The often predicted year of mobile advertising may be 2012. Karsten Weide, program vice president, IDC Digital Media and Entertainment, expects mobile spend to double from 2011 to 2012, reaching almost $4.5 billion. Today, more than 60% goes to cellphones and most of the remainder to tablets and eReaders. But by 2016, Weide predicts when ad spend reaches almost $15 billion, it will be almost equally split between phones and tablets/eReaders.
Click here to download the trends and dollars spread across search and display over the next four years….