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Mobile Advertising is the One to Watch

IDG Global Solutions

Mobile devices are invading the workplace as they have at home.  Bring Your Own Device (BYOD) is becoming a popular term as smartphones and tablets join PCs at work.  IDC’s Karsten Weide sees a lot of opportunity for marketers in the mobile space.  He explains in this interview with IDG Global Solutions Director Howard Sholkin who asked Weide about his recommendations for BtoB marketers….