Less is More for IT Buyers
IDC/CMO Webinar
They told IDC’s CMO Advisory Service that marketers and sales pros need to be selective in what information they provide. Technical, peer-based, and/or third-party content are preferred. In the buyer research covering more than 200 companies, the respondents admitted that they’re partially responsible for the growing sales cycle and if you can help shorten it, their appreciation could lead to a sale.
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