Marketers Vote with Their Funds for 2011
Tech marketers plan to increase spending more than double the hike in 2010. And, digital marketing will be the biggest winner. Those are some of the findings from IDC’s Tech Marketing Barometer research completed in earlier this year. IDC captured expected spend by marketing and communication categories including website, social media, advertising, direct marketing, and PR.
To learn more about your peers’ plans, listen to the webcast by Joe Ferrantino of IDC’s CMO Advisory Service.