expand upon your existing strengths in a cost-effective way
Build a new, innovative product under your company’s brand, but with the flexibility of an independent sub-brand
The single-subject strategy can work well even for relatively small or local publishers. Developing a single-subject news product isn’t just for established brands with endless editorial, technical and sales resources. In this study we specifically sought examples of a wide range of news organizations — from big to small, newspapers and magazines, and examples from around the world.
While traditional IT spend is on the decline, manufacturers must update their cloud roadmaps to ensure their investments benefit the business
FRAMINGHAM, Mass.,April 13, 2015 – The transition to “cloud also” or “cloud first” is well under way for manufacturers around the globe according to new survey results from IDC. In fact, in the United States, 41% of manufacturing respondents indicated they are accessing IT resources via the public cloud, based on the IDC Global Technology and Industry Research Organization IT Survey, 2014. This new IDC study, “Worldwide Cloud Adoption in the Manufacturing Industry,” (Document#MI255221) analyzes the current trends and future plans for cloud adoption among manufacturing enterprises worldwide, based on several IDC surveys including the 2014 IDC CloudView Survey.
ClicktoTweet #IDC Survey Reveals Majority of #Manufacturers Worldwide Using Public or Private #Cloud
The advantages of cloud computing for manufacturers are significant, as line of business leaders and their IT organizations increasingly rely on cloud to flexibly deliver IT resources at the cost and speed the business requires. Traditional IT spend is clearly on the decline, and manufacturers must update their cloud roadmaps to ensure their investments benefit the business. According to the IDC European Vertical Markets Survey, 2014, almost 50% of European manufacturing respondents noted they have adopted or will adopt ERP in the public cloud. And in Asia Pacific, 49% of manufacturing respondents are using cloud – public or private – or intend to use cloud, based on the 2014 IDC Manufacturing Insights Asia Pacific Business and IT Priorities Survey.
In order to leverage social media to fill your sales funnel, you’ll need to invest in a tool that will help your business filter content and target influencers and prospective customers. Many small businesses are using social media to build awareness about their services, but you can go much further and target and engage prospective customers. Before you invest in any of these tools, make sure that you’re also doing the basics when it comes to your businesses’ social media profile and content generation.
Branded Profile – All of your profiles are branded and have a consistent look and feel. Social media isn’t any different than your website, collateral or a sales package. Your brand image and message should be clear.
Consistent Schedule of Content – You’ll need a consistent schedule of content to nurture your audience and grow your community. Keep your message conversational.
Relevant Content – Most businesses have a lot to share. Think about how you can educate your audience and showcase your expertise. For example, if your business targets marketers and small businesses, then your content should help those prospects solve problems and make their day-to-day activities easier. Hubspot’s article on mixing up visual content is very helpful.
Assets – Most businesses have many assets already created. Take a look at past campaigns, whitepapers and informational content that you can leverage in the social space. It’s not always about creating content from scratch.
Monitoring and Listening – In addition to publishing, you will need to listen and monitor what’s being said about your business and what prospects are saying about your industry. There are several free tools that can help you get into the flow of the conversation.
Here are a few lead generation tools that help you find your target audience, engage and fill your sales funnel.
Socedo – Is a great tool to use with Twitter and LinkedIn. With this tool, you set up key words that will filter the relevant leads for your business. Socedo allows you to also establish automated messages to start engaging with prospects immediately. The dashboard feature helps you manage how those prospects respond so that you can convert them into customers. I like the free 14-day trial feature, which allows you to take it for a test run. Pricing is based on the number of prospects you generate and is relatively low.
FRAMINGHAM, Mass., March 18, 2015 – By 2018, one third of the top twenty market share leaders in most industries will be significantly disrupted by new competitors (and “reinvented” incumbents) that use the 3rd Platform to create new services and business models. Aside from rapid technological change, businesses will have to cope with geopolitical, economic, and environmental disruptions—some predictable, but many not. To help companies weather such disruptions effectively, International Data Corporation (IDC) has published a new report, IDC MaturityScape: Digital Transformation (DX) (Doc #254721). Digital Transformation (DX) will drive changes in enterprise business models and ecosystems by leveraging digital competencies. The report identifies the stages, dimensions, outcomes, and actions required for businesses to digitally transform themselves.
