Meredith Agency Makes the A-List
Min, 1/27/11
When Meredith formed its Integrated Marketing unit several years ago, the company was quick to say that it was not competing directly with the same ad agencies its magazines, digital and TV properties courted. Nevertheless, Meredith Integrated Marketing joins an august list that includes Omnicom’s PHD, Aegis’ Carat and no less a Madison Avenue moniker than Ogilvy. All of these companies were named by Advertising Age to its “A-List 10 to Watch.”