| Event | Date | Location |
|---|---|---|
| 06/24/2013 - 06/26/2013 | San Francisco CA | |
| 06/26/2013 | ||
| 07/15/2013 - 07/17/2013 | Dana Point Ca | |
| 07/23/2013 | Los Angeles CA | |
| 07/25/2013 | Los Angeles CA | |
| 09/18/2013 - 09/20/2013 | Austin TX | |
| 09/18/2013 - 09/20/2013 | Austin TX | |
| 09/23/2013 | New York City NY | |
| 10/01/2013 - 10/02/2013 | New York City NY | |
| 10/22/2013 - 10/24/2013 | Miami FL |
Your prospects can fall into three categories: Influencers, Enthusiastic Adopters, and Needs-Based Buyers. According to IDG Research Services’ global survey, buying personalities and brand advocacy can vary widely based on this segmentation.
Learn the characteristics of consumers and what will appeal to them in the infographic below……
(click for full view)
Media Business
IDG launched its TechNetwork (IDGTN) four years ago, creating a vertical ad network that allowed marketers to cost effectively reach carefully vetted technology sites and blogs beyond IDG’s owned and operated properties. Early last year, IDGTN took another innovative step by embracing the real-time-bidding trend with the rollout of its Tech Media Exchange. With the debut of Tech-Signals in late September, IDGTN is again innovating by using cutting-edge Big Data technologies to offer display advertisers enhanced targeting capabilities coupled with a wide reach across a technology-focused network of 500 direct network sites, 2,000 affiliate sites and additional sites in the exchange.
“We’re bringing site-level targeting to a network-scale audience,” said Pete Longo, CEO of IDGTN. “We are using the depth of knowledge about audiences and technology that comes from IDG and overlaying that on all the inventory that’s available to us. The impressions we have at our disposal are in multiple billions.”
NY Times
THE campaign to defang the “Do Not Track” movement began late last month.
Do Not Track mechanisms are features on browsers — like Mozilla’s Firefox — that give consumers the option of sending out digital signals asking companies to stop collecting information about their online activities for purposes of targeted advertising.
First came a stern letter from nine members of the House of Representatives to the Federal Trade Commission, questioning its involvement with an international group called the World Wide Web Consortium, or W3C, which is trying to work out global standards for the don’t-track-me features. The legislators said they were concerned that these options for consumers might restrict “the flow of data at the heart of the Internet’s success.”
IDG TechNetwork
NEW YORK, NY-–IDG TechNetwork, the leading provider of advertising solutions for technology marketers, today announced the launch of TechSignals, an industry-leading data marketing solution that empowers advertisers with the insights needed to better identify and anticipate purchase intent.
TechSignals taps audience segmentation data from three major technology media groups within IDG and two major data management platforms to provide a unique “identity” to individual ad impressions, or a Tech Buyer’s “Data DNA.”
For the full release click here
Marketing Charts
Half of business-to-business (B2B) lead generation marketers report using integrated marketing automation in their organizations, while 19% use non-integrated marketing automation and 30% have no marketing automation at all, finds a September 2012 report Please login or create an account in order to access this content. compiled by Lenskold Group and sponsored by The Pedowitz Group. Companies that use full-featured integrated marketing automation are more likely to expect to outgrow their competitors in the next year than those who don’t use marketing automation (60% vs. 40%).
Media Business
Media companies have significant opportunities to help marketers generate leads through the marketing services they offer, according to a new study by Media Business. “Leveraging the Power of Marketing Services” found that 62% of marketers consider lead generation to be their most important objective in purchasing marketing services from media companies, followed by customer acquisition (38%), sales (37%) and brand awareness (35%).
The study was based on an online survey of 231 marketing professionals and other executives during June and July of this year. More than half of the respondents (51%) had such titles as director or manager of marketing/products/communications, with such other titles as exec VP, senior VP or VP of marketing, products and communications. The largest verticals represented included technology companies (24%), manufacturing (17%), agencies (11%) and financial services (9%).
Among other key findings of the study: Marketers view audience reach as a key advantage of publisher marketing services, followed by the ability of media companies to segment their data appropriately for better targeting. Hewlett-Packard Co.’s Enterprise Services division this year rolled out its “Evolve, Compete, Succeed” campaign, targeting international companies needing to update legacy applications. A major component of the campaign was a partnership with the Financial Times that included print ads in the publication’s IT-intensive Connected Business. HP also sponsored the CIO Interviews video series, as well as live FT events.
“Because of our objectives—both to create awareness and demand generation—we wanted to have all these touch points and elements in the campaign,” said Natasha Sandoval, marketing campaign manager for HP Enterprise Services EMEA. One purpose of liaising with the Financial Times, she said, was to “accelerate exposure of our content around messages to potential buyers, the IT audience.”
“When constructing integrated solutions for customers’ objectives, one thing we do hear is, “I didn’t know you did that,’ ” said Michael Friedenberg, president-CEO of IDG Enterprise. “So it is an awareness issue in some instances—where our customers are not aware of how broadly we have evolved our solutions into the marketing services area.”
Friedenberg said technology marketers are avid users of IDG’s marketing services in their efforts to leverage its publications’ content and distribution channels, and to tailor specific marketing programs.
Media Business
Looking to expand its reach for media buyers and command a larger share of marketers’ budgets, IDG Enterprise has introduced Premium Data Services. The software program, rolled out in June, is designed to help technology marketers more precisely target their online advertising campaigns. It combines the advertising technology of the IDG TechNetwork—which features more than 450 tech websites and blogs—with first- and third-party data to profile visitors to IDG Enterprise sites.
IDG Enterprise, whose assets include cio.com, computerworld.com, infoworld.com and itworld.com, garnered 25 million page views in July, according to Omniture. “By extending data, what we’re now able to provide is a retargeting effort where, when someone comes to our site and then leaves our site and goes somewhere that resides within the IDG TechNetwork, we’re able to align our advertisers’ messages to that individual as they’re traveling across the network,” said Michael Friedenberg, president-CEO of IDG Enterprise. “What that provides the advertiser is additional alignment and allows them a deeper understanding of who they’re interacting with and who their ads are aligning with.”
ClickZ
People probably realize that if they’re online or use a mobile device, they’re being tracked. But what most people probably don’t realize is just how much data is being collected about them for the purpose of targeting ads at them. At some point users will rise up and defend themselves. At that point, what will advertisers do, when they no longer have the data for targeting or are no longer allowed to use the data they already have in such loose and unrestricted ways? Let’s investigate.
MediaPost
The advertising industry rallying around improving the quality of data to target ads continues to make improvements to processes and techniques. Google began rolling out a remarketing tool in Google Analytics on Friday to help marketers gain insight into targeting ads. But if the brand’s data mixed with inadequate information from a third-party data seller, a company’s retargeting strategy will deliver less than stellar results.