ClicktoTweet: #New & #Reinvented #Competition will Rattle Industry Leaders – @IDC provides framework for thriving in #DX
IDC’s MaturityScape Digital Transformation (DX) Stage Overview
Business leaders are challenged to move their enterprises to the next level, that of digital business transformation, employing digital technologies coupled with organizational, operational, and business model innovation to create new ways of operating and growing businesses.
This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research
For years, researchers and social critics have worried that the newest generation of American adults is less interested in news than those who grew up in the pre-digital age.
Much of the concern has come from data that suggest adults age 18-34 — so-called Millennials — do not visit news sites, read print newspapers, watch television news, or seek out news in great numbers. This generation, instead, spends more time on social networks, often on mobile devices. The worry is that Millennials’ awareness of the world, as a result, is narrow, their discovery of events isincidental and passive, and that news is just one of many random elements in a social feed.
A new comprehensive study that looks closely at how people learn about the world on these different devices and platforms finds that this newest generation of American adults is anything but “newsless,” passive, or civically uninterested.
Millennials consume news and information in strikingly different ways than previous generations, and their paths to discovery are more nuanced and varied than some may have imagined, according to the new study by the Media Insight Project, a collaboration of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research.
Percent of Millennials who…
Say keeping up with the news is at least somewhat important to them
Get news daily
Regularly follow five or more “hard news” topics
Usually see diverse opinions through social media
Pay for at least one news-specific service, app, or digital subscription
Mobile and video are two buzzwords of digital journalism from recent years, but there were initial doubts over whether they could be combined successfully.
As screen sizes have grown and internet connectivity improved, the concept is no longer in question.
Mobile was the focus at last week’s Online News Association event in London, and Cameron Church, director of digital video company Stream Foundations and previously of Brightcove, discussed his work in helping news publishers make the most out of their video offering, especially on mobile.
He shared his thoughts and advice on the subject.
‘You are not your audience’
“Unless you sit there and click play a million times a day or week,” said Church, “you’re not going to be the one that gets to choose what works or doesn’t work.”
While producers or journalists may sit in their cosy, stationary editing suite or at a desk, the audience is out watching video on the move.
Editors still need to “empower creative spirit,” he said, “but rein them in a little bit because they have to get back into real connection” with serving their audience.
A total of 28.7 million mobile phones were shipped to Vietnam in 2014, reflecting an annual growth rate of 13% year-on-year (YoY), according to IDC’s Asia/Pacific Quarterly Mobile Phone Tracker, 2014 Q4. Smartphones enjoyed the highest growth with total shipments of 11.6 million units, reflecting a YoY growth of 57%. Smartphones also represented 41% of all mobile phones shipped to Vietnam last year and are expected to eclipse feature phones in 2015.
“Rapidly declining smartphone prices has led to the rise of smartphone penetration rates in Vietnam throughout 2014,” says Võ Lê Tâm Thanh, Senior Market Analyst, Mobile Devices at IDC Vietnam. “The low-cost segment has been the main driver, with six out of ten smartphones as budget models priced below US$150 are shipped to Vietnam.”
Samsung remained the king of Vietnam smartphone market although its market share has fallen considerably over the past few years, from 54% in 2012 to 26% in 2014. Nokia/Microsoft on the other hand continued to grow strongly in Vietnam, climbing from 16% in 2013 to 24% in 2014.
Major brands may be devoting increasing attention to digital but print advertising, whether in the form of circulars, catalogues or magazine spreads, remains a stalwart beloved of consumers.
Last year, for example, circulars generated $5.84bn in revenue for US newspapers and accounted for around 20% of their advertising revenue according to figures from market research firm Borrell Associates.
“Retailers are constantly testing alternatives to circulars,” Gerry Storch, the chief executive of the Hudson’s Bay Co, told the Wall Street Journal. “The difficulty is finding something as effective,”
A single run of a newspaper circular can cost as much as $1m and digital, the most obvious alternative, hasn’t grabbed consumers in the way retailers would have hoped.
Figures from Wanderful Media, a business dedicated to helping retailers connect with local shoppers, suggest that 80% of people who read a print newspaper also look at the circulars inside, but less than 1% of online readers click through to digital circulars.
So even though local newspapers may be in difficulty, digital advertising is unlikely to replace what retailers lose from print when one shuts down.